Sergey Brin: Why Google Glass?

Translator: Joseph Geni Reviewer: Morton Bast

Traducător: Delia Bogdan Corector: Mihaela Blaga

Okay, it's great to be back at TED.

E minunat să fiu din nou la TED.

Why don't I just start by firing away with the video?

Pun imediat filmul.

(Music)

(Muzică)

(Video) Man: Okay, Glass, record a video.

(Video) Bărbat: OK Glass, filmează.

Woman: This is it. We're on in two minutes.

Femeie: Asta e. Începem în două minute.

Man 2: Okay Glass, hang out with The Flying Club.

Bărbat 2: Glass, filmează Clubul Zburătorilor.

Man 3: Google "photos of tiger heads." Hmm.

Bărbat 3: Caută în Google imagini cu cap de tigru. Hmm.

Man 4: You ready? You ready? (Barking)

Bărbat 4: Ești gata? (Lătrat)

Woman 2: Right there. Okay, Glass, take a picture.

Femeie 2: Chiar acolo. Glass, fă o poză.

(Child shouting)

(Copil țipând)

Man 5: Go!

Bărbat 5: Pornește!

Man 6: Holy [beep]! That is awesome.

Bărbat 6: Bip! E grozav.

Child: Whoa! Look at that snake!

Copil: Uau! Uite la șarpele ăla!

Woman 3: Okay, Glass, record a video!

Femeie 3: Glass, filmează!

Man 7: After this bridge, first exit.

Bărbat 7: După pod, prima ieșire.

Man 8: Okay, A12, right there!

Barbat 8: OK, A12, acolo!

(Applause)

(Aplauze)

(Copii cântând)

(Children singing)

Man 9: Google, say "delicious" in Thai.

Bărbat 9: Google spune „delicios" în Thai !

Google Glass: อร่อยMan 9: Mmm, อร่อย.

Google Glass: อร่อย Bărbat 9: Mmm, อร่อย.

Woman 4: Google "jellyfish."

Femeie 4: Google „meduză"

(Muzică)

(Music)

Bărbat 10: E minunat.

Man 10: It's beautiful.

(Aplauze)

(Applause)

Sergey Brin: Oh, sorry, I just got this message from a Nigerian prince.

Sergey Brin: Scuze. Tocmai am primit un mesaj de la un prinţ nigerian.

Are nevoie de 10 milioane de dolari.

He needs help getting 10 million dollars.

Sunt atent la lucrurile astea

I like to pay attention to these

because that's how we originally funded the company,

pentru că de aici am început afacerea

and it's gone pretty well.

şi ne merge destul de bine.

Acuma serios,

Though in all seriousness,

this position that you just saw me in,

poziţia în care m-aţi văzut,

looking down at my phone,

privind în jos spre telefon,

that's one of the reasons behind this project, Project Glass.

e motivul care a generat acest proiect, Glass.

Because we ultimately questioned

Ne-am întrebat dacă în viitor,

whether this is the ultimate future

aşa vom dori să interacţionăm cu oamenii din viaţa noastră,

of how you want to connect to other people in your life,

how you want to connect to information.

să obţinem informaţie.

Aşa, plimbându-ne cu ochii în jos?

Should it be by just walking around looking down?

But that was the vision behind Glass,

Asta a fost viziunea Glass,

and that's why we've created this form factor.

şi de asta am creat această formă.

Okay. And I don't want to go through all the things it does and whatnot,

Nu o să trec în revistă tot ce face şi ce nu,

but I want to tell you a little bit more

vreau să vă spun mai mult

about the motivation behind what led to it.

despre ce ne-a motivat să ajungem aici.

Înafară de potenţiala izolare socială

In addition to potentially socially isolating yourself

when you're out and about looking at your phone,

când eşti afară şi vrei să te uiţi la telefon,

it's kind of, is this what you're meant to do with your body?

corpul tău stă aşa?

You're standing around there

Stai pe-acolo

and you're just rubbing

şi freci o bucată de sticlă.

this featureless piece of glass.

You're just kind of moving around.

Te plimbi de colo-colo.

Când am imaginat Glass, ne-am gândit

So when we developed Glass, we thought really about,

can we make something that frees your hands?

ce putem face ca să eliberăm mâinile?

You saw all of the things people are doing

Aţi văzut tot ce fac oamenii aceia din video.

in the video back there.

They were all wearing Glass,

Toţi purtau Glass, şi aşa am realizat filmările.

and that's how we got that footage.

Şi vrei ceva care să nu-ţi acopere ochii.

And also you want something that frees your eyes.

That's why we put the display up high,

De aceea am pus ecranul sus de tot,

out of your line of sight,

înafara orizontului vizibil,

so it wouldn't be where you're looking

ca să nu-ţi obtureze priveliştea

şi nici propria privire spre ceilalţi.

and it wouldn't be where you're making

eye contact with people.

Am dorit să eliberăm şi urechile,

And also we wanted to free up the ears,

so the sound actually goes through,

sunetul se propagă prin oasele craniului,

conducts straight to the bones in your cranium,

which is a little bit freaky at first, but you get used to it.

pare ciudat la început, dar te obişnuieşti.

And ironically, if you want to hear it better,

Ironic, dacă vrei să auzi mai bine, îţi astupi urechea,

you actually just cover your ear,

surprinzător, dar aşa funcţionează.

which is kind of surprising, but that's how it works.

My vision when we started Google 15 years ago

Acum 15 ani când am înfiinţat Google,

was that eventually you wouldn't

visam să nu fie necesar să cauţi într-o listă.

have to have a search query at all.

You'd just have information come to you as you needed it.

Informaţia să-ţi parvină la nevoie.

And this is now, 15 years later,

Iată, după 15 ani, prima formă

sort of the first form factor

care captează câmpul vizual

that I think can deliver that vision

when you're out and about on the street

atunci când eşti pe stradă,

talking to people and so forth.

când vorbeşti cu oameni ş.a.m.d.

This project has lasted now, been just over two years.

Proiectul ne-a luat peste 2 ani.

We've learned an amazing amount.

Am învăţat multe.

It's been really important to make it comfortable.

A fost important să-l facem comod.

So our first prototypes we built were huge.

Primele prototipuri erau imense.

It was like cell phones strapped to your head.

Erau ca telefoanele mobile legate de cap.

It was very heavy, pretty uncomfortable.

Foarte grele şi incomode.

We had to keep it secret from our industrial designer

A fost secret pentru designerul industrial

until she actually accepted the job,

până când a acceptat job-ul,

and then she almost ran away screaming.

apoi aproape că a ieşit pe uşă urlând.

But we've come a long way.

Dar am progresat mult.

And the other really unexpected surprise was the camera.

Altă surpriză neaşteptată a fost camera video.

Our original prototypes didn't have cameras at all,

Prototipurile originale nu aveau camere de filmat,

dar e magnific să pot imortaliza momente

but it's been really magical to be able to capture moments

spent with my family, my kids.

petrecute cu familia şi copiii.

I just never would have dug out a camera

Fără Glass n-aş fi scos atunci aparatul

or a phone or something else to take that moment.

sau telefonul ca să imortalizez momentul.

And lastly I've realized, in experimenting with this device,

Am mai aflat, lucrând cu acest aparat,

that I also kind of have a nervous tic.

că aveam un tic nervos.

The cell phone is -- yeah, you have to look down on it and all that,

Cu celularul, trebuie să priveşti în jos,

but it's also kind of a nervous habit.

dar e şi un obicei vicios.

Like if I smoked, I'd probably just smoke instead.

Dacă aş fi fumat, probabil că aş fuma în loc de asta.

I would just light up a cigarette. It would look cooler.

Mi-aş aprinde ţigara. Ar arăta mai important.

You know, I'd be like --

Aş fi cam aşa.

But in this case, you know, I whip this out

Dar în acest caz, scot ăsta

and I sit there and look as if I have something

şi stau ca şi cum aş avea ceva

very important to do or attend to.

foarte important de făcut.

But it really opened my eyes to how much of my life

Deodată mi-am dat seama cât de mult pierd

I spent just secluding away,

din viaţă, doar izolându-mă,

be it email or social posts or whatnot,

fie pentru un email ori o postare socială,

chiar dacă nu era

even though it wasn't really --

there's nothing really that important or that pressing.

atât de important şi presant.

And with this, I know I will get certain messages

Cu ăsta ştiu că voi primi mesaje,

if I really need them,

şi, dacă am nevoie, le citesc,

but I don't have to be checking them all the time.

fără să stau să le verific mereu.

M-am bucurat de o explorare mai amplă a lumii,

Yeah, I've really enjoyed actually exploring the world more,

doing more of the crazy things like you saw in the video.

făcând lucruri nebuneşti, cum aţi văzut în video.

Thank you all very much.

Vă mulţumesc mult tuturor.

(Applause)

(Aplauze)