Amit Sood: Building a museum of museums on the web

Translator: Ena Mehić Reviewer: Jasmin Panjeta

My name is Amit.

Zovem se Amit.

And 18 months ago, I had another job at Google,

Prije 18 mjeseci, radio sam još jedan posao u Google,

and I pitched this idea

i spomenuo sam ovu ideju

of doing something with museums and art

da uradim nešto sa muzejima i umjetnosti

to my boss who's actually here,

mojoj šefici koja je zapravo ovdje,

and she allowed me to do it.

i ona mi je omogućila da to uradim.

And it took 18 months.

Za to mi je trebalo 18 mjeseci.

A lot of fun, negotiations and stories, I can tell you,

Mogu vam reći da je bilo dosta zanimljivih pregovora i priča

with 17 very interesting museums from nine countries.

sa 17 veoma interesantnih muzeja iz devet zemalja.

But I'm going to focus on the demo.

Ali ja ću se fokusirati na demo.

There are a lot of stories about why we did this.

Postoji više priča o tome zašto smo ovo napravili.

I think my personal story is explained very simply on the slide,

Mislim da je moja vlastita priča veoma jednostavno objašnjena na slideu,

and it's access.

i to je pristup.

And I grew up in India.

Odrastao sam u Indiji.

I had a great education -- I'm not complaining --

Imao sam odlično obrazovanje – ne mogu se požaliti --

but I didn't have access to a lot of these museums and these artworks.

ali nisam imao pristup većini ovih muzeja i umjetničkih djela.

And so when I started traveling and going to these museums,

Tako da kada sam počeo putovati i posjećivati ove muzeje,

I started learning a lot.

počeo sam mnogo učiti.

And while working at Google,

I dok sam radio za Google,

I tried to put this desire

pokušao sam usmjeriti tu želju

to make it more accessible with technology together.

da bude što više pristupačnija uz tehnologiju.

So we formed a team, a great team of people,

Tako smo formirali tim, odličan tim ljudi,

and we started doing this.

i počeli smo raditi na ovome.

I'm going to probably get into the demo

Vjerovatno ću se pozabaviti sa demom

and then tell you a couple of the interesting things

i ispričaću vam nekoliko interesantnih stvari

we've had since launch.

sa kojima smo se suočili od lansiranja.

So, simple: you come to GoogleArtProject.com.

Jednostavno je: posjetite GoogleArtProject.com.

You look around at all these museums here.

Pogledate sve ove muzeje koji se ovdje nalaze.

You've got the Uffizi, you've got the MoMA,

Imate Uffizi, imate MoMA,

the Hermitage, the Rijks, the Van Gogh.

Hermitage, Rijks, Van Gogh.

I'm going to actually get to one of my favorites,

Zapravo ću doći do mog najomiljenijeg,

the Metropolitan Museum of Art in New York.

to je Metropolitan muzej umjetnosti u New Yorku.

Two ways of going in -- very simple.

Postoje dva načina za ulaz – veoma je jednostavno.

Click and, bang, you're in this museum.

Kliknite i, bum, nalazite se u ovom muzeju.

It doesn't matter where you are --

Nije važno gdje ste --

Bombay, Mexico, it doesn't really matter.

Bombaj, Meksiko, zaista nije važno.

You move around, you have fun.

Krećete se okolo, zabavljate se.

You want to navigate around the museum?

Želite upravljati muzejom?

Open the plan up,

Otvorite plan,

and, in one click, jump.

i jednim klikom, skočite.

You're in there, you want to go to the end of the corridor.

Unutra ste i želite ići na kraj hodnika.

Keep going. Have fun.

Nastavite. Zabavite se.

Explore.

Istražujte.

(Applause)

(Aplauz)

Thanks. I haven't come to the best part.

Hvala vam. Još nisam došao do najboljeg dijela.

(Laughter)

(Smijeh)

So now I'm in front of one of my favorite paintings,

Sada sam ispred jedne od mojih omiljenih slika,

"The Harvesters" by Pieter Bruegel at the Met.

Harvesters od Pieter Breugela u Metu.

I see this plus sign.

Vidim ovaj znak plus.

If the museum has given us the image, you click on it.

Ukoliko vam je muzej dao sliku, kliknite na nju.

Now this is one of the images.

Ovo je sada jedna od slika.

So this is all of the meta-data information.

Prema tome, ovo su svi meta podaci.

For those of you who are truly interested in art,

Za one koje zaista zanima umjetnost,

you can click this -- but I'm going to click this off right now.

možete kliknuti na ovo – ali ću ja kliknuti na ovo sada.

And this is one of these images that we captured

I ovo je jedna od slika koje smo uhvatili

in what we call gigapixel technology.

onim što zovemo gigapiksel tehnologijom.

So this image, for example,

Tako da ova slika, na primjer,

has close to, I think, around 10 billion pixels.

ima približno, mislim, oko 10 milijardi piksela.

And I get a lot of people asking me:

I dosta me ljudi pita:

"What do you get for 10 billion pixels?"

"Šta dobijete za tih 10 milijardi piksela?"

So I'm going to try and show you what you really get for 10 billion pixels.

Tako da ću vam sada pokušati pokazati šta zaista dobijem za 10 milijardi piksela.

You can zoom around very simply.

Možete povećati sliku veoma jednostavno.

You see some fun stuff happening here.

Vidite da se ovdje dešavaju neke zabavne stvari.

I love this guy; his expression is priceless.

Volim ovog čovjeka; njegov izraz lica je neprocjenjiv.

But then you really want to go deep.

Ali tada zaista želite ići dalje.

And so I started playing around,

I tako sam počeo da se igram,

and I found something going on over here.

i otkrio sam da se ovdje nešto dešava.

And I was like, "Hold on. That sounds interesting."

I bio sam poput, "Čekaj. To zvuči interesantno."

Went in, and I started noticing

Ušao sam i počeo primjećivati

that these kids were actually beating something.

da ova djeca zapravo udaraju nešto.

I did a little research, spoke to a couple of my contacts at the Met,

Malo sam istraživao, razgovarao sa nekoliko poznanika u Metu,

and actually found out that this is a game

i zapravo sam otkrio da je ovo igra

called squall,

koja se zove bacanje,

which involves beating a goose with a stick

koja uključuje udaranje guske sa štapom

on Shrove Tuesday.

na dan palačinaka.

And apparently it was quite popular.

I očigledno je bila dosta popularna.

I don't know why they did it,

Ne znam zašto su to uradili,

but I learned something about it.

ali sam naučio nešto o tome.

Now just to get really deep in, you can really get to the cracks.

Da se sada zaista koncentrišemo, možete zaista vidjeti pukotine.

Now just to give you some perspective,

Samo da vam dam neku perspektivu,

I'm going to zoom out so you really see what you get.

Povećaću je kako biste zaista vidjeli šta ćete dobiti.

Here is where we were,

Bili smo ovdje,

and this is the painting.

a ovo je slika.

(Applause)

(Aplauz)

The best is yet to come -- so in a second.

Najbolje tek dolazi – za koji trenutak.

So now let's just quickly

Hajdemo sada brzo preći na

jump into the MoMA, again in New York.

MoMA, također u New Yorku.

So another one of my favorites, "The Starry Night."

Jedna od mojih omiljenih, Zvjezdana noć.

Now the example I showed you was all about finding details.

Primjer koji sam vam pokazao je bio o pronalasku detalja.

But what if you want to see brush strokes?

Ali šta ako želite da vidite poteze kistom?

And what if you want to see

I šta ako želite vidjeti

how Van Gogh actually created this masterpiece?

kako je Van Gogh zapravo kreirao svoje remek djelo?

You zoom in. You really go in.

Povećate je. Zaista dobro pogledate.

I'm going to go to one of my favorite parts in this painting,

Sada ću opisati jedan od najomiljenijih dijelova ove slike,

and I'm really going to get to the cracks.

i zaista ću ići do pukotina.

This is "The Starry Night,"

Ovo je Zvjezdana noć,

I think, never seen like this before.

Mislim, kako nikad nije viđena.

I'm going to show you my other favorite feature.

Pokazaću vam ostale omiljene karakteristike.

There's a lot of other stuff here, but I don't have time.

Postoji dosta drugih stvari ovdje, ali nemam vremena.

This is the real cool part. It's called Collections.

Ovo je zaista super dio. Zove se Kolekcije.

Any one of you, anybody --

Bilo ko od vas, bilo ko --

doesn't matter if you're rich, if you're poor,

neovisno da li ste bogati, siromašni,

if you have a fancy house -- doesn't matter.

da li imate otmnjenu kuću – nije važno.

You can go and create your own museum online --

Možete krenuti i kreirati vlastiti muzej putem interneta

create your own collection across all these images.

kreirati vlastitu kolekciju kroz sve ove slike.

Very simply, you go in --

Veoma je jednostavno, uđete --

and I've created this, called The Power of Zoom --

i ja sam ovo kreirao pod nazivom Moć povećavanja --

you can just zoom around.

možete samo povećavati.

This is "The Ambassadors," based in the National Gallery.

Ovo je slika Ambasadori, koja se nalazi u Nacionalnoj galeriji.

You can annotate the stuff, send it to your friends

Možete protumačiti djela, poslati ih svojim prijateljima

and really get a conversation going

i zaista započeti razgovor

about what you're feeling

o onome šta osjećate

when you go through these masterpieces.

kada pregledate ova remek djela.

So I think, in conclusion,

Kao zaključak, ja smatram da je

for me, the main thing

za mene glavna stvar

is that all the amazing stuff here does not really come from Google.

da sve izvanredne stvari ovdje zaista ne potiču od Google-a.

It doesn't, in my opinion, even come from the museums.

Po mom mišljenju, one čak i ne potiču iz muzeja.

I probably shouldn't say that.

Vjerovatno to ne bih trebao reći.

It really comes from these artists.

One zaista potiču od ovih umjetnika.

And that's been my humbling experience in this.

I to je bilo moje skromno iskustvo u ovome.

I mean, I hope in this digital medium

Ja mislim, odnosno, nadam se da u ovom digialnom mediju

that we do justice to their artwork

ne sudimo o njihovom umjetničkom radu

and represent it properly online.

te da ih pravilno predstavljamo na internetu.

And the biggest question I get asked nowadays

I najveće pitanje koje mi se postavlja danas

is, "Did you do this

jeste, "Da li sve ovo radite

to replicate the experience of going to a museum?"

da udvostručite iskustvo odlaska u muzej?"

And the answer is no.

Odgovor je ne.

It's to supplement the experience.

Već kako bi se nadopunio doživljaj.

And that's it. Thank you.

I to je to. Hvala vam.

(Applause)

(Aplauz)

Thank you.

Hvala vam.

(Applause)

(Aplauz)