The surprising habits of original thinkers | Adam Grant | TED

Prevoditelj: Antea Muzic Recezent: Ivan Stamenković

Prije sedam godina jedan me student pitao da uložim u njegovu tvrtku.

Seven years ago, a student came to me and asked me to invest in his company.

He said, "I'm working with three friends,

Rekao je: "Radim s tri prijatelja

and we're going to try to disrupt an industry by selling stuff online."

i pokušat ćemo promijeniti industriju prodavajući stvari online."

And I said, "OK, you guys spent the whole summer on this, right?"

Ja sam odgovorio: "OK, na tome ste radili cijelo ljeto, zar ne?"

"No, we all took internships just in case it doesn't work out."

"Ne, odrađivali smo prakse za slučaj da ovo ne upali."

"All right, but you're going to go in full time once you graduate."

"OK, ali kad diplomirate, bavit ćete se time na puno radno vrijeme."

"Not exactly. We've all lined up backup jobs."

"I ne baš. Imamo rezervne opcije."

Six months go by,

Prođe šest mjeseci,

it's the day before the company launches,

tvrtka se treba pokrenuti idući dan,

and there is still not a functioning website.

a web stranica još uvijek ne radi.

"You guys realize, the entire company is a website.

"Dečki, valjda shvaćate da je stranica poanta tvrtke.

That's literally all it is."

Tvrtka JE stranica."

So I obviously declined to invest.

Jasno, odbio sam uložiti.

And they ended up naming the company Warby Parker.

Na kraju su nazvali tvrtku Warby Parker.

(Laughter)

(Smijeh)

They sell glasses online.

Prodaju naočale online.

They were recently recognized as the world's most innovative company

Nedavno su dobili titulu najinovativnije tvrtke na svijetu,

and valued at over a billion dollars.

a vrijednost im je preko milijardu dolara.

And now? My wife handles our investments.

A sada? Moja žena vodi naše investicije.

Why was I so wrong?

Zašto sam bio toliko u krivu?

Kako bih otkrio, počeo sam proučavati takozvane "originalce".

To find out, I've been studying people that I come to call "originals."

Originals are nonconformists,

Originalci su nekonformisti,

ljudi koji ne samo da imaju nove ideje,

people who not only have new ideas

but take action to champion them.

nego i poduzimaju sve da ih ostvare.

They are people who stand out and speak up.

Ljudi koji se ističu i progovaraju.

Originals drive creativity and change in the world.

Originalce pokreće kreativnost i promjena u svijetu.

They're the people you want to bet on.

To su ljudi na koje se želiš kladiti.

And they look nothing like I expected.

I uopće ne izgledaju kako sam mislio.

I want to show you today three things I've learned

Želim vam pokazati tri stvari koje sam naučio

about recognizing originals

o prepoznavanju originalaca

and becoming a little bit more like them.

i kako im postati sličniji.

So the first reason that I passed on Warby Parker

Prvi razlog zašto sam odbio Warby Parker

was they were really slow getting off the ground.

je zato što im je trebalo puno vremena da se pokrenu.

Svi ste blisko upoznati s umom prokrastinatora.

Now, you are all intimately familiar with the mind of a procrastinator.

Well, I have a confession for you. I'm the opposite. I'm a precrastinator.

Pa, moram vam nešto priznati. Ja sam upravo suprotno. Ja sam prekrastinator.

Da, taj termin postoji.

Yes, that's an actual term.

You know that panic you feel a few hours before a big deadline

Znate onu paniku koju osjetite nekoliko sati prije važnog roka

when you haven't done anything yet.

kad još niste ni započeli.

I just feel that a few months ahead of time.

Ja to osjetim mjesecima unaprijed.

(Smijeh)

(Laughter)

So this started early: when I was a kid, I took Nintendo games very seriously.

To je rano počelo: kad sam bio dijete, jako sam ozbiljno shvaćao Nintendo igrice.

I would wake up at 5am,

Probudio bih se u 5 ujutro

start playing and not stop until I had mastered them.

i igrao bez prestanka dok ih ne bih savladao.

Eventually it got so out of hand that a local newspaper came

Na kraju je to toliko izmaklo kontroli da su u lokalnim novinama

and did a story on the dark side of Nintendo, starring me.

napisali priču o tamnoj strani Nintenda, sa mnom u glavnoj ulozi.

(Laughter)

(Smijeh)

(Applause)

(Pljesak)

Since then, I have traded hair for teeth.

Od tad sam zamijenio kosu za zube.

(Laughter)

(Smijeh)

Ali, to mi je pomoglo tijekom faksa

But this served me well in college,

jer sam završio diplomski rad četiri mjeseca prije roka.

because I finished my senior thesis four months before the deadline.

I time sam se ponosio, do prije nekoliko godina.

And I was proud of that, until a few years ago.

I had a student named Jihae, who came to me and said,

Jihae, jedna od mojih studentica, mi je rekla:

"I have my most creative ideas when I'm procrastinating."

"Najkreativnija sam kad prokrastiniram."

And I was like, "That's cute, where are the four papers you owe me?"

Rekao sam joj: "Super, gdje su četiri seminara koja mi duguješ?"

(Laughter)

(Smijeh)

No, she was one of our most creative students,

Ne, bila je među najkreativnijim studenatima,

and as an organizational psychologist, this is the kind of idea that I test.

a ja kao organizacijski psiholog ispitujem upravo takve zamisli.

So I challenged her to get some data.

Izazvao sam je da prikupi podatke.

She goes into a bunch of companies.

Otišla je u hrpu tvrtki.

She has people fill out surveys about how often they procrastinate.

Dala je zaposlenicima upitnike o tome koliko često prokrastiniraju.

Then she gets their bosses to rate how creative and innovative they are.

Zatim je pitala njihove šefove da ocijene koliko su kreativni i inovativni.

I uistinu, prekrastinatori poput mene,

And sure enough, the precrastinators like me,

who rush in and do everything early

koji krenu i naprave sve na vrijeme,

are rated as less creative

su ocijenjeni kao manje kreativni

than people who procrastinate moderately.

od ljudi koji umjereno prokrastiniraju.

So I want to know what happens to the chronic procrastinators.

Zato me zanimalo što je s kroničnim prokrastinatorima.

She was like, "I don't know. They didn't fill out my survey."

Rekla je: "Ne znam, oni nisu ispunili upitnik."

(Laughter)

(Smijeh)

Ne, evo naših rezultata.

No, here are our results.

You actually do see that the people who wait until the last minute

Uistinu vidite da su ljudi koji čekaju do zadnjeg trena

are so busy goofing off that they don't have any new ideas.

toliko zauzeti gubljenjem vremena da nemaju novih ideja.

And on the flip side, the people who race in

Suprotno od njih, ljudi koji žure

are in such a frenzy of anxiety that they don't have original thoughts either.

su toliko nervozni da ni oni nemaju originalnih ideja.

There's a sweet spot where originals seem to live.

Postoji idealna točka u kojoj žive originalci.

Why is this?

Zašto je to tako?

Maybe original people just have bad work habits.

Možda originalci zapravo imaju loše radne navike.

Maybe procrastinating does not cause creativity.

Možda prokrastinacija ne potiče kreativnost.

To find out, we designed some experiments.

Kako bismo to saznali, proveli smo nekoliko pokusa.

We asked people to generate new business ideas,

Pitali smo ljude da smisle nove poslovne ideje,

and then we get independent readers

a onda su zasebni čitatelji

procijenili koliko su korisne i kreativne.

to evaluate how creative and useful they are.

And some of them are asked to do the task right away.

Neke od njih smo pitali da odmah obave zadatak.

Others we randomly assign to procrastinate

Druge smo nasumice odabrali da prokrastiniraju

by dangling Minesweeper in front of them

postavljajući pred njih igricu Minesweeper

for either five or 10 minutes.

na pet ili deset minuta.

And sure enough, the moderate procrastinators

I uistinu, umjereni prokrastinatori su

16% kreativniji od druge dvije grupe.

are 16 percent more creative than the other two groups.

Now, Minesweeper is awesome, but it's not the driver of the effect,

Minesweeper je super igrica, ali ne uzrokuje ona taj efekt,

because if you play the game first before you learn about the task,

jer ako igraš igricu prije nego što saznaš za zadatak,

nema povećanja kreativnosti.

there's no creativity boost.

It's only when you're told that you're going to be working on this problem,

Tek kad ti kažu da ćeš raditi na tom zadatku,

and then you start procrastinating,

i onda počneš prokrastinirati,

but the task is still active in the back of your mind,

ali još uvijek imaš zadatak na pameti,

that you start to incubate.

tek tada počneš promišljati.

Prokrastiniranje ti daje vremena da promisliš o raznim idejama,

Procrastination gives you time to consider divergent ideas,

to think in nonlinear ways, to make unexpected leaps.

da misliš izvan okvira i da stvaraš neočekivane poveznice.

So just as we were finishing these experiments,

Taman kad smo privodili kraju ove pokuse,

I was starting to write a book about originals,

počeo sam pisati knjigu o originalcima

and I thought, "This is the perfect time to teach myself to procrastinate,

te sam pomislio: "Ovo je idealna prilika da se naučim kako prokrastinirati,

dok pišem poglavlje o prokrastinaciji."

while writing a chapter on procrastination."

So I metaprocrastinated,

Tako sam metaprokrastinirao,

te sam se, poput svakog prekrastinatora koji drži do sebe,

and like any self-respecting precrastinator,

I woke up early the next morning

probudio rano iduće jutro

i napravio popis koraka kako prokrastinirati.

and I made a to-do list with steps on how to procrastinate.

(Laughter)

(Smijeh)

And then I worked diligently

Zatim sam marljivo radio

prema cilju da ne napredujem prema cilju.

toward my goal of not making progress toward my goal.

Počeo sam pisati poglavlje o prokrastinaciji

I started writing the procrastination chapter,

and one day -- I was halfway through --

te sam jednog dana, nasred posla,

I literally put it away in mid-sentence

ostavio poglavlje usred rečenice da

for months.

tako stoji mjesecima.

It was agony.

Bilo je grozno.

But when I came back to it, I had all sorts of new ideas.

Ali, kad sam se vratio poglavlju, bio sam prepun novih ideja.

As Aaron Sorkin put it,

Kako bi Aaron Sorkin rekao:

"You call it procrastinating. I call it thinking."

"Vi to zovete prokrastinacijom, ja to zovem razmišljanjem."

And along the way I discovered

Putem sam otkrio da

that a lot of great originals in history were procrastinators.

su mnogi od originalaca kroz povijest zapravo bili prokrastinatori.

Take Leonardo da Vinci.

Leonardo da Vinci, na primjer.

He toiled on and off for 16 years

Tijekom 16 godina mučio se

s Mona Lisom.

on the Mona Lisa.

He felt like a failure.

Osjećao se neuspješnim.

He wrote as much in his journal.

Tako je zapisao u dnevnik.

But some of the diversions he took in optics

No, baveći se proučavanjem optike kao vrstom razonode

transformed the way that he modeled light

promijenio je način prikazivanja svjetla

and made him into a much better painter.

te je postao boljim umjetnikom.

What about Martin Luther King, Jr.?

Ili Martin Luther King mlađi.

The night before the biggest speech of his life,

Noć prije najbitnijeg govora u njegovom životu,

the March on Washington,

za Marš na Washington,

bio je budan do 3 ujutro, mijenjajući ga.

he was up past 3am, rewriting it.

He's sitting in the audience waiting for his turn to go onstage,

Sjedi u publici, čeka da izađe na pozornicu,

and he is still scribbling notes and crossing out lines.

i još je uvijek dodaje i briše rečenice.

When he gets onstage, 11 minutes in,

Nakon 11 minuta na pozornici,

he leaves his prepared remarks

ostavlja bilješke koje je pripremio

to utter four words that changed the course of history:

kako bi izgovorio riječi koje su promijenile tijek povijesti:

"I have a dream."

"I have a dream".

To nije bilo u bilješkama.

That was not in the script.

Odgađajući završavanje govora do zadnjeg trenutka,

By delaying the task of finalizing the speech until the very last minute,

he left himself open to the widest range of possible ideas.

otvorio se najširoj lepezi mogućih ideja.

And because the text wasn't set in stone,

Baš zato jer tekst nije bio zacrtan unaprijed,

he had freedom to improvise.

bio je slobodan improvizirati.

Procrastinating is a vice when it comes to productivity,

Prokrastinacija je porok kad je u pitanje produktivnost,

but it can be a virtue for creativity.

ali može biti vrlina za kreativnost.

What you see with a lot of great originals

Kod mnogih izvrsnih originalaca

is that they are quick to start but they're slow to finish.

može se primjetiti da lako započnu, ali sporo završavaju zadatak.

To mi je promaklo s Warby Parkerom.

And this is what I missed with Warby Parker.

When they were dragging their heels for six months,

Kad su odugovlačili tijekom šest mjeseci,

I looked at them and said,

pogledao sam ih i rekao:

"Znate, dosta drugih tvrtki je započelo s prodavanjem naočala online."

"You know, a lot of other companies are starting to sell glasses online."

They missed the first-mover advantage.

Propustili su prednost prvog u igri.

But what I didn't realize was they were spending all that time

Ali, ono što ja nisam tad shvatio je da su sve to vrijeme

pokušavali shvatiti kako da se ljudi

trying to figure out how to get people

naviknu naručivati naočale online.

to be comfortable ordering glasses online.

Na kraju ispada da je prednost prvog igrača zapravo mit.

And it turns out the first-mover advantage is mostly a myth.

Pogledajmo jedno klasično istraživanje više od 50 proizvodnih kategorija,

Look at a classic study of over 50 product categories,

comparing the first movers who created the market

uspoređujući prve igrače koji su stvorili tržište

with the improvers who introduced something different and better.

s unapređivačima koji su došli s nečim novim i boljim.

What you see is that the first movers had a failure rate of 47 percent,

Vidljivo je da prvi igrači imaju stopu neuspjeha od 47%,

compared with only 8 percent for the improvers.

dok unapređivači imaju samo 8%.

Pogledajte Facebook, koji je čekao da

Look at Facebook, waiting to build a social network

until after Myspace and Friendster.

izgradi društvenu mrežu nakon Myspacea i Friendstera.

Pogledajte Google, godinama nakon Altaviste i Yahooa.

Look at Google, waiting for years after Altavista and Yahoo.

It's much easier to improve on somebody else's idea

Puno je lakše poboljšati nečiju ideju,

than it is to create something new from scratch.

nego stvoriti nešto od nule.

So the lesson I learned is that to be original you don't have to be first.

Iz toga sam naučio, da bi bio originalan, ne moraš biti prvi.

Moraš biti drugačiji i bolji.

You just have to be different and better.

But that wasn't the only reason I passed on Warby Parker.

Ali to nije jedini razlog zašto sam odbio Warby Parker.

They were also full of doubts.

Oni su također bili sumnjičavi.

They had backup plans lined up,

Imali su rezervne planove,

and that made me doubt that they had the courage to be original,

i zbog toga sam posumnjao da se usude biti originalni,

jer sam očekivao da će originalci izgledati ovako nekako.

because I expected that originals would look something like this.

(Smijeh)

(Laughter)

Now, on the surface,

Na površini

a lot of original people look confident,

mnogo originalaca djeluje samopouzdano,

but behind the scenes,

ali, iza te maske

they feel the same fear and doubt that the rest of us do.

imaju jednake strahove i sumnje kao i mi.

They just manage it differently.

Samo se drukčije s njima ophode.

Let me show you: this is a depiction

Pokazat ću vam: ovo je prikaz kako

of how the creative process works for most of us.

većini nas djeluje kreativni proces.

(Smijeh)

(Laughter)

Tijekom istraživanja otkrio sam da postoje dvije vrste sumnje.

Now, in my research, I discovered there are two different kinds of doubt.

There's self-doubt and idea doubt.

Sumnja u samog sebe i u ideju.

Self-doubt is paralyzing.

Sumnja u samog sebe te koči.

It leads you to freeze.

Paralizira te.

But idea doubt is energizing.

Ali, sumnja u ideju te pokreće.

It motivates you to test, to experiment, to refine,

Potiče te da ispituješ, da eksperimentiraš, da poboljšavaš,

kao što je Marthin Luther King napravio.

just like MLK did.

Ključna značajka originalaca

And so the key to being original

is just a simple thing

je zapravo jako jednostavna:

of avoiding the leap from step three to step four.

poanta je izbjeći prijelaz s trećeg na četvrtki korak.

Instead of saying, "I'm crap,"

Umjesto da kažete: "Ja sam sranje,"

you say, "The first few drafts are always crap,

recite: "Prvi pokušaji su uvijek sranje

and I'm just not there yet."

i još nisam na razini."

So how do you get there?

Kako da dođete na razinu?

Well, there's a clue, it turns out,

Čini se da postoje naznake u tome

in the Internet browser that you use.

koji Internet preglednik koristite.

Možemo predvidjeti vaš poslovni učinak i predanost

We can predict your job performance and your commitment

just by knowing what web browser you use.

prema Internet pregledniku koji koristite.

Now, some of you are not going to like the results of this study --

Nekima od vas se neće svidjeti rezultati ovog istraživanja,

(Laughter)

(Smijeh)

ali, postoje dokazi da su korisnici Firefoxa i Chromea

But there is good evidence that Firefox and Chrome users

significantly outperform Internet Explorer and Safari users.

značajno učinkovitiji od korisnika Internet Explorera i Safarija.

Yes.

Da!

(Applause)

(Pljesak)

They also stay in their jobs 15 percent longer, by the way.

Oni također ostaju 15% duže na poslu.

Zašto? To nije tehnička prednost.

Why? It's not a technical advantage.

The four browser groups on average have similar typing speed

Sva četiri Internet preglednika imaju sličnu prosječnu brzinu tipkanja

and they also have similar levels of computer knowledge.

i imaju sličnu razinu informatičkog znanja.

It's about how you got the browser.

Stvar je u tome kako ste dobili preglednik.

Jer ako koristite Internet Explorer ili Safari,

Because if you use Internet Explorer or Safari,

those came preinstalled on your computer,

oni su već bili instalirani na vašem računalu,

a vi ste prihvatili zadanu opciju koja vam je bila pružena.

and you accepted the default option that was handed to you.

If you wanted Firefox or Chrome, you had to doubt the default

Ako ste htjeli Firefox ili Chrome, znači da ste posumnjali

and ask, is there a different option out there,

u tu opciju i zapitali se postoji li drugačija,

and then be a little resourceful and download a new browser.

a zatim ste morali biti snalažljivi i preuzeti novi preglednik.

So people hear about this study and they're like,

Ljudi, kad saznaju za ovo istraživanje, kažu:

Super, znači ako želim bit bolji na poslu samo moram promijeniti preglednik?

"Great, if I want to get better at my job, I just need to upgrade my browser?"

(Laughter)

(Smijeh)

No, it's about being the kind of person

Ne, radi se o tome da budete tip osobe

koja preuzima inicijativu i sumnja u zadanu opciju

who takes the initiative to doubt the default

and look for a better option.

te traži bolju.

And if you do that well,

Ako to dobro radite,

otvorit ćete se prema nečemu suprotnom od deja vua.

you will open yourself up to the opposite of déjà vu.

There's a name for it. It's called vuja de.

Postoji naziv za to. Zove se vuja de.

(Laughter)

(Smijeh)

Vuja de is when you look at something you've seen many times before

Vuja de je kad pogledate u nešto što ste već mnogo puta vidjeli

i odjednom to vidite novim očima.

and all of a sudden see it with fresh eyes.

It's a screenwriter who looks at a movie script

Poput scenarista koji pogleda u scenarij

that can't get the green light for more than half a century.

koji već pola stoljeća ne može dobiti zeleno svijetlo.

In every past version, the main character has been an evil queen.

U svakoj je verziji dosad glavni lik bila zla kraljica.

But Jennifer Lee starts to question whether that makes sense.

Ali, Jennifer Lee počinje preispitivati ima li to smisla.

She rewrites the first act,

I tako iznova napiše prvi čin,

reinvents the villain as a tortured hero

negativac postane izmučeni heroj,

and Frozen becomes the most successful animated movie ever.

a Snježno kraljevstvo najuspješniji animirani film ikad.

So there's a simple message from this story.

Postoji jednostavna pouka iz ove priče.

When you feel doubt, don't let it go.

Kad posumnjaš, nemoj pustiti sve.

(Laughter)

(Smijeh)

What about fear?

A što je sa strahom?

Originalci se također boje.

Originals feel fear, too.

They're afraid of failing,

Strahuju od neuspjeha,

but what sets them apart from the rest of us

ali ono po čemu se razlikuju od nas

is that they're even more afraid of failing to try.

je što još više strahuju o toga da ni ne pokušaju.

They know you can fail by starting a business that goes bankrupt

Znaju da mogu podbaciti ako pokrenu posao koji propadne

or by failing to start a business at all.

ili ako uopće ne pokrenu posao.

They know that in the long run, our biggest regrets are not our actions

Znaju da na duge staze ne žalimo zbog onog što smo učinili,

već zbog onog što nismo.

but our inactions.

The things we wish we could redo, if you look at the science,

Stvari koje želimo promijeniti, ako pogledate znanost,

are the chances not taken.

su prilike koje nismo iskoristili.

Elon Musk told me recently, he didn't expect Tesla to succeed.

Elon Musk mi je nedavno rekao da nije očekivao da će Tesla uspjeti.

He was sure the first few SpaceX launches

Bio je siguran da prvih nekoliko SpaceX-ovih lansiranja

neće ni doći u orbitu, a kamo li se tek vratiti,

would fail to make it to orbit, let alone get back,

but it was too important not to try.

ali bilo je prevažno da ne bi ni pokušao.

And for so many of us, when we have an important idea,

A većina se nas, kad imamo bitnu ideju,

we don't bother to try.

ne potrudi ni pokušati.

But I have some good news for you.

Ali, imam dobre vijesti za vas.

Nitko vas neće suditi na temelju vaših loših ideja.

You are not going to get judged on your bad ideas.

A lot of people think they will.

Mnogo ljudi misli da hoće.

If you look across industries

Ako pogledate po raznim granama

and ask people about their biggest idea, their most important suggestion,

i upitate ljude za njihove najveće ideje, najbitnije prijedloge,

85 percent of them stayed silent instead of speaking up.

85% njih će ostati šutjeti umjesto da progovore.

They were afraid of embarrassing themselves, of looking stupid.

Strahuju da će osramotiti, da će ispasti glupo.

But guess what? Originals have lots and lots of bad ideas,

Ali, pogodite što? Originalci imaju hrpu loših ideja,

stvarno tonu loših ideja.

tons of them, in fact.

Take the guy who invented this.

Čovjek koji je izumio ovo, na primjer.

Do you care that he came up with a talking doll so creepy

Je li vam bitno da je izumio lutku koja govori

koja je toliko jeziva da straši i djecu i odrasle?

that it scared not only kids but adults, too?

No. You celebrate Thomas Edison for pioneering the light bulb.

Ne. Veličate Thomasa Edisona jer je izumio žarulju.

(Laughter)

(Smijeh)

If you look across fields,

Ako pogledate po raznim granama,

najveći originalci su oni koji najviše podbacuju,

the greatest originals are the ones who fail the most,

jer se oni i najviše trude.

because they're the ones who try the most.

Take classical composers, the best of the best.

Kao klasični skladatelji, na primjer, najbolji od najboljih.

Why do some of them get more pages in encyclopedias than others

Zašto se nekima posveti više stranica u encikolopediji od drugih

and also have their compositions rerecorded more times?

te se njihove skladbe opet i iznova snimaju?

Jedan od pokazatelja

One of the best predictors

is the sheer volume of compositions that they generate.

je sam opus koji proizvedu.

The more output you churn out, the more variety you get

Što više toga proizvedete, to je veća raznolikost

and the better your chances of stumbling on something truly original.

i veće su šanse da nabasate na nešto uistinu originalno.

Čak su i tri ikone klasične glazbe, Bach, Beethoven, Mozart

Even the three icons of classical music -- Bach, Beethoven, Mozart --

had to generate hundreds and hundreds of compositions

morale proizvesti stotine i stotine skladbi

to come up with a much smaller number of masterpieces.

kako bi došle do mnogo manjeg broja remek-djela.

Now, you may be wondering,

Možda se sad pitate

how did this guy become great without doing a whole lot?

kako je ovaj tip postao velikan a da se i nije baš toliko potrudio?

I don't know how Wagner pulled that off.

Nemam pojma kako je Wagneru to uspjelo.

But for most of us, if we want to be more original,

Ali, za većinu nas, ako želimo biti originalni,

we have to generate more ideas.

moramo stvoriti više ideja.

The Warby Parker founders, when they were trying to name their company,

Dok su smišljali ime za tvrtku, osnivatelji Warby Parkera

tražili su nešto profinjeno, jedinstveno, bez negativnih konotacija

they needed something sophisticated, unique, with no negative associations

to build a retail brand,

za maloprodajnu marku

te su testirali preko 2000 mogućnosti

and they tested over 2,000 possibilities

before they finally put together

prije nego su konačno sastavili

Warby and Parker.

Warby i Parker.

Kad sve to zbrojite, postane vam jasno da originalci

So if you put all this together, what you see is that originals

i nisu toliko različiti od nas.

are not that different from the rest of us.

They feel fear and doubt. They procrastinate.

Strahuju i sumnjaju. Prokrastiniraju.

They have bad ideas.

Imaju loše ideje.

And sometimes, it's not in spite of those qualities but because of them

I ponekad, upravo zbog tih kvaliteta, a ne njima unatoč,

that they succeed.

oni uspiju.

Dakle, kad uočite te stvari, nemojte ponoviti moju pogrešku.

So when you see those things, don't make the same mistake I did.

Nemojte ih otpisati.

Don't write them off.

And when that's you, don't count yourself out either.

Nemojte otpisati ni sebe kada je o vama riječ.

Know that being quick to start but slow to finish

Znajte da brzim započinjanjem, a sporim završavanjem

can boost your creativity,

možete poboljšati kreativnost,

that you can motivate yourself by doubting your ideas

da se možete motivirati sumnjajući u svoje ideje

i prihvaćajući strah od neuspjeha,

and embracing the fear of failing to try,

and that you need a lot of bad ideas in order to get a few good ones.

te da trebate mnogo loših ideja da biste došli do nekoliko dobrih.

Look, being original is not easy,

Da, nije tako lako biti originalan,

but I have no doubt about this:

ali uopće ne sumnjam

it's the best way to improve the world around us.

da je to najbolji način da poboljšamo svijet oko nas.

Hvala.

Thank you.

(Applause)

(Pljesak)