How the button changed fashion | Small Thing Big Idea, a TED series

Translator: Camille Martínez Reviewer: Krystian Aparta

Prevodilac: Biljana Mokan Lektor: Tijana Mihajlović

There are no bad buttons, there are only bad people.

Ne postoje loša dugmad; postoje samo loši ljudi.

How does that sound? OK?

Kako ovo zvuči? Okej?

[Small thing.]

[Mala stvar.]

[Big idea.]

[Velika ideja.]

[Isaac Mizrahi on the Button]

[Isak Mizrahi o dugmetu]

No one knows who invented the button.

Niko ne zna ko je izmislio dugme.

It might have shown up as early as 2000 BCE.

Moguće je da se pojavilo još 2 000 godine p.n.e.

It was decorative when it first started,

U početku je bilo ukrasno;

just something pretty sewn onto your clothes.

samo jedna lepa stvar zašivena na odeću.

Then about 3,000 years later,

Zatim, oko 3 000 godina kasnije,

someone finally invented the buttonhole,

neko je napokon izmislio rupice za dugme

and buttons were suddenly useful.

i odjednom su dugmad postala korisna.

The button and the buttonhole is such a great invention.

Dugme i rupica su tako dobar izum.

Not only does it slip through the buttonhole,

Ne samo da dugme klizne kroz rupicu,

već tada dođe i u pravi položaj,

but then it kind of falls into place,

tako da ste potpuno sigurni, kao da se nikada neće otkopčati.

and so you're completely secure, like it's never going to open.

The design of a button hasn't changed much since the Middle Ages.

Dizajn dugmeta se nije mnogo menjao od srednjeg veka.

It's one of the most enduring designs in history.

To je jedna od najistrajnijih tvorevina u istoriji.

For me, the best buttons are usually round.

Za mene, najbolja dugmad su uglavnom okrugla.

There's either a dome button with a little shank,

Postoji kupolasto dugme sa malom alkom

or there's just this sort of round thing with either a rim or not a rim,

ili samo obično, okruglo, sa ivicom ili bez nje,

either two holes or four holes.

sa dve rupe ili četiri rupe.

Almost more important than the button is the buttonhole.

Gotovo da je od dugmeta bitnija rupica za dugme.

And the way you figure that out is:

A način na koji je proračunate je:

the diameter of the button plus the width of the button,

prečnik dugmeta plus širina dugmeta

plus a little bit of ease.

plus još malo dodatka.

Before buttons, clothes were bigger --

Pre dugmeta, odeća je bila veća -

they were more kind of amorphous,

bila je više bezoblična,

and people, like, wriggled into them

a ljudi bi se nekako umigoljili u nju

or just kind of wrapped themselves in things.

ili su se samo obmotavali stvarima.

But then fashion moved closer to the body

Ali se onda moda približila telu

as we discovered uses for the button.

kada smo otkrili koristi dugmeta.

At one time, it was the one way to make clothes fit against the body.

U jednom momentu, to je bio jedini način da se odeća pripoji telu.

I think the reason buttons have endured for so long, historically,

Mislim da su dugmad opstala toliko dugo kroz istoriju

is because they actually work to keep our clothes shut.

zbog toga što zaista funkcionišu i zatvaraju našu odeću.

Zippers break;

Rajsferšlusi se kvare;

Velcro makes a lot of noise, and it wears out after a while.

čičak traka je bučna i istroši se vremenom.

If a button falls off, you just literally sew that thing on.

Ako dugme otpadne, bukvalno ga samo ponovo ušijete.

A button is kind of there for the long run.

Dugme je nekako tu na duge staze.

It's not just the most elemental design ever,

Ono nije samo najosnovniji dizajn ikada,

it's also such a crazy fashion statement.

već je i otkačeni modni detalj.

When I was a kid, my mom knit me this beautiful sweater.

Kada sam bio mali, majka mi je isplela prelepi džemper.

I didn't like it.

Meni se nije dopadao.

And then I found these buttons,

Onda sam pronašao neku dugmad

and the minute the buttons were on the sweater, I loved it.

i čim su se dugmad našla na džemperu, svideo mi se.

If you don't have good taste and you can't pick out a button,

Ako nemate dobar ukus i ne umete da odaberete dugme,

then let someone else do it, you know?

dajte nekom drugom da to uradi, znate?

I mean that.

Stvarno to mislim.