Renny Gleeson: Busted! The sneaky moves of antisocial smartphone users

54,347 views ・ 2009-04-10

TED


Please double-click on the English subtitles below to play the video.

00:12
What I wanted to talk to you about today is two things:
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00:15
one, the rise of a culture of availability;
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and two, a request.
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00:21
So we're seeing a rise of this availability
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being driven by mobile device proliferation,
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globally, across all social strata.
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00:28
We're seeing, along with that proliferation of mobile devices,
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00:31
an expectation of availability.
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00:33
And, with that, comes the third point,
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which is obligation -- and an obligation to that availability.
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00:38
And the problem is, we're still working through,
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00:41
from a societal standpoint,
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00:43
how we allow people to be available.
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00:46
There's a significant delta, in fact,
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between what we're willing to accept.
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00:50
Apologies to Hans Rosling --
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he said anything that's not using real stats is a lie --
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00:54
but the big delta there
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is how we deal with this from a public standpoint.
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00:59
So we've developed certain tactics and strategies
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01:02
to cover up.
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01:04
This first one's called "the lean."
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01:06
And if you've ever been in a meeting where you play sort of meeting "chicken,"
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01:09
you're sitting there, looking at the person, waiting for them to look away,
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01:12
and then quickly checking the device.
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01:14
Although you can see the gentleman up on the right is busting him.
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01:17
"The stretch."
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01:18
OK, the gentleman on the left is saying, "Screw you,
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01:21
I'm going to check my device."
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01:23
But the guy, here, on the right,
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01:25
he's doing the stretch.
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01:27
It's that reeeee-e-e-each out, the physical contortion
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01:29
to get that device just below the tabletop.
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01:31
Or, my favorite, the "Love you; mean it."
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01:34
(Laughter)
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01:36
Nothing says "I love you"
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like "Let me find somebody else I give a damn about."
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01:40
Or, this one, coming to us from India.
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01:42
You can find this on YouTube,
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the gentleman who's recumbent on a motorcycle
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while text messaging.
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Or what we call the "sweet gravy, stop me before I kill again!"
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01:51
That is actually the device.
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01:54
What this is doing is, we find a --
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01:56
(Laughter)
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a direct collision --
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02:02
we find a direct collision between availability --
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02:05
and what's possible through availability --
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02:08
and a fundamental human need -- which we've been hearing about a lot, actually --
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02:11
the need to create shared narratives.
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02:15
We're very good at creating personal narratives,
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02:18
but it's the shared narratives that make us a culture.
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02:21
And when you're standing with someone,
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02:24
and you're on your mobile device,
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effectively what you're saying to them is,
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"You are not as important as, literally,
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almost anything that could come to me through this device."
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02:34
Look around you.
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02:37
There might be somebody on one right now,
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participating in multi-dimensional engagement.
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02:42
(Laughter)
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Our reality right now is less interesting
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than the story we're going to tell about it later.
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02:50
This one I love.
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02:52
This poor kid, clearly a prop --
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don't get me wrong, a willing prop --
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02:56
but the kiss that's being documented kind of looks like it sucks.
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02:59
This is the sound of one hand clapping.
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03:02
So, as we lose the context of our identity,
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03:06
it becomes incredibly important
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03:09
that what you share becomes the context of shared narrative,
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03:12
becomes the context in which we live.
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03:14
The stories that we tell -- what we push out --
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03:17
becomes who we are.
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03:19
People aren't simply projecting identity,
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03:21
they're creating it.
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03:23
And so that's the request I have for everybody in this room.
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03:25
We are creating the technology
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that is going to create the new shared experience,
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03:28
which will create the new world.
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03:30
And so my request is,
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03:32
please, let's make technologies
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03:34
that make people more human,
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03:36
and not less.
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03:38
Thank you.
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