The surprising habits of original thinkers | Adam Grant | TED

10,831,973 views ・ 2016-04-26

TED


Please double-click on the English subtitles below to play the video.

Prevodilac: Ivana Korom Lektor: Tijana Mihajlović
00:13
Seven years ago, a student came to me and asked me to invest in his company.
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Pre sedam godina jedan student je zamolio da investiram u njegovu firmu.
00:17
He said, "I'm working with three friends,
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Rekao je: „Radim sa tri prijatelja,
00:19
and we're going to try to disrupt an industry by selling stuff online."
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probaćemo da uzdrmamo jednu industriju prodajući robu preko interneta.“
00:23
And I said, "OK, you guys spent the whole summer on this, right?"
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Rekao sam: „Okej, proveli ste na ovome čitavo leto, je l' tako?“
00:26
"No, we all took internships just in case it doesn't work out."
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„Ne, imamo i prakse, za slučaj da ovo ne uspe.“
00:29
"All right, but you're going to go in full time once you graduate."
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„Dobro, ali kad diplomirate, posvetićete se u punom radnom vremenu.“
00:33
"Not exactly. We've all lined up backup jobs."
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„Ne baš. Svi imamo poslove za svaki slučaj.“
00:37
Six months go by,
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Prošlo je šest meseci,
00:38
it's the day before the company launches,
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došao je dan pred otvaranje firme,
00:40
and there is still not a functioning website.
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a još ne postoji funkcionalan sajt.
00:43
"You guys realize, the entire company is a website.
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„Momci, vi shvatate da je cela firma sajt.
00:45
That's literally all it is."
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Bukvalno je to sve.“
00:48
So I obviously declined to invest.
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Očigledno je da sam odbio da investiram.
00:53
And they ended up naming the company Warby Parker.
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A oni su nazvali firmu „Werby Parker“.
00:55
(Laughter)
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(Smeh)
00:57
They sell glasses online.
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Prodaju naočare na internetu.
01:00
They were recently recognized as the world's most innovative company
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Nedavno su prepoznati kao najinovativnija kompanija na svetu,
01:03
and valued at over a billion dollars.
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procenjena na preko milijardu dolara.
01:05
And now? My wife handles our investments.
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I sada? Moja žena upravlja našim investicijama.
01:10
Why was I so wrong?
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Zašto sam toliko pogrešio?
01:13
To find out, I've been studying people that I come to call "originals."
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Da bih to otkrio, proučavam ljude koje sam nazvao „originalci“.
01:17
Originals are nonconformists,
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Oni nisu konformisti,
01:19
people who not only have new ideas
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oni ne samo da imaju nove ideje,
01:21
but take action to champion them.
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nego ih i sprovode u delo.
01:23
They are people who stand out and speak up.
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To su ljudi koji ustaju i progovaraju.
01:26
Originals drive creativity and change in the world.
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Originalci pokreću kreativnost i menjaju svet.
01:29
They're the people you want to bet on.
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To su ljudi na koje želite da se kladite.
01:31
And they look nothing like I expected.
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I uopšte ne izgledaju onako kako sam očekivao.
01:34
I want to show you today three things I've learned
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Danas želim da vam pokažem tri stvari koje sam naučio
01:37
about recognizing originals
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o prepoznavanju originalaca
01:39
and becoming a little bit more like them.
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i postajanju malo više nalik njima.
01:42
So the first reason that I passed on Warby Parker
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Dakle, prvi razlog zašto nisam uložio u „Warby Parker“
01:45
was they were really slow getting off the ground.
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je taj što su veoma sporo počinjali.
01:49
Now, you are all intimately familiar with the mind of a procrastinator.
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Svima vam je veoma blizak um nekoga ko je kampanjac.
01:54
Well, I have a confession for you. I'm the opposite. I'm a precrastinator.
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Priznaću vam nešto. Ja sam suprotan. Ja sam prevremenac.
02:00
Yes, that's an actual term.
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Da, to je reč.
02:01
You know that panic you feel a few hours before a big deadline
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Znate onaj osećaj panike koji se javlja par sati pred rok
02:04
when you haven't done anything yet.
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kad još uvek niste ništa uradili?
02:06
I just feel that a few months ahead of time.
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Ja to osećam nekoliko meseci unapred.
02:09
(Laughter)
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(Smeh)
02:11
So this started early: when I was a kid, I took Nintendo games very seriously.
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Ovo je počelo rano; kad sam bio klinac veoma ozbiljno sam shvatao Nintendo igre.
02:18
I would wake up at 5am,
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Probudio bih se u 5 ujutru,
02:20
start playing and not stop until I had mastered them.
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počeo da igram i ne bih prestajao dok ih ne bih savladao.
02:24
Eventually it got so out of hand that a local newspaper came
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Na kraju se toliko otelo kontroli da su u lokalnim novinama
02:27
and did a story on the dark side of Nintendo, starring me.
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objavili priču o tamnoj strani Nintendoa, sa mnom kao glavnim likom.
02:31
(Laughter)
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(Smeh)
02:34
(Applause)
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(Aplauz)
02:41
Since then, I have traded hair for teeth.
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Od tada sam kosu zamenio za zube.
02:44
(Laughter)
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(Smeh)
02:49
But this served me well in college,
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Ali to mi je dobro poslužio na fakultetu,
02:52
because I finished my senior thesis four months before the deadline.
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jer sam diplomski rad završio četiri meseca pre roka.
02:58
And I was proud of that, until a few years ago.
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I bio sam ponosan na to, do pre nekoliko godina.
03:01
I had a student named Jihae, who came to me and said,
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Imao sam studentkinju po menu Džihe koja je došla kod mene i rekla:
03:05
"I have my most creative ideas when I'm procrastinating."
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„Najkreativnije ideje mi se javljaju kada odlažem.“
03:09
And I was like, "That's cute, where are the four papers you owe me?"
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Rekoh joj: „To je super, gde su četiri rada koja mi duguješ?“
03:12
(Laughter)
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(Smeh)
03:13
No, she was one of our most creative students,
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Ona je bila jedna od naših najkreativnijih studenata,
03:15
and as an organizational psychologist, this is the kind of idea that I test.
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a kao organizacioni psiholog, to je ideja koju testiram.
03:20
So I challenged her to get some data.
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Izazvao sam je da prikupi neke podatke.
03:22
She goes into a bunch of companies.
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Ona odlazi u gomile kompanija.
03:23
She has people fill out surveys about how often they procrastinate.
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Daje ljudima upitnike na temu koliko često odugovlače.
03:27
Then she gets their bosses to rate how creative and innovative they are.
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Onda njihovi šefovi ocenjuju koliko su radnici kreativni i inovativni.
03:31
And sure enough, the precrastinators like me,
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I sigurno, prevremenci kao ja,
03:33
who rush in and do everything early
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koji žure i sve odrade rano,
03:35
are rated as less creative
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ocenjeni su kao manje kreativni
03:37
than people who procrastinate moderately.
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od onih koji umereno odugovlače.
03:40
So I want to know what happens to the chronic procrastinators.
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Želim da znam šta se dešava sa hroničnim kampanjcima.
03:43
She was like, "I don't know. They didn't fill out my survey."
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Ona je rekla: „Ne znam. Nisu mi popunili upitnik.“
03:46
(Laughter)
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(Smeh)
03:49
No, here are our results.
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Evo naših rezultata.
03:51
You actually do see that the people who wait until the last minute
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Zaista se vidi da su ljudi koji čekaju do poslednjeg trenutka
03:55
are so busy goofing off that they don't have any new ideas.
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toliko zauzeti dangubljenjem da nemaju nikakvih novih ideja.
04:00
And on the flip side, the people who race in
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Ali sa druge strane, ljudi koji žure
04:03
are in such a frenzy of anxiety that they don't have original thoughts either.
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su u tolikom ludilu i panici, da ni oni nemaju originalnih misli.
04:09
There's a sweet spot where originals seem to live.
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Postoji zlatna sredina u kojoj žive originalci.
04:13
Why is this?
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Zašto je to tako?
04:15
Maybe original people just have bad work habits.
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Možda originalni ljudi jednostavno imaju loše radne navike.
04:18
Maybe procrastinating does not cause creativity.
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Možda odlaganje ne uzrokuje kreativnost.
04:22
To find out, we designed some experiments.
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Da bismo to otkrili, osmislili smo neke eksperimente.
04:25
We asked people to generate new business ideas,
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Tražili smo od ljudi da osmisle nove poslovne ideje,
04:28
and then we get independent readers
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a onda bi nezavisni čitaoci
04:30
to evaluate how creative and useful they are.
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procenjivali koliko su one kreativne i korisne.
04:33
And some of them are asked to do the task right away.
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Od nekih smo tražili da odmah urade zadatak.
04:36
Others we randomly assign to procrastinate
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Drugima smo nasumično zadali da odlažu,
04:39
by dangling Minesweeper in front of them
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tako što smo im dali da igraju „Mine“
04:41
for either five or 10 minutes.
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pet ili deset minuta.
04:43
And sure enough, the moderate procrastinators
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I naravno, oni koji umereno odlažu
04:47
are 16 percent more creative than the other two groups.
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su 16% kreativniji od ostale dve grupe.
04:51
Now, Minesweeper is awesome, but it's not the driver of the effect,
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Sad, „Mine“ su super, ali one ne utiču na ovaj efekat,
04:54
because if you play the game first before you learn about the task,
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jer ako igrate igru pre nego što saznate za zadatak,
ne postoji nalet kreativnosti.
04:58
there's no creativity boost.
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04:59
It's only when you're told that you're going to be working on this problem,
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Samo kada vam je rečeno da ćete raditi na ovom problemu
i kad počnete da odlažete,
05:03
and then you start procrastinating,
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05:04
but the task is still active in the back of your mind,
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a zadatak je i dalje aktivan u vašem umu,
onda počinjete da razmišljate.
05:07
that you start to incubate.
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05:09
Procrastination gives you time to consider divergent ideas,
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Odlaganje vam daje vremena da razmišljate o različitim idejama,
05:12
to think in nonlinear ways, to make unexpected leaps.
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na različite načine i dođete do neočekivanih rezultata.
05:16
So just as we were finishing these experiments,
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I dok smo završavali ove eksperimente,
05:18
I was starting to write a book about originals,
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ja sam počinjao da pišem o originalcima
05:21
and I thought, "This is the perfect time to teach myself to procrastinate,
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i pomislio: „Ovo je pravo vreme da naučim da odlažem,
05:26
while writing a chapter on procrastination."
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dok pišem poglavlje o odlaganju.“
05:28
So I metaprocrastinated,
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Tako sam meta-odlagao,
05:32
and like any self-respecting precrastinator,
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i kao svaki dostojanstveni prevremenac,
05:35
I woke up early the next morning
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sledećeg jutra sam ustao rano
05:37
and I made a to-do list with steps on how to procrastinate.
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i napravio listu sa koracima kako da odlažem.
05:39
(Laughter)
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(Smeh)
05:43
And then I worked diligently
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I onda sam vredno radio
05:47
toward my goal of not making progress toward my goal.
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ka svom cilju da ne napredujem ka svom cilju.
05:52
I started writing the procrastination chapter,
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Počeo sam da pišem poglavlje o odlaganju
05:54
and one day -- I was halfway through --
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i jednog dana - bio sam na polovini -
05:56
I literally put it away in mid-sentence
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bukvalno sam ga u sred rečenice ostavio
05:58
for months.
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na nekoliko meseci.
05:59
It was agony.
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Bila je to agonija.
06:02
But when I came back to it, I had all sorts of new ideas.
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Ali kad sam mu se vratio, imao sam svakakve ideje.
06:06
As Aaron Sorkin put it,
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Kao što je Aron Sorkin rekao:
06:07
"You call it procrastinating. I call it thinking."
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„Zovite to odlaganjem, ja to nazivam razmišljanjem.“
06:12
And along the way I discovered
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I usput sam otkrio
06:13
that a lot of great originals in history were procrastinators.
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da su mnogi originalci iz istorije bili prokrastinatori.
06:17
Take Leonardo da Vinci.
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Na primer, Leonardo da Vinči.
06:19
He toiled on and off for 16 years
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On je 16 godina sa prekidima
06:23
on the Mona Lisa.
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radio na Mona Lizi.
06:24
He felt like a failure.
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Osećao se kao promašaj.
06:26
He wrote as much in his journal.
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To je napisao u svom dnevniku.
06:30
But some of the diversions he took in optics
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Ali neki njegovi radovi u optici
06:32
transformed the way that he modeled light
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promenili su način na koji se bavi svetlom
06:34
and made him into a much better painter.
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i učinili ga boljim slikarem.
06:37
What about Martin Luther King, Jr.?
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A šta je sa Martinom Luterom Kingom mlađim?
06:40
The night before the biggest speech of his life,
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Noć pre najvećeg govora njegovog života,
06:42
the March on Washington,
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„Marša na Vašington“,
bio je budan do sitnih sati, prepravljajući ga.
06:44
he was up past 3am, rewriting it.
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06:46
He's sitting in the audience waiting for his turn to go onstage,
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Sedi u publici i čeka svoj red na bini,
06:50
and he is still scribbling notes and crossing out lines.
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a i dalje škraba beleške i precrtava.
06:54
When he gets onstage, 11 minutes in,
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Popne se na binu i, 11 minuta kasnije,
06:56
he leaves his prepared remarks
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ostavlja svoje pripremljene beleške
06:58
to utter four words that changed the course of history:
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da bi izgovorio 2 reči koje su promenile tok istorije:
07:01
"I have a dream."
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„Imam san“.
07:04
That was not in the script.
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To nije bilo u scenariju.
07:07
By delaying the task of finalizing the speech until the very last minute,
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Odlažući zadatak završavanja govora do poslednjeg minuta,
07:11
he left himself open to the widest range of possible ideas.
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ostao je otvoren za najrazličitije moguće ideje.
07:15
And because the text wasn't set in stone,
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I pošto tekst nije bio uklesan u kamenu,
07:17
he had freedom to improvise.
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imao je slobodu da improvizuje.
07:20
Procrastinating is a vice when it comes to productivity,
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Odlaganje je porok kad se radi o produktivnosti,
07:23
but it can be a virtue for creativity.
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ali može biti vrlina u kreativnosti.
07:27
What you see with a lot of great originals
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Kod mnogih velikih originalaca vidite
07:29
is that they are quick to start but they're slow to finish.
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da oni brzo počinju, ali sporo završavaju.
07:33
And this is what I missed with Warby Parker.
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A ja to nisam video kod „Warby Parkera“.
07:35
When they were dragging their heels for six months,
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Kada su se vukli šest meseci,
07:38
I looked at them and said,
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ja sam ih pogledao i rekao:
07:40
"You know, a lot of other companies are starting to sell glasses online."
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„Znate, mnoge druge kompanije počinju da prodaju naočare na netu.“
07:43
They missed the first-mover advantage.
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Propustili su prednost da budu prvi.
07:46
But what I didn't realize was they were spending all that time
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Ali ja nisam shvatao da oni to vreme provode
pokušavajući da shvate
07:49
trying to figure out how to get people
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kako da ljudima bude prijatno da naruče naočare preko neta.
07:51
to be comfortable ordering glasses online.
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07:53
And it turns out the first-mover advantage is mostly a myth.
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Ispostavlja se da je prednost prvog uglavnom mit.
Pogledajte klasičnu studiju od preko 50 kategorija proizvoda
07:56
Look at a classic study of over 50 product categories,
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07:59
comparing the first movers who created the market
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koje porede one koji su bili prvi i stvorili tržište
08:02
with the improvers who introduced something different and better.
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sa onima koji su unapredili i uveli nešto novo i bolje.
08:06
What you see is that the first movers had a failure rate of 47 percent,
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Vidite da pioniri imaju stopu neuspeha od 47%,
08:10
compared with only 8 percent for the improvers.
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u poređenju sa samo 8% onih posle njih.
08:15
Look at Facebook, waiting to build a social network
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Pogledajte Fejsbuk, koji je počeo da pravi društvenu mrežu
08:17
until after Myspace and Friendster.
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posle Majspejsa i Frendstera.
08:21
Look at Google, waiting for years after Altavista and Yahoo.
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Pogledajte Gugl, koji je godinama čekao posle Altaviste i Jahua.
08:24
It's much easier to improve on somebody else's idea
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Mnogo je lakše unaprediti nečiju ideju
08:27
than it is to create something new from scratch.
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nego stvoriti nešto od nule.
08:30
So the lesson I learned is that to be original you don't have to be first.
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Lekcija koju sam naučio je da biste bili originalni,
ne morate biti prvi.
08:35
You just have to be different and better.
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Samo morate biti drugačiji i bolji.
08:38
But that wasn't the only reason I passed on Warby Parker.
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Ali to nije bio jedini razlog što nisam uložio u „Warby Parker“.
08:41
They were also full of doubts.
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Oni su takođe bili ispunjeni sumnjom.
08:43
They had backup plans lined up,
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Imali su gomilu planova „za svaki slučaj“
08:45
and that made me doubt that they had the courage to be original,
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i zato sam sumnjao da imaju hrabrosti da budu originalni,
08:49
because I expected that originals would look something like this.
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jer sam očekivao da originalci treba da izgledaju ovako.
08:55
(Laughter)
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(Smeh)
08:58
Now, on the surface,
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Na površini,
09:00
a lot of original people look confident,
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mnogi originalni ljudi izgledaju samouvereno,
09:02
but behind the scenes,
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ali iza scene,
09:03
they feel the same fear and doubt that the rest of us do.
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oni osećaju isti strah i nesigurnost kao i mi ostali.
09:06
They just manage it differently.
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Oni samo drugačije njima upravljaju.
09:08
Let me show you: this is a depiction
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Pokazaću vam;
ovo je prikaz kako kreativan proces izgleda za većinu nas.
09:10
of how the creative process works for most of us.
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09:16
(Laughter)
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(Smeh)
09:20
Now, in my research, I discovered there are two different kinds of doubt.
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Ja sam u istraživanjima otkrio da postoji dve vrste sumnji.
Sumnja u sebe i sumnja u ideju.
09:23
There's self-doubt and idea doubt.
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09:25
Self-doubt is paralyzing.
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Sumnja u sebe je parališuća.
09:26
It leads you to freeze.
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Čini da se blokirate.
09:28
But idea doubt is energizing.
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Ali sumnja u ideju je osvežavajuća.
09:30
It motivates you to test, to experiment, to refine,
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Motiviše vas da testirate, eksperimentišete, dorađujete,
09:33
just like MLK did.
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kao što je Martin Luter King radio.
09:35
And so the key to being original
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Dakle, ključ originalnosti
09:38
is just a simple thing
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je jednostavna stvar
09:40
of avoiding the leap from step three to step four.
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izbegavanja da skočite sa koraka tri na korak četiri.
09:43
Instead of saying, "I'm crap,"
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Umesto da kažete: „Ja sam sranje“,
09:45
you say, "The first few drafts are always crap,
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kažete: „Prvih nekoliko nacrta su uvek sranje
09:48
and I'm just not there yet."
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i još nisam uspeo.“
09:50
So how do you get there?
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A kako stižete do uspeha?
09:52
Well, there's a clue, it turns out,
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Pa, ispostavlja se da se naznaka krije
09:54
in the Internet browser that you use.
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u internet pretraživaču koji koristite.
09:57
We can predict your job performance and your commitment
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Možemo da predvidimo vašu posvećenost i uspeh na poslu
09:59
just by knowing what web browser you use.
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ako znamo koji pretraživač koristite.
10:03
Now, some of you are not going to like the results of this study --
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Nekima od vas se neće dopasti rezultati ovog istraživanja.
10:06
(Laughter)
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(Smeh)
10:08
But there is good evidence that Firefox and Chrome users
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Međutim, postoje dobri dokazi da su oni koji koriste Firefox i Chrome
10:11
significantly outperform Internet Explorer and Safari users.
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značajno bolji od onih koji koriste Internet Explorer i Safari.
10:15
Yes.
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Da.
10:17
(Applause)
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(Aplauz)
10:19
They also stay in their jobs 15 percent longer, by the way.
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Usput, oni ostaju na svom poslu 15% duže.
10:23
Why? It's not a technical advantage.
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Zašto? To nije tehnička prednost.
10:25
The four browser groups on average have similar typing speed
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Ove četiri grupe u proseku imaju sličnu brzinu kucanja,
10:28
and they also have similar levels of computer knowledge.
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kao i slične nivoe kompjuterskog znanja.
10:31
It's about how you got the browser.
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Stvar je u tome kako ste došli do pretraživača.
10:34
Because if you use Internet Explorer or Safari,
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Jer, ako koristite Internet Explorer ili Safari,
10:36
those came preinstalled on your computer,
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oni su već instalirani na vašem računaru
10:39
and you accepted the default option that was handed to you.
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i prihvatili ste ih kao gotovu opciju koja vam je data.
10:42
If you wanted Firefox or Chrome, you had to doubt the default
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Ako želite Firefox ili Chrome, morate da sumnjate u dato
10:45
and ask, is there a different option out there,
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i tražite da li postoji drugačija opcija
10:47
and then be a little resourceful and download a new browser.
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i da onda budete snalažljivi i da skinete novi pretraživač.
10:51
So people hear about this study and they're like,
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Kad ljudi čuju za ovu studiju, kažu:
10:54
"Great, if I want to get better at my job, I just need to upgrade my browser?"
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„Super, ako hoću da budem bolji u poslu, treba samo da unapredim pretraživač?“
10:57
(Laughter)
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(Smeh)
10:58
No, it's about being the kind of person
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Ne, stvar je u tome da ste osoba
11:01
who takes the initiative to doubt the default
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koja preuzima inicijativu i sumnja u dato
11:03
and look for a better option.
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i traži bolji upciju.
11:05
And if you do that well,
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I ako to dobro radite,
11:07
you will open yourself up to the opposite of déjà vu.
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bićete otvoreni za suprotno od deža vua.
11:10
There's a name for it. It's called vuja de.
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Postoji naziv za to. Vuža de.
11:13
(Laughter)
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(Smeh)
11:16
Vuja de is when you look at something you've seen many times before
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To je ono kad gledate nešto što ste videli mnogo puta
11:20
and all of a sudden see it with fresh eyes.
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i odjednom ga vidite novim očima.
11:23
It's a screenwriter who looks at a movie script
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To je scenarista koji gleda scenario za film
11:26
that can't get the green light for more than half a century.
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koji ne prolazi već pola veka.
11:29
In every past version, the main character has been an evil queen.
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U svakoj prethodnoj verziji, glavni lik je bila zla kraljica.
11:34
But Jennifer Lee starts to question whether that makes sense.
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Ali Dženifer Li počinje da preispituje da li to ima smisla.
11:37
She rewrites the first act,
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Prepravlja prvi čin,
11:38
reinvents the villain as a tortured hero
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prerađuje negativca u izmučenog heroja
11:41
and Frozen becomes the most successful animated movie ever.
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i „Frozen“ postaje najuspešniji animirani film u istoriji.
11:45
So there's a simple message from this story.
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Iz ove priče dolazi jednostavna pouka.
11:47
When you feel doubt, don't let it go.
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Kada sumnjate, ne odustajte od toga.
11:50
(Laughter)
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(Smeh)
11:53
What about fear?
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A šta je sa strahom?
11:55
Originals feel fear, too.
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I originalci ga osećaju.
11:57
They're afraid of failing,
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Plaše se neuspeha,
11:59
but what sets them apart from the rest of us
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ali ono što ih razlikuje od nas
12:01
is that they're even more afraid of failing to try.
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je da se još više plaše da ne uspeju da pokušaju.
12:04
They know you can fail by starting a business that goes bankrupt
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Znaju da možete doživeti neuspeh započinjanjem posla koji bankrotira,
12:07
or by failing to start a business at all.
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ali i nepočinjanjem posla uopšte.
12:10
They know that in the long run, our biggest regrets are not our actions
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Znaju da se, na duge staze, ne kajemo mnogo zbog onog što smo uradili
12:14
but our inactions.
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nego zbog onog što nismo.
12:15
The things we wish we could redo, if you look at the science,
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Stvari koje želimo da ponovimo, ako pogledate nauku,
12:18
are the chances not taken.
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su prilke koje smo propustili.
12:21
Elon Musk told me recently, he didn't expect Tesla to succeed.
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Ilon Mask mi je nedavno rekao da nije očekivao da Tesla doživi uspeh.
12:25
He was sure the first few SpaceX launches
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Bio je siguran da privh nekoliko lansiranja SpaceX-a
12:28
would fail to make it to orbit, let alone get back,
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neće otići u orbitu, a kamoli vratiti se,
12:31
but it was too important not to try.
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ali bilo je previše važno da ne bi probao.
12:34
And for so many of us, when we have an important idea,
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I mnogi od nas, kad imamo važnu ideju,
12:36
we don't bother to try.
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ne potrudimo se da probamo.
12:38
But I have some good news for you.
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Ali imam dobre vesti za vas.
12:41
You are not going to get judged on your bad ideas.
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Neće vam se suditi zbog loših ideja.
12:43
A lot of people think they will.
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Mnogi misle da hoće.
12:45
If you look across industries
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Ako pogledate razne industrije
12:46
and ask people about their biggest idea, their most important suggestion,
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i pitate ljude za njihovu najveću ideju, najvažniji predlog,
12:50
85 percent of them stayed silent instead of speaking up.
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85% njih su ćutali umesto da su rekli nešto.
12:55
They were afraid of embarrassing themselves, of looking stupid.
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Plašili su se da se osramote, da ne ispadnu glupi.
12:58
But guess what? Originals have lots and lots of bad ideas,
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Ali pogađajte - originalci imaju mnogo, mnogo loših ideja,
13:02
tons of them, in fact.
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previše, u stvari.
13:04
Take the guy who invented this.
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Tip koji je izumeo ovo.
13:07
Do you care that he came up with a talking doll so creepy
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Da li je važno da je izmislio lutku koja govori koja je bila tako jeziva
13:10
that it scared not only kids but adults, too?
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da nije plašila samo decu nego i odrasle?
13:13
No. You celebrate Thomas Edison for pioneering the light bulb.
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Ne. Vi slavite Tomasa Edisona jer je izmislio sijalicu.
13:18
(Laughter)
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(Smeh)
13:20
If you look across fields,
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Ako pogledate razne discipline,
13:23
the greatest originals are the ones who fail the most,
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najveći originalci su oni koji imaju najviše neuspeha,
13:26
because they're the ones who try the most.
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jer se oni najviše trude.
13:28
Take classical composers, the best of the best.
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Na primer, kompozitori klasične muzike, najbolji od najboljih.
13:31
Why do some of them get more pages in encyclopedias than others
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Zašto neki od njih imaju u enciklopedijama više stranica od drugih
13:34
and also have their compositions rerecorded more times?
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i zašto se njihove kompozicije više snimaju?
13:38
One of the best predictors
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Jedan od najboljih prediktora
13:39
is the sheer volume of compositions that they generate.
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je broj kompozicija koje su napisali.
13:43
The more output you churn out, the more variety you get
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Što više stvarate, imate više raznovrsnosti
13:46
and the better your chances of stumbling on something truly original.
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i bolje šanse da nabasate na nešto zaista originalno.
13:50
Even the three icons of classical music -- Bach, Beethoven, Mozart --
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Čak i tri ikone klasične muzike: Bah, Betoven, Mocart -
13:54
had to generate hundreds and hundreds of compositions
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morali su da napišu stotine i stotine kompozicija
13:57
to come up with a much smaller number of masterpieces.
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da bi došli do mnogo manjeg broja remek dela.
14:01
Now, you may be wondering,
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Sad, možda se pitate
14:03
how did this guy become great without doing a whole lot?
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kako je ovaj tip postao velik, a da nije uradio mnogo?
14:07
I don't know how Wagner pulled that off.
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Ne znam kako je Vagneru to pošlo za rukom.
14:10
But for most of us, if we want to be more original,
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Ali većina nas, ako želi da bude originalna,
14:13
we have to generate more ideas.
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mora da stvara više ideja.
14:16
The Warby Parker founders, when they were trying to name their company,
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Kada su osnivači firme „Warby Parker“ smišljali ime kompanije,
14:20
they needed something sophisticated, unique, with no negative associations
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tražili su nešto sofisticirano, unikatno, bez negativnih konotacija,
14:23
to build a retail brand,
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da bi izgradili maloprodajni brend
14:25
and they tested over 2,000 possibilities
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i testirali su preko 2000 mogućnosti
14:27
before they finally put together
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pre nego što su konačno spojili
14:29
Warby and Parker.
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„Warby“ i „Parker“.
14:32
So if you put all this together, what you see is that originals
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Dakle, ako sve ovo sklopite, vidite da originalci
14:35
are not that different from the rest of us.
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i nisu mnogo drugačiji od nas ostalih.
14:37
They feel fear and doubt. They procrastinate.
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Osećaju strah i sumnju. Odlažu.
14:40
They have bad ideas.
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Imaju loše ideje.
14:42
And sometimes, it's not in spite of those qualities but because of them
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I ponekad, ne uprkos tim osobinama, nego zahvaljujući njima
14:46
that they succeed.
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oni uspeju.
14:48
So when you see those things, don't make the same mistake I did.
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Pa kada vidite te stvari, nemojte napraviti istu grešku kao ja.
14:51
Don't write them off.
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Ne otpisujte ih.
14:52
And when that's you, don't count yourself out either.
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A kada se radi o vama, nemojte ni sebe otpisivati.
14:55
Know that being quick to start but slow to finish
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Znajte da brz početak i spor kraj
14:57
can boost your creativity,
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može da vam pojača kreativnost,
14:59
that you can motivate yourself by doubting your ideas
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da možete da se motivišete sumnjom u svoje ideje
15:02
and embracing the fear of failing to try,
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i prihvatanjem straha od nepokušavanja
15:04
and that you need a lot of bad ideas in order to get a few good ones.
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i da vam je potrebno mnogo loših ideja da biste došli do nekoiko dobrih.
15:08
Look, being original is not easy,
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Vidite, biti originalan nije lako,
15:11
but I have no doubt about this:
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ali nemam sumnje u vezi s ovim -
15:13
it's the best way to improve the world around us.
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to je najbolji način da poboljšamo svet.
15:16
Thank you.
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Hvala vam.
15:17
(Applause)
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(Aplauz)
About this website

This site will introduce you to YouTube videos that are useful for learning English. You will see English lessons taught by top-notch teachers from around the world. Double-click on the English subtitles displayed on each video page to play the video from there. The subtitles scroll in sync with the video playback. If you have any comments or requests, please contact us using this contact form.

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