The surprising habits of original thinkers | Adam Grant | TED

Translator: Nika Kotnik Reviewer: Matej Divjak

Seven years ago, a student came to me and asked me to invest in his company.

Pred sedmimi leti me je študent vprašal, če bi investiral v njegovo podjetje.

He said, "I'm working with three friends,

Rekel je: "Delam s tremi prijatelji

and we're going to try to disrupt an industry by selling stuff online."

in poskušali bomo pretresti industrijo s prodajo stvari na spletu."

And I said, "OK, you guys spent the whole summer on this, right?"

In rekel sem: "Ok, celo poletje ste delali na tem, ne?"

"No, we all took internships just in case it doesn't work out."

"Ne, vsi smo si dobili pripravništva, če se slučajno ne bi izšlo."

"All right, but you're going to go in full time once you graduate."

"V redu, ampak ko diplomirate, se boste temu popolnoma posvetili."

"Not exactly. We've all lined up backup jobs."

"Ne čisto. Vsi imamo pripravljene službe za vsak primer."

Six months go by,

Mine šest mesecev in dan preden naj bi bilo podjetje lansirano,

it's the day before the company launches,

and there is still not a functioning website.

še vedno ni bilo delujoče spletne strani.

"You guys realize, the entire company is a website.

"Saj se zavedate, da je celotno podjetje spletna stran.

That's literally all it is."

To je vse, kar je."

So I obviously declined to invest.

Seveda sem zavrnil investicijo.

And they ended up naming the company Warby Parker.

In podjetje so poimenovali Warby Parker.

(Laughter)

(Smeh)

They sell glasses online.

Na spletu prodajajo očala.

They were recently recognized as the world's most innovative company

Pred kratkim so jih prepoznali kot najbolj inovativno podjetje na svetu

and valued at over a billion dollars.

in vredni so več kot milijardo dolarjev.

And now? My wife handles our investments.

In sedaj? Moja žena upravlja najine investicije.

Why was I so wrong?

Zakaj sem se tako motil?

To find out, I've been studying people that I come to call "originals."

Da bi to izvedel, sem preučeval ljudi, ki jim rečem "originali."

Originals are nonconformists,

Originali so nekonformisti,

people who not only have new ideas

ljudje, ki ne samo, da imajo nove ideje,

but take action to champion them.

ampak jih tudi uresničijo.

They are people who stand out and speak up.

So ljudje, ki izstopajo in so glasni.

Originals drive creativity and change in the world.

Originali poganjajo ustvarjalnost in spreminjajo svet.

They're the people you want to bet on.

So ljudje, na katere želite staviti.

And they look nothing like I expected.

In ne izgledajo tako, kot sem si predstavljal.

I want to show you today three things I've learned

Danes želim pokazati tri stvari, ki sem se jih naučil

about recognizing originals

o prepoznavanju originalov

and becoming a little bit more like them.

in kako postati bolj kot oni.

So the first reason that I passed on Warby Parker

Prvi razlog, da nisem investiral v Warbyja Parkerja,

was they were really slow getting off the ground.

je bil, da so začenjali izredno počasi.

Now, you are all intimately familiar with the mind of a procrastinator.

Vsi poznate um odlašalca.

Well, I have a confession for you. I'm the opposite. I'm a precrastinator.

Nekaj vam moram priznati. Sem ravno nasproten. Sem ne-odlašalec.

Yes, that's an actual term.

Ja, to je dejanski izraz.

You know that panic you feel a few hours before a big deadline

Poznate tisto paniko, ki jo čutiš

nekaj ur pred pomembnim rokom, ko nisi še ničesar naredil.

when you haven't done anything yet.

I just feel that a few months ahead of time.

Jaz to čutim nekaj mesecev prej.

(Laughter)

(Smeh)

So this started early: when I was a kid, I took Nintendo games very seriously.

S tem sem začel zelo zgodaj: Nintendo igre sem jemal zelo resno.

I would wake up at 5am,

Zbudil sem se ob petih zjutraj,

start playing and not stop until I had mastered them.

začel igrati in nisem odnehal, dokler jih nisem obvladal.

Eventually it got so out of hand that a local newspaper came

Sčasoma je šlo tako daleč, da je prišel lokalni časopis

and did a story on the dark side of Nintendo, starring me.

in napisal članek o temni strani Nintenda, z mano v glavni vlogi.

(Laughter)

(Smeh)

(Applause)

(Aplavz)

Since then, I have traded hair for teeth.

Od takrat sem zamenjal lase za zobe.

(Laughter)

(smeh)

But this served me well in college,

A na fakulteti mi je to prišlo prav,

because I finished my senior thesis four months before the deadline.

ker sem zaključil svojo diplomo štiri mesece pred rokom.

And I was proud of that, until a few years ago.

Bil sem ponosen na to, do pred nekaj leti.

I had a student named Jihae, who came to me and said,

Imel sem študentko Jihae, ki je prišla k meni in rekla:

"I have my most creative ideas when I'm procrastinating."

"Najbolj kreativne ideje imam takrat, ko odlašam."

And I was like, "That's cute, where are the four papers you owe me?"

In sem rekel: "Fino, kje so štirje članki, ki mi jih dolguješ?"

(Laughter)

(smeh)

No, she was one of our most creative students,

Ne, bila je ena naših najkreativnejših študentk

and as an organizational psychologist, this is the kind of idea that I test.

in kot organizacijski psiholog je to tiste vrste ideja, ki jo testiram.

So I challenged her to get some data.

Izzval sem jo, naj pridobi nekaj podatkov.

She goes into a bunch of companies.

Gre v cel kup podjetij.

She has people fill out surveys about how often they procrastinate.

Ljudje ji izpolnijo vprašalnike o tem, kako pogosto odlašajo.

Then she gets their bosses to rate how creative and innovative they are.

Nato pa njihovi šefi ocenijo, kako kreativni in inovativni so.

And sure enough, the precrastinators like me,

In seveda, ne-odlašalci kot sem jaz,

who rush in and do everything early

ki hitijo in naredijo vse zgodaj,

are rated as less creative

so ocenjeni kot manj kreativni

than people who procrastinate moderately.

kot ljudje, ki zmerno odlašajo.

So I want to know what happens to the chronic procrastinators.

Želel sem vedeti, kaj se zgodi s kroničnimi odlašalci.

She was like, "I don't know. They didn't fill out my survey."

Rekla je: "Ne vem, niso izpolnili moje ankete."

(Laughter)

(smeh)

No, here are our results.

Ne, tu so naši rezultati.

You actually do see that the people who wait until the last minute

Lahko dejansko vidite, da so ljudje, ki odlašajo do zadnje minute,

are so busy goofing off that they don't have any new ideas.

preveč zaposleni z afnanjem, tako da nimajo originalnih idej.

And on the flip side, the people who race in

In po drugi strani, ljudje, ki hitijo,

are in such a frenzy of anxiety that they don't have original thoughts either.

so tako anksiozni, da tudi oni nimajo originalnih idej.

There's a sweet spot where originals seem to live.

Obstaja neka točka, kjer živi originalnost.

Why is this?

Zakaj je tako?

Maybe original people just have bad work habits.

Morda imajo originalni ljudje samo slabe delovne navade.

Maybe procrastinating does not cause creativity.

Morda odlašanje ne povzroča ustvarjalnosti.

To find out, we designed some experiments.

Da bi to izvedeli, smo zasnovali nekaj eksperimentov.

We asked people to generate new business ideas,

Ljudem smo rekli, naj se domislijo novih poslovnih idej,

and then we get independent readers

nato pa smo vzeli neodvisne bralce,

to evaluate how creative and useful they are.

ki so ocenili, kako kreativne in uporabne so.

And some of them are asked to do the task right away.

Nekatere smo prosili, naj to naredijo takoj.

Others we randomly assign to procrastinate

Drugim smo naključno določili odlašanje tako,

by dangling Minesweeper in front of them

da smo jim dali minolovca

for either five or 10 minutes.

za pet ali 10 minut.

And sure enough, the moderate procrastinators

In zmerni odlašalci so bili

are 16 percent more creative than the other two groups.

16 odstotkov bolj kreativni kot ostali dve skupini.

Now, Minesweeper is awesome, but it's not the driver of the effect,

Minolovec je super, ampak ni nosilec tega efekta,

because if you play the game first before you learn about the task,

ker, če igraš to igro preden izveš za nalogo,

there's no creativity boost.

ni povečanja kreativnosti.

It's only when you're told that you're going to be working on this problem,

Samo, ko so vam povedali, da boste delali na tem problemu,

and then you start procrastinating,

in nato začnete z odlašanjem,

but the task is still active in the back of your mind,

ampak je naloga še vedno nekje zadaj v možganih,

that you start to incubate.

začnete inkubirati.

Procrastination gives you time to consider divergent ideas,

Odlašanje ti da čas, da pomisliš na drugačne ideje,

to think in nonlinear ways, to make unexpected leaps.

da misliš na nelinearen način, da narediš nepričakovane preskoke.

So just as we were finishing these experiments,

Ravno ko smo zaključevali s temi eksperimenti,

I was starting to write a book about originals,

sem začel pisati knjigo o originalih

and I thought, "This is the perfect time to teach myself to procrastinate,

in pomislil: "To je odličen čas, da se naučim odlašanja,

while writing a chapter on procrastination."

medtem ko pišem poglavje o odlašanju."

So I metaprocrastinated,

Sem torej meta odlašal,

and like any self-respecting precrastinator,

in kot vsak pravi ne-odlašalec,

I woke up early the next morning

sem naslednje jutro zgodaj vstal

and I made a to-do list with steps on how to procrastinate.

in naredil seznam korakov, kako odlašati.

(Laughter)

(Smeh)

And then I worked diligently

In nato sem pridno delal

toward my goal of not making progress toward my goal.

na tem, da nisem pridno delal.

I started writing the procrastination chapter,

Začel sem pisati poglavje o odlašanju

and one day -- I was halfway through --

in nekega dne - bil sem na polovici -

I literally put it away in mid-sentence

sem ga odložil dobesedno sredi stavka

for months.

za več mesecev.

It was agony.

Bila je agonija.

But when I came back to it, I had all sorts of new ideas.

A ko sem se vrnil k delu, sem imel vse vrste novih idej.

As Aaron Sorkin put it,

Kot je rekel Aaron Sorkin:

"You call it procrastinating. I call it thinking."

"Ti rečeš odlašanje, jaz temu pravim razmišljanje."

And along the way I discovered

In medtem sem odkril,

that a lot of great originals in history were procrastinators.

da je bilo veliko originalov skozi zgodovino odlašalcev.

Take Leonardo da Vinci.

Naprimer Leonardo da Vinci.

He toiled on and off for 16 years

16 let se je ukvarjal

on the Mona Lisa.

z Mona Liso.

He felt like a failure.

Počutil se je kot zguba.

He wrote as much in his journal.

To je napisal v svoj dnevnik.

But some of the diversions he took in optics

A ena izmed njegovih diverzij, optika,

transformed the way that he modeled light

je spremenila, kako je obdeloval svetlobo

and made him into a much better painter.

in zato je postal veliko boljši slikar.

What about Martin Luther King, Jr.?

Kaj pa Martin Luther King Jr.?

The night before the biggest speech of his life,

Noč pred največjim govorom v svojem življenju,

the March on Washington,

marš na Washington,

he was up past 3am, rewriting it.

je bil pokonci ob treh zjutraj in ga pisal na novo.

He's sitting in the audience waiting for his turn to go onstage,

Sedi med občinstvom, čaka, da bo na vrsti,

and he is still scribbling notes and crossing out lines.

še vedno piše in črta ven dele.

When he gets onstage, 11 minutes in,

Ko gre na oder, po 11 minutah,

he leaves his prepared remarks

pusti pripravljene zapiske,

to utter four words that changed the course of history:

da izreče štiri besede, ki so spremenile tok zgodovine:

"I have a dream."

"Imam sanje." (I have a dream.)

That was not in the script.

Tega ni bilo v scenariju.

By delaying the task of finalizing the speech until the very last minute,

Z odlašanjem do zadnje minute z dokončanjem govora,

he left himself open to the widest range of possible ideas.

je bil odprt za najbolj širok spekter idej.

And because the text wasn't set in stone,

In ker besedilo ni bilo zacementirano,

he had freedom to improvise.

je lahko improviziral.

Procrastinating is a vice when it comes to productivity,

Odlašanje je slaba stvar pri produktivnosti,

but it can be a virtue for creativity.

a za kreativnost je lahko vrlina.

What you see with a lot of great originals

Kar lahko vidite pri mnogih originalih, je,

is that they are quick to start but they're slow to finish.

da hitro začnejo in počasi končajo.

And this is what I missed with Warby Parker.

In to sem zgrešil pri Warbyju Parkerju.

When they were dragging their heels for six months,

Ko so se šest mesecev vlekli,

I looked at them and said,

sem jih pogledal in rekel:

"You know, a lot of other companies are starting to sell glasses online."

"Veliko drugih podjetij na spletu prodaja očala."

They missed the first-mover advantage.

Zamudili so prednost prvega na trgu.

But what I didn't realize was they were spending all that time

A kar nisem vedel, je, da so porabljali ta čas,

trying to figure out how to get people

da bi ugotovili, kako narediti

to be comfortable ordering glasses online.

naročanje očal na spletu boljše.

And it turns out the first-mover advantage is mostly a myth.

Izkaže se, da je prednost prvega na trgu večinoma mit.

Look at a classic study of over 50 product categories,

Poglejte to klasično študijo, v kateri je za več kot 50 kategorij produktov

comparing the first movers who created the market

narejena primerjava prvih na trgu, ki so trg ustvarili,

with the improvers who introduced something different and better.

s tistimi, ki so ga izboljšali in predstavili nekaj drugačnega in novega.

What you see is that the first movers had a failure rate of 47 percent,

Vidite, da so prvi na trgu imeli stopnjo neuspeha 47 odstotkov,

compared with only 8 percent for the improvers.

v primerjavi z 8 odstotki za tiste, ki so stvar izboljšali.

Look at Facebook, waiting to build a social network

Facebook, ki je počakal z grajenjem socialnega omrežja

until after Myspace and Friendster.

do Myspacea in Friendsterja.

Look at Google, waiting for years after Altavista and Yahoo.

Poglejte Google, ki je čakal leta po Altavisti in Yahooju.

It's much easier to improve on somebody else's idea

Veliko lažje je izboljšati idejo nekoga drugega,

than it is to create something new from scratch.

kot je začeti nekaj novega iz nič.

So the lesson I learned is that to be original you don't have to be first.

Lekcija, ki sem se je naučil, je, da ni treba biti prvi, da bi bil originalen.

You just have to be different and better.

Moraš biti samo drugačen in boljši.

But that wasn't the only reason I passed on Warby Parker.

A to ni bil edini razlog, da sem izpustil Warbyja Parkerja.

They were also full of doubts.

Bili so tudi polni dvomov.

They had backup plans lined up,

Imele so rezervne plane

and that made me doubt that they had the courage to be original,

in zaradi tega sem dvomil, da imajo pogum biti originalni,

because I expected that originals would look something like this.

ker sem pričakoval, da originali izgledajo nekako takole.

(Laughter)

(Smeh)

Now, on the surface,

Na površju

a lot of original people look confident,

veliko originalnih ljudi izgleda samozavestno,

but behind the scenes,

a v ozadju čutijo isti strah in dvom kot ostali.

they feel the same fear and doubt that the rest of us do.

They just manage it differently.

Samo obvladajo ga drugače.

Let me show you: this is a depiction

Naj vam pokažem: to je prikaz,

of how the creative process works for most of us.

kako kreativni proces izgleda pri večini izmed nas.

(Laughter)

(Smeh)

Now, in my research, I discovered there are two different kinds of doubt.

V svojem raziskovanju sem ugotovil, da obstajata dve različni vrsti dvoma.

There's self-doubt and idea doubt.

Dvom vase in dvom v idejo.

Self-doubt is paralyzing.

Dvom vase te paralizira.

It leads you to freeze.

Povzroči, da zmrzneš.

But idea doubt is energizing.

A dvom v idejo, ti da zagon.

It motivates you to test, to experiment, to refine,

Motivira te, da testiraš, eksperimentiraš, izboljšaš

just like MLK did.

tako kot MLK.

And so the key to being original

In tako je ključ do tega, da si original,

is just a simple thing

preprosto izogibanje preskoka od koraka tri na korak štiri.

of avoiding the leap from step three to step four.

Instead of saying, "I'm crap,"

Namesto da rečeš: "Zanič sem,"

you say, "The first few drafts are always crap,

reči: "Prvih nekaj osnutkov je vedno zanič

and I'm just not there yet."

in jaz pač še nisem tam."

So how do you get there?

Kako pa prideš do tja?

Well, there's a clue, it turns out,

Obstaja namig,

in the Internet browser that you use.

v internetnem brskalniku, ki ga uporabljate.

We can predict your job performance and your commitment

Lahko predvidimo uspeh v službi in vašo predanost,

just by knowing what web browser you use.

samo s tem, da vemo, kateri brskalnik uporabljate.

Now, some of you are not going to like the results of this study --

Nekaterim rezultati te študije ne bodo všeč -

(Laughter)

(Smeh)

But there is good evidence that Firefox and Chrome users

A obstajajo dobri dokazi, da uporabniki Firefoxa in Chromea

significantly outperform Internet Explorer and Safari users.

delajo znatno boljše kot uporabniki Internet Explorerja in Safarija.

Yes.

Ja.

(Applause)

(Aplavz)

They also stay in their jobs 15 percent longer, by the way.

Prav tako v službi ostanejo 15 odstotkov dlje, mimogrede.

Why? It's not a technical advantage.

Zakaj? Ne gre za tehnološko prednost.

The four browser groups on average have similar typing speed

V povprečju imajo te štiri skupine podobno hitrost tipkanja

and they also have similar levels of computer knowledge.

in prav tako podobno raven računalniškega znanja.

It's about how you got the browser.

Gre za to, kako ste dobili brskalnik.

Because if you use Internet Explorer or Safari,

Ker če uporabljate Internet Explorer ali Safari,

those came preinstalled on your computer,

so bili ti že naloženi na računalnik

and you accepted the default option that was handed to you.

in ste sprejeli dano opcijo.

If you wanted Firefox or Chrome, you had to doubt the default

Če ste želeli Firefox ali Chrome, ste morali dvomiti v dano opcijo

and ask, is there a different option out there,

in se vprašati, je tu še druga možnost,

and then be a little resourceful and download a new browser.

in nato biti iznajdljivi in naložiti nov brskalnik.

So people hear about this study and they're like,

Ljudje slišijo za to študijo in rečejo:

"Great, if I want to get better at my job, I just need to upgrade my browser?"

"Super, če želim biti uspešnejši v službi, moram samo zamenjati brskalnik?"

(Laughter)

(Smeh)

No, it's about being the kind of person

Ne, gre za to, če ste take vrste oseba,

who takes the initiative to doubt the default

ki prevzame iniciativo in dvomi v standard

and look for a better option.

in poišče boljšo možnost.

And if you do that well,

In če to počnete dobro,

you will open yourself up to the opposite of déjà vu.

se boste odprli za nekaj nasprotnega deja vuju.

There's a name for it. It's called vuja de.

Obstaja ime za to. Imenuje se vuja de.

(Laughter)

(Smeh)

Vuja de is when you look at something you've seen many times before

Vuja de je, ko gledaš nekaj, kar si videl že velikokrat,

and all of a sudden see it with fresh eyes.

in kar naenkrat to vidiš na nov način.

It's a screenwriter who looks at a movie script

Kot pisec, ki gleda scenarij za film,

that can't get the green light for more than half a century.

ki ne dobi zelene luči več kot pol stoletja.

In every past version, the main character has been an evil queen.

V vsaki pretekli verziji je bila glavna junakinja zlobna kraljica.

But Jennifer Lee starts to question whether that makes sense.

A Jennifer Lee se začne spraševati, če ima to sploh smisel.

She rewrites the first act,

Ponovno napiše prvo dejanje,

reinvents the villain as a tortured hero

na novo izumi negativko kot trpinčeno junakinjo,

and Frozen becomes the most successful animated movie ever.

in Frozen postane najbolj uspešen animirani film.

So there's a simple message from this story.

Iz te zgodbe izhaja preprosto sporočilo.

When you feel doubt, don't let it go.

Če čutite dvom, tega ne izpustite.

(Laughter)

(Smeh)

What about fear?

Kaj pa strah?

Originals feel fear, too.

Originali prav tako čutijo strah.

They're afraid of failing,

Bojijo se neuspeha,

but what sets them apart from the rest of us

a od nas se razlikujejo po tem,

is that they're even more afraid of failing to try.

da jih je še bolj strah, da ne bi uspeli poskusiti.

They know you can fail by starting a business that goes bankrupt

Vedo, da ti lahko spodleti, če začneš s podjetjem, ki nato bankrotira,

or by failing to start a business at all.

ali pa, da podjetja sploh ne ustanoviš.

They know that in the long run, our biggest regrets are not our actions

Vedo, da dolgoročno ne obžalujemo naših dejanj

but our inactions.

ampak tisto, česar nismo storili.

The things we wish we could redo, if you look at the science,

Stvari, ki bi jih radi ponovili, pravi znanost,

are the chances not taken.

so možnosti, ki jih nismo izkoristili.

Elon Musk told me recently, he didn't expect Tesla to succeed.

Elon Musk mi je pred kratkim povedal, da ni mislil, da bo Tesla uspela.

He was sure the first few SpaceX launches

Prepričan je bil, da prvih nekaj SpaceXovih poletov

would fail to make it to orbit, let alone get back,

ne bo doseglo orbite, kaj šele prišli nazaj,

but it was too important not to try.

a bilo je preveč pomembno, da ne bi poskusil.

And for so many of us, when we have an important idea,

In veliko ljudi, ko imamo pomembno idejo,

we don't bother to try.

ne poskusimo.

But I have some good news for you.

A za vas imam nekaj dobrih novic.

You are not going to get judged on your bad ideas.

Ne bodo vas sodili po vaših slabih idejah.

A lot of people think they will.

Veliko ljudi misli, da jih bodo.

If you look across industries

Če pogledate po industrijah

and ask people about their biggest idea, their most important suggestion,

in ljudi vprašate o njihovih največjih idejah, najpomembnejših predlogih,

85 percent of them stayed silent instead of speaking up.

jih 85 odstotkov ostane tiho, namesto, da bi spregovorili.

They were afraid of embarrassing themselves, of looking stupid.

Strah jih je bilo, da se bodo osramotili, da bodo izpadli neumni.

But guess what? Originals have lots and lots of bad ideas,

A veste kaj? Originali imajo veliko slabih idej,

tons of them, in fact.

ogromno pravzaprav.

Take the guy who invented this.

Poglejte tipa, ki je izumil to.

Do you care that he came up with a talking doll so creepy

Vam je mar, da je naredil tako grozljivo lutko,

that it scared not only kids but adults, too?

da straši ne samo otroke, ampak tudi odrasle?

No. You celebrate Thomas Edison for pioneering the light bulb.

Ne. Thomasa Edisona častite, ker je izumil žarnico.

(Laughter)

(Smeh)

If you look across fields,

Če pogledate preko področij,

the greatest originals are the ones who fail the most,

so največji originali tisti, ki jim največkrat spodleti,

because they're the ones who try the most.

ker so tisti, ki največkrat poskušajo.

Take classical composers, the best of the best.

Klasični skladatelji, najboljši izmed najboljših.

Why do some of them get more pages in encyclopedias than others

Zakaj imajo nekateri v enciklopedijah več strani kot drugi

and also have their compositions rerecorded more times?

in pravo tako večkrat posnamejo njihove kompozicije?

One of the best predictors

En od najboljših pokazateljev

is the sheer volume of compositions that they generate.

je sama količina kompozicij, ki jih proizvajajo.

The more output you churn out, the more variety you get

Več stvari proizvedeš, več raznolikosti dobiš

and the better your chances of stumbling on something truly original.

in boljše možnosti imaš, da naletiš na nekaj res originalnega.

Even the three icons of classical music -- Bach, Beethoven, Mozart --

Celo tri ikone klasične glasbe: Bach, Beethoven in Mozart,

had to generate hundreds and hundreds of compositions

so morali narediti na stotine kompozicij,

to come up with a much smaller number of masterpieces.

da so prišli do veliko manjšega števila mojstrovin.

Now, you may be wondering,

Morda se sprašujete,

how did this guy become great without doing a whole lot?

kako je tale postal tako dober, brez da bi toliko ustvaril?

I don't know how Wagner pulled that off.

Ne vem, kako je Wagnerju to uspelo.

But for most of us, if we want to be more original,

A za večino izmed nas, če želimo biti bolj izvirni,

we have to generate more ideas.

moram ustvariti več idej.

The Warby Parker founders, when they were trying to name their company,

Ko so ustanovitelji podjetja Warby Parker iskali ime za svoje podjetje,

they needed something sophisticated, unique, with no negative associations

so potrebovali nekaj sofisticiranega, unikatnega, brez negativnih asociacij,

to build a retail brand,

da bi zgradili prodajno znamko in testirali so več kot 2000 možnosti,

and they tested over 2,000 possibilities

before they finally put together

preden so končno združili

Warby and Parker.

Warby in Parker.

So if you put all this together, what you see is that originals

Ko vse to združite, vidite, da originali

are not that different from the rest of us.

niso preveč drugačni od nas.

They feel fear and doubt. They procrastinate.

Čutijo strah in dvom. Odlašajo.

They have bad ideas.

Imajo slabe ideje.

And sometimes, it's not in spite of those qualities but because of them

In včasih ne uspejo kljub tem lastnostim, ampak zaradi njih.

that they succeed.

So when you see those things, don't make the same mistake I did.

Ko vidite te stvari, ne naredite enake napake kot jaz.

Don't write them off.

Ne odpišite jih.

And when that's you, don't count yourself out either.

In ko gre za vas, ne odpišite sebe.

Know that being quick to start but slow to finish

Vedite, da lahko hiter začetek, a počasen zaključek

can boost your creativity,

poveča vašo kreativnost,

that you can motivate yourself by doubting your ideas

da se lahko motivirate s tem, ko dvomite v ideje,

and embracing the fear of failing to try,

sprejmete strah pred neuspehom,

and that you need a lot of bad ideas in order to get a few good ones.

in da potrebujete veliko slabih idej, da dobite nekaj dobrih.

Look, being original is not easy,

Poglejte, biti izviren ni lahko,

but I have no doubt about this:

a nimam nobenega dvoma:

it's the best way to improve the world around us.

to je najboljši način, kako izboljšati svet okoli nas.

Thank you.

Hvala.

(Applause)

(Aplavz)