McKenna Pope: Want to be an activist? Start with your toys

譯者: Shiwen He 審譯者: Jen-Huei Wu

I'm McKenna Pope. I'm 14 years old,

我叫麥肯娜·波普 今年14歲

and when I was 13, I convinced

我十三歲時說服了

one of the largest toy companies,

一家超大型玩具公司

toymakers, in the world, Hasbro,

世界級的玩具生產商－ 孩之寶玩具公司（Hasbro）

to change the way that they marketed

使他們改變了其最暢銷產品

one of their most best-selling products.

的行銷策略

So allow me to tell you about it.

讓我告訴你們是怎麼一回事

So I have a brother, Gavin.

我有個弟弟叫嘉文

When this whole shebang happened, he was four.

這整件事情發生的時候，他才四歲

He loved to cook.

他酷愛烹飪

He was always getting ingredients out of the fridge

他經常從冰箱裡拿出一堆食材

and mixing them into these, needless to say,

把它們混成一坨，不用想也知道

uneatable concoctions,

那些東西根本不能吃

or making invisible macaroni and cheese.

要不然就假裝做一些通心粉和起司

He wanted to be a chef really badly.

他真的很想做一名廚師

And so what better gift for a kid who wanted to be a chef

因此，對這樣一個相當廚師的小孩而言

than an Easy-Bake Oven. Right?

有什麼禮物比簡易烤箱更合適呢，對吧？

I mean, we all had those when we were little.

想說的是，我們小時候不都有這些玩具

And he wanted one so badly.

而且他也非常想要一個

But then he started to realize something.

不過不久他開始意識到

In the commercials, and on the boxes for the Easy-Bake Ovens,

在簡易烤爐廣告裡和包裝盒上面

Hasbro marketed them specifically to girls.

孩之寶都只專為女童設計

And the way that they did this

他們是這麼做的－

was they would only feature girls on the boxes or in the commercials,

包裝盒和廣告裡只出現女童的形象

and there would be flowery prints all over the ovens

整個烤爐上印滿了花卉圖案

and it would be in bright pink and purple,

顏色是螢光粉和紫色

very gender-specific colors to females, right?

都是女性的專屬顏色，對吧？

So it kind of was sending a message

所以這似乎傳遞了一個訊息：

that only girls are supposed to cook; boys aren't.

只有女孩應該烹飪，男孩不行

And this discouraged my brother a lot.

這讓我的弟弟非常沮喪

He thought that he wasn't supposed to want to be a chef,

他覺得他不應該想做一個廚師

because that was something that girls did.

因為這是女生做的職業

Girls cooked; boys didn't,

女生可以烹飪，男生不行

or so was the message that Hasbro was sending.

這就是孩之寶所傳遞的信息

And this got me thinking,

這事讓我思考

God, I wish there was a way that I could change this,

神啊，我祈禱我能有辦法改變這事

that could I have my voice heard by Hasbro

我想讓孩之寶聽到我的想法

so I could ask them and tell them

然後我就可以詢問他們

what they were doing wrong

告訴他們這樣做是錯的

and ask them to change it.

並且請他們做修改

And that got me thinking about a website

這讓我想到一個

that I had learned about a few months prior

幾月前得知得一個網站

called Change.org.

叫做Change.org

Change.org is an online petition-sharing platform

Change.org是一個線上請願共享的平台

where you can create a petition and share it

在這裡你可以發起一個請願

across all of these social media networks,

通過各種社交網絡分享它

through Facebook, through Twitter,

通過臉書，推特，

through YouTube, through Reddit, through Tumblr,

Youtube，Reddit，Tumblr...等網站

through whatever you can think of.

你能想到的都可以

And so I created a petition

然後發表了一個請願

along with the YouTube video that I added to the petition

搭配Youtube的影片

basically asking Hasbro

以這方式請求孩之寶

to change the way that they marketed it,

改變他們的行銷策略

in featuring boys in the commercials, on the boxes,

讓男生也能出現在廣告裡和包裝盒上

and most of all creating them

最重要的是設計產生過程

in less gender-specific colors.

使用更加中性的顏色

So this petition started to take off --

於是這項請願簽署就開始啦

humongously fast, you have no idea.

超乎想像地得到了大量的支持

I was getting interviewed by all these national news outlets

所有的全國新聞媒體和報社

and press outlets, and it was amazing.

都來採訪我 棒透了

In three weeks, maybe three and a half,

三週到三週半的時間

I had 46,000 signatures on this petition.

我就收到了4.6萬人的連署

(Applause)

（掌聲）

Thank you.

謝謝！

So, needless to say, it was crazy.

不用說，這太瘋狂了

Eventually, Hasbro themselves invited me to their headquarters

最後孩之寶甚至邀請我

so they could go and unveil

到他們的總部向我展示了

their new Easy-Bake Oven product to me

新款的簡易烤爐

in black, silver and blue.

有黑色、銀色和藍色

It was literally one of the best moments of my life.

這絕對是我人生中最美好的一刻

It was like "Willy Wonka and the Chocolate Factory."

就像到了「查理和巧克力工廠」的電影裡頭一樣

That thing was amazing.

一切都太贊了

What I didn't realize at the time, however,

然而，那時我還沒意識到

was that I had become an activist,

我已嚴然成為一位積極分子了

I could change something,

我也可以做出改變

that even as a kid, or maybe even especially as a kid,

就算不過是個小孩或因為是這緣故

my voice mattered, and your voice matters too.

我的聲音才變得重要，所以你們的也是

I want to let you know it's not going to be easy,

我想告訴大家這並不容易做到

and it wasn't easy for me,

對我也並不容易

because I faced a lot of obstacles.

因為我遭遇了很多障礙

People online, and sometimes even in real life,

網民還有現實中的一些人

were disrespectful to me and my family,

對我和我的家人不尊重

and talked about how the whole thing was a waste of time,

說這一切都在浪費時間罷了

and it really discouraged me.

這讓我很沮喪

And actually, I have some examples, because what's better revenge

事實上我有一些例證因為還有比

than displaying their idiocy?

展示他們愚蠢更好的反擊方式嗎？

So, let's see.

讓我們看看

From user name Liquidsore29 --

來自網民Liquidsore29

interesting user names we have here—

很有趣的一個用戶名呢──

"Disgusting liberal moms making their sons gay."

「噁心的自由主義媽媽會把兒子養得超娘」

Liquidsore29, really? Really? Okay.

Liquidsore29，你真這麼想？真的嗎？

How about from Whiteboy77AGS:

接下來是網民Whiteboy77AGS:

"People always need something to (female dog) about."

「總得有人理這些屁事」

From Jeffrey Gutierrez:

Jeffrey Gutierrez說：

"OMG, shut up. You just want money and attention."

「天哪，閉嘴吧。你只是想要錢和焦點！」

So it was comments like these

所以就是這樣的評論

that really discouraged me from wanting to make change in the future

讓我在努力改變未來的路上 感到很洩氣

because I thought, people don't care,

因為我感到人們不在乎這些

people think it's a waste of time,

人們認為這是在浪費時間

and people are going to be disrespectful to me and my family.

人們會因此不尊重我和我的家人

It hurt me, and it made me think,

這些話傷害了我，讓我以為

what's the point of making change in the future?

改變未來還有什意義呢？

But then I started to realize something.

不過接著我意識到

Haters gonna hate.

酸民就是酸民 (意思:有些人就是看什都不順眼)

Come on, say it with me. One, two, three:

來吧，和我一起說。一，二，三：

Haters gonna hate.

酸民就是酸民

So let your haters hate,

就隨酸民繼續「酸」下去吧

you know what, and make your change,

依你的心思去做出改變吧

because I know you can.

因為我知道你做得到

I look out into this crowd,

我望向人群

and I see 400 people

看見400多人

who came out because they wanted to know how they could make a change,

他們脫穎而出因為想知道如何做出改變

and I know that you can, and all of you watching at home can too

我知道你們和電視機前的觀眾也辦得到

because you have so much that you can do and that you believe in,

因為你們有能力也相信辦得到

and you can trade it across all these social media,

而且你們能在社交媒體交流

through Facebook, through Twitter, through YouTube, through Reddit, through Tumblr,

通過臉書、推特、Youtube、Reddit、Tumblr...等

through whatever else you can think of.

通過任何你想得到的

And you can make that change.

就能做出想要的改變

You can take what you believe in

你可化自己的信念為目標

and turn it into a cause and change it.

為此實際付出行動並得到蛻變

And that spark that you've been hearing about all day today,

今天你所聽到的那點火花

you can use that spark that you have within you

你能用它點燃你心中的星星之火

and turn it into a fire.

讓它閃耀燎原之光

Thank you.

謝謝大家！

(Applause)

（掌聲）