Sergey Brin: Why Google Glass?

Translator: Joseph Geni Reviewer: Morton Bast

Prevodilac: Olivera Kapriš Lektor: Mile Živković

Okay, it's great to be back at TED.

Ok, super je ponovo biti na TED-u.

Why don't I just start by firing away with the video?

Zašto ne bih počeo sa puštanjem videa?

(Music)

(Muzika)

(Video) Man: Okay, Glass, record a video.

(Video) Muškarac: Ok, naočare, snimite video.

Woman: This is it. We're on in two minutes.

Žena: To je to. Nastupamo za dva minuta.

Man 2: Okay Glass, hang out with The Flying Club.

Muškarac 2: Ok, naočare, družite se sa Klubom letača.

Man 3: Google "photos of tiger heads." Hmm.

Muškarac 3: Gugluj "fotografije glava tigrova." Hmm.

Man 4: You ready? You ready? (Barking)

Muškarac 4: Jesi spreman? Jesi spreman? (Lajanje)

Woman 2: Right there. Okay, Glass, take a picture.

Žena 2: Baš ovde. Ok, naočare, snimite fotografiju.

(Child shouting)

(Dete viče)

Man 5: Go!

Muškarac 5: Kreći!

Man 6: Holy [beep]! That is awesome.

Muškarac 6: Čoveče! To je strava.

Child: Whoa! Look at that snake!

Dete: Jooj! Pogledaj tu zmiju!

Woman 3: Okay, Glass, record a video!

Žena 3: Ok, naočare, snimite video!

Man 7: After this bridge, first exit.

Muškarac 7: Posle ovog mosta, prvo skretanje.

Man 8: Okay, A12, right there!

Muškarac 8: Ok, A12, baš tu!

(Applause)

(Aplauz)

(Children singing)

(Deca pevaju)

Man 9: Google, say "delicious" in Thai.

Muškarac 9: Gugl, kaži "ukusno" na tajlandskom.

Google Glass: อร่อยMan 9: Mmm, อร่อย.

Gugl naočare: อร่อย Muškarac 9: Mmm, อร่อย.

Woman 4: Google "jellyfish."

Žena 4: Guglaj "meduza."

(Music)

(Muzika)

Man 10: It's beautiful.

Muškarac 10: Prelepo je.

(Applause)

(Aplauz)

Sergey Brin: Oh, sorry, I just got this message from a Nigerian prince.

Sergej Brin: O, izvinite, upravo sam dobio poruku od nigerijskog princa.

He needs help getting 10 million dollars.

Potrebna mu je pomoć da sakupi 10 miliona dolara.

I like to pay attention to these

Volim da obraćam pažnju na ovo

because that's how we originally funded the company,

jer je to način na koji smo isprva finansirali kompaniju

and it's gone pretty well.

i prošlo je prilično dobro.

Though in all seriousness,

Ali sad ozbiljno,

this position that you just saw me in,

ova pozicija u kojoj ste me videli,

looking down at my phone,

kako gledam dole u svoj telefon,

that's one of the reasons behind this project, Project Glass.

to je jedan od razloga koji stoji iza ovog projekta, Projekta Naočare.

Because we ultimately questioned

Jer smo se isprva zapitali

whether this is the ultimate future

da li je ovo krajnja budućnost

of how you want to connect to other people in your life,

načina na koji želite da se spojite sa drugim ljudima u vašem životu,

how you want to connect to information.

kako da se povežete sa informacijama.

Should it be by just walking around looking down?

Da li to treba da bude samo tako što ćete se šetati i gledati dole?

But that was the vision behind Glass,

Ali to je bila vizija iza Naočara

and that's why we've created this form factor.

i to je razlog iz kog smo stvorili ovaj faktor oblika.

Okay. And I don't want to go through all the things it does and whatnot,

Ok. I neću da objašnjavam sve stvari koje radi i šta već,

but I want to tell you a little bit more

već želim da vam kažem nešto više

about the motivation behind what led to it.

o motivaciji koja nas je na to navela.

In addition to potentially socially isolating yourself

Osim potencijalne društvene izolacije

when you're out and about looking at your phone,

kada ste napolju i gledate u svoj telefon,

it's kind of, is this what you're meant to do with your body?

zar je ovo ono što bi trebalo da radite sa svojim telom?

You're standing around there

Stojite tamo

and you're just rubbing

i samo trljate

this featureless piece of glass.

ovo parče stakla bez osobina.

You're just kind of moving around.

Samo se krećete okolo naokolo.

So when we developed Glass, we thought really about,

Tako da kada smo razvili Naočare, zaista smo mislili o tome

can we make something that frees your hands?

da li možemo da napravimo nešto što vam oslobađa ruke?

You saw all of the things people are doing

Videli ste sve stvari koje ljudi rade

in the video back there.

na snimku.

They were all wearing Glass,

Svi su nosili Naočare,

and that's how we got that footage.

i tako smo dobili taj snimak.

And also you want something that frees your eyes.

I takođe hoćete nešto što vam oslobađa oči.

That's why we put the display up high,

Zato smo stavili ekran gore,

out of your line of sight,

izvan vaše linije vida,

so it wouldn't be where you're looking

tako da to ne bi bilo mesto gde gledate

and it wouldn't be where you're making

i ne bi bilo mesto gde uspostavljate

eye contact with people.

kontakt očima sa ljudima.

And also we wanted to free up the ears,

Takođe smo želeli da oslobodimo uši,

so the sound actually goes through,

kako bi zvuk zapravo prolazio kroz,

conducts straight to the bones in your cranium,

bio sproveden pravo do kostiju vaše lobanje,

which is a little bit freaky at first, but you get used to it.

što je pomalo čudno isprva, ali naviknete se.

And ironically, if you want to hear it better,

Ironično, ako želite da čujete bolje,

you actually just cover your ear,

vi zapravo samo treba da zapušite uši,

which is kind of surprising, but that's how it works.

što je donekle iznenađujuće, ali to je način na koji radi.

My vision when we started Google 15 years ago

Moja vizija kada smo započeli Gugl pre 15 godina

was that eventually you wouldn't

je bila da ne biste na kraju

have to have a search query at all.

morali da ga pretražujete uopšte.

You'd just have information come to you as you needed it.

Mogli biste samo da dobijete informaciju kako vam je potrebna.

And this is now, 15 years later,

I ovo je sada, 15 godina kasnije,

sort of the first form factor

donekle prvi faktor oblika

that I think can deliver that vision

za koji mislim da može da sprovede tu viziju

when you're out and about on the street

kada ste napolju na ulici

talking to people and so forth.

pričate sa ljudima i tako dalje.

This project has lasted now, been just over two years.

Ovaj projekat traje sada već preko dve godine.

We've learned an amazing amount.

Naučili smo neverovatnu količinu stvari.

It's been really important to make it comfortable.

Bilo je veoma važno da ga napravimo udobnim.

So our first prototypes we built were huge.

Prvi prototipi koje smo napravili bili su ogromni.

It was like cell phones strapped to your head.

Izgledali su kao mobilni telefoni zakačeni za vašu glavu.

It was very heavy, pretty uncomfortable.

Bili su veoma teški i prilično neudobni.

We had to keep it secret from our industrial designer

Morali smo da to čuvamo u tajnosti od naše industrijske dizajnerke

until she actually accepted the job,

dok ona na kraju nije prihvatila posao

and then she almost ran away screaming.

i onda je umalo pobegla vrišteći.

But we've come a long way.

Ali daleko smo stigli.

And the other really unexpected surprise was the camera.

I drugo zaista neočekivano iznenađenje je bila kamera.

Our original prototypes didn't have cameras at all,

Naš originalni prototip nije uopšte imao kamere,

but it's been really magical to be able to capture moments

ali bilo je zaista čarobno moći uhvatiti momente

spent with my family, my kids.

sa mojom porodicom, mojom decom.

I just never would have dug out a camera

Ja skoro nikad ne bih izvadio kameru

or a phone or something else to take that moment.

ili telefon ili nešto drugo da uhvatim taj trenutak.

And lastly I've realized, in experimenting with this device,

I na kraju sam shvatio, kroz eksperimentisanje sa ovim uređajem,

that I also kind of have a nervous tic.

da ja takođe imam refleks nervoze.

The cell phone is -- yeah, you have to look down on it and all that,

Mobilni telefon je - da, morate da gledate dole u njega i sve to,

but it's also kind of a nervous habit.

ali je takođe pomalo navika nervoze.

Like if I smoked, I'd probably just smoke instead.

Kao kada bih bio pušač, onda bih verovatno pušio umesto toga.

I would just light up a cigarette. It would look cooler.

Samo bih zapalio cigaretu. Izgledalo bi više kul.

You know, I'd be like --

Znate, bio bih kao -

But in this case, you know, I whip this out

Ali u ovom slučaju, znate, izvadim ovo

and I sit there and look as if I have something

i sedim tako i izgledam kao da imam nešto

very important to do or attend to.

veoma važno da radim ili posvetim pažnju.

But it really opened my eyes to how much of my life

Ali zaista mi je otvorilo oči ka tome koliko od svog života

I spent just secluding away,

sam proveo samo kroz isključivanje,

be it email or social posts or whatnot,

bilo da je imejl ili društveni postovi i šta već ne,

even though it wasn't really --

iako zapravo nije bilo -

there's nothing really that important or that pressing.

ne postoji ništa tako bitno ili tako hitno.

And with this, I know I will get certain messages

A sa ovim, znam da ću dobiti izvesne poruke

if I really need them,

ako su mi zaista potrebne,

but I don't have to be checking them all the time.

ali ne moram stalno da ih proveravam.

Yeah, I've really enjoyed actually exploring the world more,

Da, zaista sam uživao zapravo istražujući svet više,

doing more of the crazy things like you saw in the video.

radeći više ludih stvari kao što ste videli na snimku.

Thank you all very much.

Hvala vam svima puno.

(Applause)

(Aplauz)