Alan Siegel: Let's simplify legal jargon!

57,895 views ・ 2010-03-24

TED


Please double-click on the English subtitles below to play the video.

Translator: Clement Cheung Reviewer: Alan Watson
00:15
So, basically we have public leaders,
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而家我哋嘅領袖同政府官員 都好似中咗毒咁
00:18
public officials who are out of control;
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00:21
they are writing bills that are unintelligible,
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啲法案畀佢哋寫到極之難明
00:23
and out of these bills are going to come
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裏面嘅條款細則可以有成四萬幾頁紙咁多
00:25
maybe 40,000 pages of regulations, total complexity,
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複雜到極
00:30
which has a dramatically negative impact on our life.
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兼且對我哋生活造成嚴重不便
00:33
If you're a veteran coming back from Iraq or Vietnam
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試想像你係個退伍軍人
喺伊拉克或者越南打過仗
00:37
you face a blizzard of paperwork to get your benefits;
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要拎援助金嘅話 要先填好曬面前成疊文件
00:41
if you're trying to get a small business loan,
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如果你想借錢搞生意
00:43
you face a blizzard of paperwork.
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同樣畀疊文件點到你暈
00:45
What are we going to do about it? I define simplicity
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對住疊文件,我哋究竟有咩符?
00:47
as a means to achieving clarity,
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我認為一切從簡
可以令所有嘢變得清晰、透明、人性化
00:50
transparency and empathy,
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00:52
building humanity into communications.
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務求整個溝通模式可以返璞歸真
00:55
I've been simplifying things for 30 years.
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我三十年嚟就係喺度將啲嘢簡化
00:58
I come out of the advertising and design business.
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我做廣告設計出身
01:01
My focus is understanding you people,
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我好想去了解你哋
01:05
and how you interact with the government
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了解你哋點樣同政府溝通 去爭取你應有嘅權益
01:07
to get your benefits,
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01:09
how you interact with corporations to decide whom you're going to do business with,
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了解你哋點樣同企業打交道 揀同邊個做生意
01:12
and how you view brands.
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兼了解你哋點樣睇品牌
01:15
So, very quickly, when President Obama said,
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當其時奧巴馬佢咁樣講:
01:19
"I don't see why we can't
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「我哋啲信貸合約點解唔可以一頁紙過,
01:21
have a one-page, plain English consumer credit agreement."
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兼易睇易明嘅呢?」
01:25
So, I locked myself in a room,
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之後,我就決定閉關
01:27
figured out the content,
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度好個內容,執靚個排版
01:30
organized the document, and wrote it in plain English.
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用好淺顯嘅文字寫掂佢
01:33
I've had this checked by the two top
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我搵咗美國做消費信貸最勁嘅 兩個律師校閱過
01:35
consumer credit lawyers in the country.
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01:37
This is a real thing.
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呢樣係千真萬確㗎
01:39
Now, I went one step further and said,
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之後,我進一步話:
01:42
"Why do we have to stick with the stodgy lawyers
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「點解下下都要靠班法律顧問呢?
01:44
and just have a paper document? Let's go online."
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點解文件硬係得印刷本嘅呢?
不如擺上網啦!」
01:48
And many people
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我知好多人計數唔多掂
01:50
might need help in computation.
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01:52
Working with the Harvard Business School,
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我哋同哈佛商學院合作嗰時
01:54
you'll see this example when you talk about minimum payment:
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有個方案係關於最低還款額
01:58
If you spent 62 dollars for a meal,
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幅圖寫住:假設你一餐飯洗咗 62 美金
02:01
the longer you take to pay out that loan,
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而你每個月齋畀最低還款額嘅話
02:04
you see, over a period of time using the minimum payment
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嗰 62 蚊就要拖更耐先還得清
02:06
it's 99 dollars and 17 cents.
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最後仲要畀成 99 蚊 1 毫 7 仙
02:09
How about that? Do you think your bank is going to show that to people?
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你覺得銀行會將實情話你聽咩?
02:12
But it's going to work. It's more effective
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點都好,圖文並茂確實好得
02:14
than just computational aids.
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實際過計晒畀你睇
02:16
And what about terms like
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再睇睇呢個詞語:「超過信貸額度」
02:18
"over the limit"?
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02:21
Perhaps a stealth thing.
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睇落好隱晦咁
02:23
Define it in context. Tell people what it means.
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嘗試解釋下,等人知點解
02:25
When you put it in plain English,
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當你簡化條文
02:27
you almost force the institution
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就等於要求銀行一定要向公眾開誠佈公
02:29
to give the people a way, a default out of that,
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02:31
and not put themselves at risk.
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以防大家誤踩地雷
02:33
Plain English is about
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所謂淺顯易明,就係重組內容
02:36
changing the content.
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02:38
And one of the things I'm most proud of
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要數我其中最自豪嘅 一定係 IBM 嘅一份協議
02:40
is this agreement for IBM.
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02:42
It's a grid, it's a calendar.
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佢用嘅係方格、日曆
02:44
At such and such a date, IBM has responsibilities,
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寫住邊月邊日
02:46
you have responsibilities.
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IBM 有某啲職責,你又有某啲職責
02:48
Received very favorably by business.
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而家業界都好歡迎呢款設計
02:52
And there is some good news to report today.
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我今日有好消息想分享下
02:54
Each year, one in 10 taxpayers
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每年,每十個納稅人
02:56
receives a notice from the IRS.
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就有一個收到國稅局嘅通知書
02:58
There are 200 million letters that go out.
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同類信件全國有成兩億幾封
03:01
Running through this typical letter that they had,
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喺我哋個「化繁為簡實驗室」入邊
03:04
I ran it through my simplicity lab,
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我哋處理咗呢堆信件
03:06
it's pretty unintelligible.
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發現內容認真難明
03:08
All the parts of the document in red are not intelligible.
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紅色嗰啲,全部都好難明
03:12
We looked at doing over 1,000 letters that cover
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我哋著手改造呢一千款信件
03:14
70 percent of their transactions in plain English.
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呢拃信件涵蓋咗佢哋七成轉帳
03:17
They have been tested in the laboratory.
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改造完,就經實驗室檢測
03:19
When I run it through my lab,
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檢測完
03:21
this heat-mapping shows everything
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熱點圖顯示所有字句一律清楚易明
03:23
is intelligible.
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03:25
And the IRS has introduced the program.
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而家國稅局都引進咗呢個程式
03:27
(Applause)
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(鼓掌)
03:32
There are a couple of things going on right now
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我想帶大家睇下我哋著手做緊嘅嘢
03:35
that I want to bring to your attention.
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03:37
There is a lot of discussion now
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各界都討論緊係咪要 設立消費者金融保護局
03:39
about a consumer financial protection agency,
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03:41
how to mandate simplicity.
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討論緊點樣實踐化繁為簡
03:43
We see all this complexity.
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眼見周圍都官樣文章
03:45
It's incumbent upon us,
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我相信我哋同呢個局都責無旁貸
03:47
and this organization, I believe,
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03:49
to make clarity, transparency
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要將化繁為簡睇為國家嘅優先政策
03:52
and empathy a national priority.
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03:55
There is no way that we should allow government
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我哋唔可以任得政府係咁同我哋打官腔
03:57
to communicate the way they communicate.
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03:59
There is no way we should do business
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更唔可以由得企業
04:01
with companies that have agreements
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用埋晒啲咁隱晦嘅條款同我哋做生意
04:04
with stealth provisions and that are unintelligible.
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04:06
So, how are we going to change the world?
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咁影響世界有啲咩方法呢?
04:08
Make clarity, transparency and simplicity a national priority.
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就係堅持清晰、透明同簡單嘅文字!
04:13
I thank you.
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多謝各位!
04:15
(Applause)
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(鼓掌)
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