How the button changed fashion | Small Thing Big Idea, a TED series

198,123 views ・ 2018-11-03

TED


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00:00
Translator: Camille Martínez Reviewer: Krystian Aparta
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Translator: Matej Divjak Reviewer: Nika Kotnik
00:12
There are no bad buttons, there are only bad people.
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Ni slabih gumbov, so samo slabi ljudje.
00:14
How does that sound? OK?
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Kako to zveni? OK?
00:15
[Small thing.]
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[Mala stvar.]
00:16
[Big idea.]
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[Velika ideja.]
00:19
[Isaac Mizrahi on the Button]
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[Isaac Mizrahi o gumbu]
00:23
No one knows who invented the button.
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Nihče ne ve, kdo je izumil gumb.
00:25
It might have shown up as early as 2000 BCE.
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Lahko, da se je pojavil že 2.000 let pr. n. št.
00:28
It was decorative when it first started,
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Na začetku je bil okrasen,
00:31
just something pretty sewn onto your clothes.
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samo nekaj lepega prišitega na vašo obleko.
00:33
Then about 3,000 years later,
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Potem pa je čez kakšnih 3.000 let
00:35
someone finally invented the buttonhole,
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nekdo končno izumil gumbno luknjo
00:38
and buttons were suddenly useful.
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in gumbi so naenkrat postali uporabni.
00:40
The button and the buttonhole is such a great invention.
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Gumb z gumbno luknjo je odličen izum.
00:44
Not only does it slip through the buttonhole,
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Ne samo, da zdrsi skozi gumbno luknjo,
ampak se potem nekako postavi na svoje mesto,
00:46
but then it kind of falls into place,
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00:48
and so you're completely secure, like it's never going to open.
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tako da ste popolnoma varni, kot da se ne bo nikoli odprl.
00:51
The design of a button hasn't changed much since the Middle Ages.
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Dizajn gumba se od srednjega veka ni kaj dosti spremenil.
00:55
It's one of the most enduring designs in history.
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Je eden od najbolj trajnih dizajnov v zgodovini.
00:58
For me, the best buttons are usually round.
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Zame so najboljši gumbi običajno okrogli.
01:01
There's either a dome button with a little shank,
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Lahko je v obliki kupole z majhno zanko,
01:04
or there's just this sort of round thing with either a rim or not a rim,
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ali pa neke vrste okrogla stvar, z robom ali brez njega,
01:08
either two holes or four holes.
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z dvema ali štirimi luknjami.
01:10
Almost more important than the button is the buttonhole.
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Skoraj pomembnejša od gumba pa je gumbna luknja.
01:13
And the way you figure that out is:
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In način, na katerega jo izračunate, je:
01:15
the diameter of the button plus the width of the button,
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premer gumba plus širina gumba,
01:18
plus a little bit of ease.
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plus še malo dodatka.
01:19
Before buttons, clothes were bigger --
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Pred gumbi so bila oblačila večja -
01:22
they were more kind of amorphous,
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bila so nekako bolj brezoblična,
01:24
and people, like, wriggled into them
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ljudje pa so se nekako zmigali v njih
01:26
or just kind of wrapped themselves in things.
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ali pa so se na nek način zavili v stvari.
01:28
But then fashion moved closer to the body
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Potem pa se je moda približala telesu,
01:32
as we discovered uses for the button.
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ko smo odkrili možne uporabe gumba.
01:34
At one time, it was the one way to make clothes fit against the body.
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V nekem trenutku je bil to edini način, da se obleka prilega telesu.
01:41
I think the reason buttons have endured for so long, historically,
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Mislim, da je razlog, da so se gumbi ohranili tako dolgo, zgodovinsko gledano,
01:44
is because they actually work to keep our clothes shut.
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v tem, da dejansko delujejo in nam držijo oblačila zaprta.
01:47
Zippers break;
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Zadrge se polomijo;
01:48
Velcro makes a lot of noise, and it wears out after a while.
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Velkro povzroča dosti hrupa in čez čas se obrabi.
01:51
If a button falls off, you just literally sew that thing on.
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Če gumb odpade, ga dobesedno samo prišiješ nazaj.
01:54
A button is kind of there for the long run.
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Gumb je tukaj nekako na dolgi rok.
01:57
It's not just the most elemental design ever,
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Ni samo najbolj osnoven dizajn vseh časov,
02:00
it's also such a crazy fashion statement.
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je tudi noro vpadljiv modni dodatek.
02:04
When I was a kid, my mom knit me this beautiful sweater.
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Ko sem bil majhen, mi je mama spletla ta čudovit pulover.
02:08
I didn't like it.
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Ni mi bil všeč.
02:09
And then I found these buttons,
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In potem sem našel te gumbe
02:10
and the minute the buttons were on the sweater, I loved it.
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in takoj, ko so bili gumbi na puloverju, mi je postal všeč.
02:13
If you don't have good taste and you can't pick out a button,
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Če nimate dobrega okusa in ne znate izbrati gumba,
02:16
then let someone else do it, you know?
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prepustite izbiro nekomu drugemu, veste? Resno mislim.
02:18
I mean that.
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O tej spletni strani

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