Sergey Brin: Why Google Glass?

Translator: Joseph Geni Reviewer: Morton Bast

Prevoditelj: Goran Schmidt Recezent: Ivan Stamenković

Okay, it's great to be back at TED.

Drago mi je što sam ponovno na TED-u.

Why don't I just start by firing away with the video?

Zašto ne bismo odmah počeli s videima?

(Music)

(Glazba)

(Video) Man: Okay, Glass, record a video.

(Video) Muškarac: U redu, naočale, snimite video.

Woman: This is it. We're on in two minutes.

Žena: To je to, idemo za dvije minute.

Man 2: Okay Glass, hang out with The Flying Club.

Muškarac 2: U redu, naočale, idemo se družiti s Klubom letača.

Man 3: Google "photos of tiger heads." Hmm.

Muškarac 3: Potraži "fotke tigrovih glava". Hm.

Man 4: You ready? You ready? (Barking)

Muškarac 4: Jesi spreman?

Woman 2: Right there. Okay, Glass, take a picture.

Žena 2: Tu stani. U redu, naočale, slikajte.

(Child shouting)

(Dijete viče)

Man 5: Go!

Muškarac 5: Idemo!

Man 6: Holy [beep]! That is awesome.

Muškarac 6: Vau! To je sjajno.

Child: Whoa! Look at that snake!

Dijete: Vidi koja zmija!

Woman 3: Okay, Glass, record a video!

Žena 3: U redu, naočale, snimite video.

Man 7: After this bridge, first exit.

Muškarac 7: Poslije mosta, prvi izlaz.

Man 8: Okay, A12, right there!

Muškarac 8: Okej, A12, tamo!

(Applause)

(Pljesak)

(Children singing)

(Djeca pjevaju)

Man 9: Google, say "delicious" in Thai.

Muškarac 9: Google, reci "fino" na tajlandskom.

Google Glass: อร่อยMan 9: Mmm, อร่อย.

Google naočale: อร่อย Muškarac 9: Mmm, อร่อย

Woman 4: Google "jellyfish."

Žena 4: Potraži "meduze".

(Music)

(Glazba)

Man 10: It's beautiful.

Muškarac 10: Prekrasno je.

(Applause)

(Pljesak)

Sergey Brin: Oh, sorry, I just got this message from a Nigerian prince.

Sergey Brin: Ispričavam se, upravo sam dobio poruku od nigerijskog princa.

He needs help getting 10 million dollars.

Treba mu pomoć u nabavljanju 10 mil. dolara.

I like to pay attention to these

Pratim te poruke

because that's how we originally funded the company,

jer smo tako u početku financirali tvrtku

and it's gone pretty well.

i dosad je dobro išlo.

Though in all seriousness,

Šalu na stranu,

this position that you just saw me in,

položaj u kojem ste me upravo vidjeli,

looking down at my phone,

kako gledam na mobitel,

that's one of the reasons behind this project, Project Glass.

to je jedan od razloga iza ovog projekta, projekta Naočale.

Because we ultimately questioned

Pitali smo se

whether this is the ultimate future

je li to konačna budućnost

of how you want to connect to other people in your life,

načina na koji ćemo se povezivati s drugim ljudima u svom životu,

how you want to connect to information.

kako ćemo dolaziti do informacija.

Should it be by just walking around looking down?

Hoćemo li hodati uokolo gledajući dolje?

But that was the vision behind Glass,

No to je bila vizija naših naočala,

and that's why we've created this form factor.

i zato smo stvorili ovo.

Okay. And I don't want to go through all the things it does and whatnot,

Okej. Neću prolaziti kroz sve što se s njima može i slično,

but I want to tell you a little bit more

nego ću vam reći nešto više

about the motivation behind what led to it.

o motivaciji koja je do njih dovela.

In addition to potentially socially isolating yourself

Osim što se potencijalno društveno izolirate

when you're out and about looking at your phone,

kada ste vani i gledate na svoj mobitel,

it's kind of, is this what you're meant to do with your body?

tu je i pitanje je li to ono što želimo raditi sa svojim tijelom?

You're standing around there

Stojite negdje

and you're just rubbing

i samo trljate

this featureless piece of glass.

taj bezizražajni komad stakla.

You're just kind of moving around.

Krećete se uokolo.

So when we developed Glass, we thought really about,

Dakle kad smo razvili naočale, razmišljali smo o tome

can we make something that frees your hands?

možemo li napraviti nešto što će nam osloboditi ruke?

You saw all of the things people are doing

Vidjeli ste što sve ljudi rade

in the video back there.

na videu koji smo prikazali.

They were all wearing Glass,

Svi su oni nosili naše naočale

and that's how we got that footage.

i tako smo dobili te snimke.

And also you want something that frees your eyes.

I također smo htjeli osloboditi oči.

That's why we put the display up high,

Zato smo postavili displej visoko,

out of your line of sight,

izvan vašeg vidokruga,

so it wouldn't be where you're looking

da ne bude ondje kamo gledate

and it wouldn't be where you're making

i da vam ne smeta

eye contact with people.

kada ostvarujete očni kontakt s ljudima.

And also we wanted to free up the ears,

Također smo željeli osloboditi uši,

so the sound actually goes through,

tako da zvuk prolazi kroz naočale,

conducts straight to the bones in your cranium,

te odlazi ravno u kosti lubanje,

which is a little bit freaky at first, but you get used to it.

što se isprva čini strašnim, no brzo se priviknete na to.

And ironically, if you want to hear it better,

I ironično, ako želite bolje čuti,

you actually just cover your ear,

trebate samo pokriti uši,

which is kind of surprising, but that's how it works.

što je nekako iznenađujuće, no tako funkcionira.

My vision when we started Google 15 years ago

Moja vizija kada smo pokrenuli Google prije 15 godina

was that eventually you wouldn't

bila je da u konačnici

have to have a search query at all.

nećete morati uopće postavljati upite za pretraživanje.

You'd just have information come to you as you needed it.

Informacije bi vam same dolazile kada ih zatrebate.

And this is now, 15 years later,

A sada, 15 godina poslije,

sort of the first form factor

ovo je prvi faktor

that I think can deliver that vision

koji nas približava tom cilju

when you're out and about on the street

kada šetate ulicom

talking to people and so forth.

razgovarate s ljudima itd.

This project has lasted now, been just over two years.

Ovaj projekt traje malo preko dvije godine.

We've learned an amazing amount.

Naučili smo puno toga.

It's been really important to make it comfortable.

Bilo je vrlo važno da naočale budu udobne.

So our first prototypes we built were huge.

Tako da su naši prvi prototipovi bili ogromni.

It was like cell phones strapped to your head.

Izgledali su kao mobiteli pričvršćeni na glavi.

It was very heavy, pretty uncomfortable.

Bile su vrlo teške i prilično neudobne.

We had to keep it secret from our industrial designer

Morali smo ih držati u tajnosti, naša dizajnerica nije smjela znati ništa

until she actually accepted the job,

dok nije konačno prihvatila posao,

and then she almost ran away screaming.

a tada je umalo pobjegla vrišteći.

But we've come a long way.

No otada smo prešli dug put.

And the other really unexpected surprise was the camera.

I drugo zaista neočekivano iznenađenje bila je kamera.

Our original prototypes didn't have cameras at all,

Naši originalni prototipovi nisu uopće imali kamere,

but it's been really magical to be able to capture moments

no vrlo je čarobno kada sam u stanju ovjekovječiti trenutke

spent with my family, my kids.

koje provodim s obitelji, sa svojom djecom.

I just never would have dug out a camera

Inače nikad ne bih izvadio fotoaparat

or a phone or something else to take that moment.

ili mobitel ili nešto drugo kako bih uslikao taj trenutak.

And lastly I've realized, in experimenting with this device,

I na kraju sam shvatio eksperimentirajući s ovom napravom,

that I also kind of have a nervous tic.

da imam i jedan živčani tik.

The cell phone is -- yeah, you have to look down on it and all that,

Mobitel je -- da, morate gledati dolje na njega i tako to

but it's also kind of a nervous habit.

no on je također i jedna živčana navika.

Like if I smoked, I'd probably just smoke instead.

Da sam pušač, vjerojatno bih umjesto toga jednostavno pušio.

I would just light up a cigarette. It would look cooler.

Samo bih zapalio cigaretu. Izgledalo bi više cool.

You know, I'd be like --

Znate, izgledao bih --

But in this case, you know, I whip this out

No ovako, samo izvadim naočale

and I sit there and look as if I have something

i sjedim i čini se kao da imam nešto

very important to do or attend to.

vrlo važno za raditi.

But it really opened my eyes to how much of my life

Ovo mi je zaista otvorilo oči i pokazalo mi koliko vremena u životu

I spent just secluding away,

trošim izoliran,

be it email or social posts or whatnot,

uz e-mail, društvene mreže i slično,

even though it wasn't really --

iako zapravo ne trebam --

there's nothing really that important or that pressing.

ustvari ništa nije tako važno ili hitno.

And with this, I know I will get certain messages

A s ovim, znam da ću dobiti određene poruke

if I really need them,

ako ih zaista trebam,

but I don't have to be checking them all the time.

i ne moram ih provjeravati cijelo vrijeme.

Yeah, I've really enjoyed actually exploring the world more,

Da, zaista uživam istražujući svijet,

doing more of the crazy things like you saw in the video.

radeći lude stvari poput onih koje ste vidjeli na videu.

Thank you all very much.

Hvala vam puno.

(Applause)

(Pljesak)