How to buy happiness | Michael Norton

714,900 views ・ 2012-04-24

TED


μ•„λž˜ μ˜λ¬Έμžλ§‰μ„ λ”λΈ”ν΄λ¦­ν•˜μ‹œλ©΄ μ˜μƒμ΄ μž¬μƒλ©λ‹ˆλ‹€.

00:00
Translator: Jenny Zurawell
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λ²ˆμ—­: Eun Yoon κ²€ν† : Jireh Kang
였늘의 μ£Όμ œλŠ” 돈과 ν–‰λ³΅μž…λ‹ˆλ‹€.
00:16
So I want to talk today about money and happiness,
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두가지 주제 λͺ¨λ‘ λ‹€
00:19
which are two things a lot of us spend a lot of our time thinking about,
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μš°λ¦¬κ°€ λ²Œκ±°λ‚˜ μ–»μœΌλ €κ³ 
λ§Žμ€ μ‹œκ°„μ„ ν• μ• ν•˜λŠ” 주제이죠.
00:23
either trying to earn them or trying to increase them.
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00:25
And a lot of us resonate with this phrase,
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μš°λ¦¬λŠ” 이 말을 μžμ£Όν•©λ‹ˆλ‹€.
쒅ꡐ와 μžκΈ°κ°œλ°œμ„œμ—μ„œ λ³Ό 수 μžˆλŠ”
00:28
we see it in religions and self-help books:
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'λˆμœΌλ‘œλŠ” 행볡을 μ‚΄μˆ˜μ—†λ‹€'λŠ” λ§μ„μš”.
00:30
money can't buy happiness.
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μ €λŠ” 였늘 사싀, 그건 ν‹€λ Έλ‹€κ³  λ§ν•˜κ³  μ‹ΆμŠ΅λ‹ˆλ‹€.
00:32
And I want to suggest today that, in fact, that's wrong.
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(μ›ƒμŒ)
00:35
(Laughter)
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κ²½μ˜ν•™λ„λ‘œμ„œ, 그게 저희가 ν•˜λŠ” μΌμ΄κ±°λ“ μš”.
00:37
I'm at a business school, so that's what we do.
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κ·Έ 말은 ν‹€λ ΈμŠ΅λ‹ˆλ‹€. 그리고 사싀 κ·Έλ ‡κ²Œ μƒκ°ν•œλ‹€λ©΄
00:39
So that's wrong,
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00:40
and in fact, if you think that, you're just not spending it right.
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κ·Έμ € λˆμ„ ν—ˆλΉ„ν•˜κ³  μžˆλŠ”κ²ƒμž…λ‹ˆλ‹€.
00:43
So instead of spending it the way you usually spend it,
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κ·ΈλŸ¬λ‹ˆκΉŒ, μ›λž˜ μ†ŒλΉ„ν•˜λ˜ λŒ€λ‘œ μ†ŒλΉ„ν•˜λŠ” λŒ€μ‹ 
λ§Œμ•½μ— λ‹€λ₯΄κ²Œ μ†ŒλΉ„ν•œλ‹€λ©΄,
00:46
maybe if you spent it differently, that might work a little bit better.
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μ’€ 더 쒋은 κ²°κ³Όλ₯Ό λ‚˜μ„μ§€λ„ λͺ¨λ₯΄μ£ .
더 ν–‰λ³΅ν•΄μ§€κ²Œ 돈 μ“°λŠ” 방법을 λ§μ”€λ“œλ¦¬κΈ°μ „μ—,
00:50
Before I tell you the ways you can spend it that will make you happier,
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ν‰μ†Œ μš°λ¦¬κ°€ 돈 μ“°λŠ” 방법, κ·ΈλŸ¬λ‹ˆκΉŒ
00:53
let's think about the ways we usually spend it
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더 ν–‰λ³΅ν•˜κ²Œ 해주지 μ•ŠλŠ” μ†ŒλΉ„μ— λŒ€ν•΄ 생각해보죠.
00:55
that don't, in fact, make us happier.
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μ €ν¬λŠ” μž‘μ€ μ‹€ν—˜μ„ ν•˜λ‚˜ ν–ˆμŠ΅λ‹ˆλ‹€.
00:57
We had a little natural experiment.
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CNN이 μ–Όλ§ˆμ „μ— λ³΅κΆŒμ— λ‹Ήμ²¨λœ μ‚¬λžŒλ“€μ—κ²Œ
00:59
So CNN, a little while ago, wrote this interesting article
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무슨일이 μΌμ–΄λ‚˜λŠ”μ§€μ— λŒ€ν•œ ν₯미둜운 기사λ₯Ό μΌμŠ΅λ‹ˆλ‹€.
01:02
on what happens to people when they win the lottery.
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01:04
It turns out people think when they win the lottery
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λ³΅κΆŒμ— λ‹Ήμ²¨λœμžλ“€μ€ 그듀은 νƒ„νƒ„λŒ€λ‘œλ₯Ό 걸을것이라고 μƒκ°ν•©λ‹ˆλ‹€.
01:07
their lives will be amazing.
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이 κΈ°μ‚¬λŠ” κ·Έλ“€μ˜ 인생이 μ–΄λ–»κ²Œ ν™©νν•΄μ‘ŒλŠ”μ§€μ— λŒ€ν•œ κ²ƒμž…λ‹ˆλ‹€.
01:08
This article's about how their lives get ruined.
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λ³΅κΆŒμ— λ‹Ήμ²¨λ¬μ„λ•Œ μΌμ–΄λ‚˜λŠ”μΌμ€,
01:10
What happens when people win the lottery
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첫번째, λΉšμ„ μ§ˆλ•ŒκΉŒμ§€ λͺ¨λ“  λˆμ„ μ†ŒλΉ„ν•˜κ±°λ‚˜,
01:12
is, one, they spend all the money and go into debt;
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λ‘λ²ˆμ§Έ, κ·Έλ“€μ˜ μΉœκ΅¬λ“€κ³Ό λͺ¨λ“  지인듀이
01:15
and two, all of their friends and everyone they've ever met
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λˆμ„ μ–»μ–΄λ‚΄κΈ° μœ„ν•΄ 그듀을 κ΄΄λ‘­νž™λ‹ˆλ‹€.
01:18
find them and bug them for money.
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그리고 κ·Έλ“€μ˜ 인간관계λ₯Ό 망치게되죠.
01:20
It ruins their social relationships, in fact.
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그듀은 당첨 전보닀 더 λ§Žμ€ 빚과
01:22
So they have more debt and worse friendships
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μ›λ§Œν•˜μ§€ μ•Šμ€ 인간관계λ₯Ό λ– μ•ˆκ²Œ 되죠.
01:24
than they had before they won the lottery.
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이 기사에 λŒ€ν•΄ ν₯λ―Έλ‘œμ› λ˜κ²ƒμ€
01:26
What was interesting about the article was,
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λ…μžλ“€μ˜ λŒ“κΈ€λ“€μ΄μ—ˆμŠ΅λ‹ˆλ‹€.
01:28
people started commenting on the article, readers of the thing.
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λŒ“κΈ€λ“€μ€ 돈이 행볡을 κ°€μ Έλ‹€ 주지 μ•ŠλŠ”λ‹€λŠ”
01:31
And instead of talking about how it made them realize
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사싀에 λŒ€ν•΄ λ§ν•˜κΈ° λ³΄λ‹€λŠ”,
01:33
that money doesn't lead to happiness,
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"λ‚΄κ°€ λ³΅κΆŒμ— 당첨됐닀면 말이야..."
01:35
everyone started saying, "You know what I'd do if I won the lottery ...?"
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라고 무엇을 ν• μ§€μ—λŒ€ν•΄
λͺ½μƒμ„ ν•˜μ˜€μŠ΅λ‹ˆλ‹€.
01:39
and fantasizing about what they'd do.
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μš°λ¦¬κ°€ λ³Έ λŒ“κΈ€λ“€μ€‘μ—μ„œ 이 λ‘κ°œκ°€ 정말 μž¬λ―Έμžˆμ—ˆμŠ΅λ‹ˆλ‹€.
01:41
Here's just two of the ones we saw that are interesting to think about.
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ν•œ 뢄은, "λ‚΄κ°€ λ³΅κΆŒμ— λ‹΄μ²­λ˜λ©΄ 말야, μž‘μ€ 산을 μ‚¬μ„œ
01:44
One person wrote, "When I win, I'm going to buy my own little mountain
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κ·Έ 정상에 집을 짓겠어." 라고,
01:47
and have a little house on top."
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(μ›ƒμŒ)
01:49
(Laughter)
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01:50
And another person wrote, "I would fill a big bathtub with money
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λ‹€λ₯Έ 뢄은, "큰 μš•μ‘°λ₯Ό 돈으둜 μ±„μš΄ ν›„
01:53
and get in the tub while smoking a big fat cigar
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큰 μ‹œκ°€λ₯Ό ν”Όμš°λ©°
μƒ΄νŽ˜μΈ ν•œμž”μ„ ν•˜κ² μ–΄." 라고 λ§ν–ˆμŠ΅λ‹ˆλ‹€.
01:56
and sipping a glass of champagne."
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01:57
This is even worse: "... then I'd have a picture taken
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이건 더 μ‹¬ν•©λ‹ˆλ‹€: "그리고 이 λˆκ³Όν•¨κ»˜
사진을 찍을거야.
02:00
and dozens of glossies made.
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02:01
Anyone begging for money or trying to extort from me
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λ‚˜μ—κ²Œ λˆμ„ λ°”λΌκ±°λ‚˜ λΊμœΌλ €λŠ” μ‚¬λžŒλ“€ν•œν…ŒλŠ”
κ·Έ μ‚¬μ§„λ§Œ λ³΄λ‚΄μ€˜μ•Όμ§€."
02:04
would receive a copy of the picture and nothing else."
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(μ›ƒμŒ)
02:07
(Laughter)
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02:09
And so many of the comments were exactly of this type,
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그리고 λ§Žμ€ μ‚¬λžŒλ“€μ΄ λΉ„μŠ·ν•œ λ‚΄μš©μ˜
λŒ“κΈ€μ„ λ‹¬μ•˜κ³ , 돈이 κ·Έμ‚¬λžŒλ“€μ„
02:12
where people got money and, in fact, it made them antisocial.
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λ°˜μ‚¬νšŒμ μœΌλ‘œ λ§Œλ“€μ—ˆμŠ΅λ‹ˆλ‹€.
02:15
So I told you it ruins people's lives and their friends bug them.
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μ œκ°€ λ‹Ήμ²¨κΈˆμ΄ μ‚¬λžŒλ“€μ˜ 인생을 νŒŒκ΄΄ν•œλ‹€κ³  λ§μ”€λ“œλ ΈλŠ”λ°μš”.
02:18
Also, money often makes us feel very selfish
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λˆμ€ λ˜ν•œ, μš°λ¦¬κ°€ 맀우 이기적이라고 λŠλΌκ²Œν•˜κΈ°λ„ ν•˜κ³ 
μš°λ¦¬κ°€ 우리λ₯Ό μœ„ν•΄μ„œλ§Œ ν–‰λ™ν•œλ‹€κ³  느끼게 ν•©λ‹ˆλ‹€.
02:21
and we do things only for ourselves.
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02:22
We thought maybe the reason money doesn't make us happy
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μ–΄μ©Œλ©΄, 돈이 우리λ₯Ό ν–‰λ³΅ν•˜κ²Œ ν•˜μ§€ μ•ŠλŠ”μ΄μœ λŠ”
μš°λ¦¬κ°€ λˆμ„ 잘λͺ» μ“°κ³  μžˆμ–΄μ„œ 일지도 λͺ¨λ¦…λ‹ˆλ‹€,
02:25
is that we're spending it on the wrong things;
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특히, 우리 μžμ‹ μ„ μœ„ν•΄μ„œλ§Œ λˆμ„ μ“°κΈ° λ•Œλ¬ΈμΌμ§€λ„ λͺ¨λ₯΄μ£ .
02:27
in particular, we're always spending it on ourselves.
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κ·Έλž˜μ„œ μ €ν¬λŠ” λ§Œμ•½ μ‚¬λžŒλ“€μ„
02:30
And we wondered what would happen
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02:31
if we made people spend more of their money on others.
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νƒ€μΈμ—κ²Œ 더 λˆμ„ 쓰도둝 ν•˜κ²Œ ν•˜λ©΄ μ–΄λ–»κ²Œ 될까 κΆκΈˆν•΄μ‘ŒμŠ΅λ‹ˆλ‹€.
λˆμ„ 가지고 λ°˜μ‚¬νšŒμ μ΄ λ˜λŠ”λŒ€μ‹ μ—,
02:34
So instead of being antisocial with your money,
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02:36
what if you were more pro-social with it?
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μ’€ 더 μΉœμ‚¬νšŒμ μ΄ λœλ‹€λ©΄ μ–΄λ–¨κΉŒ ν•˜κ³  말이죠.
02:38
We thought, let's make people do it and see what happens.
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κ·Έλž˜μ„œ, 그런 섀정을 λ§Œλ“€κ³  μ§€μΌœλ³΄κΈ°λ‘œ ν–ˆμŠ΅λ‹ˆλ‹€.
μ‹€ν—˜μ€ μ΄λ ‡μŠ΅λ‹ˆλ‹€. 일뢀 μ‚¬λžŒλ“€μ€ 그듀이 항상 ν–ˆλ˜λŒ€λ‘œ,
02:41
Let's have some people do what they usually do,
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μžμ‹ μ„ μœ„ν•΄ λˆμ„ μ‚¬μš©ν•˜κ²Œ ν•˜κ³ ,
02:43
spend money on themselves,
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λ‹€λ₯Έ μ‚¬λžŒλ“€μ€ κΈ°λΆ€λ₯Ό ν•˜κ²Œ ν•˜λ„λ‘ ν–ˆμŠ΅λ‹ˆλ‹€.
02:45
and let's make some people give money away,
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그리고 λ‚œ λ‹€μŒμ—, 더 ν–‰λ³΅ν•΄μ‘ŒλŠ”μ§€ ν–‰λ³΅μ§€μˆ˜λ₯Ό μž¬λ³΄μ•˜μŠ΅λ‹ˆλ‹€.
02:47
and measure their happiness and see if, in fact, they get happier.
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μ²«λ²ˆμ§ΈλŠ” λ‹€μŒκ³Ό κ°™μŠ΅λ‹ˆλ‹€.
02:50
The first way we did this was, one Vancouver morning,
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μ–΄λŠ λ‚  μ•„μΉ¨, 밴쿠버에 μžˆλŠ” λΈŒλ¦¬ν‹°μ‹œ μ½œλ‘¬λΉ„μ•„ λŒ€ν•™μ˜
02:52
we went out on the campus at University of British Columbia,
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μΊ νΌμŠ€μ—μ„œ μ‚¬λžŒλ“€μ—κ²Œ λ¬Όμ—ˆμŠ΅λ‹ˆλ‹€,
02:55
approached people and said, "Do you want to be in an experiment?"
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"μ‹€ν—˜μ— μ°Έκ°€ν•˜μ‹œκ² μŠ΅λ‹ˆκΉŒ?"
그듀은, "λ„€" 라고 λ‹΅ν–ˆμŠ΅λ‹ˆλ‹€.
02:58
They said, "Yes."
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κ·Έλ“€μ—κ²Œ μ–Όλ§ˆλ‚˜ ν–‰λ³΅ν•œμ§€ 물은 λ‹€μŒ, ν•œ λ΄‰νˆ¬λ₯Ό μ£Όμ—ˆμŠ΅λ‹ˆλ‹€.
03:00
We asked them how happy they were, and then gave them an envelope.
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ν•œ λ΄‰νˆ¬ μ•ˆμ—λŠ” "였늘 5μ‹œκΉŒμ§€,
03:03
One of the envelopes had things in it that said,
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이 λˆμ„ μžμ‹ μ—κ²Œ μ‚¬μš©ν•˜μ„Έμš”." λΌλŠ” 말과 ν•¨κ»˜
03:05
"By 5pm today, spend this money on yourself."
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μ–΄λ–€ μ‹μœΌλ‘œ μ‚¬μš©ν•  지 예λ₯Ό λ„£μ–΄ μ£Όμ—ˆκ΅¬μš”.
03:08
We gave some examples of what you could spend it on.
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λ‹€λ₯Έ μ‚¬λžŒλ“€μ€, "5μ‹œκΉŒμ§€ 이 λˆμ„ λ‹€λ₯Έ μ‚¬λžŒμ—κ²Œ μ‚¬μš©ν•˜μ„Έμš”."
03:11
Other people got a slip of paper that said,
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라고 적힌 쒅이λ₯Ό λ°›μ•˜μŠ΅λ‹ˆλ‹€.
03:13
"By 5pm today, spend this money on somebody else."
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이 λ΄‰νˆ¬μ•ˆμ—λ„ 돈이 μžˆμ—ˆμ£ .
03:16
Also inside the envelope was money.
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그리고 μš°λ¦¬λŠ” 돈의 μ•‘μˆ˜λ₯Ό μ‘°μ •ν–ˆμŠ΅λ‹ˆλ‹€.
03:18
And we manipulated how much money we gave them;
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μ–΄λ–€ 뢄듀은 이 쒅이와 5λ‹¬λŸ¬λ₯Ό λ°›μ•˜κ³ ,
03:20
some people got this slip of paper and five dollars,
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μ–΄λ–€ 뢄듀은 쒅이와 20λ‹¬λŸ¬λ₯Ό λ°›μ•˜μŠ΅λ‹ˆλ‹€.
03:23
some got this slip of paper and 20 dollars.
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그리고 κ·Έλ“€μ˜ μΌμƒμœΌλ‘œ λŒμ•„κ°€κ²Œ ν–ˆμ£ . 그듀이 ν•˜κ³  μ‹Άμ€λŒ€λ‘œ ν•˜κ²Œλ§μ΄μ£ .
03:26
We let them go about their day and do whatever they wanted.
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그리고 그듀은 저희가 μš”μ²­ν•œ λŒ€λ‘œ λˆμ„ μ‚¬μš©ν–ˆμŠ΅λ‹ˆλ‹€.
03:29
We found out they did spend it in the way we asked them to.
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μ €ν¬λŠ” κ·Έλ‚  저녁에 μ „ν™”λ‘œ "무엇에 κ·Έ λˆμ„ μ‚¬μš©ν–ˆκ³ ,
03:32
We called them up and asked them, "What did you spend it on?
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그것에 λŒ€ν•΄ ν–‰λ³΅ν•œκ°€μš”?" 라고 λ¬Όμ—ˆμŠ΅λ‹ˆλ‹€.
03:35
How happy do you feel now?"
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그듀은 κ·Έ λˆμ„ 무엇에 μΌμ„κΉŒμš”?
03:36
What did they spend it on?
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03:37
These are college undergrads;
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뭐, 그듀은 λŒ€ν•™μƒλ“€μ΄μ—ˆκ³ ,
03:39
a lot of what they spent it on for themselves
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λŒ€μ²΄λ‘œ μžμ‹ μ„ μœ„ν•΄μ„œλŠ” 귀걸이와 ν™”μž₯ν’ˆ λ”°μœ„λ₯Ό μƒ€μŠ΅λ‹ˆλ‹€.
03:41
were things like earrings and makeup.
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ν•œ 여성뢄은 μ‘°μΉ΄λ₯Ό μœ„ν•΄ μΈν˜•μ„ 사기도 ν–ˆκ΅¬μš”.
03:43
One woman said she bought a stuffed animal for her niece.
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μ–΄λ–€ μ‚¬λžŒλ“€μ€ κ±°μ§€μ—κ²Œ 적선을 ν–ˆκ΅¬μš”.
03:45
People gave money to homeless people.
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μ°Έ λ§Žμ€ μ‚¬λžŒλ“€μ΄ μŠ€νƒ€λ²…μŠ€μ— κ°”μŠ΅λ‹ˆλ‹€.
03:47
Huge effect here of Starbucks.
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03:49
(Laughter)
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(μ›ƒμŒ)
03:51
So if you give undergraduates five dollars,
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λŒ€ν•™μƒλ“€μ—κ²Œ 5λ‹¬λŸ¬λŠ” μ»€ν”Όλ‘œ μ—°μƒλ˜μ–΄
03:53
it looks like coffee to them,
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03:54
and they run over to Starbucks and spend it as fast as they can.
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λ°”λ‘œ μŠ€νƒ€λ²…μŠ€λ‘œ λ‹¬λ €κ°€μ„œ, κ°€λŠ₯ν•œ 빨리 λˆμ„ 써버린 κ±°μ£ .
κ·Έ 쀑 μΌλΆ€λŠ” 늘 ν•˜λ˜λŒ€λ‘œ 컀피λ₯Ό μ‚¬μ„œ μžμ‹ λ“€μ΄ λ§ˆμ…¨μ§€λ§Œ,
03:58
Some people bought coffee for themselves, the way they usually would,
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μΌλΆ€λŠ” λ‹€λ₯Έ μ‚¬λžŒλ“€μ—κ²Œ 컀피λ₯Ό μ‚¬μ£Όμ—ˆλ‹€κ³  ν–ˆμŠ΅λ‹ˆλ‹€.
04:01
but others bought coffee for somebody else.
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λ˜‘κ°™μ€ 컀피 ꡬ맀 ν–‰μœ„λ„
04:03
So the very same purchase,
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우리 μžμ‹ μ„ μœ„ν•œ 것과
04:05
just targeted toward yourself or targeted toward somebody else.
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타인을 μœ„ν•œ κ²ƒμœΌλ‘œ λ‚˜λˆ μ§„ κ±°μ£ .
04:08
What did we find when we called at the end of the day?
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κ·Έλ‚  저녁, μ‹€ν—˜μ— μ°Έκ°€ν•œ μ‚¬λžŒλ“€μ—κ²Œ μ „ν™”λ₯Ό κ±Έμ—ˆμ„ λ•Œ, 저희가 무엇을 μ•Œκ²Œλ˜μ—ˆμ„κΉŒμš”?
νƒ€μΈμ—κ²Œ λˆμ„ μ“΄ μ‚¬λžŒλ“€μ€ 더 ν–‰λ³΅ν•΄μ‘ŒμŠ΅λ‹ˆλ‹€.
04:11
People who spent money on others got happier;
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μžμ‹ μ—κ²Œ λˆμ„ μ“΄ μ‚¬λžŒλ“€μ—κ²ŒλŠ” 아무 λ³€ν™”κ°€ μ—†μ—ˆκ΅¬μš”.
04:13
people who spent it on themselves, nothing happened.
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덜 행볡해진 것도 μ•„λ‹ˆμ—ˆμ§€λ§Œ, κ·Έμ € 별 영ν–₯이 μ—†μ—ˆμŠ΅λ‹ˆλ‹€.
04:15
It didn't make them less happy, it just didn't do much for them.
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또 ν•˜λ‚˜ 저희가 μ•Œκ²Œλœ 것은, 돈의 μ•‘μˆ˜λŠ” 상관이 μ—†μ—ˆλ‹€λŠ” κ²λ‹ˆλ‹€.
04:18
The other thing we saw is the amount of money doesn't matter much.
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ν”νžˆ μ‚¬λžŒλ“€μ€ 20λ‹¬λŸ¬κ°€ 5λ‹¬λŸ¬λ³΄λ‹€λŠ” 훨씬 λ‚«λ‹€κ³  μƒκ°ν•˜μ£ .
04:21
People thought 20 dollars would be way better than five.
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κ·ΈλŸ¬λ‚˜, 사싀, λˆμ„ μ–Όλ§ˆλ‚˜ μΌλŠλƒλŠ” 별 μ˜λ―Έκ°€ μ—†μŠ΅λ‹ˆλ‹€.
04:24
In fact, it doesn't matter how much money you spent.
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정말 μ˜λ―Έκ°€ μžˆλŠ” 것은, κ·Έ λˆμ„ λ‚˜λ₯Ό μœ„ν•΄ μ‚¬μš©ν•œ 것이 μ•„λ‹ˆλΌ
04:27
What really matters is that you spent it on somebody else
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남을 μœ„ν•΄ μ‚¬μš©ν–ˆλ‹€λŠ” κ²λ‹ˆλ‹€.
04:29
rather than on yourself.
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이렇듯 λ‚˜λ³΄λ‹€ 남을 μœ„ν•΄ λˆμ„ μ“Έ λ•Œ ν–‰λ³΅ν•΄μ§€λŠ” κ²½ν–₯은
04:31
We see this again and again
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04:32
when we give people money to spend on others instead of on themselves.
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λ‹€λ₯Έ μ°Έκ°€μžλ“€μ—κ²Œμ„œλ„ κ³„μ†ν•΄μ„œ λ‚˜νƒ€λ‚¬μŠ΅λ‹ˆλ‹€.
04:35
Of course, these are undergraduates in Canada --
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λ¬Όλ‘ , μ°Έκ°€μžλ“€μ€ μΊλ‚˜λ‹€μ˜ λŒ€ν•™μƒλ“€μ΄κ³ 
세계 λͺ¨λ“  인ꡬλ₯Ό λŒ€ν‘œν•˜λŠ” 것은 μ•„λ‹ˆλ©°
04:38
not the world's most representative population.
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κ½€ λΆ€μœ ν•˜κ³  ν’μ‘±ν•˜κ²Œ μ‚΄κ³  μžˆλŠ” μ‚¬λžŒλ“€μ΄μ£ .
04:40
They're also fairly wealthy and affluent and other sorts of things.
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μš°λ¦¬λŠ” 이 ν˜„μƒμ΄ λΆ€μœ ν•œ κ΅­κ°€μ—μ„œλ§Œ μΌμ–΄λ‚˜λŠ” ν˜„μƒμΈμ§€,
04:43
We wanted to see if this holds true everywhere in the world
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μ•„λ‹ˆλ©΄ λ‹€λ₯Έ κ΅­κ°€μ—μ„œλ„ λ‚˜νƒ€λ‚˜λŠ”μ§€ μ•Œμ•„λ³΄κ³  μ‹Άμ–΄μ‘ŒμŠ΅λ‹ˆλ‹€.
04:46
or just among wealthy countries.
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04:47
So we went to Uganda and ran a very similar experiment.
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κ·Έλž˜μ„œ, μš°κ°„λ‹€μ— κ°€μ„œ λΉ„μŠ·ν•œ μ‹€ν—˜μ„ ν–ˆμŠ΅λ‹ˆλ‹€.
단지 μΊλ‚˜λ‹€ μ‚¬λžŒλ“€μ—κ²Œλ§Œ
04:50
Imagine, instead of just people in Canada, we say,
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"κ°€μž₯ μ΅œκ·Όμ— λ‚˜ λ˜λŠ” 남을 μœ„ν•΄ λˆμ„ μ‚¬μš©ν–ˆλ˜ λ•Œλ₯Ό λ– μ˜¬λ¦¬κ³ 
04:53
"Name the last time you spent money on yourself or others.
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μ„€λͺ…ν•œ λ‹€μŒ, μ–Όλ§ˆλ‚˜ 행볡함을 λŠκΌˆμŠ΅λ‹ˆκΉŒ." 라고 λ¬Όμ–΄λ³Έ 것이 μ•„λ‹ˆλΌ,
04:55
Describe it. How happy did it make you?"
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μš°κ°„λ‹€μ—μ„œλ„ λ˜‘κ°™μ΄, "κ°€μž₯ μ΅œκ·Όμ— λ‚˜ λ˜λŠ” 남을 μœ„ν•΄
04:57
Or in Uganda, "Name the last time you spent money on yourself or others
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λˆμ„ 썼던 λ•Œλ₯Ό μ„€λͺ…ν•΄ μ£Όμ„Έμš”."라고 μš”μ²­ν•œ 후에
05:01
and describe that."
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κ·Έ λ•Œ μ–Όλ§ˆλ‚˜ 행볡함을 λŠκΌˆλŠ”μ§€ λ‹€μ‹œ μ§ˆλ¬Έν–ˆμŠ΅λ‹ˆλ‹€.
05:02
Then we asked them how happy they are, again.
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저희가 λ°œκ²¬ν•œ 것은 κ½€ λ†€λΌμš΄ κ²ƒμ΄μ—ˆλŠ”λ°μš”.
05:04
And what we see is sort of amazing,
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μ™œλƒλ©΄ 돈으둜 무언가λ₯Ό ν•œλ‹€λŠ” 것은 μΈκ°„μ˜ 보편적인 일이고
05:06
because there's human universals on what you do with your money,
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무엇을 ν•˜λŠλƒμ—λŠ” 문화적인 차이가 있기 λ•Œλ¬Έμ΄μ£ . .
05:09
and real cultural differences on what you do as well.
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예λ₯Ό λ“€μ–΄λ³ΌκΉŒμš”?
05:11
So for example, one guy from Uganda says this:
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μš°κ°„λ‹€μ˜ ν•œ λ‚¨μ„±μ˜ κ²½μš°μž…λ‹ˆλ‹€.
"사귀고 싢은 μ—¬μžμ—κ²Œ μ „ν™”λ₯Ό ν–ˆμ–΄μš”."
05:15
"I called a girl I wished to love."
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κ·Έλž˜μ„œ 그듀은 데이트λ₯Ό ν–ˆμ§€λ§Œ,
05:17
They basically went out on a date,
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05:18
and he says at the end that he didn't "achieve" her up till now.
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κ·ΈλŠ” 아직 κ·Έλ…€λ₯Ό "얻지" λͺ»ν–ˆλ‹€κ³  후에 λ§ν–ˆμŠ΅λ‹ˆλ‹€.
μ΄λ²ˆμ—λŠ” μΊλ‚˜λ‹€ λ‚¨μ„±μž…λ‹ˆλ‹€.
05:22
(Laughter)
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05:23
Here's a guy from Canada.
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맀우 λΉ„μŠ·ν•œ κ²½μš°μ˜ˆμš”.
05:25
Very similar thing.
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"μ—¬μž μΉœκ΅¬μ—κ²Œ 저녁을 사주고,
05:27
"I took my girlfriend out for dinner.
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그리고 μ˜ν™”λ₯Ό λ³΄λŸ¬κ°”λ‹€κ°€ 일찍 λ‚˜μ™€μ„œ
05:29
We went to a movie, we left early,
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05:30
and then went back to her room for ... cake," just cake.
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κ·Έλ…€μ˜ 방으둜 ν•¨κ»˜ λ“€μ–΄κ°”μ£ . κ·Έλƒ₯ 케이크λ₯Ό λ¨ΉκΈ° μœ„ν•΄μ„œ 말이죠"
05:34
(Laughter)
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보편적인 건, μ‚¬λžŒλ“€μ€ λ‚¨μ—κ²Œ λˆμ„ μ“°κ³ 
05:36
Human universal:
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κ·Έλ“€μ—κ²Œ 잘 λŒ€ν•΄μ€€λ‹€λŠ” κ±°μ˜€κ΅¬μš”.
05:37
you spend money on others, you're being nice.
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λ‹€λ₯Έ 꿍꿍이가 μžˆλ“  μ—†λ“  말이죠.
05:39
Maybe you have something in mind, maybe not.
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그런데 μš°λ¦¬λŠ” 맀우 λ‹€λ₯Έ 점을 λ°œκ²¬ν•©λ‹ˆλ‹€.
05:41
But then we see extraordinary differences.
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μ—¬κΈ° 이 두 가지 경우λ₯Ό λ΄μ£Όμ„Έμš”.
05:43
So look at these two.
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05:44
This is a woman from Canada.
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μΊλ‚˜λ‹€ μ—¬μ„±μž…λ‹ˆλ‹€.
05:46
We say, "Name a time you spent money on somebody else."
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λ‚¨μ—κ²Œ λˆμ„ μ“΄ κ²½ν—˜μ„ λ§ν•΄μ£Όμ„Έμš”. λΌλŠ” μ§ˆλ¬Έμ—
05:48
She says, "I bought a present for my mom.
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"μ—„λ§ˆμ—κ²Œ 선물을 μ‚¬λ“œλ Έμ–΄μš”.
05:50
I drove to the mall, bought a present, gave it to my mom."
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λ‚΄ 차둜 μ‡Όν•‘λͺ° κ°€μ„œ 선물을 μ‚¬μ„œ μ–΄λ¨Έλ‹ˆκ»˜ λ“œλ Έμ£ ."
μ•„μ£Ό 쒋은 일이죠.
05:53
Perfectly nice thing to do.
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05:54
It's good to get gifts for people you know.
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μ§€μΈλ“€μ—κ²Œ 선물을 ν•˜λŠ” 것은 ν›Œλ₯­ν•œ μΌμž…λ‹ˆλ‹€.
이제 μš°κ°„λ‹€μ˜ ν•œ μ—¬μ„±μ˜ κ²½μš°μ™€ λΉ„κ΅ν•΄λ³΄κ² μŠ΅λ‹ˆλ‹€.
05:57
Compare that to this woman from Uganda:
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"길을 κ±·λ‹€κ°€, 였래 μ „ μΉœκ΅¬λ“€ λ§Œλ‚¬μ–΄μš”.
05:59
"I was walking and met a longtime friend whose son was sick with malaria.
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아듀이 말라리야에 κ±Έλ Έλ‹€λ”κ΅°μš”.
병원에 κ°€λ €κ³  ν•˜λŠ”λ°, 돈이 μ—†λ‹€κΈΈλž˜, μ œκ°€ κ·Έ λˆμ„ μ£Όμ—ˆμ§€μš”."
06:03
They had no money, they went to a clinic and I gave her this money."
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μ—¬κΈ° 이 κΈˆμ•‘μ€ 미ꡭ돈으둜 만 λ‹¬λŸ¬κ°€ μ•„λ‹™λ‹ˆλ‹€.
06:06
This isn't $10,000, it's the local currency.
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06:08
So it's a very small amount of money, in fact.
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ν˜„μ§€ ν†΅ν™”λ‘œ 사싀, μ•„μ£Ό 적은 κΈˆμ•‘μ΄μ£ .
06:10
But enormously different motivations here.
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κ·Έλ ‡μ§€λ§Œ, μ—¬κΈ°μ—λŠ” μ—„μ²­λ‚˜κ²Œ λ‹€λ₯Έ 동기가 μžˆμŠ΅λ‹ˆλ‹€.
μ‹€μ§ˆμ μΈ 의료의 ν•„μš”μ„±μž…λ‹ˆλ‹€.
06:13
This is a real medical need, literally a lifesaving donation.
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말 κ·ΈλŒ€λ‘œ, 생λͺ…을 μ‚΄λ¦¬λŠ” κΈ°λΆ€μ˜€λ˜ κ±°μ£ .
06:16
Above, it's just kind of, I bought a gift for my mother.
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μ•žμ„  μ˜ˆλŠ”, κ·Έλƒ₯ μ—„λ§ˆμ—κ²Œ 선물을 사 λ“œλ¦° κ±°κ΅¬μš”.
κ·ΈλŸ¬λ‚˜, λ‹€μ‹œν•œλ²ˆ, 저희가 μ•Œμ•„λ‚Έ 것은
06:19
What we see again, though,
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λ‚¨μ—κ²Œ λˆμ„ μ“°λ©΄μ„œ
06:21
is that the specific way you spend on other people isn't nearly as important
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κ·Έ 돈으둜 무엇을 ν•΄μ£Όμ—ˆλƒλŠ” μ‚¬μ‹€λ³΄λ‹€λŠ”
06:24
as the fact that you spend on other people in order to make yourself happy,
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λ‚˜λ₯Ό ν–‰λ³΅ν•˜κ²Œ λ§Œλ“€κΈ°μœ„ν•΄μ„œ 남을 μœ„ν•΄ λˆμ„ μΌλ‹€λŠ”
λ°”λ‘œ κ·Έ 사싀이 더 μ€‘μš”ν•˜λ‹€λŠ” κ²ƒμž…λ‹ˆλ‹€.
06:28
which is really quite important.
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μ•„μ£Ό μ€‘μš”ν•œ 점이죠.
06:30
So you don't have to do amazing things with your money
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행볡해지기 μœ„ν•΄μ„œ, λŒ€λ‹¨ν•œ 데 λˆμ„ 써야 ν•˜λŠ” 게 μ•„λ‹™λ‹ˆλ‹€.
06:32
to make yourself happy.
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μž‘κ³  별 κ±° μ•„λ‹Œ 일을 ν•˜λ”λΌλ„, 행볡을 λŠλ‚„ 수 있죠.
06:34
You can do small, trivial things and still get the benefits from doing this.
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이 μ‹€ν—˜μ€ 단 2κ°œκ΅­μ—μ„œλ§Œ μ΄λ£¨μ–΄μ‘ŒμŠ΅λ‹ˆλ‹€.
06:37
These are only two countries.
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μ €ν¬λŠ” 돈과 ν–‰λ³΅μ˜ 관계λ₯Ό μ•Œμ•„λ³΄λŠ” 이 μ‹€ν—˜μ„
06:39
We wanted to look at every country in the world if we could,
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ν• μˆ˜λ§Œ μžˆλ‹€λ©΄, 지ꡬ상 λͺ¨λ“  κ΅­κ°€μ—μ„œ μ§„ν–‰ν•˜κ³  μ‹Άμ—ˆμŠ΅λ‹ˆλ‹€.
06:42
to see what the relationship is between money and happiness.
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06:44
We got data from the Gallup Organization,
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μ €ν¬λŠ” κ°€λŸ½κΈ°κ΄€μ—μ„œ μ‘°μ‚¬μžλ£Œλ₯Ό λ°›μ•˜μŠ΅λ‹ˆλ‹€.
06:46
which you know from all the political polls happening lately.
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κ°€λŸ½μ€ μ•„μ‹œλ‹€μ‹œν”Ό, 졜근 λͺ¨λ“  여둠쑰사가 이루어진 곳이죠.
06:49
They asked people, "Did you donate money to charity recently?"
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κ°€λŸ½μ€ 이 μ‘°μ‚¬μ—μ„œ "졜근 κΈ°λΆ€λ₯Ό ν•œ 적이 μžˆλ‚˜μš”?" 라고 묻고,
또 "λŒ€μ²΄λ‘œ μ–Όλ§ˆλ‚˜ ν–‰λ³΅ν•˜λ‹€κ³  λŠλΌμ‹­λ‹ˆκΉŒ?"라고 λ¬Όμ—ˆμŠ΅λ‹ˆλ‹€.
06:52
and, "How happy are you with life in general?"
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그리고 이 두 κ°€μ§€μ˜ 상관관계λ₯Ό λ³Ό 수 μžˆμ—ˆμ£ .
06:55
We can see what the relationship is between those two things.
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κ·Έ λ‘˜μ€ 긍적적인 상관관계가 μžˆμ„κΉŒμš”? κΈ°λΆ€λŠ” 우리λ₯Ό ν–‰λ³΅ν•˜κ²Œ ν•΄μ€€λ‹€λŠ”κ²Œ 말이죠.
06:57
Are they positively correlated, giving money makes you happy?
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μ•„λ‹ˆλ©΄, 뢀정적인 상관관계가 μžˆμ„κΉŒμš”?
07:00
Or are they negatively correlated?
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이 κ·Έλž˜ν”„μ—μ„œ 녹색은 그듀이 긍정적인 상관관계에 μžˆμŒμ„ λ³΄μ—¬μ€λ‹ˆλ‹€.
07:02
On this map, green will mean they're positively correlated,
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빨강은 뢀정적인 상관관계λ₯Ό λ‚˜νƒ€λ‚΄κ΅¬μš”.
07:05
red means they're negatively correlated.
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λ³΄μ‹œλ‹€μ‹œν”Ό, μ„Έκ³„λŠ” λ―ΈμΉœλ“―μ΄ μ΄ˆλ‘μƒ‰μž…λ‹ˆλ‹€.
07:07
And you can see, the world is crazily green.
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μš°λ¦¬κ°€ 이 데이터λ₯Ό μˆ˜μ§‘ν•œ
07:09
So in almost every country in the world where we have this data,
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세계 거의 λͺ¨λ“  κ΅­κ°€μ—μ„œ
07:12
people who give money to charity are happier people
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κΈ°λΆ€λ₯Ό ν•˜λŠ” μ‚¬λžŒλ“€μ€ κΈ°λΆ€ν•˜μ§€ μ•ŠλŠ” μ‚¬λžŒλ“€λ³΄λ‹€
더 ν–‰λ³΅ν•œ μ‚¬λžŒλ“€μ΄μ—ˆμŠ΅λ‹ˆλ‹€.
07:15
than people who don't give money to charity.
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μ—¬λŸ¬λΆ„λ“€μ€ λͺ¨λ‘ 이 κ°€μš΄λ° μžˆλŠ” λΉ¨κ°„ ꡭ가에 μ£Όλͺ©ν•˜κ³  계싀 꺼라 μ§μž‘ν•©λ‹ˆλ‹€.
07:17
I know you're looking at the red country in the middle.
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07:19
I would be a jerk and not tell you what it is,
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μ—¬κΈ°κ°€ μ–΄λ”˜μ§€ λ§μ”€λ“œλ¦¬μ§€ μ•ŠμœΌλ©΄ μ œκ°€ μ–„λ°‰κ² μ£ .
사싀 μ—¬κΈ°λŠ” μ€‘μ•™μ•„ν”„λ¦¬μΉ΄κ³΅ν™”κ΅­μž…λ‹ˆλ‹€.
07:22
but it's Central African Republic.
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07:23
You can make up stories.
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μ™œ κ·ΈλŸ°μ§€ 그럴 λ“―ν•œ μ–˜κΈ°λ₯Ό λ§Œλ“€μ–΄ 보싀 μˆ˜λ„ μžˆμ„ κ²λ‹ˆλ‹€.
07:25
Maybe it's different there for some reason.
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κ·Έλ ‡μ§€λ§Œ λ°”λ‘œ 이 μ•„λž˜ 였λ₯Έμͺ½ κ΅­κ°€λŠ” λ₯΄μ™„λ‹€μž…λ‹ˆλ‹€.
07:27
Just below that to the right is Rwanda, though,
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λ†€λž„λ§ŒνΌ μ§„ν•œ μ΄ˆλ‘μƒ‰μž…λ‹ˆλ‹€.
07:29
which is amazingly green.
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κ·ΈλŸ¬λ‹ˆκΉŒ μš°λ¦¬κ°€ 보고 μžˆλŠ” 거의 λͺ¨λ“  κ³³μ—μ„œ
07:30
So almost everywhere we look,
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07:31
we see that giving money away makes you happier
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λ‚˜λ§Œμ„ μœ„ν•΄ λˆμ„ μ“°λŠ” κ²ƒλ³΄λ‹€λŠ”
남을 μœ„ν•΄ μ“°λŠ” 것이 우리λ₯Ό 더 ν–‰λ³΅ν•˜κ²Œ ν•΄μ€€λ‹€λŠ” 것을 μ•Œ 수 μžˆμŠ΅λ‹ˆλ‹€.
07:34
than keeping it for yourself.
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07:35
What about work, which is where we spend the rest of our time,
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μš°λ¦¬κ°€ μ•„λŠ”μ‚¬λžŒκ³Ό μžˆμ§€ μ•ŠλŠ” λŒ€λΆ€λΆ„μ˜ μ‹œκ°„μ„
07:38
when we're not with the people we know.
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λ³΄λ‚΄λŠ” 직μž₯μƒν™œμ€ μ–΄λ–¨κΉŒμš”?
07:40
We decided to infiltrate some companies and do a very similar thing.
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μ €ν¬λŠ” λͺ‡λͺ‡ νšŒμ‚¬λ“€μ— μž μž…ν•΄μ„œ λΉ„μŠ·ν•œ μ‹€ν—˜μ„ ν–ˆμŠ΅λ‹ˆλ‹€.
이 뢄듀은 λ²¨κΈ°μ—μ˜ ν•œ μ˜μ—…νŒ€μž…λ‹ˆλ‹€.
07:44
These are sales teams in Belgium.
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07:45
They work in teams, go out and sell to doctors
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그듀은 νŒ€μ„ 이루어 μΌν•˜λŠ”λ°,
밖에 λ‚˜κ°€ μ˜μ‚¬λ“€μ„ μƒλŒ€λ‘œ 약을 νŒλ‹ˆλ‹€.
07:48
and try to get them to buy drugs.
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λ”°λΌμ„œ μ €ν¬λŠ” κ·Έ νŒ€μ˜ μΌμ›μœΌλ‘œ μ—­ν• ν•˜λ©΄μ„œ
07:50
We can look and see how well they sell things
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07:52
as a function of being a member of a team.
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μ–Όλ§ˆλ‚˜ 잘 νŒ”μ•˜λŠ”μ§€ μΈ‘μ •ν•  수 μžˆμŠ΅λ‹ˆλ‹€.
μ–΄λ–€ νŒ€μ—κ²ŒλŠ” μΊλ‚˜λ‹€μ—μ„œ λŒ€ν•™μƒλ“€μ—κ²Œ ν•œ κ²ƒμ²˜λŸΌ
07:55
We give people on some teams some money
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"μžμ‹ μ„ μœ„ν•΄ μ“°μ„Έμš”."
07:57
"Spend it however you want on yourself,"
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ν•˜λ©΄μ„œ λˆμ„ μ£Όμ—ˆκ³ μš”.
07:59
just like we did with the undergrads in Canada.
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또 λ‹€λ₯Έ νŒ€μ—κ²ŒλŠ” 15유둜λ₯Ό μ£Όλ©΄μ„œ
08:01
To other teams we say, "Here's 15 euro. Spend it on one of your teammates.
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νŒ€ λ‚΄μ˜ λ‹€λ₯Έ λ™λ£Œλ“€μ„ μœ„ν•΄ λˆμ„ 써달라고 ν–ˆμŠ΅λ‹ˆλ‹€.
μ„ λ¬Ό 같은 κ±Έ μ‚¬μ„œ 주라고 λ§μ΄μ§€μš”.
08:05
Buy them something as a gift and give it to them.
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κ·Έλž˜μ„œ 자기 μžμ‹ λ“€μ—κ²Œ λˆμ„ μ“΄ νŒ€κ³Ό
08:08
Then we can see, we've got teams that spend on themselves
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μžμ‹ λ³΄λ‹€λŠ” νŒ€μ„ μœ„ν•΄μ„œ λˆμ„ μ“΄ μΉœμ‚¬νšŒμ μΈ νŒ€,
08:11
and these pro-social teams who we give money to make the team better.
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두 νŒ€μ„ 비ꡐ해 λ³Ό 수 μžˆμ—ˆμŠ΅λ‹ˆλ‹€.
08:14
The reason I have a ridiculous pinata there
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μ œκ°€ μ—¬κΈ° μ›ƒκΈ°λŠ” 피냐타λ₯Ό λ³΄μ—¬λ“œλ¦¬λŠ” μ΄μœ λŠ”
08:16
is one team pooled their money and bought a pinata,
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κ·Έ 쀑 ν•œ νŒ€μ΄ λˆμ„ λͺ¨μ•„ 이 피냐타λ₯Ό μ‚¬μ„œ
닀같이 λ‘˜λŸ¬λͺ¨μ—¬, 이 피냐타λ₯Ό λ•Œλ¦¬κ³  사탕을 λ–¨μ–΄λœ¨λ¦¬κ³  ν–ˆκΈ° λ•Œλ¬Έμž…λ‹ˆλ‹€.
08:19
they smashed the pinata, the candy fell out and things like that.
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μœ μΉ˜ν•˜κ³  μ‚¬μ†Œν•œ ν–‰μœ„μ˜€μ£ .
08:22
A silly, trivial thing to do,
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08:23
but think of the difference on a team that didn't do that at all,
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κ·Έλ ‡μ§€λ§Œ, 이런 κ±Έ μ „ν˜€ ν•˜μ§€ μ•Šκ³ 
15유둜λ₯Ό κ·Έλƒ₯ μ£Όλ¨Έλ‹ˆ 속에 λ„£κ±°λ‚˜
08:27
that got 15 euro, put it in their pocket, maybe bought themselves a coffee,
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컀피λ₯Ό μ‚¬λ§ˆμ…¨κ±°λ‚˜ ν•œ νŒ€ν•˜κ³ λŠ” λ‹¬λžμŠ΅λ‹ˆλ‹€.
08:30
or teams that had this pro-social experience
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λ­”κ°€λ₯Ό 같이 μ‚¬μ„œ, 닀같이 단체 행동을 ν•˜λŠ” λ“±
08:32
where they bonded together to buy something and do a group activity.
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친 μ‚¬νšŒμ μΈ κ²½ν—˜μ„ ν•œ νŒ€μ€
그렇지 μ•Šμ€ νŒ€λ³΄λ‹€
08:36
What we see is that the teams that are pro-social sell more stuff
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더 λ§Žμ€ λ§€μΆœμ„ μ˜¬λ ΈμŠ΅λ‹ˆλ‹€.
08:39
than the teams that only got money for themselves.
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λ‹€μ‹œ λ§ν•˜λ©΄,
08:41
One way to think of it is: for every 15 euro you give people for themselves,
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μ‚¬λžŒλ“€μ—κ²Œ 각 15μœ λ‘œμ”© νˆ¬μžν–ˆλ”λΌλ„,
그듀이 λ­”κ°€ λ‹€λ₯΄κ²Œ ν–‰λ™ν•˜μ§€ μ•Šκ³ , κ·ΈλŒ€λ‘œ λˆμ„ μ£Όλ¨Έλ‹ˆ 속에 넣어버리면,
08:45
they put it in their pocket and don't do anything different than before.
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사싀 λˆμ„ μžƒλŠ” 것과 λ§ˆμ°¬κ°€μ§€μž…λ‹ˆλ‹€.
08:48
You don't get money from that;
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μ™œλƒν•˜λ©΄, κ·Έ 돈이 더 쒋은 μ„±κ³Όλ₯Ό μ˜¬λ¦¬λŠ”λ° κΈ°μ—¬ν•˜μ§€ λͺ»ν–ˆκΈ° λ•Œλ¬Έμ΄μ£ .
08:50
you lose money, since it doesn't motivate them to perform better.
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κ·ΈλŸ¬λ‚˜, 15유둜λ₯Ό νŒ€ λ™λ£Œλ“€μ—κ²Œ μ“°κ²Œ ν•œλ‹€λ©΄,
08:53
But when you give them 15 euro to spend on their teammates,
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훨씬 쒋은 μ„±κ³Όλ₯Ό λ‚΄κΈ° λ•Œλ¬Έμ—
08:56
they do so much better on their teams
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투자효과λ₯Ό ν†‘ν†‘νžˆ λ³Ό 수 μžˆμŠ΅λ‹ˆλ‹€.
08:57
that you actually get a huge win on investing this kind of money.
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μ•„λ§ˆ μ—¬λŸ¬λΆ„λ“€μ€ μ§€κΈˆμ―€,
09:01
You're probably thinking to yourselves, this is all fine,
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뭐 그래 κ·ΈλŸ΄ν…Œμ§€.
09:03
but there's a context that's incredibly important for public policy,
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곡곡정책에 μžˆμ–΄μ„  맀우 μ€‘μš”ν•œ μ˜λ―Έκ°€ μžˆκ² μ–΄.
κ·Έλ ‡μ§€λ§Œ, λ‹€λ₯Έ κ²½μš°μ—λ„ μ‚¬μ‹€μΌκΉŒ?
09:07
and I can't imagine it would work there.
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λ‹€λ₯Έ 경우λ₯Ό 보여주지 μ•ŠμœΌλ©΄, λͺ» λ―Ώκ² λŠ”κ±Έ
09:08
And if he doesn't show me that it works here,
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ν•˜κ³  μƒκ°ν•˜κ³  계싀 κ²λ‹ˆλ‹€.
09:11
I don't believe anything he said.
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μ•„λ§ˆ λ‹€λ₯Έ κ²½μš°λž€ 닷지볼을 μƒμƒν•˜κ³  계싀 κ²λ‹ˆλ‹€.
09:12
I know what you're all thinking about are dodgeball teams.
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(μ›ƒμŒ)
09:15
(Laughter)
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09:16
This was a huge criticism that we got,
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닷지볼 κ²Œμž„μ„ 예둜 λ“€μ–΄ μ„€λͺ…ν•˜μ§€ λͺ»ν•˜λ©΄,
09:18
that if you can't show it with dodgeball teams, this is all stupid.
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λ‹€ 쓸데 μ—†λŠ” 이둠이야 λΌλŠ” λΉ„λ‚œμ„ λ°›μ•˜μŠ΅λ‹ˆλ‹€.
κ·Έλž˜μ„œ μ €ν¬λŠ” 닷지볼 νŒ€μ„ μ°Ύμ•„ λ‚˜μ„°μŠ΅λ‹ˆλ‹€.
09:22
So we went and found these dodgeball teams and infiltrated them,
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그리고, 이듀이 μ•Œμ•„μ°¨λ¦¬μ§€ λͺ»ν•˜κ²Œ
μ΄λ“€μ—κ²Œλ„ λ˜‘κ°™μ€ μ‹€ν—˜μ„ ν–ˆμŠ΅λ‹ˆλ‹€.
09:26
and did the exact same thing as before.
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μ–΄λ–€ νŒ€μ€ 각자 μžμ‹ μ—κ²Œ μ“Έ 수 μžˆλŠ” λˆμ„ λ°›κ³ 
09:28
So we give people on some teams money to spend on themselves.
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μ–΄λ–€ νŒ€μ€ νŒ€ λ™λ£Œμ—κ²Œ μ“°λΌλŠ”
09:31
Other teams, we give them money to spend on their dodgeball teammates.
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λˆμ„ 받은 κ±°μ£ .
09:34
The teams that spend money on themselves
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μžμ‹ μ—κ²Œ λˆμ„ μ“΄ νŒ€μ€
09:36
have the same winning percentages as before.
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이전과 λΉ„μŠ·ν•œ 승λ₯ μ„ μ˜¬λ ΈμŠ΅λ‹ˆλ‹€.
κ·ΈλŸ¬λ‚˜, λ™λ£Œλ“€μ—κ²Œ λˆμ„ μ“΄ νŒ€μ€
09:39
The teams we give the money to spend on each other
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마치 λ‹€λ₯Έ νŒ€μ΄ 된 κ²ƒμ²˜λŸΌ
09:41
become different teams;
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09:42
they dominate the league by the time they're done.
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압도적인 경기둜 리그λ₯Ό 거의 μ§€λ°°ν•˜λ‹€μ‹œν”Ό ν–ˆμ£ .
μ €ν¬λŠ” μ΄λ ‡κ²Œ, 직μž₯μ—μ„œλ‚˜, μΌμƒμ—μ„œλ‚˜
09:45
Across all of these different contexts --
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닷지볼 같은 μž₯λ‚œμŠ€λŸ° 슀포츠 λ“±
09:47
your personal life, you work life, even things like intramural sports --
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λͺ¨λ“  μ„œλ‘œ λ‹€λ₯Έ μƒν™©μ—μ„œλ„
09:50
we see spending on other people has a bigger return for you
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타인을 μœ„ν•΄ λˆμ„ μ“Έ λ•Œ,
λ‚˜μ—κ²Œ 더 λ§Žμ€ ν˜œνƒμ„ κ°€μ Έλ‹€ μ€€λ‹€λŠ” 것을 λ°œκ²¬ν–ˆμŠ΅λ‹ˆλ‹€.
09:53
than spending on yourself.
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09:55
So if you think money can't buy happiness, you're not spending it right.
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κ·Έλž˜μ„œ, λ§Œμ•½ 돈이 행볡을 μ‚΄ 수 μ—†λ‹€κ³  μƒκ°ν•˜μ‹ λ‹€λ©΄,
그건 λˆμ„ 잘λͺ» μ“°κ³  있기 λ•Œλ¬Έμ΄λΌκ³  말씀 λ“œλ¦¬κ³  μ‹ΆμŠ΅λ‹ˆλ‹€.
09:59
The implication isn't you should buy this product instead of that product,
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이 물건이 μ•„λ‹ˆλΌ μ € 물건을 사야
더 ν–‰λ³΅ν•΄μ§€λŠ” 것이 μ•„λ‹ˆλΌ
10:03
and that's the way to make yourself happier.
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사싀은 λ‚˜λ₯Ό μœ„ν•΄ μ–΄λ–€ 물건을 사야할 지
10:05
It's that you should stop thinking about which product to buy for yourself,
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그만 κ³ λ―Όν•˜κ³ , λŒ€μ‹ 
λ‹€λ₯Έ μ‚¬λžŒμ—κ²Œ λ‚˜λˆ μ£Όλ©΄ ν–‰λ³΅ν•΄μ§„λ‹€λŠ” κ²λ‹ˆλ‹€.
10:09
and try giving some of it to other people instead.
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10:11
And we luckily have an opportunity for you.
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그리고, λ‹€ν–‰μŠ€λŸ½κ²Œλ„ μ—¬κΈ° 그런 κΈ°νšŒκ°€ μžˆμŠ΅λ‹ˆλ‹€.
10:14
DonorsChoose.org is a nonprofit for mainly public school teachers
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DonorsChoose.orgλŠ” λΉ„μ˜λ¦¬ 쑰직으둜
μ €μ†Œλ“μΈ΅μ„ μœ„ν•œ ν•™κ΅μ˜ ꡐ사듀이
10:18
in low-income schools.
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10:19
They post projects like,
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기금이 ν•„μš”ν•œ ν”„λ‘œμ νŠΈλ₯Ό μ˜¬λ¦¬λŠ”λ°μš”.
10:21
"I want to teach Huckleberry Finn and we don't have the books,"
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ν—ˆν΄λ² λ¦¬ν•€μ„ κ°€λ₯΄μΉ˜κ³  싢은데 학생듀이 책이 μ—†λ‹€κ±°λ‚˜
κ³Όν•™ μ‹œκ°„μ— ν˜„λ―Έκ²½μ„ 써야 ν•˜λŠ”λ°
10:24
or, "I want a microscope to teach my students science
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ν˜„λ―Έκ²½μ΄ μ—†λ‹€κ±°λ‚˜ ν•˜λŠ” κΈ€λ“€μž…λ‹ˆλ‹€.
10:26
and we don't have a microscope."
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μ—¬λŸ¬λΆ„μ΄λ‚˜ μ œκ°€ 이것듀을 사쀄 수 μžˆμŠ΅λ‹ˆλ‹€.
10:28
You and I can go on and buy it for them.
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그러면 ꡐ사듀과 아이듀이 κ°μ‚¬μ˜ 글을 보내쀄 κ²λ‹ˆλ‹€.
10:30
The teacher and the kids write you thank-you notes,
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10:32
sometimes they send pictures of them using the microscope.
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λ•Œλ‘œ 그듀이 ν˜„λ―Έκ²½μœΌλ‘œ μˆ˜μ—…ν•˜λŠ” 사진을 보내기도 ν•˜κ΅¬μš”.
이건 정말 λŒ€λ‹¨ν•œ μΌμž…λ‹ˆλ‹€.
10:35
It's an extraordinary thing.
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μ›Ήμ‚¬μ΄νŠΈμ— λ°©λ¬Έν•˜μ…”μ„œ,
10:37
Go to the website and start yourself on the process of thinking
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λ‚˜ μžμ‹ λ₯Ό μœ„ν•΄ λˆμ„ μ“°λŠ” 생각을 쀄이고,
10:40
less about "How can I spend money on myself?"
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5λ‹¬λŸ¬, 15λ‹¬λŸ¬ μ •λ„μ˜ 돈이 μžˆλ‹€λ©΄, 이 돈으둜
10:42
and more about "If I've got five dollars or 15 dollars,
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λ‹€λ₯Έ μ‚¬λžŒμ—κ²Œ 무엇을 해쀄 수 μžˆμ„κΉŒ 생각해 μ£Όμ‹œκΈ° λ°”λžλ‹ˆλ‹€.
10:45
what can I do to benefit other people?"
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μ™œλƒλ©΄, 그럴 λ•Œ ꢁ극적으둜 μ—¬λŸ¬λΆ„λ“€μ—κ²Œ 더 λ§Žμ€ ν˜œνƒμ„ κ°€μ Έλ‹€ μ€€λ‹€λŠ” κ±Έ λ°œκ²¬ν•˜κ²Œ λ˜μ‹€ 것이기 λ•Œλ¬Έμž…λ‹ˆλ‹€.
10:47
Ultimately, when you do that, you'll find you benefit yourself much more.
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κ°μ‚¬ν•©λ‹ˆλ‹€.
10:50
Thank you.
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(λ°•μˆ˜)
10:52
(Applause)
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이 μ›Ήμ‚¬μ΄νŠΈ 정보

이 μ‚¬μ΄νŠΈλŠ” μ˜μ–΄ ν•™μŠ΅μ— μœ μš©ν•œ YouTube λ™μ˜μƒμ„ μ†Œκ°œν•©λ‹ˆλ‹€. μ „ 세계 졜고의 μ„ μƒλ‹˜λ“€μ΄ κ°€λ₯΄μΉ˜λŠ” μ˜μ–΄ μˆ˜μ—…μ„ 보게 될 κ²ƒμž…λ‹ˆλ‹€. 각 λ™μ˜μƒ νŽ˜μ΄μ§€μ— ν‘œμ‹œλ˜λŠ” μ˜μ–΄ μžλ§‰μ„ 더블 ν΄λ¦­ν•˜λ©΄ κ·Έκ³³μ—μ„œ λ™μ˜μƒμ΄ μž¬μƒλ©λ‹ˆλ‹€. λΉ„λ””μ˜€ μž¬μƒμ— 맞좰 μžλ§‰μ΄ μŠ€ν¬λ‘€λ©λ‹ˆλ‹€. μ˜κ²¬μ΄λ‚˜ μš”μ²­μ΄ μžˆλŠ” 경우 이 문의 양식을 μ‚¬μš©ν•˜μ—¬ λ¬Έμ˜ν•˜μ‹­μ‹œμ˜€.

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