Adam Ostrow: After your final status update

Prevoditelj: Tilen Pigac - EFZG Recezent: Senzos Osijek

By the end of this year,

Do kraja ove godine,

there'll be nearly a billion people on this planet

na ovom će planetu biti približno milijarda ljudi

that actively use social networking sites.

koji aktivno koriste stranice društvenih mreža.

The one thing that all of them have in common

Jedna stvar koju svi oni imaju zajedničko

is that they're going to die.

je da će umrijeti.

While that might be a somewhat morbid thought,

Dok to može biti nekako morbidna pomisao,

I think it has some really profound implications

mislim kako ima doista duboke implikacije

that are worth exploring.

koje je vrijedno istražiti.

What first got me thinking about this

Ono što me prvo natjeralo na razmišljanje o tome

was a blog post authored earlier this year by Derek K. Miller,

je bio blog članak objavljen ranije ove godine od Dereka K. Millera,

who was a science and technology journalist

koji je bio novinar o znanosti i tehnologiji

who died of cancer.

koji je umro od raka.

And what Miller did was have his family and friends write a post

I ono što je Miller učinio je da je ostavio svojoj obitelji i prijateljima da napišu članak

that went out shortly after he died.

koji je izašao brzo nakon što je umro.

Here's what he wrote in starting that out.

Evo što je napisao u početku.

He said, "Here it is. I'm dead,

Rekao je, "Evo ga. Ja sam mrtav

and this is my last post to my blog.

a ovo je zadnji članak na mom blogu.

In advance, I asked that once my body finally shut down

Unaprijed, zamolio sam da kad se moje tijelo napokon isključi

from the punishments of my cancer,

od kazne raka,

then my family and friends publish this prepared message I wrote --

da moja obitelj i prijatelji objave ovu pripremljenu poruku koju sam napisao --

the first part of the process

prvi dio procesa

of turning this from an active website to an archive."

prelaska s aktivne stranice na arhiv."

Now, while as a journalist,

Sada, s obzirom da je bio novinar,

Miller's archive may have been better written

Millerov arhiv je mogao biti bolje napisan

and more carefully curated than most,

i bolje održavan od većine,

the fact of the matter is that all of us today

činjenica je kako svi mi danas

are creating an archive

stvaramo arhiv

that's something completely different

koji je nekako potpuno drugačiji

than anything that's been created

nego išta što je stvorila

by any previous generation.

bilo koja prethodna generacija.

Consider a few stats for a moment.

Razmislite o par statistika na trenutak.

Right now there are 48 hours of video

Upravo sada se 48 sati videa

being uploaded to YouTube every single minute.

uploada na YouTube svake minute.

There are 200 million Tweets being posted every day.

200 milijuna tweetova se objavi svaki dan.

And the average Facebook user

A prosječni korisnik Facebooka

is creating 90 pieces of content each month.

stvara 90 komada sadržaja svaki mjesec.

So when you think about your parents or your grandparents,

Dakle, kada razmislite o svojim roditeljima ili bakama i djedovima,

at best they may have created

u najbolju ruku oni su možda kreirali

some photos or home videos,

neke fotografije ili kućne videe,

or a diary that lives in a box somewhere.

ili dnevnik koji živi u nekoj kutiji.

But today we're all creating this incredibly rich digital archive

Ali danas svi mi stvaramo taj nevjerojatno bogat digitalni arhiv

that's going to live in the cloud indefinitely,

koji će beskonačno živjeti u oblaku,

years after we're gone.

godinama nakon što nas ne bude.

And I think that's going to create some incredibly intriguing opportunities

I mislim kako će to stvoriti neke nevjerojatno intrigantne prilike

for technologists.

za tehnologe.

Now to be clear, I'm a journalist and not a technologist,

Sada da se razumijemo, ja sam novinar i nisam tehnolog,

so what I'd like to do briefly

stoga bih volio ukratko

is paint a picture

naslikati sliku

of what the present and the future are going to look like.

kako će sadašnjost i budućnost izgledati.

Now we're already seeing some services

Već sada uočavamo neke usluge

that are designed to let us decide

koje su dizajnirane kako bi nam omogućile da odlučimo

what happens to our online profile and our social media accounts

što će se dogoditi s našim online profilom i našim računima na društvenim mrežama

after we die.

nakon što umremo.

One of them actually, fittingly enough,

Jedna od njih, dosta prikladno,

found me when I checked into a deli

me pronašla kada sam se prijavio u zalogajnici

at a restaurant in New York

u restoranu u New Yorku

on foursquare.

preko foursquarea.

(Recording) Adam Ostrow: Hello.

(Snimka) Adam Ostrow: Bok.

Death: Adam?

Smrt: Adam?

AO: Yeah.

AO: Da.

Death: Death can catch you anywhere, anytime,

Smrt: Smrt te može uhvatiti bilogdje, bilokada,

even at the Organic.

čak i u organskim restoranima.

AO: Who is this?

AO: Tko je to?

Death: Go to ifidie.net

Smrt: Idi na ifidie.net

before it's too late.

prije nego bude prekasno.

(Laughter)

(Smijeh)

Adam Ostrow: Kind of creepy, right?

Adam Ostrow: Prilično jezivo, zar ne?

So what that service does, quite simply,

Dakle, ono što ta usluga pruža, prilično jednostavno,

is let you create a message or a video

je da vam dopušta da snimite poruku ili video

that can be posted to Facebook after you die.

koji će se objaviti na Facebooku nakon što umrete.

Another service right now

Druga usluga

is called 1,000 Memories.

se zove 1.000 sjećanja.

And what this lets you do is create an online tribute to your loved ones,

I ono što ona pruža je da stvorite online počast vašim voljenim osobama,

complete with photos and videos and stories

zajedno s fotografijama i videima i pričama

that they can post after you die.

koje mogu objaviti nakon što umrete.

But what I think comes next is far more interesting.

Ali ono što sljedeće dolazi je puno zanimljivije.

Now a lot of you are probably familiar with Deb Roy

Sada, puno vas je vjerojatno upoznato s Debom Royem

who, back in March,

koji je, u ožujku,

demonstrated how he was able to analyze more than 90,000 hours of home video.

pokazao kako je analizirao više od 90.000 sati kućnog videa.

I think as machines' ability

Mislim kako se mogućnost strojeva

to understand human language and process vast amounts of data

da razumiju ljudski jezik i procesuiraju ogromne količine podataka

continues to improve,

nastavljaju poboljšavati,

it's going to become possible

to će više biti nemoguće

to analyze an entire life's worth of content --

analizirati sadržaj cijelog života --

the Tweets, the photos, the videos, the blog posts --

Tweetovi, fotografije, videi, postovi na blogu --

that we're producing in such massive numbers.

koje proizvodimo u toliko masivnim brojkama.

And I think as that happens,

I mislim da kako se to događa,

it's going to become possible for our digital personas

postat će moguće za naše digitalne persone

to continue to interact in the real world long after we're gone

da nastave komunicirati u stvarnom svijetu i dugo vremena nakon što nas ne bude

thanks to the vastness of the amount of content we're creating

zahvaljujući ogromnoj količini sadržaja koji stvaramo

and technology's ability to make sense of it all.

i mogućnosti tehnologije koja svemu tome daje smisao.

Now we're already starting to see some experiments here.

Sada već ovdje počinjemo uočavati neke eksperimente.

One service called My Next Tweet

Jedna usluga zvana Moj idući Tweet

analyzes your entire Twitter stream, everything you've posted onto Twitter,

analizira cijeli vaš Twitter slijed, sve što ste ikada objavili na Twitteru,

to make some predictions as to what you might say next.

kako bi napravila predviđanja što biste mogli reći sljedeće.

Well right now, as you can see,

Tako upravo sada, kao što možete vidjeti,

the results can be somewhat comical.

rezultati mogu biti nekako komični.

You can imagine what something like this might look like

Možete zamisliti kako bi nešto poput ovoga moglo izgledati

five, 10 or 20 years from now

pet, 10 ili 20 godina od sada

as our technical capabilities improve.

kako se naše tehničke mogućnosti poboljšavaju.

Taking it a step further,

Ako idemo još korak dalje,

MIT's media lab is working on robots

medijski laboratorij MIT-a radi na robotima

that can interact more like humans.

koji mogu imati interakciju više nalik ljudskoj.

But what if those robots were able to interact

Ali što kada bi ti roboti mogli imati interakciju

based on the unique characteristics of a specific person

zasnovanu na jedinstvenim karakteristikama specifične osobe

based on the hundreds of thousands of pieces of content

na temelju stotina tisuća dijelova sadržaja

that person produces in their lifetime?

koje osoba proizvede u svom životnom vijeku?

Finally, think back to this famous scene

Naposljetku, vratite se mislima unatrag na ovu poznatu scenu

from election night 2008

iz izborne noći 2008.godine

back in the United States,

u Sjedinjenim Državama,

where CNN beamed a live hologram

kada je CNN teleportirao živi hologram

of hip hop artist will.i.am into their studio

hip hop umjetnika will.i.am-a u svoj studio

for an interview with Anderson Cooper.

za intervju s Andersonom Cooperom.

What if we were able to use that same type of technology

Što kada bismo mogli koristiti tu istu vrstu tehnologije

to beam a representation of our loved ones into our living rooms --

kako bismo teleportirali prikaz naših voljenih u naše dnevne boravke --

interacting in a very lifelike way

komunicirajući na vrlo životan način

based on all the content they created while they were alive?

na temelju svog sadržaja koji su kreirali kada su bili živi.

I think that's going to become completely possible

Mislim kako će to postati potpuno moguće

as the amount of data we're producing

kako se količina podataka koje koristimo

and technology's ability to understand it

i mogućnost tehnologije da to razumije

both expand exponentially.

zajedno povećavaju eksponencijalno.

Now in closing, I think what we all need to be thinking about

Sada, na kraju, mislim kako bismo svi trebali razmišljati

is if we want that to become our reality --

o tome želimo li da to postane naša stvarnost --

and if so,

a ako da,

what it means for a definition of life and everything that comes after it.

što to znači za definiciju života i svega što dolazi nakon njega.

Thank you very much.

Hvala vam puno.

(Applause)

(Pljesak)