Renny Gleeson: Busted! The sneaky moves of antisocial smartphone users

54,397 views

2009-04-10 ・ TED


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Renny Gleeson: Busted! The sneaky moves of antisocial smartphone users

54,397 views ・ 2009-04-10

TED


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Prevoditelj: Mislav Ante Omazić - EFZG Recezent: Igor Dobec
00:12
What I wanted to talk to you about today is two things:
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Danas bih želio govoriti o dvijema stvarima:
00:15
one, the rise of a culture of availability;
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prvo, napredak kulture dostupnosti,
00:18
and two, a request.
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i drugo, jedan zahtjev.
00:21
So we're seeing a rise of this availability
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Vidimo rast dostupnosti
00:23
being driven by mobile device proliferation,
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koju pokreće rastuće posjedovanje mobitela,
00:26
globally, across all social strata.
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globalno, kroz sve društvene slojeve.
00:28
We're seeing, along with that proliferation of mobile devices,
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Vidimo, zajedno s rastom ljudi koji posjeduju mobilne uređaje,
00:31
an expectation of availability.
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očekivanje dostupnosti.
00:33
And, with that, comes the third point,
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I, s time, dolazimo do treće poante,
00:35
which is obligation -- and an obligation to that availability.
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a to je obveza -- obveza stalnoj dostupnosti.
00:38
And the problem is, we're still working through,
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A problem je, na kojem još uvijek radimo,
00:41
from a societal standpoint,
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s društvene točke gledišta,
00:43
how we allow people to be available.
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kako dopuštamo ljudima da budu dostupni.
00:46
There's a significant delta, in fact,
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Postoji značajna delta (razilaženje), u činjenici,
00:48
between what we're willing to accept.
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između onoga što smo spremni prihvatiti --
00:50
Apologies to Hans Rosling --
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isprike Hansu Roslingu.
00:51
he said anything that's not using real stats is a lie --
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On je rekao kako je laž sve što ne koristi stvarne podatke --
00:54
but the big delta there
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ali veliko razilaženje ovdje
00:56
is how we deal with this from a public standpoint.
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je kako se ponašamo prema tome s javne točke gledišta.
00:59
So we've developed certain tactics and strategies
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Tako smo razvili određene taktike i strategije
01:02
to cover up.
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kako bi se prikrili.
01:04
This first one's called "the lean."
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Prva se naziva "mršava".
01:06
And if you've ever been in a meeting where you play sort of meeting "chicken,"
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I ako ste ikada bili na sastanku gdje ste glumili "kokoš",
01:09
you're sitting there, looking at the person, waiting for them to look away,
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sjedite tamo, gledate u osobu, čekajući da se ta osoba okrene,
01:12
and then quickly checking the device.
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i onda brzo provjeravate uređaj.
01:14
Although you can see the gentleman up on the right is busting him.
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Premda se ovdje vidi kako ga je gospodin s gornje desne strane uhvatio.
01:17
"The stretch."
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"Istezanje"
01:18
OK, the gentleman on the left is saying, "Screw you,
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OK, gospodin s lijeve strane kaže, "Nosi se,
01:21
I'm going to check my device."
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provjeriti ću svoj uređaj."
01:23
But the guy, here, on the right,
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Ali dečko, ovdje, s desna,
01:25
he's doing the stretch.
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on izvodi istezanje.
01:27
It's that reeeee-e-e-each out, the physical contortion
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To je ono proo-teee-zaa-njeee, fizička iskrivljenost
01:29
to get that device just below the tabletop.
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kako biste prenijeli uređaj tik ispod stola.
01:31
Or, my favorite, the "Love you; mean it."
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Ili, moje omiljeno, "Volim te; mislim to."
01:34
(Laughter)
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(Smijeh)
01:36
Nothing says "I love you"
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Ništa ne govori, "Volim te"
01:38
like "Let me find somebody else I give a damn about."
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poput "Daj da pronađem nekog drugog do koga mi je stalo."
01:40
Or, this one, coming to us from India.
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Ili, ovo, dolazi iz Indije.
01:42
You can find this on YouTube,
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Možete je pronaći na YouTube,
01:44
the gentleman who's recumbent on a motorcycle
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gospodin koji leži na motociklu
01:46
while text messaging.
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dok šalje smsove.
01:47
Or what we call the "sweet gravy, stop me before I kill again!"
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Ili ono što nazivamo "dragi bože, zaustavi me prije nego što opet nekoga ubijem!"
01:51
That is actually the device.
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Ovo je u stvari uređaj.
01:54
What this is doing is, we find a --
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Ono što radi jest, nalazimo --
01:56
(Laughter)
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(Smijeh)
01:58
a direct collision --
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direktni sraz --
02:02
we find a direct collision between availability --
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pronađemo direktni sraz između dostupnosti --
02:05
and what's possible through availability --
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i onoga što je moguće kroz dostupnost --
02:08
and a fundamental human need -- which we've been hearing about a lot, actually --
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i osnovne ljudske potrebe -- o kojoj smo puno slušali --
02:11
the need to create shared narratives.
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potrebe da se kreiraju zajedničke priče.
02:15
We're very good at creating personal narratives,
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Mi smo jako dobri u stvaranju osobnih priča,
02:18
but it's the shared narratives that make us a culture.
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ali nas zajedničke priče koje nas čine kulturom.
02:21
And when you're standing with someone,
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I kada stojite s nekim,
02:24
and you're on your mobile device,
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i koristite mobilni uređaj
02:26
effectively what you're saying to them is,
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efektivno ono što im govorite jest,
02:28
"You are not as important as, literally,
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"Nisi toliko važan kao, doslovno,
02:31
almost anything that could come to me through this device."
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gotovo sve što je moglo doći do mene preko ovog uređaja."
02:34
Look around you.
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Pogledajte oko sebe.
02:37
There might be somebody on one right now,
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Možda postoji netko tko upravo sada,
02:39
participating in multi-dimensional engagement.
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učestvuje u multi-dimenzionalnom angažmanu.
02:42
(Laughter)
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(Smijeh)
02:44
Our reality right now is less interesting
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Naša stvarnost sada je manje interesantna
02:47
than the story we're going to tell about it later.
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od priče koju ćemo o njoj kasnije ispričati.
02:50
This one I love.
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Ovu volim.
02:52
This poor kid, clearly a prop --
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Jadno dijete, očigledno je potpora --
02:54
don't get me wrong, a willing prop --
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nemojte me krivo shvaiti, voljna potpora --
02:56
but the kiss that's being documented kind of looks like it sucks.
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ali poljubac koji je dokumentiran izgleda nekako bezveze.
02:59
This is the sound of one hand clapping.
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Ovo je zvuk jedne ruke koja plješće.
03:02
So, as we lose the context of our identity,
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Dakle, dok gubimo kontekst našeg identiteta,
03:06
it becomes incredibly important
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postaje nam izuzetno važno
03:09
that what you share becomes the context of shared narrative,
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da ono što dijelimo postaje kontekst podijeljene priče,
03:12
becomes the context in which we live.
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postaje kontekst unutar kojeg živimo.
03:14
The stories that we tell -- what we push out --
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Priče koje pričamo -- ono što izbacujemo --
03:17
becomes who we are.
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postaje ono što jesmo.
03:19
People aren't simply projecting identity,
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Mi jednostavno projeciramo identitet,
03:21
they're creating it.
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oni ga stvaraju.
03:23
And so that's the request I have for everybody in this room.
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A zahtjev koji imam za sve u ovoj dvorani.
03:25
We are creating the technology
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Stvaramo tehnologiju
03:26
that is going to create the new shared experience,
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koja će stvoriti novo podijeljeno iskustvo,
03:28
which will create the new world.
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koje će stvoriti novi svijet.
03:30
And so my request is,
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Moj zahtjev je,
03:32
please, let's make technologies
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molim vas, stvarajmo tehnologije
03:34
that make people more human,
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koje će učiniti ljude humanijima,
03:36
and not less.
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a ne manje humanima.
03:38
Thank you.
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Hvala vam.
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