Amit Sood: Building a museum of museums on the web

Translator: Lenka Tušar Reviewer: Tilen Pigac - EFZG

My name is Amit.

Moje ime je Amit.

And 18 months ago, I had another job at Google,

Pred letom in pol sem med delom pri Googlu

and I pitched this idea

mojo idejo projekta

of doing something with museums and art

o muzejih in umetnosti

to my boss who's actually here,

predstavil moji šefici, ki je danes z nami,

and she allowed me to do it.

in ona ga je odobrila.

And it took 18 months.

Delo je trajalo leto in pol.

A lot of fun, negotiations and stories, I can tell you,

V tem času smo se pogovarjali in dogovarjali

with 17 very interesting museums from nine countries.

s sedemnajstimi zelo zanimivimi muzeji v devetih državah.

But I'm going to focus on the demo.

Danes pa vam bom prikazal način delovanja aplikacije.

There are a lot of stories about why we did this.

Veliko je razlogov, da smo se tega lotili.

I think my personal story is explained very simply on the slide,

Moj razlog je zelo preprosto razložen na sliki,

and it's access.

gre pa za možnost dostopa.

And I grew up in India.

Odrastel sem v Indiji.

I had a great education -- I'm not complaining --

Imel sem odlično izobrazbo -- ni kaj reči --

but I didn't have access to a lot of these museums and these artworks.

nisem pa imel dostopa do mnogih muzejev in umetnin.

And so when I started traveling and going to these museums,

Ko sem začel potovati in obiskovati te muzeje,

I started learning a lot.

sem se veliko naučil.

And while working at Google,

Ko sem delal pri Googlu,

I tried to put this desire

sem želel preko tehnologije

to make it more accessible with technology together.

omogočiti boljši dostop do muzejev.

So we formed a team, a great team of people,

Zbrali smo skupino izjemnih ljudi

and we started doing this.

in se lotili projekta.

I'm going to probably get into the demo

Prešel bom kar na prikaz delovanja

and then tell you a couple of the interesting things

in ob tem pojasnil nekaj zanimivih možnosti,

we've had since launch.

ki smo jih omogočili.

So, simple: you come to GoogleArtProject.com.

Preprosto, vtipkate GoogleArtProject.com.

You look around at all these museums here.

Izbirate med muzeji na seznamu.

You've got the Uffizi, you've got the MoMA,

Tu so muzeji Uffizi, MoMA,

the Hermitage, the Rijks, the Van Gogh.

Hermitage, Rijks, Van Goghov muzej.

I'm going to actually get to one of my favorites,

Izbral bom enega mojih najljubših,

the Metropolitan Museum of Art in New York.

Metropolitanski muzej umetnosti v New Yorku.

Two ways of going in -- very simple.

Obstajata dva preprosta načina vstopa.

Click and, bang, you're in this museum.

S klikom vstopite v muzej,

It doesn't matter where you are --

ne glede na to, kje trenutno ste,

Bombay, Mexico, it doesn't really matter.

v Mumbaju, Mehiki, kjerkoli.

You move around, you have fun.

Sprehajate se in uživate.

You want to navigate around the museum?

Si želite gibanja po muzeju?

Open the plan up,

Odprite tloris muzeja

and, in one click, jump.

in se z enim klikom prestavite.

You're in there, you want to go to the end of the corridor.

Tu ste in želite priti do konca hodnika.

Keep going. Have fun.

Pojdite. Zabavajte se.

Explore.

Raziskujte.

(Applause)

(Aplavz)

Thanks. I haven't come to the best part.

Hvala. A to še ni vse.

(Laughter)

(Smeh)

So now I'm in front of one of my favorite paintings,

Sedaj stojim pred eno mojih najljubših slik,

"The Harvesters" by Pieter Bruegel at the Met.

Žanjci slikarja Pietera Breugela v Metropolitanskem muzeju.

I see this plus sign.

Tu vidimo znak plus.

If the museum has given us the image, you click on it.

Če je muzej prispeval podobo slike, kliknite nanj.

Now this is one of the images.

To je torej ena od slik.

So this is all of the meta-data information.

Tu so podatki o sliki.

For those of you who are truly interested in art,

Za vse, ki jih umetnost resnično zanima,

you can click this -- but I'm going to click this off right now.

lahko to odprete, a zaenkrat naj ostane zaprto.

And this is one of these images that we captured

Gre za eno od slik, ki smo jih posneli

in what we call gigapixel technology.

s t.i. gigapikselno tehnologijo.

So this image, for example,

Ta slika, na primer,

has close to, I think, around 10 billion pixels.

ima okrog deset milijard pikslov.

And I get a lot of people asking me:

Veliko ljudi sprašuje,

"What do you get for 10 billion pixels?"

"Kaj pravzaprav ujamemo z desetimi milijardami pikslov?"

So I'm going to try and show you what you really get for 10 billion pixels.

To vam bom poskušal prikazati.

You can zoom around very simply.

Sliko lahko zelo enostavno približate.

You see some fun stuff happening here.

Tu se dogaja nekaj zanimivega.

I love this guy; his expression is priceless.

Izraz na obrazu tega moškega mi je še posebej všeč.

But then you really want to go deep.

A želite si iti še globlje.

And so I started playing around,

Zato sem med gibanjem po sliki odkril,

and I found something going on over here.

da se tudi v ozadju nekaj dogaja.

And I was like, "Hold on. That sounds interesting."

Mislil sem si, "Počakaj, to je videti zanimivo."

Went in, and I started noticing

Približal sem in opazil,

that these kids were actually beating something.

da ti otroci pravzaprav nekaj tepejo.

I did a little research, spoke to a couple of my contacts at the Met,

Malo sem raziskal, govoril z znanci v tem muzeju

and actually found out that this is a game

in odkril, da gre za igro,

called squall,

imenovano squail,

which involves beating a goose with a stick

pri čemer se na pustni torek

on Shrove Tuesday.

s palico tepe gos.

And apparently it was quite popular.

Očitno je bila igra precej priljubljena.

I don't know why they did it,

Ne vem, zakaj so to počeli,

but I learned something about it.

a naučil sem se nekaj novega.

Now just to get really deep in, you can really get to the cracks.

Če sliko približate še bolj, vidite celo razpoke.

Now just to give you some perspective,

Da boste dobili vtis velikosti,

I'm going to zoom out so you really see what you get.

bom sliko oddaljil nazaj na prvotni prikaz.

Here is where we were,

Prej smo bili tukaj,

and this is the painting.

to pa je slika.

(Applause)

(Aplavz)

The best is yet to come -- so in a second.

A najboljše šele pride, samo trenutek.

So now let's just quickly

Vrnimo se sedaj

jump into the MoMA, again in New York.

v Muzej sodobne umetnosti v New Yorku.

So another one of my favorites, "The Starry Night."

Še ena mojih priljubljenih slik je Zvezdna noč.

Now the example I showed you was all about finding details.

Prej sem vam pokazal primer iskanja podrobnosti.

But what if you want to see brush strokes?

Kaj pa, če želimo videti poteze čopiča?

And what if you want to see

In kaj, če želimo videti,

how Van Gogh actually created this masterpiece?

kako je Van Gogh pravzaprav ustvaril to umetnino?

You zoom in. You really go in.

Približate sliko do najmanjše podrobnosti.

I'm going to go to one of my favorite parts in this painting,

Pokazal vam bom enega meni najljubših delčkov te slike

and I'm really going to get to the cracks.

in ga približal do razpok v barvi.

This is "The Starry Night,"

To je Zvezdna noč,

I think, never seen like this before.

kot najverjetneje še ni bila prikazana.

I'm going to show you my other favorite feature.

Pokazal vam bom le še eno zanimivo lastnost aplikacije.

There's a lot of other stuff here, but I don't have time.

Za vse bi mi namreč zmanjkalo časa.

This is the real cool part. It's called Collections.

Ta del je res super, imenuje pa se Zbirke.

Any one of you, anybody --

Kdorkoli od vas,

doesn't matter if you're rich, if you're poor,

bogati, revni,

if you have a fancy house -- doesn't matter.

imate imenitno hišo ali ne -- ni pomembno --

You can go and create your own museum online --

lahko ustvari svoj lasten spletni muzej,

create your own collection across all these images.

svojo lastno zbirko teh slik in podob.

Very simply, you go in --

Zelo preprosto, vstopite,

and I've created this, called The Power of Zoom --

se z močjo približevanja

you can just zoom around.

sprehajate med slikami in se vanje poglobite.

This is "The Ambassadors," based in the National Gallery.

To je slika Ambasadorja v Narodni Galeriji.

You can annotate the stuff, send it to your friends

Lahko jo komentirate, pošljete prijatelju

and really get a conversation going

in tako spodbujate pogovor

about what you're feeling

o vaših vtisih in mislih

when you go through these masterpieces.

ob teh umetninah.

So I think, in conclusion,

Za konec naj povem,

for me, the main thing

da je tu pomembno,

is that all the amazing stuff here does not really come from Google.

da vse te čudovite stvari pravzaprav ne pridejo iz Googla.

It doesn't, in my opinion, even come from the museums.

Prav tako, po mojem mnenju, niti ne pridejo iz muzejev.

I probably shouldn't say that.

Tega najbrž ne bi smel reči.

It really comes from these artists.

Te umetnine so delo umetnikov.

And that's been my humbling experience in this.

In to je bil del moje skromne izkušnje s tem.

I mean, I hope in this digital medium

Upam, da bo ta digitalni medij

that we do justice to their artwork

upravičil njihov sloves

and represent it properly online.

in jih na spletu primerno prikazal.

And the biggest question I get asked nowadays

Dandanes me največkrat vprašajo,

is, "Did you do this

"Ste to naredili,

to replicate the experience of going to a museum?"

da bi ponovili izkušnjo obiska muzeja?"

And the answer is no.

Odgovor je ne.

It's to supplement the experience.

Gre za obogatitev izkušnje.

And that's it. Thank you.

In to je vse. Hvala vam.

(Applause)

(Aplavz)

Thank you.

Hvala vam.

(Applause)

(Aplavz)