Amit Sood: Building a museum of museums on the web

38,011 views ・ 2011-05-16

TED


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Prevoditelj: Mislav Ante Omazić - EFZG Recezent: Tilen Pigac - EFZG
00:15
My name is Amit.
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Moje ime je Amit.
00:17
And 18 months ago, I had another job at Google,
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I prije 18 mjeseci, imao sam drugi posao u Google-u,
00:20
and I pitched this idea
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i nabacio sam tu ideju
00:22
of doing something with museums and art
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da napravim nešto s muzejima i umjetnosti
00:25
to my boss who's actually here,
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mojoj šefici koja je zapravo ovdje,
00:27
and she allowed me to do it.
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i ona mi je dopustila da napravim to.
00:29
And it took 18 months.
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I trebalo mi je 18 mjeseci.
00:31
A lot of fun, negotiations and stories, I can tell you,
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Mogu vam reći da je bilo puno zabavnih pregovora i priča,
00:33
with 17 very interesting museums from nine countries.
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sa 17 jako zanimljivih muzeja iz devet zemalja.
00:36
But I'm going to focus on the demo.
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Ali usredotočiti ću se na demo.
00:39
There are a lot of stories about why we did this.
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Postoji puno priča o tome zašto smo to napravili.
00:42
I think my personal story is explained very simply on the slide,
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Mislim kako je moja osobna priča objašnjena jako jednostavno na slajdu,
00:45
and it's access.
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a to je pristup.
00:47
And I grew up in India.
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I ja sam odrastao u Indiji.
00:49
I had a great education -- I'm not complaining --
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Imao sam sjajnu edukaciju -- ne žalim se --
00:52
but I didn't have access to a lot of these museums and these artworks.
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ali nisam imao pristup velikom broju tih muzeja i tih umjetničkih dijela.
00:55
And so when I started traveling and going to these museums,
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I tako kada sam započeo putovati i odlaziti u te muzeje,
00:58
I started learning a lot.
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započeo sam puno učiti.
01:00
And while working at Google,
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I dok sam radio u Google-u,
01:02
I tried to put this desire
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pokušao sam ostvariti tu želju
01:04
to make it more accessible with technology together.
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da sve to napravim dostupnijim kroz tehnologiju.
01:07
So we formed a team, a great team of people,
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Tako smo okupili tim, sjajan tim ljudi,
01:10
and we started doing this.
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i započeli smo to raditi.
01:12
I'm going to probably get into the demo
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Sada ću se vjerojatno pozabaviti demom
01:14
and then tell you a couple of the interesting things
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i onda ću vam ispričati nekoliko interesantnih stvari
01:16
we've had since launch.
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koje smo imali nakon lansiranja.
01:18
So, simple: you come to GoogleArtProject.com.
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Jednostavno: odete na GoogleArtProject.com.
01:22
You look around at all these museums here.
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Možete pregledati te muzeje ovdje.
01:24
You've got the Uffizi, you've got the MoMA,
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Imate Uffizi, imate MoMA-u,
01:26
the Hermitage, the Rijks, the Van Gogh.
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Hermitage, Rijks, Van Gogh.
01:28
I'm going to actually get to one of my favorites,
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Doći do jednog od mojih omiljenih
01:31
the Metropolitan Museum of Art in New York.
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Metropolitan muzeja u New York-u.
01:34
Two ways of going in -- very simple.
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Dva načina za ući unutra -- jako jednostavno.
01:37
Click and, bang, you're in this museum.
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Klik i, beng, vi ste u muzeju.
01:39
It doesn't matter where you are --
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Nema veze gdje ste --
01:41
Bombay, Mexico, it doesn't really matter.
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Bombaj, Meksiko, stvarno nema veze.
01:43
You move around, you have fun.
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Krećete se okolo, zabavljate se.
01:45
You want to navigate around the museum?
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Želite li navigirati po muzeju?
01:47
Open the plan up,
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Otvorite plan,
01:49
and, in one click, jump.
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i, u jednom kliku, skok.
01:51
You're in there, you want to go to the end of the corridor.
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Tamo ste, želite li ići na kraj hodnika.
01:53
Keep going. Have fun.
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Nastavite se kretati. Zabavljajte se.
01:55
Explore.
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Istražujte.
01:57
(Applause)
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(Pljesak)
02:03
Thanks. I haven't come to the best part.
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Hvala. Nisam još došao do najboljeg dijela.
02:05
(Laughter)
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(Smijeh)
02:07
So now I'm in front of one of my favorite paintings,
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Sada sam ispred jedne od mojih omiljenih slika,
02:10
"The Harvesters" by Pieter Bruegel at the Met.
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Žeteoci od Pieter Breugela u Met-u.
02:12
I see this plus sign.
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Vidim ovaj plus znak.
02:14
If the museum has given us the image, you click on it.
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Ako nam je muzej dao sliku, kliknete na to.
02:16
Now this is one of the images.
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Ovdje je jedna od slika.
02:18
So this is all of the meta-data information.
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Dakle sve ovo su meta-infomacije.
02:20
For those of you who are truly interested in art,
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Za sve vas koji ste stvarno zainteresirani za umjetnost,
02:22
you can click this -- but I'm going to click this off right now.
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možete kliknuti ovo --
02:25
And this is one of these images that we captured
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a ovo je jedna od tih slika koje smo uhvatili
02:27
in what we call gigapixel technology.
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onime što nazivamo gigapiksel tehnologija.
02:29
So this image, for example,
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Ova slika, na primjer,
02:31
has close to, I think, around 10 billion pixels.
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ima blizu, mislim, 10 milijardi piksela.
02:33
And I get a lot of people asking me:
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I puno me ljudi pita:
02:35
"What do you get for 10 billion pixels?"
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"Što dobiješ s 10 milijardi piksela?"
02:37
So I'm going to try and show you what you really get for 10 billion pixels.
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Zato ću vam pokušati pokazati što stvarno dobijete s 10 milijardi piksela.
02:40
You can zoom around very simply.
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Možete zumirati okolo prilično jednostavno.
02:42
You see some fun stuff happening here.
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Vidite neke zabavne stvari koje se događaju ovdje.
02:44
I love this guy; his expression is priceless.
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Volim ovog momka; njegova ekspresija nema cijene.
02:47
But then you really want to go deep.
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Ali onda stvarno želite otići dublje.
02:49
And so I started playing around,
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I tako sam ja započeo igrati,
02:51
and I found something going on over here.
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i pronašao sam nešto što se događalo tamo.
02:54
And I was like, "Hold on. That sounds interesting."
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I pomislio sam, "Čekaj. Ovo zvuči interesantno."
02:57
Went in, and I started noticing
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Otišao sam, i započeo sam primjećivati
02:59
that these kids were actually beating something.
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kako su ta djeca počela kontrolirati nešto.
03:02
I did a little research, spoke to a couple of my contacts at the Met,
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Napravio sam malo istraživanje, popričao s nekim svojim kontaktima u Metu,
03:05
and actually found out that this is a game
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i u stvari saznao kako se ova igra
03:07
called squall,
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naziva čudnovato bacanje
03:09
which involves beating a goose with a stick
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i koja uključuje udaranje guske štapom
03:11
on Shrove Tuesday.
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na dan palačinka.
03:13
And apparently it was quite popular.
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I čini se kako je to bilo prilično popularno.
03:15
I don't know why they did it,
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Ne znam zašto su to radili,
03:17
but I learned something about it.
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ali sam naučio nešto o tome.
03:19
Now just to get really deep in, you can really get to the cracks.
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Ako želite ući još dublje, možete stvarno primjetiti pukotine.
03:22
Now just to give you some perspective,
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Kako bih vam dao perspektivu,
03:24
I'm going to zoom out so you really see what you get.
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povećati ću je kako biste shvatili što smo dobili.
03:27
Here is where we were,
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Ovdje smo bili,
03:29
and this is the painting.
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a ovo je slika.
03:32
(Applause)
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(Pljesak)
03:40
The best is yet to come -- so in a second.
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Najbolje tek dolazi -- za koji trenutak.
03:43
So now let's just quickly
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Sada ćemo samo brzinski
03:45
jump into the MoMA, again in New York.
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skočiti opet do MoMA-e u New Yorku.
03:48
So another one of my favorites, "The Starry Night."
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Još jedan od mojih favorita, Zvjezdana noć.
03:50
Now the example I showed you was all about finding details.
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Primjer koji sam vam pokazao svodio se na pronalaženje detalja.
03:53
But what if you want to see brush strokes?
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Ali što ako želite vidjeti poteze kista?
03:55
And what if you want to see
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I što ako želite vidjeti
03:57
how Van Gogh actually created this masterpiece?
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kako je u stvari Van Gogh stvorio svoje remek djelo?
03:59
You zoom in. You really go in.
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Zumirate. Stvarno uđete unutra.
04:01
I'm going to go to one of my favorite parts in this painting,
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Otići ću do jednog od svojih najdražih dijelova ove slike.
04:04
and I'm really going to get to the cracks.
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I stvarno ću doći do pukotina.
04:07
This is "The Starry Night,"
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Ovo je Zvjezdana noć,
04:09
I think, never seen like this before.
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mislim, kakvu još niste vidjeli.
04:12
I'm going to show you my other favorite feature.
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Pokazati ću vam još jedno od svojih omiljenih značajki.
04:14
There's a lot of other stuff here, but I don't have time.
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Postoji puno drugih stvari, ali nemam vremena.
04:16
This is the real cool part. It's called Collections.
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Ovo je stvarno super dio. Naziva se "Kolekcije".
04:19
Any one of you, anybody --
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Bilo tko od vas, bilo tko --
04:21
doesn't matter if you're rich, if you're poor,
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nema veze ako ste bogati, ili siromašni,
04:23
if you have a fancy house -- doesn't matter.
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ako imate skupu kuću -- nema veze.
04:26
You can go and create your own museum online --
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Možete otići i stvoriti svoj vlastiti muzej on-line --
04:28
create your own collection across all these images.
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stvorite svoju kolekciju sa svim tim slikama.
04:31
Very simply, you go in --
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Jako jednostavno, uđete --
04:33
and I've created this, called The Power of Zoom --
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i ovo sam nazvao Moć zuma --
04:35
you can just zoom around.
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i možete jednostavno zumirati što želite.
04:37
This is "The Ambassadors," based in the National Gallery.
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Ovo su "Ambasadori" koji se nalaze u Nacionalnoj galeriji.
04:39
You can annotate the stuff, send it to your friends
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Možete komentirati stvari, poslati je svojim prijateljima
04:42
and really get a conversation going
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i stvarno potaknuti razgovor
04:44
about what you're feeling
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o tome što osjećate
04:46
when you go through these masterpieces.
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dok gledate ta remek djela.
04:48
So I think, in conclusion,
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Mislim, u zaključku,
04:50
for me, the main thing
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za mene, glavna stvar
04:52
is that all the amazing stuff here does not really come from Google.
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je što ta nevjerojatna stvar ne dolazi stvarno iz Googlea.
04:55
It doesn't, in my opinion, even come from the museums.
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Ne dolazi, po mom mišljenju, ne dolazi niti iz muzeja.
04:57
I probably shouldn't say that.
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To vjerojatno ne bih trebao reći.
04:59
It really comes from these artists.
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Ona stvarno dolazi od tih umjetnika.
05:01
And that's been my humbling experience in this.
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A to je moje skromno mišljenje o ovome.
05:04
I mean, I hope in this digital medium
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Mislim, nadam se da ćemo u ovom digitalnom mediju
05:06
that we do justice to their artwork
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odati priznanje njihovom radu
05:08
and represent it properly online.
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i predstaviti ga adekvatno on-line.
05:11
And the biggest question I get asked nowadays
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I najveće pitanje koje dobivam ovih dana
05:13
is, "Did you do this
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je , "Jesi li to napravio
05:15
to replicate the experience of going to a museum?"
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kako bi zamjenio iskustvo odlaska u muzej?"
05:17
And the answer is no.
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A odgovor je ne.
05:19
It's to supplement the experience.
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To je kako bi se nadopunilo iskustvo.
05:21
And that's it. Thank you.
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I to je to. Hvala vam.
05:23
(Applause)
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(Pljesak)
05:25
Thank you.
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Hvala vam.
05:27
(Applause)
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(Pljesak)
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