How to buy happiness | Michael Norton

714,900 views ・ 2012-04-24

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00:00
Translator: Jenny Zurawell
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Translator: Klavdija Cernilogar Reviewer: Lenka Tušar
Danes bi rad govoril o dveh stvareh - o denarju in sreči,
00:16
So I want to talk today about money and happiness,
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gre za dve zadevi,
00:19
which are two things a lot of us spend a lot of our time thinking about,
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o katerih ljudje veliko razmišljamo -
ali ju poskušamo zaslužiti ali pa povečati.
00:23
either trying to earn them or trying to increase them.
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00:25
And a lot of us resonate with this phrase,
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In veliko si nas ponavlja ta stavek.
V verskih knjigah in v knjigah za samopomoč beremo,
00:28
we see it in religions and self-help books:
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da denar ne more kupiti sreče.
00:30
money can't buy happiness.
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In danes vam želim povedati, da to ne drži.
00:32
And I want to suggest today that, in fact, that's wrong.
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(Smeh)
00:35
(Laughter)
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Sem na poslovni šoli in to pač tam počnemo.
00:37
I'm at a business school, so that's what we do.
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To torej ne drži in če v bistvu mislite tako,
00:39
So that's wrong,
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00:40
and in fact, if you think that, you're just not spending it right.
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denarja le ne zapravljate za prave stvari.
00:43
So instead of spending it the way you usually spend it,
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Če bi denar enkrat za spremembo porabili za kaj drugega kot običajno,
če bi ga morda porabili drugače,
00:46
maybe if you spent it differently, that might work a little bit better.
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bi se moja trditev zdela nekoliko bolj verjetna.
In preden vam povem, kako denar porabiti tako, da vas bo to osrečilo,
00:50
Before I tell you the ways you can spend it that will make you happier,
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pomislimo, kako ga običajno zapravimo,
00:53
let's think about the ways we usually spend it
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kar nas v bistvu ne naredi nič srečnejših.
00:55
that don't, in fact, make us happier.
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Naredili smo manjši resnični poskus.
00:57
We had a little natural experiment.
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Na CNN so pred kratkim napisali ta zanimiv članek,
00:59
So CNN, a little while ago, wrote this interesting article
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ki govori o tem, kaj se zgodi ljudem, ko zadenejo na loteriji.
01:02
on what happens to people when they win the lottery.
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01:04
It turns out people think when they win the lottery
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Ljudje mislijo, da bo njihovo življenje, ko zadenejo na loteriji, postalo čudovito.
01:07
their lives will be amazing.
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Ta članek govori o tem, kako si uničijo življenje.
01:08
This article's about how their lives get ruined.
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Torej, kaj se zgodi, ko ljudje zadenejo na loteriji:
01:10
What happens when people win the lottery
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prvič, zapravijo ves denar in zapadejo v dolgove,
01:12
is, one, they spend all the money and go into debt;
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in drugič, vsi njihovi prijatelji in znanci
01:15
and two, all of their friends and everyone they've ever met
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jih poiščejo in jim težijo za denar.
01:18
find them and bug them for money.
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In tako se pravzaprav uničijo njihovi medosebni odnosi.
01:20
It ruins their social relationships, in fact.
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Tako so v večjih dolgovih in imajo slabše odnose s prijatelji,
01:22
So they have more debt and worse friendships
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kot preden so zadeli na loteriji.
01:24
than they had before they won the lottery.
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Zanimivo pri tem članku je bilo,
01:26
What was interesting about the article was,
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da so ga bralci začeli komentirati.
01:28
people started commenting on the article, readers of the thing.
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Namesto da bi govorili o tem,
01:31
And instead of talking about how it made them realize
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kako so se po tem, ko so članek prebrali, začeli zavedati, da denar ne prinese sreče,
01:33
that money doesn't lead to happiness,
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so vsi takoj začeli govoriti:
01:35
everyone started saying, "You know what I'd do if I won the lottery ...?"
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"Če bi zadel na loteriji, bi ..."
in fantazirati o tem, kaj bi naredili.
01:39
and fantasizing about what they'd do.
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Tukaj sta dva komentarja, o katerih je res zanimivo razmisliti.
01:41
Here's just two of the ones we saw that are interesting to think about.
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Nekdo je napisal: "Če zadenem, si bom kupil svojo lastno goro
01:44
One person wrote, "When I win, I'm going to buy my own little mountain
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in na vrhu postavil hišico."
01:47
and have a little house on top."
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(Smeh)
01:49
(Laughter)
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01:50
And another person wrote, "I would fill a big bathtub with money
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Nekdo drug pa je napisal: "Veliko banjo bi napolnil z denarjem,
01:53
and get in the tub while smoking a big fat cigar
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ležal v njej in kadil veliko cigaro
ter srkal šampanjec."
01:56
and sipping a glass of champagne."
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01:57
This is even worse: "... then I'd have a picture taken
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Ta je pa še hujša: "Potem bi se fotografiral
in razvil na ducate fotografij na najboljšem bleščečem papirju.
02:00
and dozens of glossies made.
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02:01
Anyone begging for money or trying to extort from me
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Vsak, ki bi me prosil za denar ali me izsiljeval,
bi dobil tako fotografijo in čisto nič drugega."
02:04
would receive a copy of the picture and nothing else."
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(Smeh)
02:07
(Laughter)
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02:09
And so many of the comments were exactly of this type,
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In bilo je še veliko podobnih komentarjev,
v kateri so ljudje dobili denar
02:12
where people got money and, in fact, it made them antisocial.
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in zaradi tega postali asocialni.
02:15
So I told you it ruins people's lives and their friends bug them.
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Povedal sem vam, da denar ljudem uniči življenje in da jim drugi težijo zanj.
02:18
Also, money often makes us feel very selfish
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Še to, zaradi denarja pogosto postanemo zelo sebični
in vse delamo le sami zase.
02:21
and we do things only for ourselves.
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02:22
We thought maybe the reason money doesn't make us happy
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Mogoče pa je razlog za to, da nas denar ne osreči
v tem, da ga vedno potrošimo za napačne stvari,
02:25
is that we're spending it on the wrong things;
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še posebej pa v tem, da ga vedno zapravimo le zase.
02:27
in particular, we're always spending it on ourselves.
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Pomislili smo, kaj bi se zgodilo,
02:30
And we wondered what would happen
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02:31
if we made people spend more of their money on others.
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če bi ljudje več denarja zapravili za druge.
Kaj če bi namesto tega, da ves denar obdržite zase,
02:34
So instead of being antisocial with your money,
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02:36
what if you were more pro-social with it?
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postali malo bolj družbeno usmerjeni glede svojega denarja?
02:38
We thought, let's make people do it and see what happens.
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In tako smo se odločili, da to preizkusimo na ljudeh in vidimo, kaj se bo zgodilo.
Nekaj ljudi naj počne, kar običajno počnejo,
02:41
Let's have some people do what they usually do,
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in naj zapravijo denar zase,
02:43
spend money on themselves,
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nekaj ljudem pa naročimo, naj denar dajo drugim,
02:45
and let's make some people give money away,
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mi pa bomo ocenili stopnjo zadovoljstva in videli, ali postanejo srečnejši.
02:47
and measure their happiness and see if, in fact, they get happier.
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In tako smo naredili.
02:50
The first way we did this was, one Vancouver morning,
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V Vancouvru smo nekega jutra odšli v študentsko naselje
02:52
we went out on the campus at University of British Columbia,
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Univerze Britanska Kolumbija
02:55
approached people and said, "Do you want to be in an experiment?"
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in ljudi vprašali, če bi hoteli sodelovati v poskusu.
Strinjali so se.
02:58
They said, "Yes."
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Vprašali smo jih, kako srečni so, nato pa smo jim dali kuverto.
03:00
We asked them how happy they were, and then gave them an envelope.
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V eni od kuvert je pisalo:
03:03
One of the envelopes had things in it that said,
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"Do petih popoldne ves ta denar zapravi zase."
03:05
"By 5pm today, spend this money on yourself."
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Dali smo jim nekaj predlogov, kako lahko porabijo denar.
03:08
We gave some examples of what you could spend it on.
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Drugi pa so zjutraj dobili listek, na katerem je pisalo:
03:11
Other people got a slip of paper that said,
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"Do petih popoldne ta denar porabite za nekoga drugega."
03:13
"By 5pm today, spend this money on somebody else."
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V kuverti je bil tudi denar.
03:16
Also inside the envelope was money.
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Vsem tudi nismo dali enako veliko denarja.
03:18
And we manipulated how much money we gave them;
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Nekateri so dobili listek in pet dolarjev.
03:20
some people got this slip of paper and five dollars,
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Drugi so dobili listek in 20 dolarjev.
03:23
some got this slip of paper and 20 dollars.
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Rekli smo jim, da lahko gredo po svojih opravkih in počenjo, kar jih je volja.
03:26
We let them go about their day and do whatever they wanted.
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Ugotovili smo, da so denar res porabili tako, kot smo jim naročili.
03:29
We found out they did spend it in the way we asked them to.
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Zvečer smo jih poklicali in jih vprašali,
03:32
We called them up and asked them, "What did you spend it on?
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kako so porabili denar in kako srečne se počutijo sedaj.
03:35
How happy do you feel now?"
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Za kaj so porabili denar?
03:36
What did they spend it on?
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03:37
These are college undergrads;
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Šlo je za študente in z denarjem, ki so ga porabili zase, so si kupili
03:39
a lot of what they spent it on for themselves
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na primer uhane ali ličila.
03:41
were things like earrings and makeup.
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Neka ženska je rekla, da je za svojo nečakinjo kupila plišasto igračo.
03:43
One woman said she bought a stuffed animal for her niece.
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Denar so dali brezdomcem.
03:45
People gave money to homeless people.
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Starbucks je imel ogromen vpliv.
03:47
Huge effect here of Starbucks.
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03:49
(Laughter)
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(Smeh)
03:51
So if you give undergraduates five dollars,
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Če daš študentom pet dolarjev, jih povežejo s kavo
03:53
it looks like coffee to them,
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03:54
and they run over to Starbucks and spend it as fast as they can.
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in kakor hitro morejo, odhitijo v Starbucks.
Nekateri so si privoščili svojo običajno kavo,
03:58
Some people bought coffee for themselves, the way they usually would,
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drugi pa so rekli, da so kavo kupili nekomu drugemu.
04:01
but others bought coffee for somebody else.
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Isti nakup,
04:03
So the very same purchase,
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ki ga lahko namenimo sebi
04:05
just targeted toward yourself or targeted toward somebody else.
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ali nekomu drugemu.
04:08
What did we find when we called at the end of the day?
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Kaj smo ugotovili, ko smo ljudi zvečer poklicali?
Ljudje, ki so denar porabili za druge, so bili srečnejši.
04:11
People who spent money on others got happier;
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Pri ljudeh, ki so denar zapravili zase, se ni zgodilo nič.
04:13
people who spent it on themselves, nothing happened.
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Niso bili nič manj srečni, to enostavno ni kaj dosti vplivalo nanje.
04:15
It didn't make them less happy, it just didn't do much for them.
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Videli smo tudi, da vsota denarja ne igra kakšne posebne vloge.
04:18
The other thing we saw is the amount of money doesn't matter much.
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Ljudje so pač mislili, da je 20 dolarjev bolje kot 5.
04:21
People thought 20 dollars would be way better than five.
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Pravzaprav sploh ni važno, koliko denarja si zapravil.
04:24
In fact, it doesn't matter how much money you spent.
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Kar res šteje, je to, da si denar namesto sebi
04:27
What really matters is that you spent it on somebody else
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namenil nekomu drugemu.
04:29
rather than on yourself.
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To opažamo vedno znova in znova,
04:31
We see this again and again
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04:32
when we give people money to spend on others instead of on themselves.
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ko ljudem damo denar in jim rečemo, naj ga namesto zase porabijo za druge.
04:35
Of course, these are undergraduates in Canada --
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Seveda, tu gre za kanadske študente,
ki niso ravno najbolj reprezentativen svetovni vzorec.
04:38
not the world's most representative population.
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So razmeroma premožni in še vse ostalo.
04:40
They're also fairly wealthy and affluent and other sorts of things.
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Hoteli smo preveriti, ali to drži tudi povsod drugje po svetu
04:43
We wanted to see if this holds true everywhere in the world
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ali le v bogatih državah.
04:46
or just among wealthy countries.
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04:47
So we went to Uganda and ran a very similar experiment.
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Zato smo šli v Ugando in tam naredili podoben poskus.
Če si predstavljate, v Kanadi
04:50
Imagine, instead of just people in Canada, we say,
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smo rekli: "Povejte, kdaj ste nazadnje porabili denar za nekoga drugega.
04:53
"Name the last time you spent money on yourself or others.
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Opišite to. Kako srečne ste se počutili po tem?"
04:55
Describe it. How happy did it make you?"
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V Ugandi pa: "Povejte, kdaj ste denar porabili
04:57
Or in Uganda, "Name the last time you spent money on yourself or others
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zase ali za druge ljudi in opišite to."
05:01
and describe that."
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In potem smo jih spet vprašali, kako srečni so.
05:02
Then we asked them how happy they are, again.
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Kar opažamo, je kar presenetljivo,
05:04
And what we see is sort of amazing,
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saj med ljudmi obstajajo čisto univerzalni načini, kaj narediti z denarjem,
05:06
because there's human universals on what you do with your money,
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hkrati pa glede tega tudi prave kulturne razlike.
05:09
and real cultural differences on what you do as well.
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Na primer,
05:11
So for example, one guy from Uganda says this:
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en fant iz Ugande je rekel tole.
Rekel je: "Poklical sem ljubljeno dekle."
05:15
"I called a girl I wished to love."
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V bistvu sta šla na zmenek
05:17
They basically went out on a date,
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05:18
and he says at the end that he didn't "achieve" her up till now.
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in na koncu pravi, da je do sedaj ni osvojil.
Tu je fant in Kanade.
05:22
(Laughter)
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05:23
Here's a guy from Canada.
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Zelo podobna zadeva.
05:25
Very similar thing.
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"Svoje dekle sem peljal na večerjo.
05:27
"I took my girlfriend out for dinner.
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Šla sva v kino, zgodaj odšla
05:29
We went to a movie, we left early,
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05:30
and then went back to her room for ... cake," just cake.
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in se vrnila v njeno sobo ter si privoščila ..." torto - le kos torte.
05:34
(Laughter)
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Univerzalno za vse ljudi - če denar porabiš za druge,
05:36
Human universal:
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si dober do njih.
05:37
you spend money on others, you're being nice.
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Mogoče se ti kaj plete po glavi, mogoče ne.
05:39
Maybe you have something in mind, maybe not.
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Ampak opažamo ogromne razlike.
05:41
But then we see extraordinary differences.
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Poglejmo si ti dve izjavi.
05:43
So look at these two.
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05:44
This is a woman from Canada.
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Tu gre za žensko iz Kanade.
05:46
We say, "Name a time you spent money on somebody else."
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Vprašali smo: "Kdaj ste porabili denar za koga drugega?"
05:48
She says, "I bought a present for my mom.
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Ona je odgovorila: "Svoji mami sem kupila darilo.
05:50
I drove to the mall, bought a present, gave it to my mom."
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Odpeljala sem se v nakupovalno središče, kupila darilo in ga dala svoji mami."
Čisto lepa gesta.
05:53
Perfectly nice thing to do.
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05:54
It's good to get gifts for people you know.
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Lepo je obdarovati svoje bližnje.
Primerjajte to z žensko iz Ugande.
05:57
Compare that to this woman from Uganda:
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"Med pešačenjem sem srečala dolgoletno prijateljico,
05:59
"I was walking and met a longtime friend whose son was sick with malaria.
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katere sin je zbolel za malarijo.
Bili so brez denarja, sin je bil v bolnici in jaz sem ji dala ta denar."
06:03
They had no money, they went to a clinic and I gave her this money."
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Tu ne gre za 10.000 dolarjev, gre za lokalno valuto.
06:06
This isn't $10,000, it's the local currency.
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06:08
So it's a very small amount of money, in fact.
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Pravzaprav gre za zelo malo denraja.
06:10
But enormously different motivations here.
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A motivacija tu je popolnoma drugačna.
Gre za resnično zdravstveno potrebo,
06:13
This is a real medical need, literally a lifesaving donation.
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dobesedno za donacijo, ki rešuje življenje.
06:16
Above, it's just kind of, I bought a gift for my mother.
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Zgoraj gre pač za "mami sem kupila darilo".
Kar spet vidimo,
06:19
What we see again, though,
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je to, da način, kako denar porabite za druge,
06:21
is that the specific way you spend on other people isn't nearly as important
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ni niti približno tako pomemben,
06:24
as the fact that you spend on other people in order to make yourself happy,
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kot je dejstvo, da ste ga porabili za druge
zato, da bi osrečili sebe,
06:28
which is really quite important.
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kar je res precej pomembno.
06:30
So you don't have to do amazing things with your money
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Da bi se osrečili, vam denarja ni treba nameniti za neke izjemne stvari.
06:32
to make yourself happy.
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Lahko naredite majhne, nepomembne stvari in še vedno doživite vse dobrobiti takih dejanj.
06:34
You can do small, trivial things and still get the benefits from doing this.
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Gre za le dve državi.
06:37
These are only two countries.
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Hoteli smo iti še korak naprej in pogledati v vsako državo, v katero smo lahko,
06:39
We wanted to look at every country in the world if we could,
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in videti, kakšen je odnos med denarjem in srečo.
06:42
to see what the relationship is between money and happiness.
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06:44
We got data from the Gallup Organization,
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Podatke smo dobili od organizacije Gallup,
06:46
which you know from all the political polls happening lately.
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ki jo poznate po vseh političnih raziskavah, ki so bile opravljene v zadnjem času.
06:49
They asked people, "Did you donate money to charity recently?"
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Ljudi so spraševali: "Ste v zadnjem času darovali denar v dobrodelne namene?"
Vprašali so jih tudi: "Kako zadovoljni ste na splošno s svojim življenjem?"
06:52
and, "How happy are you with life in general?"
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In lahko vidimo, v kakšnem odnosu sta ti dve stvari.
06:55
We can see what the relationship is between those two things.
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Sta pozitivno povezani? To, da daruješ denar, te osreči.
06:57
Are they positively correlated, giving money makes you happy?
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Ali sta v negativen odnosu?
07:00
Or are they negatively correlated?
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Na tem zemeljevidu zelena pomeni, da sta v pozitivnem odnosu,
07:02
On this map, green will mean they're positively correlated,
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rdeča pa pomeni, da sta v negativnem odnosu.
07:05
red means they're negatively correlated.
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Lahko vidite, da je svet nenormalno zelen.
07:07
And you can see, the world is crazily green.
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Torej so ljudje v skoraj vsaki državi na svetu,
07:09
So in almost every country in the world where we have this data,
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za katero imamo te podatke,
07:12
people who give money to charity are happier people
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če darujejo denar v dobrodelne namene, srečnejši
kot tisti, ki tega ne počno.
07:15
than people who don't give money to charity.
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Vem, da vsi gledate tole rdečo državo na sredini.
07:17
I know you're looking at the red country in the middle.
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07:19
I would be a jerk and not tell you what it is,
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Lahko bi bil kreten in vam ne bi povedal, za kaj gre,
a v bistvu gre za Centralnoafriško republiko.
07:22
but it's Central African Republic.
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07:23
You can make up stories.
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Lahko napletate razne zgodbe. Lahko gre za take ali drugačne razloge.
07:25
Maybe it's different there for some reason.
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Pod njo se nahaja Ruanda,
07:27
Just below that to the right is Rwanda, though,
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ki je presenetljivo zelena.
07:29
which is amazingly green.
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Torej skoraj povsod, kamor pogledamo,
07:30
So almost everywhere we look,
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07:31
we see that giving money away makes you happier
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vidimo, da darovanje denarja ljudi bolj osreči,
kot če bi ga imeli le zase.
07:34
than keeping it for yourself.
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07:35
What about work, which is where we spend the rest of our time,
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Kaj pa vaša služba, kjer preživite ves preostanek svojega časa,
07:38
when we're not with the people we know.
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ko niste z ljudmi, ki jih poznate?
07:40
We decided to infiltrate some companies and do a very similar thing.
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Odločili smo se, da bomo šli v nekaj podjetij in poskusili s podobno zadevo.
To so prodajne skupine v Belgiji.
07:44
These are sales teams in Belgium.
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07:45
They work in teams, go out and sell to doctors
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Delajo v skupinah; na terenu prodajajo zdravnikom
in jih prepričujejo, da kupijo zdravila.
07:48
and try to get them to buy drugs.
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Lahko pogledamo in vidimo, kako dobro prodajajo,
07:50
We can look and see how well they sell things
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07:52
as a function of being a member of a team.
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ker so del skupine.
Nekaterim ekipam damo več denarja za lastno porabo
07:55
We give people on some teams some money
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in rečemo: "Potrošite ga zase, kakor hočete,"
07:57
"Spend it however you want on yourself,"
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tako kot smo naredili s študenti v Kanadi.
07:59
just like we did with the undergrads in Canada.
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Drugim ekipam pa damo 15 evrov
08:01
To other teams we say, "Here's 15 euro. Spend it on one of your teammates.
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in jim naročimo, naj jih ta teden porabijo za druge člane ekipe.
"Kupite jim kako darilo."
08:05
Buy them something as a gift and give it to them.
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Potem lahko vidimo, kaj se zgodi z ekipami, kjer ljudje denar porabijo zase,
08:08
Then we can see, we've got teams that spend on themselves
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in s temi drugimi bolj socialnimi ekipami,
08:11
and these pro-social teams who we give money to make the team better.
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ki imajo denar zato, da izboljšajo delovanje tima.
08:14
The reason I have a ridiculous pinata there
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Tule imam tole smešno igračko,
08:16
is one team pooled their money and bought a pinata,
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to pa zato, ker je ena od ekip s skupnim denarjem kupila to stvarco,
potem so jo skupaj razbili in iz nje so se vsuli bonboni.
08:19
they smashed the pinata, the candy fell out and things like that.
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Zelo neumna, trivialna stvar,
08:22
A silly, trivial thing to do,
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08:23
but think of the difference on a team that didn't do that at all,
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ampak pomislite na razlike med ekipo, ki ni storila tega,
kjer so ljudje svojih 15 evrov in jih pospravili v žep
08:27
that got 15 euro, put it in their pocket, maybe bought themselves a coffee,
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si morda privoščili kavo,
08:30
or teams that had this pro-social experience
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ter ekipo, ki je imela to prosocialno izkušnjo,
08:32
where they bonded together to buy something and do a group activity.
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ki jih je povezala v skupno aktivnost.
Vidimo, da so ekipe, ki so bolj prosocialne, uspešnejše pri prodaji
08:36
What we see is that the teams that are pro-social sell more stuff
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kot tiste, ki spravijo denar zase.
08:39
than the teams that only got money for themselves.
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Na to lahko gledamo tudi tako:
08:41
One way to think of it is: for every 15 euro you give people for themselves,
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za vsakih 15 evrov, ki jih ljudje dobijo zase,
ta denar spravijo v žep in ne spremenijo ničesar.
08:45
they put it in their pocket and don't do anything different than before.
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Od tega ni dobička.
08:48
You don't get money from that;
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Pravzaprav je izguba, saj jih denar ne motivira, da bi bolje delali.
08:50
you lose money, since it doesn't motivate them to perform better.
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Ko pa jim date 15 evrov, da jih porabijo za sodelavce,
08:53
But when you give them 15 euro to spend on their teammates,
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veliko bolje delajo v ekipi,
08:56
they do so much better on their teams
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tako da imate od takega vložka pravzaprav velik dobiček.
08:57
that you actually get a huge win on investing this kind of money.
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Vem, da si morda mislite,
09:01
You're probably thinking to yourselves, this is all fine,
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to je vse super,
09:03
but there's a context that's incredibly important for public policy,
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ampak v kontekstu javnih politik
to ne more delovati.
09:07
and I can't imagine it would work there.
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In če mi ta človek ne dokaže, da deluje tudi tam,
09:08
And if he doesn't show me that it works here,
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mu ne bom verjel niti besedice.
09:11
I don't believe anything he said.
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Verjetno razmišljate o igrah z žogo, kjer je treba zadeti nasprotnika.
09:12
I know what you're all thinking about are dodgeball teams.
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(smeh)
09:15
(Laughter)
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09:16
This was a huge criticism that we got,
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Kritizirali so nas, češ,
09:18
that if you can't show it with dodgeball teams, this is all stupid.
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če ne deluje pri igrah z žogo, potem je to vse neumnost.
Zato smo šli iskat take ekipe
09:22
So we went and found these dodgeball teams and infiltrated them,
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in se infiltrirali vanje.
Naredili smo isto stvar kot prej.
09:26
and did the exact same thing as before.
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Nekaterim ekipam smo naročili, naj denar potrošijo zase.
09:28
So we give people on some teams money to spend on themselves.
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Drugim smo ga dali,
09:31
Other teams, we give them money to spend on their dodgeball teammates.
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naj ga potrošijo na druge člane ekipe.
09:34
The teams that spend money on themselves
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Tisti, ki so ga porabili zase,
09:36
have the same winning percentages as before.
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so imeli enak odstotek zmag kot prej.
Tisti, ki so ga porabili za druge,
09:39
The teams we give the money to spend on each other
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so postali drugačne ekipe
09:41
become different teams;
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09:42
they dominate the league by the time they're done.
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in so na koncu ciklusa dominirali v svoji ligi.
V vseh teh različnih kontekstih...
09:45
Across all of these different contexts --
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v osebnem življenju, na delovnem mestu,
09:47
your personal life, you work life, even things like intramural sports --
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celo pri športih na omejenem igrišču...
09:50
we see spending on other people has a bigger return for you
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vam trošenje denarja v korist drugih prinese večji dobiček,
kot če bi ga porabili zase.
09:53
than spending on yourself.
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09:55
So if you think money can't buy happiness, you're not spending it right.
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Zato bom rekel samo: če mislite, da vam denar ne more kupiti sreče,
ga ne trošite pravilno.
09:59
The implication isn't you should buy this product instead of that product,
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Ne mislim, da bi morali kupiti ta izdelek namesto onega
in se tako bolj osrečiti.
10:03
and that's the way to make yourself happier.
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Morali bi nehati razmišljati
10:05
It's that you should stop thinking about which product to buy for yourself,
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o tem, kaj kupiti zase,
temveč namesto tega kaj dati drugim.
10:09
and try giving some of it to other people instead.
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10:11
And we luckily have an opportunity for you.
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In na srečo imate priložnost.
10:14
DonorsChoose.org is a nonprofit for mainly public school teachers
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DonorsChoose.org je neprofitna organizacija
predvsem za učitelje v javnih šolah z nizkimi dohodki.
10:18
in low-income schools.
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10:19
They post projects like,
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Oni pripravijo projekte,
10:21
"I want to teach Huckleberry Finn and we don't have the books,"
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recimo: "Svojemu razredu bi rad predstavil Huckleberryja Finna, a nimamo knjig."
ali: "Potrebujem mikroskop, da bi učil o znanosti,
10:24
or, "I want a microscope to teach my students science
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pa ga nimamo."
10:26
and we don't have a microscope."
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Lahko jim ga kupite.
10:28
You and I can go on and buy it for them.
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Učitelj se vam bo zahvalil. Učenci vam bodo hvaležni.
10:30
The teacher and the kids write you thank-you notes,
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10:32
sometimes they send pictures of them using the microscope.
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Morda vam bodo poslali fotografije, kako uporabljajo mikroskop.
To je nekaj neverjetnega.
10:35
It's an extraordinary thing.
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Pojdite na spletno stran in se pridružite procesu,
10:37
Go to the website and start yourself on the process of thinking
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kjer ne boste razmišljali, kako porabiti denar zase,
10:40
less about "How can I spend money on myself?"
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temveč o tem, kako s petimi ali petnajstimi dolarji
10:42
and more about "If I've got five dollars or 15 dollars,
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pomagati drugim ljudem.
10:45
what can I do to benefit other people?"
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Kajti videli boste, da boste s tem veliko bolj koristili sebi.
10:47
Ultimately, when you do that, you'll find you benefit yourself much more.
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Hvala.
10:50
Thank you.
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(aplavz)
10:52
(Applause)
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