The art of asking | Amanda Palmer

6,213,989 views ・ 2013-03-01

TED


Please double-click on the English subtitles below to play the video.

00:00
Translator: Joseph Geni Reviewer: Morton Bast
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Translator: Pei-Lun Liao Reviewer: Juliana So
00:25
(Breathes in)
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(吸氣、吐氣)
00:27
(Breathes out)
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00:33
So, I didn't always make my living from music.
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我唔係一直都靠音樂維生
我喺一間傑出文科大學畢業之後
00:37
For about the five years after graduating
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00:39
from an upstanding liberal arts university,
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大約有五年時間
00:42
this was my day job.
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我日頭嘅工作係咁(笑聲)
00:45
(Laughter)
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00:46
I was a self-employed living statue called the Eight-Foot Bride,
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我曾經係一個扮「八呎新娘」 活雕像嘅自僱人士
00:50
and I love telling people I did this for a job,
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我鍾意同人講我做呢份工
00:54
because everybody always wants to know,
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因為每個人都想知道 演員現實生活到底係咩
00:56
who are these freaks in real life.
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00:58
(Laughter)
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00:59
Hello.
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(笑聲)哈囉!
01:01
I painted myself white one day, stood on a box,
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我有一日將自己塗白,企喺一個箱度
01:04
put a hat or a can at my feet,
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喺腳邊放一頂帽定一個罐
01:06
and when someone came by and dropped in money,
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當有人走近,抌錢落去 我就會遞上一朵花
01:09
I handed them a flower --
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01:13
and some intense eye contact.
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然後同佢哋有熱切嘅眼神交流
如果佢哋唔收咗朵花
01:17
And if they didn't take the flower,
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01:18
I threw in a gesture of sadness and longing --
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我就會喺佢哋慢慢走遠嘅時候
露出悲傷同埋渴望嘅表情
01:23
as they walked away.
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(笑聲)
01:27
(Laughter)
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01:30
So I had the most profound encounters with people,
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可以話,我同人有著最深層嘅接觸
01:34
especially lonely people
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尤其同嗰啲睇起嚟 好似幾個星期都冇同過人傾偈嘅人
01:36
who looked like they hadn't talked to anyone in weeks,
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01:39
and we would get this beautiful moment of prolonged eye contact
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我同人喺城市街道上面 有著漫長而美妙嘅眼神交流
01:45
being allowed in a city street,
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01:47
and we would sort of fall in love a little bit.
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我哋感覺好似有啲鍾意對方
01:51
And my eyes would say --
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我嘅眼睛會話︰ 「多謝,我睇到你嘞。」
01:53
"Thank you.
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01:55
I see you."
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01:57
And their eyes would say --
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而佢哋嘅眼睛就會話︰ 「從來冇人睇到我,多謝你。」
02:00
"Nobody ever sees me.
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02:03
Thank you."
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02:06
I would get harassed sometimes.
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有時候我會被騷擾
02:07
People would yell at me from their cars.
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有啲司機會對我大喊話「搵工啦!」
02:09
"Get a job!"
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02:11
(Laughing) And I'd be, like,
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(笑聲)
我嘅反應係︰「呢份就係我嘅工。」
02:13
"This is my job."
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02:15
But it hurt, because it made me fear
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但係呢件事令我好傷心
我反問自己我做嘅嘢 係咪唔似職業
02:19
that I was somehow doing something un-joblike
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02:23
and unfair, shameful.
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唔正當、唔光采
02:26
I had no idea how perfect a real education I was getting
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我之前唔知道 企喺呢個盒上面用音樂搵食
02:31
for the music business on this box.
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可以有咁深刻嘅教育意義
02:34
And for the economists out there,
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經濟學家,你哋可能有興趣知道 點解我嘅收入係可以預計
02:35
you may be interested to know I actually made a pretty predictable income,
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02:39
which was shocking to me, given I had no regular customers,
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我知道嗰陣,我自己都嚇咗一跳
因為我冇固定嘅客人
02:43
but pretty much 60 bucks on a Tuesday, 90 bucks on a Friday.
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但我通常星期二賺 60 美金 星期五賺 90 美金
02:46
It was consistent.
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每個禮拜都係咁
02:48
And meanwhile, I was touring locally and playing in nightclubs
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而且,我同我嘅樂團 Dresden Dolls 會喺本地巡迴演出
02:51
with my band, the Dresden Dolls.
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同埋喺夜總會表演
02:53
This was me on piano, a genius drummer.
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呢張相影我喺度彈鋼琴,我係天才鼓手
02:55
I wrote the songs, and eventually
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我寫歌
最後我哋嘅收入 足夠我唔再需要做活雕像
02:57
we started making enough money that I could quit being a statue,
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03:01
and as we started touring,
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而當我哋開始巡迴演出
我唔想失去呢種 同人直接眼神交流嘅感覺
03:04
I really didn't want to lose this sense
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03:06
of direct connection with people, because I loved it.
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因為我愛上呢種感覺
03:09
So after all of our shows, we would sign autographs
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所以喺每一場表演結束之後 我哋都會幫歌迷簽名
同佢哋擁抱,同佢哋交流
03:13
and hug fans and hang out and talk to people,
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03:15
and we made an art out of asking people to help us and join us,
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我哋求人加入我哋、幫我哋手
03:21
and I would track down local musicians and artists
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我仲會搵嚟本地音樂家同藝術家 喺我哋表演場地出面表演
03:24
and they would set up outside of our shows,
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03:27
and they would pass the hat,
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同埋幫手籌錢
亦都會請佢哋 同我哋同臺演出
03:29
and then they would come in and join us onstage,
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03:31
so we had this rotating smorgasbord of weird, random circus guests.
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所以我哋有唔同嘉賓上臺
03:35
And then Twitter came along,
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後嚟,Twitter 嘅出現 令事情變得更加神奇
03:38
and made things even more magic,
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03:40
because I could ask instantly for anything anywhere.
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我可以喺任何地方提出任何要求
03:43
So I would need a piano to practice on,
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譬如話,我需要一部鋼琴練習
03:45
and an hour later I would be at a fan's house.
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一個小時後 我就喺歌迷屋企彈琴
03:47
This is in London.
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呢度係倫敦
世界各地都有人將自己做嘅食物 送到我哋後臺
03:49
People would bring home-cooked food to us
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03:51
all over the world backstage and feed us and eat with us.
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同我哋一齊食
03:53
This is in Seattle.
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呢度係西雅圖
如果我臨時決定搞 一場即興嘅免費演唱會
03:55
Fans who worked in museums and stores
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03:58
and any kind of public space would wave their hands
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咁喺博物館、商店 或者公共場所返工嘅歌迷
04:02
if I would decide to do a last-minute, spontaneous, free gig.
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都會向我哋揮手
04:05
This is a library in Auckland.
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呢度係奧克蘭一個圖書館
04:08
On Saturday I tweeted for this crate and hat,
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星期六我推文 希望有人能夠提供木板箱同帽
04:13
because I did not want to schlep them from the East Coast,
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因為我唔想將物品 由東岸帶到嚟呢度
04:16
and they showed up care of this dude, Chris, from Newport Beach,
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最終嚟自 Newport Beach 嘅 Chris 回覆咗我
為我提供咗呢兩樣道具
04:19
who says hello.
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04:20
I once tweeted, "Where in Melbourne can I buy a neti pot?"
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我曾經推文問墨爾本邊度有得買洗鼻壺
04:24
And a nurse from a hospital drove one
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一位喺醫院工作嘅護士揸車
04:27
right at that moment to the cafe I was in,
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直接將佢送到我坐緊嘅咖啡店
04:29
and I bought her a smoothie
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於是我請佢飲冰沙
04:30
and we sat there talking about nursing and death.
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我哋傾到護士同埋死亡
04:33
And I love this kind of random closeness,
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我就係鍾意呢種親近人嘅感覺
04:36
which is lucky, because I do a lot of couchsurfing.
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而且好好彩
因為我成日有得喺人哋屋企過夜 我先至可以親近人
04:41
In mansions where everyone in my crew gets their own room
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喺大屋裡面,我哋每一位成員 都有自己房間,但係冇無線網絡
04:44
but there's no wireless,
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04:45
and in punk squats,
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喺龐克迷佔據嘅廢棄房屋裡面
04:47
everyone on the floor in one room with no toilets
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所有人瞓喺一間房嘅地板上 冇廁所,但係有無線網絡
04:50
but with wireless, clearly making it the better option.
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明顯後者係更好選擇
04:53
(Laughter)
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(笑聲)
我嘅工作人員曾經揸我哋嘅廂型車
04:56
My crew once pulled our van up to a really poor Miami neighborhood
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去邁阿密一個非常窮嘅社區
05:02
and we found out that our couchsurfing host for the night
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然後我哋發現
嗰個借我哋瞓一晚嘅主人 係一個18歲、仲住喺屋企嘅女仔
05:05
was an 18-year-old girl, still living at home,
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05:07
and her family were all undocumented immigrants from Honduras.
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佢哋成家都係洪都拉斯嘅非法移民
05:12
And that night, her whole family
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嗰晚,佢全家都瞓梳化
05:15
took the couches and she slept together with her mom
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佢同佢媽媽一齊瞓,好讓我哋可以瞓床
05:18
so that we could take their beds.
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我瞓喺嗰度諗
05:21
And I lay there thinking,
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呢啲人擁有嘅嘢咁少,公平嗎?
05:24
these people have so little.
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05:26
Is this fair?
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05:29
And in the morning,
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第二朝,佢媽媽教我哋整墨西哥薄餅
05:30
her mom taught us how to try to make tortillas
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05:32
and wanted to give me a Bible,
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佢仲想送本聖經畀我
05:34
and she took me aside and she said to me in her broken English,
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然後佢將我帶到一邊 用唔咸唔淡嘅英文同我講:
05:40
"Your music has helped my daughter so much.
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「你嘅音樂幫咗我個女好多,
05:45
Thank you for staying here. We're all so grateful."
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多謝你留宿呢度,我哋好感激。」
05:49
And I thought, this is fair.
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然後我諗,咁樣就公平啦
就係咁
05:53
This is this.
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05:56
A couple of months later, I was in Manhattan,
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幾個月之後,我去咗曼哈頓
05:59
and I tweeted for a crash pad, and at midnight,
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我推文希望搵一個過夜嘅地方
06:01
I'm on the Lower East Side,
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午夜時,我嚟到下東城區
06:03
and it occurs to me I've never actually done this alone.
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然後我突然意識到 我從未試過一個人借宿過
06:06
I've always been with my band or my crew.
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我一直都係同我嘅樂隊一齊
06:08
Is this what stupid people do?
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係唔係傻瓜至自己一個留宿?(笑聲)
06:10
(Laughter)
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06:12
Is this how stupid people die?
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傻瓜係唔係咁樣死?
06:14
And before I can change my mind, the door busts open.
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等我仲未嚟得切改變主意,門就打開咗
個女人係一位藝術家
06:17
She's an artist.
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06:18
He's a financial blogger for Reuters,
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個男人係路透社財經博客嘅作家
06:20
and they're pouring me a glass of red wine
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佢哋幫我倒紅酒,畀我沖涼
06:22
and offering me a bath,
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06:23
and I have had thousands of nights like that and like that.
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我有過成千上萬個類似經歷嘅夜晚
我成日喺人哋屋企梳化過夜 亦都成日人群衝浪
06:29
So I couchsurf a lot. I also crowdsurf a lot.
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我認為喺人哋屋企過夜同人群衝浪 其實係同一件事
06:33
I maintain couchsurfing and crowdsurfing
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06:36
are basically the same thing.
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06:38
You're falling into the audience
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因為你都係將你成個人 交託畀觀眾,信任佢哋
06:40
and you're trusting each other.
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06:42
I once asked an opening band of mine
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我曾經問一個為我哋開場嘅樂隊
06:44
if they wanted to go out into the crowd and pass the hat
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願唔願意走到群眾當中 傳頂帽畀人去籌錢
06:47
to get some extra money, something that I did a lot.
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畢竟我自己經常咁樣做
06:50
And as usual, the band was psyched,
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同往常一樣,樂團已經準備好
06:52
but there was this one guy in the band
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但係其中一位成員話畀我聽 佢冇辦法說服自己咁做
06:54
who told me he just couldn't bring himself to go out there.
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06:58
It felt too much like begging to stand there with the hat.
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佢覺得攞著頂帽企喺嗰度 感覺實在太似行乞嘞
我意識到佢有「公平嗎?」 同「快去搵工作!」嗰類嘅恐懼
07:02
And I recognized his fear
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07:06
of "Is this fair?"
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07:08
and "Get a job."
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與此同時,我嘅樂隊越嚟越受歡迎
07:11
And meanwhile, my band is becoming bigger and bigger.
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07:14
We sign with a major label.
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我哋同一間大型唱片公司簽約
07:16
And our music is a cross between punk and cabaret.
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我哋嘅風格兼具龐克同卡巴萊
07:19
It's not for everybody.
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但唔係所有人都會鍾意
07:20
Well, maybe it's for you.
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唔係,或者你哋會鍾意(笑聲)
07:23
(Laughter)
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我哋簽咗約
07:25
We sign, and there's all this hype leading up to our next record.
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然後有一大堆新唱片宣傳活動
07:28
And it comes out and it sells about 25,000 copies
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開賣後嘅幾個星期,賣咗二萬五千張
07:32
in the first few weeks,
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07:34
and the label considers this a failure.
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但唱片公司認為係失敗
07:37
I was like, "25,000, isn't that a lot?"
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我嘅反應係︰二萬五千張唔係好多咩?
07:39
They said, "No, the sales are going down.
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佢哋嘅反應係︰唔係 銷售量下跌,所以係失敗
07:41
It's a failure."
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07:42
And they walk off.
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之後佢哋走咗
07:44
Right at this same time, I'm signing and hugging after a gig,
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但當時即興表演至係完咗 我同歌迷簽名、擁抱
07:48
and a guy comes up to me
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一個男仔走埋嚟 遞張十蚊美金嘅鈔票畀我
07:50
and hands me a $10 bill,
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07:52
and he says,
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佢話:「好對唔住,
07:53
"I'm sorry, I burned your CD from a friend."
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我由朋友嗰度複製咗你張碟。」
07:56
(Laughter)
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(笑聲)
「但係我睇過你嘅部落格,
08:01
"But I read your blog, I know you hate your label.
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我知道你憎你嘅唱片公司,
08:04
I just want you to have this money."
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我只係希望你攞返呢啲錢。」
08:06
And this starts happening all the time.
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呢類事情開始不斷發生
08:10
I become the hat after my own gigs,
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每場表演之後,我變成嗰頂籌款嘅帽
08:13
but I have to physically stand there and take the help from people,
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只係我必須企喺嗰度,接受人哋嘅幫助
08:17
and unlike the guy in the opening band,
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相反唔似開場樂隊咁 我練喺度收錢過好多次
08:19
I've actually had a lot of practice standing there.
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講「多謝、多謝」
08:24
Thank you.
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08:25
And this is the moment I decide
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喺嗰個時候,我決定 將我網上嘅音樂轉做免費
08:27
I'm just going to give away my music for free
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08:30
online whenever possible,
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08:32
so it's like Metallica over here, Napster, bad;
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就好似,Metallica 喺呢邊
Napster 呢邊
08:35
Amanda Palmer over here,
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Amanda Palmer 喺呢邊
08:37
and I'm going to encourage torrenting, downloading, sharing,
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我雖然鼓勵 點對點檔案分享、下載、分享
08:40
but I'm going to ask for help,
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但我都想人幫我
08:42
because I saw it work on the street.
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因為我喺街上見到求人呢種方法行得通
08:46
So I fought my way off my label, and for my next project
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所以我用自己嘅方法擊退咗唱片公司
08:49
with my new band, the Grand Theft Orchestra,
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同埋為咗我同我嘅新樂團 Grand Theft Orchestra 嘅下個計劃
08:51
I turned to crowdfunding.
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我至走去群眾募資
08:54
And I fell into those thousands of connections that I'd made,
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所以我嗰陣只能夠 靠我聯絡過嘅幾千個支持者
08:58
and I asked my crowd to catch me.
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我當時希望支持者可以支持我
開頭我個目標係十萬美金
09:02
And the goal was 100,000 dollars.
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09:04
My fans backed me at nearly 1.2 million,
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但我嘅歌迷最終以 接近一百二十萬嘅金額支持我
09:08
which was the biggest music crowdfunding project to date.
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呢個係目前為止 最大嘅音樂群眾募資計劃
09:11
(Applause)
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(掌聲)
09:15
And you can see how many people it is.
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你可以睇到有幾多人支持
即係大約兩萬五千人
09:20
It's about 25,000 people.
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09:23
And the media asked,
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然後傳媒問我:「Amanda,
09:24
"Amanda, the music business is tanking and you encourage piracy.
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音樂產業落入谷底 ,而你鼓勵盜版,
09:28
How did you make all these people pay for music?"
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咁你點令到啲人畀錢買音樂?」
09:30
And the real answer is, I didn't make them.
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答案係,我冇做乜嘢,我只係求佢哋
09:33
I asked them.
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09:35
And through the very act of asking people,
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透過求人哋呢個動作 我同佢哋建立關係
09:39
I'd connected with them,
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09:41
and when you connect with them, people want to help you.
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當你同佢哋有關係時,人哋就會想幫你
09:46
It's kind of counterintuitive for a lot of artists.
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呢樣對於好多藝術家嚟講係違反常理嘅
佢哋唔想求人
09:50
They don't want to ask for things.
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09:51
But it's not easy.
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不過,提出要求都唔容易
09:55
It's not easy to ask.
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09:57
And a lot of artists have a problem with this.
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好多藝術家都面對呢個問題
09:59
Asking makes you vulnerable.
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「求人」令你變得脆弱
10:01
And I got a lot of criticism online,
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當我嘅眾籌計劃好受歡迎嘅時候
10:06
after my Kickstarter went big,
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我喺網上收到好多批評
10:08
for continuing my crazy crowdsourcing practices,
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話我唔應該繼續搞眾籌
尤其唔應該問音樂人 上唔上台同我哋一齊唱歌
10:11
specifically for asking musicians
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10:13
who are fans if they wanted to join us on stage
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10:16
for a few songs in exchange for love and tickets and beer,
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用幾首歌嚟換取樂迷嘅愛心 演唱會嘅門票同酒精飲品
10:20
and this was a doctored image that went up of me on a website.
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呢張網上圖片抵毀我,亦都傷害咗我
10:25
And this hurt in a really familiar way.
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10:29
And people saying,
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人哋話:「你唔可以再求咁樣嘅幫忙」
10:30
"You're not allowed anymore to ask for that kind of help,"
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10:33
really reminded me of the people in their cars yelling, "Get a job."
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而呢句嘢令我諗返 司機對著我大叫「去搵工啦!」
因為佢哋冇同我哋坐埋同一條船
10:39
Because they weren't with us on the sidewalk,
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佢哋睇唔到我同群眾點樣互惠互利
10:43
and they couldn't see the exchange
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10:46
that was happening between me and my crowd,
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10:48
an exchange that was very fair to us but alien to them.
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呢種互惠互利 對我哋嚟講好公平
但對佢哋嚟講就好奇怪
10:54
So this is slightly not safe for work.
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所以眾籌唔係一帆風順
呢個係我一班眾籌贊助者 喺柏林開嘅派對
10:56
This is my Kickstarter backer party in Berlin.
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10:58
At the end of the night, I stripped and let everyone draw on me.
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派對結束嗰陣 我除衫畀人哋喺我身上畫畫
11:01
Now let me tell you, if you want to experience
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我話你知,如果你想領會 信陌生人係點嘅感覺
11:04
the visceral feeling of trusting strangers --
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11:07
(Laughter)
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11:08
I recommend this,
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我推薦呢個活動
11:10
especially if those strangers are drunk German people.
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尤其當陌生人都係飲醉咗嘅德國人
11:13
(Laughter)
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(笑聲)
11:15
This was a ninja master-level fan connection,
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呢個係忍者大師級嘅歌迷交流
因為我真正想講嘅係 我好信任你哋
11:19
because what I was really saying here was,
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11:21
I trust you this much.
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11:24
Should I?
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我應該咁樣做?話畀我聽呀
11:26
Show me.
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11:28
For most of human history,
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人類歷史上嘅大部分時間 音樂人、藝術家都係社群嘅一部分
11:30
musicians, artists, they've been part of the community.
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11:35
Connectors and openers, not untouchable stars.
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佢哋扮演著連繫同開拓者角色 而唔係無法觸及嘅明星
11:40
Celebrity is about a lot of people loving you from a distance,
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以前,成為名人意味著 有啲人隔著好遠鍾意你
11:44
but the Internet
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但宜家,網絡同網路上面嘅內容 拉返近明星同樂迷嘅距離
11:45
and the content that we're freely able to share on it
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11:49
are taking us back.
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11:52
It's about a few people loving you up close
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宜家係講緊細細班人 可以近距離見到心愛嘅明星
11:55
and about those people being enough.
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細細班人已經可以養活到你
12:00
So a lot of people are confused by the idea
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所以好多人唔理解冇標準定價係咩回事
12:02
of no hard sticker price.
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12:03
They see it as an unpredictable risk, but the things I've done,
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佢哋認為冇標準定價 會帶嚟無法預料嘅風險
12:06
the Kickstarter, the street, the doorbell,
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但我做嘅嘢 包括眾籌、街頭募款、㩒陌生人門鐘
12:09
I don't see these things as risk.
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都唔係風險
12:11
I see them as trust.
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我視呢啲嘢為一種對人嘅信任
12:13
Now, the online tools
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宜家,網路工具 令呢種歌手同樂迷之間嘅交易
12:15
to make the exchange as easy and as instinctive as the street,
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同喺街頭求助一樣直接、簡單
而且呢種轉變就快成為潮流
12:20
they're getting there.
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12:21
But the perfect tools aren't going to help us
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但如果我哋無辦法見到人 而係怕付出、接收、同求人
12:25
if we can't face each other
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12:27
and give and receive fearlessly,
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咁呢個完美嘅工具就幫唔到我哋
12:30
but, more important --
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12:33
to ask without shame.
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12:37
My music career has been spent
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喺我嘅音樂生涯裏邊
12:39
trying to encounter people on the Internet the way I could on the box.
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我一直嘗試用我企喺箱 同人交流嘅方法同人喺網上交流
12:45
So blogging and tweeting not just about my tour dates
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所以部落格同推文 唔單止講到我嘅巡迴演出日期
12:48
and my new video but about our work and our art
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同我新嘅音樂錄影
仲有講到我哋嘅作品、我哋嘅藝術 我哋嘅恐懼、醉酒同過失
12:52
and our fears and our hangovers,
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12:55
our mistakes,
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12:56
and we see each other.
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咁樣我哋就能夠明白對方
12:59
And I think when we really see each other,
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當我哋真正了解大家 我哋就會想幫人
13:02
we want to help each other.
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我認為人哋一直問咗一個錯嘅問題︰
13:07
I think people have been obsessed with the wrong question,
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13:10
which is, "How do we make people pay for music?"
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「我哋點樣令人哋畀錢買音樂?」
點解唔一開始問:
13:14
What if we started asking,
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13:16
"How do we let people pay for music?"
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「我哋點樣令人自發買音樂?」
多謝
13:21
Thank you.
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13:22
(Applause)
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(掌聲)

Original video on YouTube.com
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