McKenna Pope: Want to be an activist? Start with your toys

Translator: Miriam Matejova Reviewer: Richard Hrdlovič

I'm McKenna Pope. I'm 14 years old,

Volám sa McKeena Pope. Mám 14 rokov.

and when I was 13, I convinced

Keď som mala 13, presvedčila som

one of the largest toy companies,

jedného z najväčších výrobcov hračiek

toymakers, in the world, Hasbro,

na svete, Hasbro,

to change the way that they marketed

aby zmenili spôsob, akým predávajú

one of their most best-selling products.

jeden z ich najpredávanejších produktov.

So allow me to tell you about it.

Dovoľte mi vám o tom povedať.

So I have a brother, Gavin.

Mám brata, volá sa Gavin.

When this whole shebang happened, he was four.

Keď sa toto všetko premlelo, mal štyri roky.

He loved to cook.

Veľmi rád varil.

He was always getting ingredients out of the fridge

Stále vyťahoval suroviny z chladničky

and mixing them into these, needless to say,

a miešal ich do všelijakých

uneatable concoctions,

nejedlých odvarov,

or making invisible macaroni and cheese.

alebo varil neviditeľné cestoviny so syrom.

He wanted to be a chef really badly.

Veľmi chcel byť šéfkuchárom.

And so what better gift for a kid who wanted to be a chef

A tak čo je lepšie pre také dieťa

than an Easy-Bake Oven. Right?

než Rúra Easy-Bake?

I mean, we all had those when we were little.

Ako deti sme ich všetci mali.

And he wanted one so badly.

On jednu veľmi chcel.

But then he started to realize something.

Ale potom si niečo uvedomil.

In the commercials, and on the boxes for the Easy-Bake Ovens,

V reklamách a na krabiciach od Rúry Easy-Bake

Hasbro marketed them specifically to girls.

ich Hasbro určoval výhradne dievčatám.

And the way that they did this

A robili to tak,

was they would only feature girls on the boxes or in the commercials,

že na krabiciach a v reklamách uvádzali iba dievčatá,

and there would be flowery prints all over the ovens

rúry mali všade kvetinové potlače,

and it would be in bright pink and purple,

a boli v jasných ružových a fialových farbách,

very gender-specific colors to females, right?

ktoré sú veľmi špecifické ženskému pohlaviu.

So it kind of was sending a message

Toto všetko naznačovalo,

that only girls are supposed to cook; boys aren't.

že iba dievčatá majú variť, chlapci nie.

And this discouraged my brother a lot.

Veľmi to odradilo môjho brata.

He thought that he wasn't supposed to want to be a chef,

Myslel si, že nemôže chcieť byť šéfkuchárom,

because that was something that girls did.

pretože to je pre dievčatá.

Girls cooked; boys didn't,

Dievčatá varia, chlapci nie,

or so was the message that Hasbro was sending.

alebo taký bol Hasbrov odkaz.

And this got me thinking,

Toto ma priviedlo k myšlienke.

God, I wish there was a way that I could change this,

Keby sa to len dalo zmeniť,

that could I have my voice heard by Hasbro

keby ma v Hasbro vypočuli, aby

so I could ask them and tell them

som im mohla povedať,

what they were doing wrong

čo robia nesprávne

and ask them to change it.

a požiadať ich, aby to zmenili.

And that got me thinking about a website

Spomenula som si na webstránku,

that I had learned about a few months prior

o ktorej som sa dozvedela niekoľko mesiacov predtým.

called Change.org.

Volá sa change.org.

Change.org is an online petition-sharing platform

Change.org je online platforma pre zdieľanie petícií

where you can create a petition and share it

kde môžete vytvoriť petíciu a zdieľať ju

across all of these social media networks,

v rámci sociálnych sietí,

through Facebook, through Twitter,

na Facebooku, Twitteri,

through YouTube, through Reddit, through Tumblr,

na YouTube, Reddit, Tumblr,

through whatever you can think of.

kdekoľvek len chcete.

And so I created a petition

Tak som vytvorila petíciu

along with the YouTube video that I added to the petition

a pridala YouTube video,

basically asking Hasbro

v ktorom som žiadala Hasbro,

to change the way that they marketed it,

aby zmenili spôsob, akým tú rúru predávali,

in featuring boys in the commercials, on the boxes,

aby mali v reklamách a na krabiciach chlapcov,

and most of all creating them

a aby vyrábali rúry vo farbách,

in less gender-specific colors.

ktoré by boli menej špecifické z hľadiska pohlavia.

So this petition started to take off --

Petícia sa začala šíriť

humongously fast, you have no idea.

neuveriteľne rýchlo, neviete si to predstaviť.

I was getting interviewed by all these national news outlets

Národné televízie so mnou robili rozhovory

and press outlets, and it was amazing.

aj noviny, a bolo to úžasné.

In three weeks, maybe three and a half,

V priebehu troch týždňov, možno o tri a pol,

I had 46,000 signatures on this petition.

som získala 46,000 podpisov.

(Applause)

(Potlesk)

Thank you.

Ďakujem.

So, needless to say, it was crazy.

Bolo to neskutočné.

Eventually, Hasbro themselves invited me to their headquarters

Nakoniec ma aj Hasbro pozvali na ich ústredie,

so they could go and unveil

aby mi mohli ukázať

their new Easy-Bake Oven product to me

ich novú Rúru Easy-Bake,

in black, silver and blue.

v čiernej, striebornej a modrej farbe.

It was literally one of the best moments of my life.

Bol to jeden z najlepších okamihov môjho života.

It was like "Willy Wonka and the Chocolate Factory."

Bolo to ako "Willy Wonka a Továreň na Čokoládu"

That thing was amazing.

Bolo to úžasné.

What I didn't realize at the time, however,

Vtedy som si ešte neuvedomila,

was that I had become an activist,

že som sa stala aktivistkou.

I could change something,

Mohla som niečo zmeniť.

that even as a kid, or maybe even especially as a kid,

Aj keď som len dieťa,

my voice mattered, and your voice matters too.

môj hlas má váhu, a aj na vašom hlase záleží.

I want to let you know it's not going to be easy,

Nebude to ľahké,

and it wasn't easy for me,

a nebolo to ľahké pre mňa.

because I faced a lot of obstacles.

Čakalo ma veľa prekážok.

People online, and sometimes even in real life,

Ľuďia na internete a niekedy aj v skutočnom živote

were disrespectful to me and my family,

boli ku mne a mojej rodine nezdvorilí.

and talked about how the whole thing was a waste of time,

Hovorili, že to celé je strata času.

and it really discouraged me.

Naozaj ma to odrádzalo.

And actually, I have some examples, because what's better revenge

Mám tu zopár príkladov, lebo čo je lepšia pomsta

than displaying their idiocy?

ako verejne ukázať ich idiotstvo?

So, let's see.

Pozrime sa.

From user name Liquidsore29 --

Od užívateľa Liquidsore29 --

interesting user names we have here—

máme tu zaujímavé užívateľské mená --

"Disgusting liberal moms making their sons gay."

"Nechutné liberálne mamičky robia zo synov gayov."

Liquidsore29, really? Really? Okay.

Liquidsore29, skutočne? Skutočne? OK.

How about from Whiteboy77AGS:

Alebo Whiteboy77AGS:

"People always need something to (female dog) about."

"Ľudia sa stále potrebujú na niečo sťažovať."

From Jeffrey Gutierrez:

Od Jeffreyho Gutierreza:

"OMG, shut up. You just want money and attention."

"OMG, mlč. Chceš len peniaze a pozornosť."

So it was comments like these

Takéto komentáre

that really discouraged me from wanting to make change in the future

zmenšovali moju vôľu meniť budúcnosť.

because I thought, people don't care,

Lebo som si myslela, že ľuďom je to jedno,

people think it's a waste of time,

že si myslia, že je to strata času,

and people are going to be disrespectful to me and my family.

a že budú ku mne a mojej rodine nezdvorilí.

It hurt me, and it made me think,

Ublížilo mi to a pomyslela som si:

what's the point of making change in the future?

Aký ma zmysel ovplyvňovať budúcnosť?

But then I started to realize something.

Ale potom mi niečo napadlo.

Haters gonna hate.

Nenávistníci budú nenávidieť.

Come on, say it with me. One, two, three:

Povedzte to so mnou. Raz, dva, tri:

Haters gonna hate.

Nenávistníci budú nenávidieť.

So let your haters hate,

Tak ich nechajte,

you know what, and make your change,

a zmeňte to, čo chcete,

because I know you can.

lebo viem, že to dokážete.

I look out into this crowd,

V tomto dave

and I see 400 people

vidím 400 ľudí,

who came out because they wanted to know how they could make a change,

ktorí sem prišli, lebo chceli vedieť, ako niečo zmeniť.

and I know that you can, and all of you watching at home can too

Viem, že to dokážete, a aj všetci tí, čo toto sledujú doma.

because you have so much that you can do and that you believe in,

Máte toľko toho, čo môžete urobiť a v čo veríte

and you can trade it across all these social media,

a môžete to rozniesť cez všetky sociálne siete,

through Facebook, through Twitter, through YouTube, through Reddit, through Tumblr,

cez Facebook, Twitter, YouTube, Reddit, Tumblr,

through whatever else you can think of.

cez čokoľvek len chcete.

And you can make that change.

A potom môžete niečo zmeniť.

You can take what you believe in

To v čo veríte môžete

and turn it into a cause and change it.

zmeniť.

And that spark that you've been hearing about all day today,

A tú iskru, o ktorej ste dnes celý deň počúvali,

you can use that spark that you have within you

tú môžete v sebe nájsť

and turn it into a fire.

a rozdúchať z nej oheň.

Thank you.

Ďakujem.

(Applause)

(Potlesk)

(Potlesk)

(Potlesk)