The art of asking | Amanda Palmer

Translator: Joseph Geni Reviewer: Morton Bast

Prevoditelj: Ana Šperkov Recezent: Suzana Baric

(Breathes in)

(Udahne, izdahne)

(Breathes out)

Nisam uvijek živjela od glazbe.

So, I didn't always make my living from music.

Oko pet godina nakon što sam diplomirala

For about the five years after graduating

na uvaženom sveučilištu humanističkih znanosti,

from an upstanding liberal arts university,

this was my day job.

ovo je bio moj dnevni posao.

(Laughter)

I was a self-employed living statue called the Eight-Foot Bride,

Bila sam samozaposleni živući kip imena Nevjesta od 2,5 metra.

and I love telling people I did this for a job,

Volim ljudima govoriti da mi je to bio posao

because everybody always wants to know,

jer svi žele znati

who are these freaks in real life.

tko su ti čudaci u stvarnom životu.

(Laughter)

Hello.

Zdravo.

I painted myself white one day, stood on a box,

Jednog sam se dana obojila u bijelo, stala na kutiju,

put a hat or a can at my feet,

stavila šešir ili limenku ispred nogu

and when someone came by and dropped in money,

i kad bi netko prošao i ubacio novac,

pružila bih mu cvijet i intenzivno ga pogledala.

I handed them a flower --

and some intense eye contact.

Kad ne bi uzeo cvijet,

And if they didn't take the flower,

I threw in a gesture of sadness and longing --

ubacila bih izraz tuge i čežnje

dok bi on odlazio.

as they walked away.

(Smijeh)

(Laughter)

So I had the most profound encounters with people,

Imala sam uistinu duboke susrete s ljudima,

especially lonely people

posebice s usamljenima koji su djelovali

who looked like they hadn't talked to anyone in weeks,

kao da tjednima nisu ni s kim razgovarali,

and we would get this beautiful moment of prolonged eye contact

a zajedno bismo imali jedan prekrasan trenutak

dugog kontakta očima dopuštenog na gradskoj ulici

being allowed in a city street,

and we would sort of fall in love a little bit.

i pomalo bismo se i zaljubili.

And my eyes would say --

Moje oči bi rekle: "Hvala. Vidim te."

"Thank you.

I see you."

And their eyes would say --

A njihove bi rekle:

"Mene nitko nikad ne vidi. Hvala ti."

"Nobody ever sees me.

Thank you."

Ponekad bi me ljudi i maltretirali.

I would get harassed sometimes.

People would yell at me from their cars.

Vikali bi iz svojih auta:

"Get a job!"

"Nađi si posao!"

(Laughing) And I'd be, like,

A ja bih pomislila: "Ovo jest moj posao."

"This is my job."

But it hurt, because it made me fear

Ali zaboljelo bi me jer bih se pobojala

that I was somehow doing something un-joblike

da radim nešto što nije dostojno posla,

što je nepošteno i sramotno.

and unfair, shameful.

I had no idea how perfect a real education I was getting

Nisam imala pojma da na ovoj kutiji dobivam savršeno obrazovanje

for the music business on this box.

za posao u glazbenoj industriji.

And for the economists out there,

Svim prisutnim ekonomistima

you may be interested to know I actually made a pretty predictable income,

možda će biti zanimljivo da sam zarađivala prilično predvidivu svotu,

which was shocking to me, given I had no regular customers,

što me šokiralo

s obzirom na to da nisam imala stalne klijente,

but pretty much 60 bucks on a Tuesday, 90 bucks on a Friday.

ali uglavnom sam zarađivala 60 dolara utorkom i 90 dolara petkom.

It was consistent.

Bilo je dosljedno.

And meanwhile, I was touring locally and playing in nightclubs

U međuvremenu sam išla na lokalne turneje

i svirala u noćnim klubovima sa svojim bendom, Dresden Dolls.

with my band, the Dresden Dolls.

Ovo sam ja za klavijaturama i genijalan bubnjar.

This was me on piano, a genius drummer.

I wrote the songs, and eventually

Pisala sam pjesme i na kraju smo počeli

we started making enough money that I could quit being a statue,

zarađivati dovoljno da nisam više morala raditi kao kip.

and as we started touring,

Kad smo počeli ići na turneje

nisam htjela izgubiti taj osjećaj

I really didn't want to lose this sense

izravnog kontakta s ljudima jer sam ga obožavala.

of direct connection with people, because I loved it.

So after all of our shows, we would sign autographs

I tako smo nakon svakog nastupa dijelili autograme,

grlili obožavatelje, družili se i pričali s ljudima,

and hug fans and hang out and talk to people,

and we made an art out of asking people to help us and join us,

stvorili smo umjetnost od pitanja ljudi da nam pomognu

i pridruže nam se, ja bih našla lokalne glazbenike

and I would track down local musicians and artists

i umjetnike koji bi stali ispred mjesta našeg nastupa

and they would set up outside of our shows,

and they would pass the hat,

i skupljali donacije,

and then they would come in and join us onstage,

nakon čega bi nam se pridružili na pozornici

pa smo imali jedan rotirajući švedski stol čudnih i nasumičnih cirkuskih gostiju.

so we had this rotating smorgasbord of weird, random circus guests.

And then Twitter came along,

Pojavom Twittera

and made things even more magic,

sve je to postalo još čarobnije, jer smo mogli odmah pitati

because I could ask instantly for anything anywhere.

za bilo što bilo gdje.

So I would need a piano to practice on,

Trebao bi mi klavir za vježbu

and an hour later I would be at a fan's house.

i za sat vremena bila bih u kući nekog obožavatelja. Ovo je u Londonu.

This is in London.

Diljem svijeta ljudi bi nam donosili domaću hranu

People would bring home-cooked food to us

all over the world backstage and feed us and eat with us.

i hranili nas nakon koncerata i jeli s nama. Ovo je u Seattleu.

This is in Seattle.

Obožavatelji koji rade u muzejima i trgovinama

Fans who worked in museums and stores

and any kind of public space would wave their hands

ili bilo kakvom javnom prostoru podržali bi nas

kad bih ja odlučila održati spontane, besplatne koncerte.

if I would decide to do a last-minute, spontaneous, free gig.

This is a library in Auckland.

Ovo je u knjižnici u Aucklandu.

On Saturday I tweeted for this crate and hat,

U subotu sam preko Twittera tražila ovu kutiju i šešir

because I did not want to schlep them from the East Coast,

jer nisam htjela vući svoje s Istočne obale,

i dao mi ih je Chris

and they showed up care of this dude, Chris, from Newport Beach,

iz Newport Beacha koji vas pozdravlja.

who says hello.

I once tweeted, "Where in Melbourne can I buy a neti pot?"

Jednom sam na Twitteru pitala gdje u Melbourneu pronaći Neti Pot.

And a nurse from a hospital drove one

Jedna medicinska sestra donijela mi je jedan

right at that moment to the cafe I was in,

istog trena u kafić u kojem sam bila

and I bought her a smoothie

pa sam joj kupila smoothie

and we sat there talking about nursing and death.

i satima smo pričale o sestrinstvu i smrti.

And I love this kind of random closeness,

Obožavam tu vrstu nasumične bliskosti,

which is lucky, because I do a lot of couchsurfing.

što je odlično, jer se često spavam na kaučima nepoznatih ljudi.

U dvorcima gdje svatko od moje ekipe dobije vlastitu sobu,

In mansions where everyone in my crew gets their own room

but there's no wireless,

ali nema Interneta, i u pankerskim skvotovima

and in punk squats,

gdje su svi na podu u jednoj sobi bez kupaone,

everyone on the floor in one room with no toilets

but with wireless, clearly making it the better option.

ali ima Interneta pa je to očito bolja opcija.

(Laughter)

(Smijeh)

Moja ekipa jednom se dovezla kombijem

My crew once pulled our van up to a really poor Miami neighborhood

u jako siromašnu četvrt Miamija

and we found out that our couchsurfing host for the night

i doznali smo da je naš domaćin te večeri

18-godišnja djevojka koja još uvijek živi kod kuće

was an 18-year-old girl, still living at home,

and her family were all undocumented immigrants from Honduras.

sa svojom obitelji ilegalnih imigranata iz Hondurasa.

And that night, her whole family

I te je noći cijela njena obitelj

spavala na kaučima, a ona je spavala s mamom

took the couches and she slept together with her mom

so that we could take their beds.

tako da mi možemo spavati u njihovim krevetima.

Ležala sam misleći

And I lay there thinking,

kako ovi ljudi imaju tako malo.

these people have so little.

Is this fair?

Je li ovo pošteno?

And in the morning,

Ujutro nas je njena mama naučila

her mom taught us how to try to make tortillas

kako raditi tortilje i htjela mi je dati Bibliju

and wanted to give me a Bible,

and she took me aside and she said to me in her broken English,

pa me odvela sa strane i rekla mi na lošem engleskom

"Your music has helped my daughter so much.

"Vaša je glazba jako pomogla mojoj kćeri.

Thank you for staying here. We're all so grateful."

Hvala vam što ste bili s nama, jako smo vam zahvalni."

And I thought, this is fair.

I pomislila sam: Ovo jest pošteno.

To je to.

This is this.

A couple of months later, I was in Manhattan,

Par mjeseci kasnije kad sam bila na Manhattanu

and I tweeted for a crash pad, and at midnight,

preko Twittera sam potražila madrac na sklapanje, i u ponoć,

I'm on the Lower East Side,

dok sam zvonila na vratima u Lower East Side-u,

and it occurs to me I've never actually done this alone.

palo mi je na pamet da ovo nikad nisam radila sama.

I've always been with my band or my crew.

Uvijek sam bila sa svojim bendom ili ostatkom ekipe.

Je li ovo nešto što rade glupi ljudi? (Smijeh)

Is this what stupid people do?

(Laughter)

Is this how stupid people die?

Umiru li ovako glupi ljudi?

And before I can change my mind, the door busts open.

I prije nego sam se stigla predomisliti, vrata su se naglo otvorila.

Ona je umjetnica. On je financijski blogger za Reuters.

She's an artist.

He's a financial blogger for Reuters,

and they're pouring me a glass of red wine

Toče mi čašu crvenog vina

and offering me a bath,

i nude mi kupku,

and I have had thousands of nights like that and like that.

a takvih sam noći imala već tisuće.

Često spavam na tuđim kaučima. I često "surfam" kroz publiku.

So I couchsurf a lot. I also crowdsurf a lot.

Mislim da su surfanje po kaučima i kroz publiku

I maintain couchsurfing and crowdsurfing

are basically the same thing.

skoro ista stvar.

You're falling into the audience

Padaš u publiku

and you're trusting each other.

i vjerujete jedni drugima.

I once asked an opening band of mine

Jednom sam pitala jednu predgrupu

if they wanted to go out into the crowd and pass the hat

žele li ići sa šeširom kroz publiku

to get some extra money, something that I did a lot.

da bi skupili više novca, što sam i sama često činila.

Kao i inače, bend je bio oduševljen,

And as usual, the band was psyched,

ali jedan tip iz benda

but there was this one guy in the band

rekao mi je da se ne može natjerati na to.

who told me he just couldn't bring himself to go out there.

It felt too much like begging to stand there with the hat.

Osjećao bi se kao prosjak.

I prepoznala sam njegov strah od "Je li to pošteno?" i "Nađi pravi posao."

And I recognized his fear

of "Is this fair?"

and "Get a job."

U međuvremenu je moj bend postajao sve popularniji.

And meanwhile, my band is becoming bigger and bigger.

We sign with a major label.

Potpisali smo ugovor s ogromnom izdavačkom kućom.

And our music is a cross between punk and cabaret.

A naša glazba je mješavina punka i cabareta.

It's not for everybody.

Nije za svakoga.

Well, maybe it's for you.

Možda je za tebe.

(Laughter)

Potpisali smo ugovor i započelo je uzbuđenje koje je dovelo do našeg drugog albuma.

We sign, and there's all this hype leading up to our next record.

And it comes out and it sells about 25,000 copies

Kad smo ga objavili, prodalo se 25 000 primjeraka u prvih nekoliko tjedana,

in the first few weeks,

and the label considers this a failure.

što je za kompaniju bio neuspjeh.

I was like, "25,000, isn't that a lot?"

Rekla sam: "Zar 25 000 nije puno?"

They said, "No, the sales are going down.

A oni su rekli: "Ne, prodaja opada. To je neuspjeh."

It's a failure."

And they walk off.

I otišli su.

Right at this same time, I'm signing and hugging after a gig,

U to isto vrijeme, kad sam davala autograme i zagrljaje nakon nastupa

prišao mi je čovjek,

and a guy comes up to me

and hands me a $10 bill,

dao mi novčanicu od 10 dolara

and he says,

i rekao:

"I'm sorry, I burned your CD from a friend."

"Oprosti, spržio sam tvoj album od prijatelja."

(Laughter)

(Smijeh)

"Ali čitam tvoj blog, znam da mrziš svoju izdavačku kuću.

"But I read your blog, I know you hate your label.

I just want you to have this money."

Želim ti dati ovaj novac."

And this starts happening all the time.

I to se počelo stalno događati.

I become the hat after my own gigs,

Ja sam postala onaj šešir nakon svojih nastupa,

but I have to physically stand there and take the help from people,

ali moram fizički stajati tamo i primati pomoć od ljudi.

and unlike the guy in the opening band,

Za razliku od tipa iz predgrupe,

I've actually had a lot of practice standing there.

ja sam se zapravo dosta uvježbala dok sam tako stajala.

Hvala.

Thank you.

And this is the moment I decide

U tom sam trenutku odlučila

I'm just going to give away my music for free

davati svoju glazbu besplatno

online whenever possible,

preko interneta kad god mogu.

so it's like Metallica over here, Napster, bad;

Metallica je ovdje, Napster, to je loše.

Amanda Palmer over here,

Amanda Palmer je ovdje i poticat ću sve da

and I'm going to encourage torrenting, downloading, sharing,

koriste torrente, downloadaju glazbu i dijele je, ali ću pitati za pomoć

but I'm going to ask for help,

because I saw it work on the street.

jer sam vidjela da to funkcionira na ulici.

So I fought my way off my label, and for my next project

Izborila sam se za raskid ugovora s izdavačkom kućom i sa svojim idućim projektom,

with my new band, the Grand Theft Orchestra,

s novim bendom imena Grand Theft Orchestra,

I turned to crowdfunding.

okrenula sam se "crowdfundingu" ili financiranju kroz publiku.

And I fell into those thousands of connections that I'd made,

Pala sam u tisuće veza koje sam stvorila

and I asked my crowd to catch me.

i pitala publiku da me uhvati.

Cilj mi je bio skupiti 100 000 dolara.

And the goal was 100,000 dollars.

My fans backed me at nearly 1.2 million,

Moji obožavatelji su skupili gotovo 1,2 milijuna

which was the biggest music crowdfunding project to date.

što je najveći projekt financiranja kroz publiku do danas.

(Applause)

(Pljesak)

And you can see how many people it is.

Vidi se o koliko se ljudi radi.

To je oko 25 000 ljudi.

It's about 25,000 people.

And the media asked,

Mediji su me pitali: "Amanda,

"Amanda, the music business is tanking and you encourage piracy.

glazbena industrija tone, a ti potičeš piratstvo.

How did you make all these people pay for music?"

Kako si navela ove ljude da plate glazbu?"

And the real answer is, I didn't make them.

Pravi odgovor jest da ih nisam navela. Pitala sam ih.

I asked them.

And through the very act of asking people,

Kroz sam čin pitanja ljudi

povezala sam se s njima,

I'd connected with them,

and when you connect with them, people want to help you.

a kad se povežeš s nekim, oni ti žele pomoći.

It's kind of counterintuitive for a lot of artists.

To je nešto što ide protiv intuicije brojnih umjetnika.

Ne žele pitati za stvari.

They don't want to ask for things.

But it's not easy.

Ali to nije lako. Nije lako pitati.

It's not easy to ask.

And a lot of artists have a problem with this.

I puno umjetnika s time ima problema.

Asking makes you vulnerable.

Pitati za nešto čini te ranjivim.

And I got a lot of criticism online,

Nakon uspjeha na Kickstarteru,

after my Kickstarter went big,

mnogi su me kritizirali

for continuing my crazy crowdsourcing practices,

zbog nastavljanja mog ludog načina financiranja uz pomoć publike,

a posebice zbog toga što sam pitala glazbenike

specifically for asking musicians

who are fans if they wanted to join us on stage

koji su naši obožavatelji da nam se pridruže na pozornici

for a few songs in exchange for love and tickets and beer,

na nekoliko pjesama u zamjenu za ljubav, karte i pivo.

Na jednoj web stranici pojavila se

and this was a doctored image that went up of me on a website.

ova obrađena slika.

And this hurt in a really familiar way.

Zaboljelo me na veoma poznat način.

And people saying,

Kad su mi ljudi rekli: "Više ti nije dopušteno

"You're not allowed anymore to ask for that kind of help,"

pitati za pomoć na takav način",

really reminded me of the people in their cars yelling, "Get a job."

sjetila sam se onih ljudi koji su iz auta vikali: "Nađi pravi posao."

Jer nisu bili s nama na ulici

Because they weren't with us on the sidewalk,

i nisu vidjeli razmjenu

and they couldn't see the exchange

that was happening between me and my crowd,

koja se odvijala između mene i moje publike,

an exchange that was very fair to us but alien to them.

razmjenu koja je nama bila vrlo poštena, ali njima nepoznata.

So this is slightly not safe for work.

U redu, ovo je malo neprimjereno za posao.

Ovo je zabava u Berlinu za moje podržavatelje na Kickstarteru.

This is my Kickstarter backer party in Berlin.

At the end of the night, I stripped and let everyone draw on me.

Na kraju večeri sam se skinula i dala svima da crtaju po meni.

Now let me tell you, if you want to experience

Mogu vam reći, ako želite iskusiti onaj

the visceral feeling of trusting strangers --

duboki osjećaj vjerovanja nepoznatim ljudima,

(Laughter)

preporučam ovo,

I recommend this,

especially if those strangers are drunk German people.

posebice ako su ti nepoznati ljudi pijani Nijemci.

(Laughter)

Ovo je bila najviša razina povezanosti s obožavateljima,

This was a ninja master-level fan connection,

jer ono što sam ovime uistinu govorila jest:

because what I was really saying here was,

I trust you this much.

Ovoliko vam vjerujem.

Should I?

Trebam li? Pokažite mi.

Show me.

For most of human history,

Većinu ljudske povijesti,

musicians, artists, they've been part of the community.

glazbenici i umjetnici dio su zajednice

Connectors and openers, not untouchable stars.

koji povezuju i otvaraju, a ne nedodirljive zvijezde.

Celebrity is about a lot of people loving you from a distance,

Biti poznata ličnost je kad vas puno ljudi voli iz daljine,

but the Internet

ali Internet i sadržaj

and the content that we're freely able to share on it

koji ondje možemo slobodno dijeliti

are taking us back.

vraćaju nas korijenima.

It's about a few people loving you up close

Radi se o tome da vas nekoliko ljudi voli iz blizine

and about those people being enough.

i o tome da je to dovoljno.

So a lot of people are confused by the idea

Mnogo ljudi zbunjuje ideja

of no hard sticker price.

o nedostatku etikete s cijenom.

They see it as an unpredictable risk, but the things I've done,

Vide to kao nepredvidivi rizik, ali stvari koje sam sama radila,

the Kickstarter, the street, the doorbell,

Kickstarter, ulica, zvono na vratima,

I don't see these things as risk.

te stvari ne smatram rizikom.

I see them as trust.

Smatram ih povjerenjem.

Now, the online tools

Online alati koji razmjenu

to make the exchange as easy and as instinctive as the street,

čine toliko lakom i instinktivnom kao na ulici

sve su nam bliže.

they're getting there.

But the perfect tools aren't going to help us

Ali ni savršeni alati nam neće pomoći

if we can't face each other

ako se ne možemo suočiti jedni s drugima,

and give and receive fearlessly,

davati i primati bez straha,

but, more important --

i, što je još važnije,

to ask without shame.

pitati bez srama.

My music career has been spent

Svoju glazbenu karijeru provela sam

trying to encounter people on the Internet the way I could on the box.

pokušavajući se susretati s ljudima na Internetu

kao onda kad sam stajala na kutiji

So blogging and tweeting not just about my tour dates

pa na blogu i Twitteru nisam pisala samo o datumima turneje

and my new video but about our work and our art

i o svom novom videu, već o našem radu i našoj umjetnosti,

and our fears and our hangovers,

o našim strahovima, mamurlucima i pogreškama,

our mistakes,

and we see each other.

i tako vidimo jedni druge.

Mislim da, kad zbilja vidimo jedni druge,

And I think when we really see each other,

we want to help each other.

želimo jedni drugima i pomoći.

Mislim da su ljudi opsjednuti pogrešnim pitanjem,

I think people have been obsessed with the wrong question,

which is, "How do we make people pay for music?"

a to je: "Kako navesti ljude da plate glazbu?"

Što kad bismo se počeli pitati:

What if we started asking,

"How do we let people pay for music?"

"Kako ljudima dopustiti da plate glazbu?"

Hvala.

Thank you.

(Applause)

(Pljesak)