McKenna Pope: Want to be an activist? Start with your toys

Prevoditelj: Ivan Stamenković Recezent: Senzos Osijek

I'm McKenna Pope. I'm 14 years old,

Zovem se McKenna Pope. Imam 14 godina,

and when I was 13, I convinced

a kada sam imala 13 godina, uvjerila sam

one of the largest toy companies,

jednu od najvećih svjetskih tvornica,

toymakers, in the world, Hasbro,

proizvođače igračaka Hasbro,

to change the way that they marketed

da promjene način oglašavanja

one of their most best-selling products.

jednog od najbolje prodavanih proizvoda.

So allow me to tell you about it.

Pričat ću vam o tome.

So I have a brother, Gavin.

Imam brata, Gavina.

When this whole shebang happened, he was four.

Ovo je počelo kada je imao četiri godine.

He loved to cook.

Volio je kuhati.

He was always getting ingredients out of the fridge

Uvijek je uzimao različite sastojke iz frižidera

and mixing them into these, needless to say,

i mješao ih u te, nema potrebe naglašavati,

uneatable concoctions,

nejestive mješavine,

or making invisible macaroni and cheese.

ili je pak pripremao nevidjive makarone sa sirom.

He wanted to be a chef really badly.

Jako je želio postati kuharom.

And so what better gift for a kid who wanted to be a chef

I tako, što je mogao biti bolji poklon za dječaka koji želi biti kuhar

than an Easy-Bake Oven. Right?

nego Easy-Bake Pećnica. Zar ne?

I mean, we all had those when we were little.

Svi smo mi imali to kad smo bili mali.

And he wanted one so badly.

A on ju je silno želio.

But then he started to realize something.

Ali tada je primijetio nešto.

In the commercials, and on the boxes for the Easy-Bake Ovens,

U reklamama i na kutijama za Easy-Bake Pećnice,

Hasbro marketed them specifically to girls.

Hasbro ju je prodavao isključivo djevojčicama.

And the way that they did this

To su činili tako da su

was they would only feature girls on the boxes or in the commercials,

na omotima ili u reklamama prikazivali samo slike djevojčica,

and there would be flowery prints all over the ovens

i pećnica je bila prekrivena cvjetićima

and it would be in bright pink and purple,

i sve je bilo živo ružicasto i ljubičasto,

very gender-specific colors to females, right?

boje namijenjene djevojčicama, zar ne?

So it kind of was sending a message

Tako da su slali poruku

that only girls are supposed to cook; boys aren't.

da su samo djevojčice kuharice, a dječaci to nisu.

And this discouraged my brother a lot.

To je jako obeshrabrilo mojega brata.

He thought that he wasn't supposed to want to be a chef,

Mislio je da nije u redu da želi postati kuhar,

because that was something that girls did.

jer je to samo za djevojčice.

Girls cooked; boys didn't,

Djevojčice kuhaju; dječaci ne,

or so was the message that Hasbro was sending.

ili je to bila poruka koju je Hasbro slao.

And this got me thinking,

To me je ponukalo da razmislim.

God, I wish there was a way that I could change this,

Bože, tako bih htjela da postoji način da to promijenim,

that could I have my voice heard by Hasbro

da se moj glas čuje u Hasbro-u

so I could ask them and tell them

tako da ih pitam i kažem im

what they were doing wrong

što rade krivo

and ask them to change it.

i zamolim ih da to promijene.

And that got me thinking about a website

Tako sam se sjetila jednog websitea

that I had learned about a few months prior

koji sam otkrila par mjeseci prije

called Change.org.

koji se zove Change.org.

Change.org is an online petition-sharing platform

Change.org je stranica za dijeljenje online peticija

where you can create a petition and share it

gdje stvorite peticiju i dijelite ju

across all of these social media networks,

preko svih društvenih mreža,

through Facebook, through Twitter,

preko Facebooka, Twittera,

through YouTube, through Reddit, through Tumblr,

preko YouTubea, Reddita, Tumblr-a,

through whatever you can think of.

bilo kojim putem kojeg se možete sjetiti.

And so I created a petition

I tako sam stvorila peticiju

along with the YouTube video that I added to the petition

zajedno sa YouTube videom koji sam dodala peticiji

basically asking Hasbro

zapravo tražeći od Hasbro-a

to change the way that they marketed it,

promjeni način prodaje, da promijeni način na koji su oglašavali,

in featuring boys in the commercials, on the boxes,

da prikažu dječake u reklamama, na kutijama,

and most of all creating them

i najviše od svega da koriste

in less gender-specific colors.

manje spolno specifične boje.

So this petition started to take off --

Ova peticija je dobila zamah --

humongously fast, you have no idea.

užasnom brzinom, ne možete pojmiti.

I was getting interviewed by all these national news outlets

Počele su me intervjuirati nacionalne vijesti

and press outlets, and it was amazing.

i tisak, i bilo je zadivljujuće.

In three weeks, maybe three and a half,

Za nekih tri, tri i pol tjedna,

I had 46,000 signatures on this petition.

imala sam 46000 potpisa na ovoj peticiji.

(Applause)

(Pljesak)

Thank you.

Hvala vam.

So, needless to say, it was crazy.

Ne treba ni reći da je bilo ludo.

Eventually, Hasbro themselves invited me to their headquarters

Na koncu, Hasbro me pozvao u sjedište

so they could go and unveil

kako bi mi pokazali

their new Easy-Bake Oven product to me

njihovu novu Easy-Bake Pećnicu

in black, silver and blue.

u crnoj, srebrnoj i plavoj boji.

It was literally one of the best moments of my life.

Bili su to doslovno najljepši trenutci mog života.

It was like "Willy Wonka and the Chocolate Factory."

Osjećala sam se poput "Willy Wonke i Tvornice Čokolade".

That thing was amazing.

Ta stvar je bila odlična.

What I didn't realize at the time, however,

U tom trenutku nisam shvaćala,

was that I had become an activist,

da sam postala aktivist,

I could change something,

i da mogu nešto promijeniti,

that even as a kid, or maybe even especially as a kid,

da čak i dijete, ili možda posebno kao dijete,

my voice mattered, and your voice matters too.

moj glas nešto znači, i vaš glas znači također.

I want to let you know it's not going to be easy,

Želim vam reći da neće biti lako,

and it wasn't easy for me,

i nije bilo lako ni meni,

because I faced a lot of obstacles.

jer sam se suočila s mnogim preprekama.

People online, and sometimes even in real life,

Ljudi na Internetu, a ponekad i u stvarnom životu,

were disrespectful to me and my family,

nisu imali poštovanja prema meni i mojoj obitelji,

and talked about how the whole thing was a waste of time,

i pričali su kako je to gubljenje vremena,

and it really discouraged me.

i to me obeshrabrivalo.

And actually, I have some examples, because what's better revenge

I, imam nekoliko primjera, jer što je bolja osveta

than displaying their idiocy?

nego prokazati njihovu glupost?

So, let's see.

Pa pogledajmo.

From user name Liquidsore29 --

Od korisnika Liquidsore29 --

interesting user names we have here—

zanimljiva korisnička imena imamo ovdje --

"Disgusting liberal moms making their sons gay."

"Odvratne libelarne majke čine svoje sinove homoseksualcima."

Liquidsore29, really? Really? Okay.

Liquidsore29, stvarno? Stvarno? Ok.

How about from Whiteboy77AGS:

Whiteboy77AGS kaže:

"People always need something to (female dog) about."

"Ljudi uvijek traže nešto da bi o tome kukali."

From Jeffrey Gutierrez:

Jeffrey Gutierrez kaže:

"OMG, shut up. You just want money and attention."

"O moj bože, zašuti. Samo želiš pažnju i novac."

So it was comments like these

Takvi komentari

that really discouraged me from wanting to make change in the future

su me obeshrabrivali da učinim promjenu za budućnost

because I thought, people don't care,

jer sam mislila da ljude nije briga,

people think it's a waste of time,

da ljudi to smatraju gubitkom vremena,

and people are going to be disrespectful to me and my family.

i da će oni i dalje iskazivati nepoštovanje prema meni i mojoj obitelji.

It hurt me, and it made me think,

To me boljelo i navelo me na razmišljanje,

what's the point of making change in the future?

kakav je smisao promjene u budućnosti?

But then I started to realize something.

Ali onda sam počela nešto shvaćati.

Haters gonna hate.

Oni koji mrze, mrzit će.

Come on, say it with me. One, two, three:

Hajde, recite to samnom. Jedan, dva, tri:

Haters gonna hate.

Oni koji mrze, mrzit će.

So let your haters hate,

Pustimo ih neka mrze,

you know what, and make your change,

znate što, i napravite svoju promjenu,

because I know you can.

jer znam da to možete.

I look out into this crowd,

Gledam ovu rulju,

and I see 400 people

i vidim 400 ljudi

who came out because they wanted to know how they could make a change,

koji su ovdje došli jer žele znati kako nešto promijeniti,

and I know that you can, and all of you watching at home can too

i znam da vi to možete, i oni koji gledaju kod kuće mogu

because you have so much that you can do and that you believe in,

jer imate toliko toga što možete učiniti i u što vjerujete,

and you can trade it across all these social media,

i možete to dijeliti preko društvenih mreža,

through Facebook, through Twitter, through YouTube, through Reddit, through Tumblr,

Facebook-a, Twitter-a, Youtube-a, putem Reddit-a, putem

through whatever else you can think of.

putem bilo čega što vam padne na pamet.

And you can make that change.

I vi možete napraviti promjenu.

You can take what you believe in

Vi možete uzeti ono u što vjerujete

and turn it into a cause and change it.

i pretvoriti ga u razlog i promijeniti.

And that spark that you've been hearing about all day today,

I ta iskra o kojoj slušate cijeli dan,

you can use that spark that you have within you

možete koristiti tu iskru koja je u vama

and turn it into a fire.

i pretvoriti je u vatru.

Thank you.

Hvala vam.

(Applause)

(Pljesak)