Sergey Brin: Why Google Glass?

Translator: Joseph Geni Reviewer: Morton Bast

Okay, it's great to be back at TED.

Why don't I just start by firing away with the video?

(Music)

(Video) Man: Okay, Glass, record a video.

Woman: This is it. We're on in two minutes.

Man 2: Okay Glass, hang out with The Flying Club.

Man 3: Google "photos of tiger heads." Hmm.

Man 4: You ready? You ready? (Barking)

Woman 2: Right there. Okay, Glass, take a picture.

(Child shouting)

Man 5: Go!

Man 6: Holy [beep]! That is awesome.

Child: Whoa! Look at that snake!

Woman 3: Okay, Glass, record a video!

Man 7: After this bridge, first exit.

Man 8: Okay, A12, right there!

(Applause)

(Children singing)

Man 9: Google, say "delicious" in Thai.

Google Glass: อร่อยMan 9: Mmm, อร่อย.

Woman 4: Google "jellyfish."

(Music)

Man 10: It's beautiful.

(Applause)

Sergey Brin: Oh, sorry, I just got this message from a Nigerian prince.

He needs help getting 10 million dollars.

I like to pay attention to these

because that's how we originally funded the company,

and it's gone pretty well.

Though in all seriousness,

this position that you just saw me in,

looking down at my phone,

that's one of the reasons behind this project, Project Glass.

Because we ultimately questioned

whether this is the ultimate future

of how you want to connect to other people in your life,

how you want to connect to information.

Should it be by just walking around looking down?

But that was the vision behind Glass,

and that's why we've created this form factor.

Okay. And I don't want to go through all the things it does and whatnot,

but I want to tell you a little bit more

about the motivation behind what led to it.

In addition to potentially socially isolating yourself

when you're out and about looking at your phone,

it's kind of, is this what you're meant to do with your body?

You're standing around there

and you're just rubbing

this featureless piece of glass.

You're just kind of moving around.

So when we developed Glass, we thought really about,

can we make something that frees your hands?

You saw all of the things people are doing

in the video back there.

They were all wearing Glass,

and that's how we got that footage.

And also you want something that frees your eyes.

That's why we put the display up high,

out of your line of sight,

so it wouldn't be where you're looking

and it wouldn't be where you're making

eye contact with people.

And also we wanted to free up the ears,

so the sound actually goes through,

conducts straight to the bones in your cranium,

which is a little bit freaky at first, but you get used to it.

And ironically, if you want to hear it better,

you actually just cover your ear,

which is kind of surprising, but that's how it works.

My vision when we started Google 15 years ago

was that eventually you wouldn't

have to have a search query at all.

You'd just have information come to you as you needed it.

And this is now, 15 years later,

sort of the first form factor

that I think can deliver that vision

when you're out and about on the street

talking to people and so forth.

This project has lasted now, been just over two years.

We've learned an amazing amount.

It's been really important to make it comfortable.

So our first prototypes we built were huge.

It was like cell phones strapped to your head.

It was very heavy, pretty uncomfortable.

We had to keep it secret from our industrial designer

until she actually accepted the job,

and then she almost ran away screaming.

But we've come a long way.

And the other really unexpected surprise was the camera.

Our original prototypes didn't have cameras at all,

but it's been really magical to be able to capture moments

spent with my family, my kids.

I just never would have dug out a camera

or a phone or something else to take that moment.

And lastly I've realized, in experimenting with this device,

that I also kind of have a nervous tic.

The cell phone is -- yeah, you have to look down on it and all that,

but it's also kind of a nervous habit.

Like if I smoked, I'd probably just smoke instead.

I would just light up a cigarette. It would look cooler.

You know, I'd be like --

But in this case, you know, I whip this out

and I sit there and look as if I have something

very important to do or attend to.

But it really opened my eyes to how much of my life

I spent just secluding away,

be it email or social posts or whatnot,

even though it wasn't really --

there's nothing really that important or that pressing.

And with this, I know I will get certain messages

if I really need them,

but I don't have to be checking them all the time.

Yeah, I've really enjoyed actually exploring the world more,

doing more of the crazy things like you saw in the video.

Thank you all very much.

(Applause)