Alan Siegel: Let's simplify legal jargon!

57,214 views ・ 2010-03-24

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翻译人员: ANDREW DYER 校对人员: Chaoran Yu
00:15
So, basically we have public leaders,
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所以,总的来说我们有些领导人、
00:18
public officials who are out of control;
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政府官员办事出格。
00:21
they are writing bills that are unintelligible,
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他们写的是无法解读的议案。
00:23
and out of these bills are going to come
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从这些议案将会产生出
00:25
maybe 40,000 pages of regulations, total complexity,
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约40,000页的条文,非常复杂,
00:30
which has a dramatically negative impact on our life.
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其对我们的生活将产生极为不利的影响。
00:33
If you're a veteran coming back from Iraq or Vietnam
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如果你是从伊拉克或是越南战场回来的老兵,
00:37
you face a blizzard of paperwork to get your benefits;
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想得到你的救济金,你得做一大堆棘手的文书工作,
00:41
if you're trying to get a small business loan,
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如果你想获得一小笔商业贷款,
00:43
you face a blizzard of paperwork.
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你也会面临一大堆棘手的文书工作。
00:45
What are we going to do about it? I define simplicity
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对此,我们应该如何去做?我将简单化定义为
00:47
as a means to achieving clarity,
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一种能达到清晰、
00:50
transparency and empathy,
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透明和共鸣,
00:52
building humanity into communications.
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使交流人性化的一种方法。
00:55
I've been simplifying things for 30 years.
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30年来我一直致力于事物的简化。
00:58
I come out of the advertising and design business.
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我是做广告和设计的。
01:01
My focus is understanding you people,
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我的关注点是了解大众,
01:05
and how you interact with the government
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了解你们如何与政府打交道,
01:07
to get your benefits,
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去得到你们应得的利益,
01:09
how you interact with corporations to decide whom you're going to do business with,
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了解你们如何与公司打交道而决定你们要与谁去做生意,
01:12
and how you view brands.
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以及了解你们如何看待品牌。
01:15
So, very quickly, when President Obama said,
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所以,当奥巴马总统说
01:19
"I don't see why we can't
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“我不明白为什么我们不能有
01:21
have a one-page, plain English consumer credit agreement."
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一份一页的简单英语消费信贷协议”时
01:25
So, I locked myself in a room,
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我把自己关在一个房间里
01:27
figured out the content,
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很快想出了这样一个内容,
01:30
organized the document, and wrote it in plain English.
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制定了这样一个文件,并且是用简单英语写的。
01:33
I've had this checked by the two top
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我让国内两个顶级
01:35
consumer credit lawyers in the country.
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消费信贷律师对其进行了审核。
01:37
This is a real thing.
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这是件真事。
01:39
Now, I went one step further and said,
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现在我又进了一步,
01:42
"Why do we have to stick with the stodgy lawyers
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“为什么我们只能有一份纸质文件
01:44
and just have a paper document? Let's go online."
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并且非要依附于那些墨守成规的律师呢?让我们上网去解决“。
01:48
And many people
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许多人
01:50
might need help in computation.
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可能在计算上需要帮助。
01:52
Working with the Harvard Business School,
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与哈佛商学院合作时,
01:54
you'll see this example when you talk about minimum payment:
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我们有一个关于最低还款额的案例。
01:58
If you spent 62 dollars for a meal,
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你一顿饭花了62美元,
02:01
the longer you take to pay out that loan,
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如果你采用最低还款额延期还款的作法,
02:04
you see, over a period of time using the minimum payment
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过了一段时间,
02:06
it's 99 dollars and 17 cents.
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则需还款99美元17美分。
02:09
How about that? Do you think your bank is going to show that to people?
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你觉得怎么样?你认为银行会向人们告知吗?
02:12
But it's going to work. It's more effective
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但它就是这样运作的。它比仅仅计算
02:14
than just computational aids.
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货款时间更有效。
02:16
And what about terms like
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你如何理解有些词汇
02:18
"over the limit"?
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例如超过限度?
02:21
Perhaps a stealth thing.
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也许这是一件隐匿的事情。
02:23
Define it in context. Tell people what it means.
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通过上下文来定义它,告诉人们它是什么意思。
02:25
When you put it in plain English,
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在你使用简单英语表述时,
02:27
you almost force the institution
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你实际上就迫使这家机构
02:29
to give the people a way, a default out of that,
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使人们了解如何去规避风险,
02:31
and not put themselves at risk.
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而不是把自己置于风险之中。
02:33
Plain English is about
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简单英语也就是
02:36
changing the content.
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改变内容。
02:38
And one of the things I'm most proud of
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我很骄傲的一件事
02:40
is this agreement for IBM.
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是我为IBM制作的这份协议。
02:42
It's a grid, it's a calendar.
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它以简单的网格形式,是一个日历。
02:44
At such and such a date, IBM has responsibilities,
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在这个日期,IBM承担责任,
02:46
you have responsibilities.
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你承担责任。
02:48
Received very favorably by business.
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这个作法在商务领域被欣然接受了。
02:52
And there is some good news to report today.
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今天我有好消息要讲。
02:54
Each year, one in 10 taxpayers
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每年每10个纳税人中有一个
02:56
receives a notice from the IRS.
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会收到美国国税局通知。
02:58
There are 200 million letters that go out.
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那就是要发出2亿封信。
03:01
Running through this typical letter that they had,
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我处理了一部分典型信件,
03:04
I ran it through my simplicity lab,
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我是在我的简单化实验室进行的,
03:06
it's pretty unintelligible.
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结果是它们很让人费解。
03:08
All the parts of the document in red are not intelligible.
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文件中所有标红的部分都让人费解。
03:12
We looked at doing over 1,000 letters that cover
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我们又看了1000多封以简单英语写的信,
03:14
70 percent of their transactions in plain English.
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它们涵盖了70%的业务。
03:17
They have been tested in the laboratory.
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这些信件在我的实验室进行了测试。
03:19
When I run it through my lab,
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当我在我的实验室测试时,
03:21
this heat-mapping shows everything
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热点图显示每一件事
03:23
is intelligible.
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都是简单易懂的。
03:25
And the IRS has introduced the program.
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国税局已经引进了这个程序。
03:27
(Applause)
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(鼓掌)
03:32
There are a couple of things going on right now
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我想让你们注意
03:35
that I want to bring to your attention.
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现在正在做的一些事情。
03:37
There is a lot of discussion now
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现在有许多讨论
03:39
about a consumer financial protection agency,
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是关于消费金融保护署的,
03:41
how to mandate simplicity.
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如何使其工作程序简单化。
03:43
We see all this complexity.
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我们都看到它的复杂性。
03:45
It's incumbent upon us,
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我相信我们
03:47
and this organization, I believe,
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和他们都有义不容辞的责任,
03:49
to make clarity, transparency
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使国家重点项目清晰、透明
03:52
and empathy a national priority.
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和与大众有共鸣感。
03:55
There is no way that we should allow government
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我们无法再允许政府
03:57
to communicate the way they communicate.
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按照他们的表达方式进行表达,
03:59
There is no way we should do business
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我们无法再与协议中
04:01
with companies that have agreements
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带有隐匿、晦涩难懂条款的公司
04:04
with stealth provisions and that are unintelligible.
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做生意。
04:06
So, how are we going to change the world?
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那么,我们如何去改变世界?
04:08
Make clarity, transparency and simplicity a national priority.
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那就是使国家重点项目清晰、透明并且简单化。
04:13
I thank you.
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谢谢大家。
04:15
(Applause)
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(鼓掌)
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