Alan Siegel: Let's simplify legal jargon!

Traducător: Dorin-Lucian Marsan Corector: Catalina Tudor

So, basically we have public leaders,

Pe scurt, avem lideri publici

public officials who are out of control;

si oficiali care sunt in afara controlului.

they are writing bills that are unintelligible,

Ei redacteaza legi care sunt neinteligibile.

and out of these bills are going to come

Si din aceste legi urmeaza sa iasa

maybe 40,000 pages of regulations, total complexity,

cam 40.000 de pagini de reglementari de mare complexitate,

which has a dramatically negative impact on our life.

care au un impact negativ dramatic asupra vietii noastre.

If you're a veteran coming back from Iraq or Vietnam

Daca esti un veteran care se intoarce din Irak sau din Vietnam

you face a blizzard of paperwork to get your benefits;

trebuie sa infrunti o furtuna de hartogarie pentru a-ti capata drepturile si beneficiile.

if you're trying to get a small business loan,

Daca incerci sa obtii un mic imprumut pentru afaceri

you face a blizzard of paperwork.

esti expus unei furtuni de hartogarie.

What are we going to do about it? I define simplicity

Ce am putea face in privinta aceasta? As defini simplitatea

as a means to achieving clarity,

ca mijlocul de dobandire a claritatii,

transparency and empathy,

transparentei si empatiei,

building humanity into communications.

si de promovare a umanitatii in comunicare.

I've been simplifying things for 30 years.

Timp de 30 de ani m-am ocupat de simplificarea lucrurilor.

I come out of the advertising and design business.

Provin din mediul de afaceri gen publicitate si design.

My focus is understanding you people,

Ma preocupa sa inteleg oamenii, sa va inteleg pe voi

and how you interact with the government

si felul in care interactionati cu guvernul

to get your benefits,

pentru a va obtine beneficiile,

how you interact with corporations to decide whom you're going to do business with,

cum interactionati cu corporatiile pentru a decide cu cine sa faceti afaceri,

and how you view brands.

si ce impresie aveti despre anumite brand-uri.

So, very quickly, when President Obama said,

Asadar, foarte pe scurt, cand presedintele Obama a spus

"I don't see why we can't

“Nu vad de ce n-am putea avea

have a one-page, plain English consumer credit agreement."

un contract de credit pentru consum de o pagina intr-o engleza obisnuita”,

So, I locked myself in a room,

m-am incuiat intr-o camera

figured out the content,

am descifrat continutul,

organized the document, and wrote it in plain English.

am organizat documentul si apoi l-am scris intr-o engleza obisnuita.

I've had this checked by the two top

Am rugat doi vestiti avocati de credite de consum din tara

consumer credit lawyers in the country.

sa verifice documentul.

This is a real thing.

E un fapt real.

Now, I went one step further and said,

Ei bine, am mers un pas mai departe si mi-am spus

"Why do we have to stick with the stodgy lawyers

“De ce trebuie sa ne asezam langa avocati plicticosi

and just have a paper document? Let's go online."

numai pentru a obtine un document de hartie? Haideti sa o facem online."

And many people

Si unele persoane

might need help in computation.

s-ar putea sa aiba nevoie de ajutor la calcule.

Working with the Harvard Business School,

Lucrand cu oameni de la Scoala de Afaceri de la Harvard,

you'll see this example when you talk about minimum payment:

veti intelege acest exemplu cand vom vorbi despre minimul de plata.

If you spent 62 dollars for a meal,

Daca te imprumuti 62 de dolari pentru o masa,

the longer you take to pay out that loan,

si te decizi sa rambursezi imprumutul

you see, over a period of time using the minimum payment

folosind minimul de plata pe o perioada de timp,

it's 99 dollars and 17 cents.

ajungi sa platesti intr-un final 99 de dolari si 17 centi.

How about that? Do you think your bank is going to show that to people?

Ce ziceti? Credeti ca banca dvs. arata aceasta estimare clientilor?

But it's going to work. It's more effective

Insa functioneaza. E mai eficace

than just computational aids.

decat calculatorul de buzunar.

And what about terms like

Si ce parere aveti de termeni cum ar fi

"over the limit"?

“peste limita” ?

Perhaps a stealth thing.

Poate e vorba de ceva ascuns.

Define it in context. Tell people what it means.

Definiti-l in context. Spuneti clientilor ce inseamna.

When you put it in plain English,

Cand vorbesti intr-o engleza obisnuita

you almost force the institution

aproape ca fortezi institutia

to give the people a way, a default out of that,

sa le ofere oamenilor o cale, un procedeu standard

and not put themselves at risk.

prin care sa nu se expuna riscului.

Plain English is about

Engleza simpla se refera la

changing the content.

schimbarea continutului.

And one of the things I'm most proud of

Iar unul din lucrurile de care sunt cel mai mandru

is this agreement for IBM.

este acest contract al companiei IBM.

It's a grid, it's a calendar.

Este o grila, este un calendar.

At such and such a date, IBM has responsibilities,

La data cutare si cutare, IBM are responsabilitati,

you have responsibilities.

tu ai responsabilitati.

Received very favorably by business.

A fost primit foarte favorabil in mediul de afaceri.

And there is some good news to report today.

Mai am si alte vesti bune de semnalat pentru azi.

Each year, one in 10 taxpayers

In fiecare an un contribuabil din 10

receives a notice from the IRS.

primeste o notificare de la fisc.

There are 200 million letters that go out.

Sunt 200 de milioane de scrisori care trebuie expediate.

Running through this typical letter that they had,

Parcurgand aceasta scrisoare standard a lor

I ran it through my simplicity lab,

am supus-o procesului meu de simplificare,

it's pretty unintelligible.

e aproape neinteligibila.

All the parts of the document in red are not intelligible.

Partile in rosu ale documentului sunt neinteligibile.

We looked at doing over 1,000 letters that cover

Ne-am uitat la peste 1000 de scrisori - care acopera

70 percent of their transactions in plain English.

70% din activitatea fiscului – si le-am scris intr-o engleza obisnuita.

They have been tested in the laboratory.

Au fost testate in laborator.

When I run it through my lab,

Cand le-am citit in laboratorul meu,

this heat-mapping shows everything

aceste zone fierbinti indica tot ceea ce

is intelligible.

este inteligibil.

And the IRS has introduced the program.

Si fiscul a introdus acest program.

(Applause)

(Aplauze)

There are a couple of things going on right now

Se petrec acum cateva lucruri asupra carora

that I want to bring to your attention.

vreau sa va atrag atentia.

There is a lot of discussion now

Sunt foarte multe discutii in prezent

about a consumer financial protection agency,

despre o agentie de protectie financiara a consumatorului,

how to mandate simplicity.

si cum sa se introduca in mod obligatoriu simplificarea.

We see all this complexity.

Vedem cu totii aceasta complexitate.

It's incumbent upon us,

Este de datoria noastra

and this organization, I believe,

si a acestei organizatii, cred,

to make clarity, transparency

sa aducem in prim plan national

and empathy a national priority.

claritatea, transparenta si empatia.

There is no way that we should allow government

In nici un caz nu ar trebui sa permitem guvernului

to communicate the way they communicate.

sa mai comunice in maniera in care comunica acum.

There is no way we should do business

In nici un caz nu ar trebui sa facem afaceri

with companies that have agreements

cu companiile ale caror contracte

with stealth provisions and that are unintelligible.

au prevederi obscure si neinteligibile.

So, how are we going to change the world?

Cum vom face deci ca sa schimbam lumea?

Make clarity, transparency and simplicity a national priority.

Facand o prioritate nationala din claritate, transparenta si simplitate.

I thank you.

Va multumesc.

(Applause)

(Aplauze)