Renny Gleeson: Busted! The sneaky moves of antisocial smartphone users

Translator: Nika Kotnik Reviewer: Klavdija Cernilogar

What I wanted to talk to you about today is two things:

Danes sem želel z vami govoriti o dveh stvareh:

one, the rise of a culture of availability;

prva je rast kulture dosegljivosti in druga je prošnja.

and two, a request.

So we're seeing a rise of this availability

Vidimo, da to rast v dosegljivosti žene širjenje mobilnih naprav

being driven by mobile device proliferation,

globally, across all social strata.

globalno, v vseh socialnih slojih.

We're seeing, along with that proliferation of mobile devices,

Skupaj s širjenjem mobilnih naprav vidimo

an expectation of availability.

pričakovanje dosegljivosti in s tem pridemo do tretje točke,

And, with that, comes the third point,

which is obligation -- and an obligation to that availability.

ki je dolžnost-- dolžnost do te dosegljivosti.

And the problem is, we're still working through,

In problem, ki ga še rešujemo, je, iz socialnega stališča,

from a societal standpoint,

how we allow people to be available.

kako dovolimo ljudem, da so dosegljivi.

Pravzaprav obstaja znatna razlika med tem, kaj smo pripravljeni sprejeti.

There's a significant delta, in fact,

between what we're willing to accept.

Se opravičujem H. Roslingu-- rekel je, da je vse,

Apologies to Hans Rosling --

he said anything that's not using real stats is a lie --

kar ne uporablja prave statistike, laž- ampak velika razlika tu je,

but the big delta there

is how we deal with this from a public standpoint.

kako se s tem spopadamo s stališča javnosti.

So we've developed certain tactics and strategies

Zato smo razvili določene taktike in strategije, da to zakrijemo.

to cover up.

This first one's called "the lean."

Prva se imenuje "nagib."

And if you've ever been in a meeting where you play sort of meeting "chicken,"

Če ste bili na sestanku, kjer se igrate nekakšne "skrivalnice",

you're sitting there, looking at the person, waiting for them to look away,

sedite tam, gledate, kdaj bo druga oseba pogledala stran,

in nato hitro preverite napravo.

and then quickly checking the device.

Čeprav lahko vidite, da ga je moški na desni spregledal.

Although you can see the gentleman up on the right is busting him.

"The stretch."

"Razteg"

OK, the gentleman on the left is saying, "Screw you,

Ok, gospod na levi si misli: "K vragu s tabo, preveril bom svoj telefon."

I'm going to check my device."

Ampak tip na desni izvaja razteg.

But the guy, here, on the right,

he's doing the stretch.

It's that reeeee-e-e-each out, the physical contortion

Ko se izte-e-e-eegnete, fizično zvijete, da spravite napravo čisto malo pod mizo.

to get that device just below the tabletop.

Or, my favorite, the "Love you; mean it."

Ali, moja najljubša: "Ljubim te, resno mislim."

(Laughter)

(Smeh)

Nič ne reče "Ljubim te" kot "Naj poiščem nekoga, ki mi je pomemben".

Nothing says "I love you"

like "Let me find somebody else I give a damn about."

Or, this one, coming to us from India.

Ali tole iz Indije. To lahko najdete na YouTubu,

You can find this on YouTube,

gospodič, ki je zleknjen na motorju, pošilja sms-e.

the gentleman who's recumbent on a motorcycle

while text messaging.

Or what we call the "sweet gravy, stop me before I kill again!"

Ali drugače: "Ljubi bog, ustavite me, preden spet koga ubijem!"

That is actually the device.

To je ta naprava.

Kaj to povzroča, vidimo--

What this is doing is, we find a --

(Laughter)

(Smeh)

direkten trk--

a direct collision --

we find a direct collision between availability --

vidimo direkten trk med dosegljivostjo-- in kar je možno skozi dosegljivost--

and what's possible through availability --

and a fundamental human need -- which we've been hearing about a lot, actually --

in osnovno človeško potrebo --o kateri smo veliko slišali--

the need to create shared narratives.

potrebo po ustvarjanju skupne pripovedi.

We're very good at creating personal narratives,

Zelo dobri smo v ustvarjanju osebne pripovedi,

but it's the shared narratives that make us a culture.

ampak skupne pripovedi ustvarjajo kulturo.

And when you're standing with someone,

Ko stojite z nekom in ste na svojem telefonu,

and you're on your mobile device,

mu pravzaprav sporočate tole: "Ti nisi tako pomemben kot dobesedno

effectively what you're saying to them is,

"You are not as important as, literally,

almost anything that could come to me through this device."

skoraj karkoli, kar lahko pride do mene skozi to napravo.

Look around you.

Poglejte okrog sebe.

Morda je kdo na telefonu ravno zdaj, sodeluje v multi-dimenzionalni dejavnosti.

There might be somebody on one right now,

participating in multi-dimensional engagement.

(Laughter)

(Smeh)

Our reality right now is less interesting

Naša realnost zdaj je manj zanimiva kot zgodba, ki jo bomo o tem povedali kasneje.

than the story we're going to tell about it later.

This one I love.

Ta mi je res všeč. Ta ubogi fant, očiten rekvizit--

This poor kid, clearly a prop --

da ne bo pomote, prostovoljno je rekvizit--

don't get me wrong, a willing prop --

ampak poljub, ki se snema, nekako izgleda zanič.

but the kiss that's being documented kind of looks like it sucks.

This is the sound of one hand clapping.

To je zvok ploska ene roke.

So, as we lose the context of our identity,

Ko izgubimo kontekst naše identitete, postane neverjetno pomembno,

it becomes incredibly important

da tisto, kar delimo, postane kontekst skupne pripovedi,

that what you share becomes the context of shared narrative,

becomes the context in which we live.

postane kontekst, v katerem živimo.

The stories that we tell -- what we push out --

Zgodbe, ki jih povemo - kar potisnemo ven - postanejo to, kar smo.

becomes who we are.

Ljudje ne projicirajo identitete, ustvarjajo jo.

People aren't simply projecting identity,

they're creating it.

To je moja prošnja za vse v tej sobi.

And so that's the request I have for everybody in this room.

Ustvarjamo tehnologijo, ki bo ustvarila nove skupne izkušnje,

We are creating the technology

that is going to create the new shared experience,

which will create the new world.

ki bodo ustvarile nov svet.

And so my request is,

In tako je moja prošnja tale: prosim, ustvarjajmo tehnologijo,

please, let's make technologies

ki bo naredila ljudi bolj človeške in ne manj.

that make people more human,

and not less.

Hvala.

Thank you.