McKenna Pope: Want to be an activist? Start with your toys

20,073 views ・ 2015-07-17

TED


Please double-click on the English subtitles below to play the video.

Translator: Reviewer: Daban Q. Jaff
00:12
I'm McKenna Pope. I'm 14 years old,
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and when I was 13, I convinced
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one of the largest toy companies,
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toymakers, in the world, Hasbro,
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to change the way that they marketed
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one of their most best-selling products.
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So allow me to tell you about it.
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So I have a brother, Gavin.
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When this whole shebang happened, he was four.
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He loved to cook.
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He was always getting ingredients out of the fridge
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and mixing them into these, needless to say,
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uneatable concoctions,
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or making invisible macaroni and cheese.
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He wanted to be a chef really badly.
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And so what better gift for a kid who wanted to be a chef
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than an Easy-Bake Oven. Right?
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I mean, we all had those when we were little.
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And he wanted one so badly.
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But then he started to realize something.
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In the commercials, and on the boxes for the Easy-Bake Ovens,
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Hasbro marketed them specifically to girls.
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And the way that they did this
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was they would only feature girls on the boxes or in the commercials,
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and there would be flowery prints all over the ovens
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and it would be in bright pink and purple,
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very gender-specific colors to females, right?
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So it kind of was sending a message
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that only girls are supposed to cook; boys aren't.
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And this discouraged my brother a lot.
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He thought that he wasn't supposed to want to be a chef,
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because that was something that girls did.
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Girls cooked; boys didn't,
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or so was the message that Hasbro was sending.
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And this got me thinking,
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God, I wish there was a way that I could change this,
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that could I have my voice heard by Hasbro
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so I could ask them and tell them
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what they were doing wrong
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and ask them to change it.
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And that got me thinking about a website
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that I had learned about a few months prior
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called Change.org.
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Change.org is an online petition-sharing platform
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where you can create a petition and share it
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across all of these social media networks,
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through Facebook, through Twitter,
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through YouTube, through Reddit, through Tumblr,
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through whatever you can think of.
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And so I created a petition
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along with the YouTube video that I added to the petition
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basically asking Hasbro
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to change the way that they marketed it,
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in featuring boys in the commercials, on the boxes,
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and most of all creating them
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in less gender-specific colors.
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So this petition started to take off --
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humongously fast, you have no idea.
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I was getting interviewed by all these national news outlets
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and press outlets, and it was amazing.
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In three weeks, maybe three and a half,
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I had 46,000 signatures on this petition.
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(Applause)
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Thank you.
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So, needless to say, it was crazy.
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Eventually, Hasbro themselves invited me to their headquarters
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so they could go and unveil
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their new Easy-Bake Oven product to me
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in black, silver and blue.
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It was literally one of the best moments of my life.
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It was like "Willy Wonka and the Chocolate Factory."
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That thing was amazing.
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What I didn't realize at the time, however,
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was that I had become an activist,
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I could change something,
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that even as a kid, or maybe even especially as a kid,
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my voice mattered, and your voice matters too.
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I want to let you know it's not going to be easy,
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and it wasn't easy for me,
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because I faced a lot of obstacles.
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People online, and sometimes even in real life,
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were disrespectful to me and my family,
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and talked about how the whole thing was a waste of time,
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and it really discouraged me.
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And actually, I have some examples, because what's better revenge
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than displaying their idiocy?
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So, let's see.
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From user name Liquidsore29 --
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interesting user names we have here—
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"Disgusting liberal moms making their sons gay."
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Liquidsore29, really? Really? Okay.
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How about from Whiteboy77AGS:
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"People always need something to (female dog) about."
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From Jeffrey Gutierrez:
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"OMG, shut up. You just want money and attention."
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So it was comments like these
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that really discouraged me from wanting to make change in the future
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because I thought, people don't care,
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people think it's a waste of time,
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and people are going to be disrespectful to me and my family.
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It hurt me, and it made me think,
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what's the point of making change in the future?
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But then I started to realize something.
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Haters gonna hate.
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Come on, say it with me. One, two, three:
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Haters gonna hate.
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So let your haters hate,
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you know what, and make your change,
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because I know you can.
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I look out into this crowd,
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and I see 400 people
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who came out because they wanted to know how they could make a change,
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and I know that you can, and all of you watching at home can too
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because you have so much that you can do and that you believe in,
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and you can trade it across all these social media,
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through Facebook, through Twitter, through YouTube, through Reddit, through Tumblr,
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through whatever else you can think of.
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And you can make that change.
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You can take what you believe in
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and turn it into a cause and change it.
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And that spark that you've been hearing about all day today,
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you can use that spark that you have within you
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and turn it into a fire.
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Thank you.
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(Applause)
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