McKenna Pope: Want to be an activist? Start with your toys

Translator: Gabi Rolih Reviewer: Nika Kotnik

I'm McKenna Pope. I'm 14 years old,

Ime mi je McKenna Pope. Stara sem 14 let.

and when I was 13, I convinced

Ko sem bila stara 13, sem prepričala

one of the largest toy companies,

enega največjih proizvajalcev igrač

toymakers, in the world, Hasbro,

na svetu, Hasbro,

to change the way that they marketed

da so spremenili način oglaševanja

one of their most best-selling products.

svojih najbolje prodajanih izdelkov.

So allow me to tell you about it.

O tem vam bom govorila.

So I have a brother, Gavin.

Imam brata, Gavina.

When this whole shebang happened, he was four.

Ko se je vse to zgodilo, je bil star štiri leta.

He loved to cook.

Rad je kuhal.

He was always getting ingredients out of the fridge

Neprestano je hodil po sestavine v hladilnik

and mixing them into these, needless to say,

in jih zamešal v seveda

uneatable concoctions,

neužitne jedi

or making invisible macaroni and cheese.

ali pa je skuhal nevidne makarone s sirom.

He wanted to be a chef really badly.

Zares si je želel postati kuhar.

And so what better gift for a kid who wanted to be a chef

Otroška kuhinja bi bila najboljše darilo za otroka,

than an Easy-Bake Oven. Right?

ki hoče postati kuhar, a ni tako?

I mean, we all had those when we were little.

Vsi smo jih imeli, ko smo bili majhni.

And he wanted one so badly.

In on si jo je res želel.

But then he started to realize something.

Toda potem se je začel nečesa zavedati.

In the commercials, and on the boxes for the Easy-Bake Ovens,

V oglasih in na pakiranju otroških kuhinj

Hasbro marketed them specifically to girls.

jih je Hasbro oglaševal posebej za deklice.

And the way that they did this

In to so počeli tako,

was they would only feature girls on the boxes or in the commercials,

da so na pakiranjih in v oglasih prikazovali le deklice,

and there would be flowery prints all over the ovens

kuhinje pa so bile prekrite s cvetličnim vzorcem

and it would be in bright pink and purple,

in so bile svetlo rožnate ali vijolične,

very gender-specific colors to females, right?

zelo tipične barve za deklice, mar ne?

So it kind of was sending a message

S tem so pošiljali sporočilo,

that only girls are supposed to cook; boys aren't.

da je kuhanje za deklice; dečki ne kuhajo.

And this discouraged my brother a lot.

To je mojega brata zelo odvračalo.

He thought that he wasn't supposed to want to be a chef,

Mislil je, da ne more postati kuhar,

because that was something that girls did.

ker je bilo to nekaj dekliškega.

Girls cooked; boys didn't,

Deklice kuhajo, ne pa dečki.

or so was the message that Hasbro was sending.

Oziroma to je sporočilo, ki ga je Hasbro pošiljal.

And this got me thinking,

Zato sem začela razmišljati,

God, I wish there was a way that I could change this,

ko bi vsaj lahko to kako spremenila,

that could I have my voice heard by Hasbro

da bi lahko pri Hasbru slišali moj glas,

so I could ask them and tell them

da bi jih vprašala in jim povedala,

what they were doing wrong

kaj počnejo narobe

and ask them to change it.

in jih prosila za spremembo.

And that got me thinking about a website

Domislila sem se spletne strani,

that I had learned about a few months prior

o kateri sem pred meseci slišala,

called Change.org.

ki se imenuje Change.org.

Change.org is an online petition-sharing platform

Change.org je spletno mesto za peticije,

where you can create a petition and share it

kjer jih lahko ustvariš in deliš

across all of these social media networks,

prek vseh možnih socialnih omrežij,

through Facebook, through Twitter,

kot so Facebook in Twitter,

through YouTube, through Reddit, through Tumblr,

YouTubea, Reddita in Tumblrja,

through whatever you can think of.

prek vsega, kar se lahko domisliš.

And so I created a petition

Zato sem jaz ustvarila peticijo,

along with the YouTube video that I added to the petition

skupaj z YouTube videom, ki sem ga peticiji dodala,

basically asking Hasbro

s katero sem v bistvu Hasbro prosila,

to change the way that they marketed it,

da spremenijo način oglaševanja

in featuring boys in the commercials, on the boxes,

in v oglasih in na pakiranjih prikazujejo tudi dečke.

and most of all creating them

predvsem pa, da jih proizvajajo

in less gender-specific colors.

v bolj nevtralnih barvah.

So this petition started to take off --

Peticijo je podpisovalo vedno več ljudi,

humongously fast, you have no idea.

ne morete si predstavljati, kako hitro.

I was getting interviewed by all these national news outlets

Intervjuvali so me različni mediji,

and press outlets, and it was amazing.

bilo je neverjetno.

In three weeks, maybe three and a half,

V treh, morda treh in pol tednih,

I had 46,000 signatures on this petition.

sem zbrala 46.000 podpisov.

(Applause)

(Aplavz)

Thank you.

Hvala.

So, needless to say, it was crazy.

Bilo je noro.

Eventually, Hasbro themselves invited me to their headquarters

Naposled so me iz Hasbra povabili na svoj sedež,

so they could go and unveil

da bi lahko slovesno odkrili

their new Easy-Bake Oven product to me

svojo nov izdelek, otroško kuhinjo

in black, silver and blue.

v črni, srebrni in modri barvi.

It was literally one of the best moments of my life.

Bil je eden najlepših trenutkov v mojem življenju.

It was like "Willy Wonka and the Chocolate Factory."

Bilo je kot pri Čarliju in tovarni čokolade.

That thing was amazing.

Bilo je neverjetno.

What I didn't realize at the time, however,

Nisem se pa zavedala,

was that I had become an activist,

da sem s tem postala aktivistka,

I could change something,

lahko sem nekaj spremenila,

that even as a kid, or maybe even especially as a kid,

in tudi če sem otrok ali celo samo zato,

my voice mattered, and your voice matters too.

je bilo moje mnenje pomembno in tudi vaše mnenje je.

I want to let you know it's not going to be easy,

Vedite, da ne bo lahko

and it wasn't easy for me,

in tudi meni ni bilo lahko,

because I faced a lot of obstacles.

ker sem se soočala z mnogimi ovirami.

People online, and sometimes even in real life,

Ljudje na spletu, pa tudi v resničnosti,

were disrespectful to me and my family,

so bili do mene in moje družine nespoštljivi

and talked about how the whole thing was a waste of time,

in so govorili, da je vse skupaj le izguba časa

and it really discouraged me.

in to mi je jemalo voljo.

And actually, I have some examples, because what's better revenge

V bistvu sem prinesla nekaj primerov, saj kaj pa je boljše maščevanje

than displaying their idiocy?

kot prikaz njihove neumnosti?

So, let's see.

Torej, da vidimo.

From user name Liquidsore29 --

Od nekoga z uporabniškim imenom Liquidsore29,

interesting user names we have here—

zanimivo uporabniško ime:

"Disgusting liberal moms making their sons gay."

"Gabijo se mi liberalne mame, ki svoje sine delajo geje."

Liquidsore29, really? Really? Okay.

Liquidsore29, resno? Resno? Ok.

How about from Whiteboy77AGS:

In še ta od uporabnika Whiteboy77AGS:

"People always need something to (female dog) about."

"Ljudje se rabijo vedno o nečem pritoževati."

From Jeffrey Gutierrez:

Od Jeffreya Gutierreza:

"OMG, shut up. You just want money and attention."

"Ah daj, utihni. Hočeš samo denar in pozornost."

So it was comments like these

Takšni komentarji

that really discouraged me from wanting to make change in the future

so me odvračali od želje, da bi v prihodnosti kaj spremenila,

because I thought, people don't care,

ker sem si mislila, da ljudem ni mar,

people think it's a waste of time,

da se jim vse zdi potrata časa

and people are going to be disrespectful to me and my family.

in da bodo nespoštljivi do mene in moje družine.

It hurt me, and it made me think,

Prizadelo me je, začela sem razmišljati,

what's the point of making change in the future?

ima sploh smisel, da bi v prihodnosti kaj spremenila?

But then I started to realize something.

Potem pa sem se nečesa zavedla.

Haters gonna hate.

Nikoli ne bo vsem prav.

Come on, say it with me. One, two, three:

Ponovite to z mano. Ena, dve, tri:

Haters gonna hate.

Nikoli ne bo vsem prav.

So let your haters hate,

Zato jim pustite, da jim ni prav,

you know what, and make your change,

vi pa naredite spremembo,

because I know you can.

ker jaz vem, da jo lahko.

I look out into this crowd,

Gledam to pubilko

and I see 400 people

in vidim 400 ljudi,

who came out because they wanted to know how they could make a change,

ki so sem prišli zato, da bi izvedeli, kako lahko nekaj spremenijo

and I know that you can, and all of you watching at home can too

jaz vem, da lahko, in vsi, ki to gledajo doma, lahko,

because you have so much that you can do and that you believe in,

ker imate toliko interesov in sposobnosti

and you can trade it across all these social media,

in jih lahko delite prek vseh socialnih omrežij,

through Facebook, through Twitter, through YouTube, through Reddit, through Tumblr,

prek Facebooka, Twitterja, YouTubea, Reddita, prek Tumblrja,

through whatever else you can think of.

in prek vsega česar se lahko domislite.

And you can make that change.

In lahko nekaj spremenite.

You can take what you believe in

Vzemite nekaj, v kar verjamete,

and turn it into a cause and change it.

in to preoblikujete v razlog za spremembo.

And that spark that you've been hearing about all day today,

In tista iskrica, o kateri že ves dan poslušate,

you can use that spark that you have within you

lahko uporabite iskrico, ki jo imate v sebi,

and turn it into a fire.

in zanetite ogenj.

Thank you.

Hvala.

(Applause)

(Aplavz)