McKenna Pope: Want to be an activist? Start with your toys

Prevodilac: Jelena Jevtić Lektor: Ivana Korom

I'm McKenna Pope. I'm 14 years old,

Ja sam Mekena Poup. Imam 14 godina,

and when I was 13, I convinced

kada sam imala 13, ubedila sam

one of the largest toy companies,

jednu od najvećih kompanija za pravljenje igračaka,

toymakers, in the world, Hasbro,

na svetu, Hasbro,

to change the way that they marketed

da promeni način na koji reklamra

one of their most best-selling products.

jedan od njihovih najprodavanijih proizvoda.

So allow me to tell you about it.

Ispričaću vam o tome.

So I have a brother, Gavin.

Imam brata, Gevina.

When this whole shebang happened, he was four.

Kada se sve izdešavalo, on je imao 4 godine.

He loved to cook.

I voleo je da kuva.

He was always getting ingredients out of the fridge

On bi uvek uzimao sastojke iz frižidera

and mixing them into these, needless to say,

i mućkao ih u, nepotrebno je i reći,

uneatable concoctions,

nejestive mešavine,

or making invisible macaroni and cheese.

ili pravio nevidljive makarone sa sirom.

He wanted to be a chef really badly.

Želeo je, zaista, da bude kuvar.

And so what better gift for a kid who wanted to be a chef

I koji je bolji pokon za dete koje je želelo da bude kuvar

than an Easy-Bake Oven. Right?

od rerne za lako pečenje. Zar ne?

I mean, we all had those when we were little.

Svi smo ih imali kada smo bili mali.

And he wanted one so badly.

I on je želeo jednu, veoma.

But then he started to realize something.

Ali je uvideo nešto.

In the commercials, and on the boxes for the Easy-Bake Ovens,

U reklamama i na kutijama rerni za lako pečenje,

Hasbro marketed them specifically to girls.

Hasbro je tržište razvio specijalno za devojčice.

And the way that they did this

I način na koji su to uradili je

was they would only feature girls on the boxes or in the commercials,

tako što su isticali devojčice na kutijama ili u reklamama,

and there would be flowery prints all over the ovens

i po celoj rerni bi bile cvetne šare

and it would be in bright pink and purple,

u svetlo roze i ljubičastoj boji,

very gender-specific colors to females, right?

koje su i specifične boje za ženski rod, zar ne?

So it kind of was sending a message

Tako da, na neki način, to je slalo poruku

that only girls are supposed to cook; boys aren't.

da bi samo devojčice trebalo da kuvaju; dečaci ne.

And this discouraged my brother a lot.

I to je veoma obeshrabrilo mog brata.

He thought that he wasn't supposed to want to be a chef,

Mislio je da on uopšte i ne treba da postane kuvar,

because that was something that girls did.

jer to samo devojčice rade.

Girls cooked; boys didn't,

Devojčice kuvaju - dečaci ne,

or so was the message that Hasbro was sending.

ili je takva bila poruka koju je Hasbro poslao.

And this got me thinking,

I uhvatila sam sebe kako razmišljam:

God, I wish there was a way that I could change this,

bože, volela bih da postoji način da promenim ovo,

that could I have my voice heard by Hasbro

da moj glas može dopreti do Hasbroa

so I could ask them and tell them

da bih mogla da im kažem

what they were doing wrong

šta su radili pogrešno

and ask them to change it.

i da ih zamollim da to promene.

And that got me thinking about a website

I zbog toga sam počela da razmišljam o sajtu

that I had learned about a few months prior

za koji sam saznala nekoliko meseci ranije,

called Change.org.

Change.org.

Change.org is an online petition-sharing platform

Change.org je platforma

where you can create a petition and share it

gde možete napraviti peticiju i podeliti je

across all of these social media networks,

preko svih društvenih mreža,

through Facebook, through Twitter,

Fejsbuka, Tvitera,

through YouTube, through Reddit, through Tumblr,

preko Jutjuba, Redita, Tambelra,

through whatever you can think of.

preko bilo čega što vam padne na pamet.

And so I created a petition

I tako sam ja napravila peticiju

along with the YouTube video that I added to the petition

zajedno sa Jutjub videom, koji sam dodala peticiji,

basically asking Hasbro

u suštini, tražeći da Hasbro

to change the way that they marketed it,

promeni način reklamiranja,

in featuring boys in the commercials, on the boxes,

sa dečacima u reklamama, na kutijama,

and most of all creating them

i povrh svega, da ih prave

in less gender-specific colors.

u bojama koje su manje karakteristične za određeni rod.

So this petition started to take off --

I ova peticija je počela da se širi

humongously fast, you have no idea.

nemoguće brzo, ne možete ni da zamislite koliko.

I was getting interviewed by all these national news outlets

Intervjuisale su me sve te nacionalne televizijske kuće,

and press outlets, and it was amazing.

i novine, i bilo je neverovatno.

In three weeks, maybe three and a half,

Za tri nedelje, možda tri i po,

I had 46,000 signatures on this petition.

prikupila sam 46,000 potpisa za ovu peticiju.

(Applause)

(Aplauz)

Thank you.

Hvala.

So, needless to say, it was crazy.

Nepotrebno je reći, bilo je ludo.

Eventually, Hasbro themselves invited me to their headquarters

Najzad, pozvana sam i u sedište Hasbroa

so they could go and unveil

da bi mogli da mi pokažu

their new Easy-Bake Oven product to me

svoj novi proizvod

in black, silver and blue.

u crnoj, srebrnoj i plavoj.

It was literally one of the best moments of my life.

Bio je to, bukvalno, jedan od najboljih trenutaka mog života.

It was like "Willy Wonka and the Chocolate Factory."

Bilo je kao Vili Vonka i Fabrika čokolade.

That thing was amazing.

Ta stvar je odlična.

What I didn't realize at the time, however,

Ono što tada nisam shvatila,

was that I had become an activist,

jeste da sam postala aktivista,

I could change something,

promenila sam nešto,

that even as a kid, or maybe even especially as a kid,

čak i kao dete ili možda baš kao dete,

my voice mattered, and your voice matters too.

moj glas je bio važan, i vaš glas je isto tako važan.

I want to let you know it's not going to be easy,

I želim da vam kažem da neće biti lako, nije ni meni bilo lako.

and it wasn't easy for me,

because I faced a lot of obstacles.

Susrela sam se sa mnogim preprekama.

People online, and sometimes even in real life,

Ljudi sa mreže, a ponekad i iz stvarnog života

were disrespectful to me and my family,

su bili neučtivi prema mojoj porodici i meni,

and talked about how the whole thing was a waste of time,

i pričali o tome kao o velikom gubljenju vremena,

and it really discouraged me.

to me je jako obeshrabrilo.

And actually, I have some examples, because what's better revenge

I u stvari, imam nekoliko primera, jer nema bolje osvete

than displaying their idiocy?

od izlaganja njihovog idiotizma?

So, let's see.

Hajde da vidimo.

From user name Liquidsore29 --

Neko sa korisničkim imenom "Liquidsore29",

interesting user names we have here—

interesantna imena imamo ovde,

"Disgusting liberal moms making their sons gay."

citiram: "Odvratne slobodoumne mame, prave od svojih sinova homoseksualce."

Liquidsore29, really? Really? Okay.

Liquidsore29, stvarno? Ali, stvarno?! Ok.

How about from Whiteboy77AGS:

Ili na primer "Whiteboy77AGS":

"People always need something to (female dog) about."

"Ljudi uvek imaju potrebu da po nečemu (vršenje nužde)."

From Jeffrey Gutierrez:

Dzefri Gutierez:

"OMG, shut up. You just want money and attention."

"O, bože, umukni! Samo želiš novac i pažnju!"

So it was comments like these

Ovakvi komentari

that really discouraged me from wanting to make change in the future

su me zaista obeshrabrili u pravljenju promena u budućnosti,

because I thought, people don't care,

jer sam mislila da ljudima nije ni bitno,

people think it's a waste of time,

jer misle da je to gubljenje vremena,

and people are going to be disrespectful to me and my family.

i da će ljudi biti drski prema meni i mojoj porodici.

It hurt me, and it made me think,

To me je povredilo i nateralo da pomislim,

what's the point of making change in the future?

koja je svrha pravljenja nekih budućih promena?

But then I started to realize something.

Ali tada sam nešto ukapirala.

Haters gonna hate.

Hejteri će mrzeti.

Come on, say it with me. One, two, three:

Hajde, ponovite. Jedan, dva, tri:

Haters gonna hate.

hejteri će mrzeti.

So let your haters hate,

Tako da, pustite hejtere da mrze,

you know what, and make your change,

znate šta, i napravite svoju promenu,

because I know you can.

jer sam sigurna da vi to možete.

I look out into this crowd,

U ovoj publici,

and I see 400 people

vidim 400 ljudi

who came out because they wanted to know how they could make a change,

koji su došli, jer su želeli da saznaju kako mogu da naprave promenu.

and I know that you can, and all of you watching at home can too

Ja znam da vi to možete, i svi koji nas prate od kuće to mogu,

because you have so much that you can do and that you believe in,

jer ima puno toga što vi možete da uradite i u šta verujete,

and you can trade it across all these social media,

i možete sve to podeliti preko svih ovih društvenih mreža,

through Facebook, through Twitter, through YouTube, through Reddit, through Tumblr,

preko Fejsbuka, Tvitera, Jutjuba, Redita, Tamblera,

through whatever else you can think of.

i preko čega još možete da se setite.

And you can make that change.

I možete napraviti promenu.

You can take what you believe in

Uzmite to u šta verujete,

and turn it into a cause and change it.

pretvorite u cilj i promenite.

And that spark that you've been hearing about all day today,

I ta iskra o kojoj ste slušali danas,

you can use that spark that you have within you

možete iskoristiti tu iskru koju imate u sebi

and turn it into a fire.

da biste je pretvorili u vatru.

Thank you.

Hvala.

(Applause)

(Aplauz)