McKenna Pope: Want to be an activist? Start with your toys

Translator: Tinko J Reviewer: Pei Fang Ng

I'm McKenna Pope. I'm 14 years old,

Saya McKenna Pope, 14 tahun,

and when I was 13, I convinced

Semasa berumur 13 tahun, saya telah meyakinkan

one of the largest toy companies,

salah sebuah syarikat pembuat barang permainan terbesar

toymakers, in the world, Hasbro,

di dunia iaitu Hasbro,

to change the way that they marketed

supaya mengubah cara mereka memasarkan

one of their most best-selling products.

salah satu produk terlaris mereka.

So allow me to tell you about it.

Biarlah saya bercerita mengenainya.

So I have a brother, Gavin.

Saya ada seorang adik lelaki, Gavin.

When this whole shebang happened, he was four.

Dia berumur 4 tahun semasa semua ini berlaku.

He loved to cook.

Dia sangat suka memasak.

He was always getting ingredients out of the fridge

Dia selalu keluarkan bahan-bahan dari peti sejuk

and mixing them into these, needless to say,

dan campur aduk bahan-bahan itu menjadi

uneatable concoctions,

campuran yang tidak boleh dimakan,

or making invisible macaroni and cheese.

atau buat makaroni dan keju yang langsung tak dapat dilihat.

He wanted to be a chef really badly.

Dia sangat mahu menjadi seorang cef.

And so what better gift for a kid who wanted to be a chef

Hadiah yang paling sesuai untuk dia

than an Easy-Bake Oven. Right?

semestinya Easy-Bake Oven, kan?

I mean, we all had those when we were little.

Kita pernah ada benda itu masa kita kecil.

And he wanted one so badly.

Dia sangat mahukannya.

But then he started to realize something.

Tapi, dia mula sedar akan sesuatu.

In the commercials, and on the boxes for the Easy-Bake Ovens,

Dalam iklan, dan pada kotak Easy-Bake Ovens,

Hasbro marketed them specifically to girls.

Hasbro mensasarkan kanak-kanak perempuan.

And the way that they did this

Mereka hanya menampilkan kanak-kanak perempuan

was they would only feature girls on the boxes or in the commercials,

pada kotak atau dalam iklan

and there would be flowery prints all over the ovens

dan akan ada cetakan berbunga pada seluruh ketuhar.

and it would be in bright pink and purple,

Ia berwarna merah jambu terang dan ungu,

very gender-specific colors to females, right?

warna yang khusus untuk perempuan, kan?

So it kind of was sending a message

Jadi, ia seolah-olah menggambarkan

that only girls are supposed to cook; boys aren't.

bahawa hanya budak perempuan yang harus memasak.

And this discouraged my brother a lot.

Adik saya menjadi tawar hati.

He thought that he wasn't supposed to want to be a chef,

Dia ingat dia tidak patut ada kemahuan untuk menjadi cef,

because that was something that girls did.

kerana itulah yang budak perempuan buat.

Girls cooked; boys didn't,

Budak perempuan memasak; budak lelaki tidak,

or so was the message that Hasbro was sending.

begitulah lebih kurang mesej yang disampaikan Hasbro.

And this got me thinking,

Ini membuatkan saya berfikir,

God, I wish there was a way that I could change this,

Tuhan, saya berharap saya boleh ubah keadaan ini

that could I have my voice heard by Hasbro

dan Hasbro dapat dengar pandangan saya

so I could ask them and tell them

agar saya boleh tanya mereka dan beritahu mereka

what they were doing wrong

apa yang mereka buat ini adalah salah

and ask them to change it.

dan minta mereka mengubahnya.

And that got me thinking about a website

Saya terfikir pasal satu laman sesawang

that I had learned about a few months prior

yang saya belajar beberapa bulan lepas

called Change.org.

yang dipanggil Change.org.

Change.org is an online petition-sharing platform

Change.org ialah satu platform perkongsian petisyen dalam talian

where you can create a petition and share it

di mana anda boleh menghasilkan petisyen dan berkongsi

across all of these social media networks,

dalam semua rangkaian media sosial,

through Facebook, through Twitter,

melalui Facebook, Twitter,

through YouTube, through Reddit, through Tumblr,

YouTube, Reddit, Tumblr,

through whatever you can think of.

melalui apa saja cara yang terlintas di fikiran.

And so I created a petition

Jadi saya menghasilkan satu petisyen

along with the YouTube video that I added to the petition

yang dilampirkan dengan sebuah video YouTube

basically asking Hasbro

yang pada dasarnya meminta Hasbro

to change the way that they marketed it,

mengubah cara mereka memasarkan produk itu,

in featuring boys in the commercials, on the boxes,

menampilkan budak lelaki dalam iklan, pada kotak,

and most of all creating them

dan yang penting, menghasilkannya

in less gender-specific colors.

menggunakan warna yang kurang khusus untuk jantina tertentu.

So this petition started to take off --

Dengan pantas, petisyen ini menjadi popular.

humongously fast, you have no idea.

Dengan pantas, petisyen ini menjadi popular.

I was getting interviewed by all these national news outlets

Saya ditemu ramah oleh berita-berita nasional

and press outlets, and it was amazing.

para pemberita, ia sangat mengagumkan.

In three weeks, maybe three and a half,

Dalam masa 3 minggu, mungkin 3 minggu setengah,

I had 46,000 signatures on this petition.

Saya berjaya mendapatkan 46,000 tandatangan untuk petisyen ini.

(Applause)

(Tepukan)

Thank you.

Terima kasih.

So, needless to say, it was crazy.

Ia agak gila.

Eventually, Hasbro themselves invited me to their headquarters

Akhirnya, Hasbro menjemput saya ke ibu pejabat mereka

so they could go and unveil

agar mereka boleh memperkenalkan

their new Easy-Bake Oven product to me

produk Easy-bake Oven yang baru kepada saya,

in black, silver and blue.

dalam warna hitam, perak dan biru.

It was literally one of the best moments of my life.

Itu salah satu saat yang terbaik dalam hidup saya.

It was like "Willy Wonka and the Chocolate Factory."

Ia macam filem "Willy Wonka and Chocolate Factory".

That thing was amazing.

Ia sangat mengagumkan.

What I didn't realize at the time, however,

Pada waktu itu, saya tidak sedar,

was that I had become an activist,

saya telah menjadi seorang aktivis.

I could change something,

Saya boleh mengubah sesuatu perkara,

that even as a kid, or maybe even especially as a kid,

walaupun hanya sebagai seorang budak,

my voice mattered, and your voice matters too.

pandangan saya adalah penting, pandangan anda juga penting.

I want to let you know it's not going to be easy,

Ia bukannya mudah,

and it wasn't easy for me,

dan ia bukannya mudah buat saya,

because I faced a lot of obstacles.

kerana saya telah menghadapi pelbagai cabaran.

People online, and sometimes even in real life,

Orang dalam talian dan orang dalam kehidupan sebenar,

were disrespectful to me and my family,

bersikap kurang sopan terhadap saya dan keluarga saya,

and talked about how the whole thing was a waste of time,

dan bercakap bahawa semua ini membuang masa,

and it really discouraged me.

dan ia membuat saya tawar hati.

And actually, I have some examples, because what's better revenge

Saya ada beberapa contoh. Balas dendam apakah yang lebih baik

than displaying their idiocy?

daripada memaparkan kebodohan mereka?

So, let's see.

Jadi, mari kita lihat.

From user name Liquidsore29 --

Daripada Liquidsore29,

interesting user names we have here—

nama pengguna yang sangat menarik,

"Disgusting liberal moms making their sons gay."

"Emak liberal yang menyampah yang membuatkan anak mereka homoseksual.

Liquidsore29, really? Really? Okay.

Liquidsore29, betulkah?

How about from Whiteboy77AGS:

Bagaimana pula dengan komen Whiteboy77AGS?

"People always need something to (female dog) about."

"Orang sentiasa mahu merungut tentang sesuatu."

From Jeffrey Gutierrez:

Daripada Jeffrey Gutierrez:

"OMG, shut up. You just want money and attention."

"Diamlah. Engkau hanya hendakkan duit dan perhatian."

So it was comments like these

Jadi komen-komen seperti ini

that really discouraged me from wanting to make change in the future

menawarkan hati saya untuk membuat perubahan pada masa depan

because I thought, people don't care,

kerana saya fikir, "orang tidak peduli,

people think it's a waste of time,

mereka rasakan ia membuang masa,

and people are going to be disrespectful to me and my family.

dan mereka akan bersikap kurang sopan terhadap saya dan keluarga saya."

It hurt me, and it made me think,

Ia melukai hati saya dan membuatkan saya berfikir,

what's the point of making change in the future?

apa gunanya membuat perubahan pada masa depan?

But then I started to realize something.

Tapi, kemudian saya mula sedar akan sesuatu:

Haters gonna hate.

Pembenci akan membenci.

Come on, say it with me. One, two, three:

Jom sebut bersama-sama:

Haters gonna hate.

Pembenci akan membenci.

So let your haters hate,

Jadi biarkan mereka membenci,

you know what, and make your change,

buat perubahan anda,

because I know you can.

kerana saya tahu anda boleh.

I look out into this crowd,

Saya memandang anda,

and I see 400 people

dan saya nampak 400 orang yang hadir

who came out because they wanted to know how they could make a change,

kerana mereka mahu tahu cara untuk membuat perubahan,

and I know that you can, and all of you watching at home can too

anda dan orang yang sedang menonton di rumah pun boleh.

because you have so much that you can do and that you believe in,

kerana anda boleh membuat banyak perkara yang anda percayai

and you can trade it across all these social media,

dan anda boleh menyebarkan semua ini melalui media sosial:

through Facebook, through Twitter, through YouTube, through Reddit, through Tumblr,

Facebook, Twitter, YouTube, Reddit, Tumblr,

through whatever else you can think of.

apa saja yang anda boleh fikirkan.

And you can make that change.

Anda boleh membuat perubahan itu.

You can take what you believe in

Gunakan apa saja yang anda percayai

and turn it into a cause and change it.

dan jadikannya satu tujuan dan mengubahnya.

And that spark that you've been hearing about all day today,

Percikan api yang anda dengar sepanjang hari ini,

you can use that spark that you have within you

gunakan percikan yang ada dalam diri anda

and turn it into a fire.

dan jadikannya api.

Thank you.

Terima kasih.

(Applause)

(Tepukan)