Amit Sood: Building a museum of museums on the web

38,011 views ・ 2011-05-16

TED


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翻译人员: Jenny Yang 校对人员: Felix Chen
00:15
My name is Amit.
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我叫阿密特
00:17
And 18 months ago, I had another job at Google,
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18月以前,我在谷歌有另外一个工作
00:20
and I pitched this idea
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我跟我的老板提出了这个点子
00:22
of doing something with museums and art
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想要在艺术和博物馆方面做些事情
00:25
to my boss who's actually here,
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我老板今天也在这里
00:27
and she allowed me to do it.
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她同意了
00:29
And it took 18 months.
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历经18个月
00:31
A lot of fun, negotiations and stories, I can tell you,
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经历了很多有趣的谈判和故事,我可以跟你们聊
00:33
with 17 very interesting museums from nine countries.
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走了9个国家,接触了17个非常有意思的博物馆
00:36
But I'm going to focus on the demo.
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但是我先要集中介绍这个演示
00:39
There are a lot of stories about why we did this.
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我可以讲很多故事来解释我们为什么要做这件事
00:42
I think my personal story is explained very simply on the slide,
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我个人的故事很简单地在幻灯片上写明着
00:45
and it's access.
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就是如何进入(参观这些艺术品)
00:47
And I grew up in India.
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我在印度长大
00:49
I had a great education -- I'm not complaining --
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我得到了很好的教育,我不想抱怨什么
00:52
but I didn't have access to a lot of these museums and these artworks.
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但是我没有很多参观这些博物馆和艺术品的机会
00:55
And so when I started traveling and going to these museums,
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所以当我有机会旅游很参观这些博物馆时
00:58
I started learning a lot.
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我开始学到了很多东西
01:00
And while working at Google,
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当我在谷歌工作后
01:02
I tried to put this desire
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我萌发了
01:04
to make it more accessible with technology together.
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融入技术使其更容易为大家进入参观的想法
01:07
So we formed a team, a great team of people,
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所以我们建立了一个团队,一个很棒的小组
01:10
and we started doing this.
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我们开始从事这个工作
01:12
I'm going to probably get into the demo
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我先进入演示
01:14
and then tell you a couple of the interesting things
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然后给你们讲几个这个项目启动后
01:16
we've had since launch.
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几个有趣的故事
01:18
So, simple: you come to GoogleArtProject.com.
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所以, 很简单, 你到GoogleArtProject.com
01:22
You look around at all these museums here.
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你看到所有这些博物馆
01:24
You've got the Uffizi, you've got the MoMA,
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你看到乌菲兹博物馆,你看见纽约现代艺术博物馆
01:26
the Hermitage, the Rijks, the Van Gogh.
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艾尔米塔什博物馆, 荷兰国立博物馆,凡高博物馆
01:28
I'm going to actually get to one of my favorites,
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现在让我到其中我最喜欢的一个
01:31
the Metropolitan Museum of Art in New York.
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纽约大都会艺术博物馆
01:34
Two ways of going in -- very simple.
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有两种进入的方法, 非常简单
01:37
Click and, bang, you're in this museum.
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点击,砰,你进了博物馆,
01:39
It doesn't matter where you are --
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无论你在哪里
01:41
Bombay, Mexico, it doesn't really matter.
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孟买,墨西哥, 都无所谓
01:43
You move around, you have fun.
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你到处转转,你尽情享受
01:45
You want to navigate around the museum?
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你想要在博物馆中按平面图走一圈
01:47
Open the plan up,
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你把平面图打开
01:49
and, in one click, jump.
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点击一下,跳入
01:51
You're in there, you want to go to the end of the corridor.
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你就进去了,你想要走到走廊尽头
01:53
Keep going. Have fun.
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继续走,玩得开心
01:55
Explore.
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探索一番
01:57
(Applause)
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(掌声)
02:03
Thanks. I haven't come to the best part.
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谢谢。 我还没讲到最好的部分呢
02:05
(Laughter)
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(笑声)
02:07
So now I'm in front of one of my favorite paintings,
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现在我面对着我最喜欢的一幅画
02:10
"The Harvesters" by Pieter Bruegel at the Met.
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彼得·勃鲁盖尔的收割者
02:12
I see this plus sign.
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我看见这个+号
02:14
If the museum has given us the image, you click on it.
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如果博物馆给我们图象,你点击它
02:16
Now this is one of the images.
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这是其中的一幅图象
02:18
So this is all of the meta-data information.
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这里是所有的元数据信息
02:20
For those of you who are truly interested in art,
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如果你真的对这个艺术品有兴趣
02:22
you can click this -- but I'm going to click this off right now.
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你可以点击这里, 但是现在我先把它给关了
02:25
And this is one of these images that we captured
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这是我们拍的一个图象
02:27
in what we call gigapixel technology.
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这是我们所谓的千兆象素技术
02:29
So this image, for example,
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比如,这个图象,
02:31
has close to, I think, around 10 billion pixels.
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接近100亿个像素
02:33
And I get a lot of people asking me:
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很多人都问我
02:35
"What do you get for 10 billion pixels?"
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“你从100亿个像素中得到什么呢?”
02:37
So I'm going to try and show you what you really get for 10 billion pixels.
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我现在就给你们看100亿个像素给你们提供了什么
02:40
You can zoom around very simply.
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你可以简便地收缩
02:42
You see some fun stuff happening here.
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你看见一些有趣的事物
02:44
I love this guy; his expression is priceless.
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我热爱这个家伙,他的表情是无价的
02:47
But then you really want to go deep.
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但是你真的想要进一步深入其中
02:49
And so I started playing around,
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所以我就到处看看
02:51
and I found something going on over here.
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我看到这里有情况
02:54
And I was like, "Hold on. That sounds interesting."
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我说:“等一下, 这挺有趣。“
02:57
Went in, and I started noticing
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靠近,我开始注意到
02:59
that these kids were actually beating something.
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这些孩子正在投掷什么东西
03:02
I did a little research, spoke to a couple of my contacts at the Met,
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我研究了一下,跟博物馆的几个人联系人聊了一下
03:05
and actually found out that this is a game
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发现原来这是个游戏
03:07
called squall,
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叫[不明],
03:09
which involves beating a goose with a stick
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用棍子打鹅
03:11
on Shrove Tuesday.
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在礼拜二的忏悔日
03:13
And apparently it was quite popular.
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竟然还很流行
03:15
I don't know why they did it,
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我不知道为什么他们这么做
03:17
but I learned something about it.
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但是我学到点新东西
03:19
Now just to get really deep in, you can really get to the cracks.
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现在再进入得更深,你就可以看见裂痕了
03:22
Now just to give you some perspective,
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现在让我你们看一下远景
03:24
I'm going to zoom out so you really see what you get.
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我来缩小画面,你可以真的看到全部
03:27
Here is where we were,
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这是我们的所在地
03:29
and this is the painting.
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这是那幅画
03:32
(Applause)
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(掌声)
03:40
The best is yet to come -- so in a second.
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最好的还没讲到呢, 等一下
03:43
So now let's just quickly
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现在让我们立刻
03:45
jump into the MoMA, again in New York.
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进入纽约现代艺术博物馆
03:48
So another one of my favorites, "The Starry Night."
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我的另一个最爱:“星夜”
03:50
Now the example I showed you was all about finding details.
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我刚才给你们讲的例子全是关于细节
03:53
But what if you want to see brush strokes?
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那如果你想看笔法呢?
03:55
And what if you want to see
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如果你想看
03:57
how Van Gogh actually created this masterpiece?
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凡高到底是怎样创造了这幅杰作
03:59
You zoom in. You really go in.
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你放大, 真的放大
04:01
I'm going to go to one of my favorite parts in this painting,
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我推近到我最喜欢的部分
04:04
and I'm really going to get to the cracks.
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我真的可以看到裂痕
04:07
This is "The Starry Night,"
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这是“星夜”
04:09
I think, never seen like this before.
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我想,我从来没有这样看过它
04:12
I'm going to show you my other favorite feature.
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我要给你们介绍另外一个我喜欢的功能
04:14
There's a lot of other stuff here, but I don't have time.
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这儿有很多东西,我没时间一一介绍
04:16
This is the real cool part. It's called Collections.
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这是特别酷的一个部分,叫收藏
04:19
Any one of you, anybody --
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你们任何人, 任何人
04:21
doesn't matter if you're rich, if you're poor,
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不管你是富有还是贫穷
04:23
if you have a fancy house -- doesn't matter.
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无论你是否有一个华丽的房子,无所谓
04:26
You can go and create your own museum online --
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你可以进入,建立你自己的网络博物馆
04:28
create your own collection across all these images.
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在这些作品中建立自己的收藏
04:31
Very simply, you go in --
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很简单, 你进入
04:33
and I've created this, called The Power of Zoom --
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我创建了这个叫做变焦的力量
04:35
you can just zoom around.
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你可以不断变焦到处看看
04:37
This is "The Ambassadors," based in the National Gallery.
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这是国家艺术馆的“使者们”
04:39
You can annotate the stuff, send it to your friends
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你可以写注解,然后发给朋友
04:42
and really get a conversation going
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真的展开讨论
04:44
about what you're feeling
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探讨你的欣赏这些
04:46
when you go through these masterpieces.
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杰作的感想
04:48
So I think, in conclusion,
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所以我想, 概括一下
04:50
for me, the main thing
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对我来说,最主要的是
04:52
is that all the amazing stuff here does not really come from Google.
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这些精湛的艺术品不是来自谷歌
04:55
It doesn't, in my opinion, even come from the museums.
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我个人甚至认为它也不是来自博物馆
04:57
I probably shouldn't say that.
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我可能不应该这么说
04:59
It really comes from these artists.
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它真的来自这些艺术家
05:01
And that's been my humbling experience in this.
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这就是我在这个过程中的谦诚的感受
05:04
I mean, I hope in this digital medium
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我是说我希望这个数字媒体
05:06
that we do justice to their artwork
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能够为他们的艺术作品赢得公证
05:08
and represent it properly online.
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正确地展示他们的作品
05:11
And the biggest question I get asked nowadays
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而如今我得到的最大的问题是:
05:13
is, "Did you do this
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“你这样做
05:15
to replicate the experience of going to a museum?"
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是想复制去博物馆的经验吗?”
05:17
And the answer is no.
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我的回答是不
05:19
It's to supplement the experience.
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这是一种补充的体验
05:21
And that's it. Thank you.
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我就说这些, 谢谢
05:23
(Applause)
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(掌声)
05:25
Thank you.
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谢谢
05:27
(Applause)
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(掌声)
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