Amit Sood: Building a museum of museums on the web

Translator: Lluis de Nadal Reviewer: Guillermo Parra

My name is Amit.

Em dic Amit.

And 18 months ago, I had another job at Google,

Fa 18 mesos, tenia una altra feina a Google,

and I pitched this idea

i vaig proposar la idea

of doing something with museums and art

de fer alguna cosa relacionada amb museus i art

to my boss who's actually here,

al meu cap, que de fet, és aquí,

and she allowed me to do it.

i em va permetre fer-ho.

And it took 18 months.

Ens va costar 18 mesos.

A lot of fun, negotiations and stories, I can tell you,

Moltes negociacions i històries divertides, us ho asseguro,

with 17 very interesting museums from nine countries.

amb 17 museus ben interessants de nou països.

But I'm going to focus on the demo.

Però em centraré en la demostració.

There are a lot of stories about why we did this.

Hi ha moltes històries que expliquen per què ho vam fer.

I think my personal story is explained very simply on the slide,

Crec que la meva queda reflectida en la diapositiva,

and it's access.

i té a veure amb l'accés.

And I grew up in India.

Vaig créixer a l'Índia.

I had a great education -- I'm not complaining --

Vaig tenir una bona educació, no em queixo,

but I didn't have access to a lot of these museums and these artworks.

però no tenia accés a molts d'aquests museus i obres d'art.

And so when I started traveling and going to these museums,

I quan vaig començar a viatjar i a anar a tots aquests museus,

I started learning a lot.

vaig començar a aprendre molt.

And while working at Google,

I treballant a Google,

I tried to put this desire

vaig intentar combinar el desig

to make it more accessible with technology together.

d'ampliar l'accessibilitat amb la tecnologia.

So we formed a team, a great team of people,

Vam crear un bon equip

and we started doing this.

i ens vam posar a treballar en el projecte.

I'm going to probably get into the demo

Crec que us ensenyaré la demostració

and then tell you a couple of the interesting things

i després us explicaré un parell de coses interessants

we've had since launch.

que han passat des del llançament.

So, simple: you come to GoogleArtProject.com.

Molt fàcil: aneu a www.googleartproject.com.

You look around at all these museums here.

Feu una ullada a tots els museus que hi ha.

You've got the Uffizi, you've got the MoMA,

Teniu l'Uffizi, el MoMA,

the Hermitage, the Rijks, the Van Gogh.

l'Hermitage, el Rijks, el Van Gogh.

I'm going to actually get to one of my favorites,

Ara entraré a un dels meus preferits,

the Metropolitan Museum of Art in New York.

el Museu d'Art Metropolità de Nova York.

Two ways of going in -- very simple.

Hi ha dues maneres molt senzilles d'entrar-hi.

Click and, bang, you're in this museum.

Cliqueu i... Pam! Ja sou dins el museu.

It doesn't matter where you are --

No importa on segueu.

Bombay, Mexico, it doesn't really matter.

Bombai, Mèxic... És indiferent.

You move around, you have fun.

Navegueu, divertiu-vos.

You want to navigate around the museum?

Voleu desplaçar-vos pel museu?

Open the plan up,

Doncs desplegueu el mapa

and, in one click, jump.

i, en un clic, aneu on vulgueu.

You're in there, you want to go to the end of the corridor.

Podeu anar fins al final del passadís.

Keep going. Have fun.

Seguiu fent. Gaudiu.

Explore.

Exploreu.

(Applause)

(Aplaudiments)

Thanks. I haven't come to the best part.

Gràcies. Encara no he arribat a la millor part.

(Laughter)

(Riures)

So now I'm in front of one of my favorite paintings,

Ara sóc davant d'un dels meus quadres preferits.

"The Harvesters" by Pieter Bruegel at the Met.

"Els segadors", de Pieter Bruegel, al Met.

I see this plus sign.

Veig aquest signe +.

If the museum has given us the image, you click on it.

Si el museu ens ha donat la imatge, hi cliqueu a sobre.

Now this is one of the images.

Aquesta és una de les imatges.

So this is all of the meta-data information.

Tot això és metainformació.

For those of you who are truly interested in art,

Per a aquells que realment estigueu interessats en l'art,

you can click this -- but I'm going to click this off right now.

seleccioneu això, però ara ho deixaré sense seleccionar.

And this is one of these images that we captured

I aquesta és una de les imatges que vam capturar

in what we call gigapixel technology.

en el que anomenem tecnologia gigapixel.

So this image, for example,

Aquesta imatge, per exemple,

has close to, I think, around 10 billion pixels.

crec que té prop d'uns 10.000 milions de píxels.

And I get a lot of people asking me:

I molta gent em pregunta:

"What do you get for 10 billion pixels?"

"Què es pot fer amb 10.000 milions de píxels?"

So I'm going to try and show you what you really get for 10 billion pixels.

Així que us intentaré ensenyar què és el que s'aconsegueix.

You can zoom around very simply.

Podeu fer zoom per la imatge.

You see some fun stuff happening here.

Aquí veiem alguna cosa divertida.

I love this guy; his expression is priceless.

M'encanta aquest home; la seva expressió no té preu.

But then you really want to go deep.

Però després volem anar més enllà.

And so I started playing around,

Quan vaig començar a jugar,

and I found something going on over here.

vaig veure que aquí hi havia més detalls.

And I was like, "Hold on. That sounds interesting."

I vaig pensar: "Un moment. Això sembla interessant."

Went in, and I started noticing

M'hi vaig apropar i em vaig adonar

that these kids were actually beating something.

que aquests nois colpejaven alguna cosa.

I did a little research, spoke to a couple of my contacts at the Met,

Vaig investigar una mica, vaig parlar amb els meus contactes al Met,

and actually found out that this is a game

i vaig descobrir que això és un joc

called squall,

anomenat "squail",

which involves beating a goose with a stick

en què s'ha de colpejar una oca amb un pal

on Shrove Tuesday.

el dimarts de Carnaval.

And apparently it was quite popular.

I sembla que era bastant popular.

I don't know why they did it,

No sé per què ho feien,

but I learned something about it.

però vaig aprendre alguna cosa.

Now just to get really deep in, you can really get to the cracks.

I si continuem apropant-nos podem arribar fins les esquerdes.

Now just to give you some perspective,

Ara només per donar-vos perspectiva,

I'm going to zoom out so you really see what you get.

faré zoom cap enrere, perquè vegeu fins on havíem arribat.

Here is where we were,

Nosaltres érem aquí

and this is the painting.

i aquest és el quadre.

(Applause)

(Aplaudiments)

The best is yet to come -- so in a second.

El millor encara ha d'arribar, espereu un segon.

So now let's just quickly

Ara, ràpidament,

jump into the MoMA, again in New York.

saltem al MoMA, a Nova York, també.

So another one of my favorites, "The Starry Night."

Aquí teniu un altre dels meus quadres preferits, "La nit estelada".

Now the example I showed you was all about finding details.

L'exemple que us he ensenyat ens ha permès trobar els detalls.

But what if you want to see brush strokes?

Però què passa si volem veure les pinzellades?

And what if you want to see

I si volem veure

how Van Gogh actually created this masterpiece?

com va fer Van Gogh per crear aquesta obra mestra?

You zoom in. You really go in.

Fem zoom, molt de zoom.

I'm going to go to one of my favorite parts in this painting,

Ara aniré a una de les meves parts preferides d'aquesta pintura

and I'm really going to get to the cracks.

i m'hi aproparé fins que vegi les esquerdes.

This is "The Starry Night,"

Això és "La nit estelada"

I think, never seen like this before.

vista com mai abans, diria jo.

I'm going to show you my other favorite feature.

Ara us ensenyaré la meva altra opció preferida.

There's a lot of other stuff here, but I don't have time.

I ha moltes més coses, però no tinc temps.

This is the real cool part. It's called Collections.

Aquesta part sí que es xula. Es diu "Col·leccions".

Any one of you, anybody --

Qualsevol de vosaltres,

doesn't matter if you're rich, if you're poor,

no importa si sou rics, pobres,

if you have a fancy house -- doesn't matter.

si teniu una casa de luxe... No importa.

You can go and create your own museum online --

Podeu crear el vostre propi museu virtual,

create your own collection across all these images.

crear la vostra col·lecció pròpia amb totes aquestes imatges.

Very simply, you go in --

Simplement entreu,

and I've created this, called The Power of Zoom --

i he creat això, anomenat "El poder del zoom".

you can just zoom around.

Podeu anar fent zoom.

This is "The Ambassadors," based in the National Gallery.

Això és "Els ambaixadors", que es troba a la National Gallery.

You can annotate the stuff, send it to your friends

Podeu anotar la informació, enviar-la als vostres amics

and really get a conversation going

i començar una conversa

about what you're feeling

sobre tot allò que us evoquen

when you go through these masterpieces.

aquestes obres mestres.

So I think, in conclusion,

Per tant, per concloure,

for me, the main thing

el més important per mi

is that all the amazing stuff here does not really come from Google.

és que totes aquestes meravelles no vénen de Google.

It doesn't, in my opinion, even come from the museums.

Segons la meva opinió, ni tan sols vénen dels museus.

I probably shouldn't say that.

Probablement no hauria de dir això.

It really comes from these artists.

Realment vénen dels artistes.

And that's been my humbling experience in this.

I aquesta ha estat per mi una lliçó d'humilitat.

I mean, I hope in this digital medium

Espero que en aquest mitjà digital

that we do justice to their artwork

fem justícia al seu art

and represent it properly online.

i el representem adequadament de forma virtual.

And the biggest question I get asked nowadays

I la pregunta que no paren de fer-me darrerament és:

is, "Did you do this

"Vas fer tot això

to replicate the experience of going to a museum?"

per reproduir l'experiència d'anar a un museu?

And the answer is no.

La resposta és no.

It's to supplement the experience.

És per complementar-la.

And that's it. Thank you.

I això és tot. Gràcies.

(Applause)

(Aplaudiments)

Thank you.

Gràcies.

(Applause)

(Aplaudiments)