How to buy happiness | Michael Norton

Translator: Jenny Zurawell

Prevoditelj: Suzana Baric Recezent: Nela Kacmarcik

Danas želim govoriti o novcu i sreći,

So I want to talk today about money and happiness,

što su dvije stvari

which are two things a lot of us spend a lot of our time thinking about,

za razmišljanje o kojima mnogi od nas troše mnogo svog vremena,

ili ih pokušavajući zaraditi ili pokušavajući ih povećati .

either trying to earn them or trying to increase them.

And a lot of us resonate with this phrase,

I mnogi od nas se slažu s tom rečenicom.

Vidimo u religijama i knjigama za samopomoć,

we see it in religions and self-help books:

da novac ne može kupiti sreću.

money can't buy happiness.

A danas želim pretpostaviti da je to, u biti, netočno.

And I want to suggest today that, in fact, that's wrong.

(Smijeh)

(Laughter)

Ja sam u poslovnoj školi pa je to ono što radimo.

I'm at a business school, so that's what we do.

Dakle, to je netočno, i, u biti, ako tako mislite,

So that's wrong,

and in fact, if you think that, you're just not spending it right.

zapravo ga ne trošite ispravno.

So instead of spending it the way you usually spend it,

Dakle, umjesto da ga trošite na uobičajeni način na koji to činite,

možda ako ga potrošite drugačije,

maybe if you spent it differently, that might work a little bit better.

to bi moglo ispasti malčice bolje.

I prije no što vam kažem načine na koje ga možete potrošiti, a da vas to učini sretnijima,

Before I tell you the ways you can spend it that will make you happier,

razmislimo o načinima na koje ga obično trošimo,

let's think about the ways we usually spend it

a koji nas, zapravo, ne čine sretnijima.

that don't, in fact, make us happier.

Imali smo mali prirodni pokus.

We had a little natural experiment.

Dakle, CNN je nedavno napisao ovaj zanimljiv članak

So CNN, a little while ago, wrote this interesting article

o tome što se dogodi s ljudima kada dobiju na lotu.

on what happens to people when they win the lottery.

It turns out people think when they win the lottery

Ispada da ljudi misle da će njihovi životi biti nevjerojatni kada dobiju na lotu.

their lives will be amazing.

Ovaj članak govori o tome kako se njihovi životi unište.

This article's about how their lives get ruined.

Dakle, ono što se dogodi kada ljudi dobiju na lotu

What happens when people win the lottery

jest, kao prvo, da potroše sav novac i odu u dug,

is, one, they spend all the money and go into debt;

i kao drugo, svi njihovi prijatelji i svi ljudi koje su ikad upoznali

and two, all of their friends and everyone they've ever met

pronađu ih i žicaju ih novac.

find them and bug them for money.

A to, u biti, uništi njihove društvene veze.

It ruins their social relationships, in fact.

Pa imaju više dugova i lošija prijateljstva

So they have more debt and worse friendships

nego prije no što su dobili na lotu.

than they had before they won the lottery.

Ono što je zanimljivo kod tog članka

What was interesting about the article was,

jest da su ljudi počeli komentirati članak, čitatelji članka.

people started commenting on the article, readers of the thing.

I umjesto da govore o

And instead of talking about how it made them realize

tome kako ih je to dovelo do spoznaje da novac ne vodi do sreće,

that money doesn't lead to happiness,

svi su odmah počeli govoriti:

everyone started saying, "You know what I'd do if I won the lottery ...?"

"Znaš li što bih ja učinio da dobijem na lotu...?"

i fantazirati o tome što bi napravili.

and fantasizing about what they'd do.

I evo samo dva od onih za koje smo primijetili da su zanimljivi za razmišljanje.

Here's just two of the ones we saw that are interesting to think about.

Netko je napisao: "Kada ja dobijem, kupit ću vlastitu malu planinu

One person wrote, "When I win, I'm going to buy my own little mountain

i imati malu kuću na njenom vrhu."

and have a little house on top."

(Smijeh)

(Laughter)

And another person wrote, "I would fill a big bathtub with money

Jedna druga osoba je napisala: "Ja bih napunio veliku kadu novcem

and get in the tub while smoking a big fat cigar

i ušao u nju pušeći veliku debelu cigaru

i pijuckajući čašu šampanjca."

and sipping a glass of champagne."

This is even worse: "... then I'd have a picture taken

Ovo sad je još gore: "Tada bih se slikao

i dao napraviti desetke slika.

and dozens of glossies made.

Anyone begging for money or trying to extort from me

Bilo tko tko bi me molio za novac ili ga pokušao iznuditi od mene

dobio bi primjerak slike i ništa drugo."

would receive a copy of the picture and nothing else."

(Smijeh)

(Laughter)

And so many of the comments were exactly of this type,

I toliko komentara je bilo baš tog tipa,

gdje su ljudi dobili novac

where people got money and, in fact, it made them antisocial.

i, zapravo, to ih je učinilo antisocijalnima.

So I told you it ruins people's lives and their friends bug them.

Rekao sam vam da to uništi ljudske živote i da ih prijatelji gnjave.

Also, money often makes us feel very selfish

Također, zbog novca se često osjećamo sebičnima

i činimo stvari samo za sebe.

and we do things only for ourselves.

We thought maybe the reason money doesn't make us happy

Pa možda je razlog što nas novac ne usrećuje

taj da ga uvijek trošimo na krive stvari,

is that we're spending it on the wrong things;

posebice to što ga uvijek trošimo na sebe.

in particular, we're always spending it on ourselves.

I pomislili smo, pitam se što bi se dogodilo

And we wondered what would happen

if we made people spend more of their money on others.

kada bismo potakli ljude da troše više svog novca na druge ljude.

Umjesto da ste antisocijalni sa svojim novcem,

So instead of being antisocial with your money,

what if you were more pro-social with it?

što kada biste bili malo više prosocijalni sa svojim novcem?

We thought, let's make people do it and see what happens.

I pomislili smo, hajmo natjerati ljude da to učine i pogledajmo što će se dogoditi.

Dakle, neka neki ljudi učine ono što i inače čine

Let's have some people do what they usually do,

i potroše novac na sebe,

spend money on themselves,

a druge ljude natjerajmo da daju svoj novac,

and let's make some people give money away,

i izmjerimo njihovu sreću i provjerimo da li su, u biti, postali sretnijima.

and measure their happiness and see if, in fact, they get happier.

Evo prvog načina na koji smo to učinili.

The first way we did this was, one Vancouver morning,

Jednog jutra u Vancouveru, otišli smo na kampus

we went out on the campus at University of British Columbia,

Sveučilišta Britanske Kolumbije

approached people and said, "Do you want to be in an experiment?"

i prišli smo ljudima s pitanjem: "Želite li sudjelovati u pokusu?"

Rekli su: "Želimo."

They said, "Yes."

Pitali smo ih koliko su sretni, a onda smo im dali kuvertu.

We asked them how happy they were, and then gave them an envelope.

Jedna od kuverti imala je poruku koja je glasila:

One of the envelopes had things in it that said,

"Do 17h danas, potrošite ovaj novac na sebe."

"By 5pm today, spend this money on yourself."

Pa smo dali neke primjere načina na koji ga se može potrošiti.

We gave some examples of what you could spend it on.

Drugi ljudi su, ujutro, dobili komad papira s porukom:

Other people got a slip of paper that said,

"Do 17h danas, potrošite ovaj novac na nekoga drugoga."

"By 5pm today, spend this money on somebody else."

A u kuverti je bio novac.

Also inside the envelope was money.

I manipulirali smo iznosom novca koji su dobili.

And we manipulated how much money we gave them;

Neki ljudi su dobili ovaj komad papira i pet dolara.

some people got this slip of paper and five dollars,

Neki su dobili ovaj komad papira i 20 dolara.

some got this slip of paper and 20 dollars.

Pustili smo ih da prožive svoj dan. Radili su što god su htjeli raditi.

We let them go about their day and do whatever they wanted.

Otkrili smo da su ga zapravo potrošili na način koji smo tražili da to i učine.

We found out they did spend it in the way we asked them to.

Nazvali smo ih u noći i pitali:

We called them up and asked them, "What did you spend it on?

"Na što ste ga potrošili i koliko sretnima se sada osjećate?"

How happy do you feel now?"

Na što su ga potrošili?

What did they spend it on?

These are college undergrads;

Pa ovo su studenti pa su velik dio onoga što su kupili sebi

a lot of what they spent it on for themselves

bile stvari poput naušnica i šminke.

were things like earrings and makeup.

Jedna je žena rekla da je kupila plišanu igračku za svoju nećakinju.

One woman said she bought a stuffed animal for her niece.

Ljudi su dali novac beskućnicima.

People gave money to homeless people.

Velik utjecaj Starbucksa.

Huge effect here of Starbucks.

(Laughter)

(Smijeh)

So if you give undergraduates five dollars,

Dakle, ako studentima date pet dolara, to njima izgleda kao kava

it looks like coffee to them,

and they run over to Starbucks and spend it as fast as they can.

i otrče do Starbucksa i potroše ga najbrže što mogu.

No, neki ljudi su kupili kavu za sebe, kao što bi to i inače učinili,

Some people bought coffee for themselves, the way they usually would,

ali drugi ljudi su rekli da su nekome drugom platili kavu.

but others bought coffee for somebody else.

Dakle, ista kupovina,

So the very same purchase,

samo usmjerena prema sebi

just targeted toward yourself or targeted toward somebody else.

ili usmjerena prema nekom drugom.

What did we find when we called at the end of the day?

Što smo otkrili kada smo ih pozvali natrag na kraju dana?

Ljudi koji su novac potrošili na druge postali su sretniji.

People who spent money on others got happier;

Kod ljudi koji su novac potrošili na sebe, ništa se nije dogodilo.

people who spent it on themselves, nothing happened.

To ih nije učinilo manje sretnima, samo im nije posebno doprinijelo.

It didn't make them less happy, it just didn't do much for them.

A drugo što smo vidjeli jest da novčani iznos i nije toliko bitan.

The other thing we saw is the amount of money doesn't matter much.

Dakle, ljudi su mislili da će 20 dolara biti mnogo bolje od 5 dolara.

People thought 20 dollars would be way better than five.

U biti, nije važno koliko ste novca potrošili.

In fact, it doesn't matter how much money you spent.

Ono što je važno jest da ste ga potrošili na nekoga drugog,

What really matters is that you spent it on somebody else

a ne na sebe.

rather than on yourself.

Vidimo to opet i iznova

We see this again and again

when we give people money to spend on others instead of on themselves.

kad ljudima damo novac da ga potroše na nekoga drugog, umjesto na sebe.

Of course, these are undergraduates in Canada --

Naravno, to su kanadski studenti -

nisu baš najreprezentativniji uzorak svjetskog stanovništva.

not the world's most representative population.

Oni su također dosta bogati, dobrostojeći i sve te slične stvari.

They're also fairly wealthy and affluent and other sorts of things.

Htjeli smo provjeriti je li to točno svugdje u svijetu

We wanted to see if this holds true everywhere in the world

ili samo u bogatim zemljama.

or just among wealthy countries.

So we went to Uganda and ran a very similar experiment.

Otišli smo, naime, u Ugandu i proveli veoma sličan pokus.

Zamislite, umjesto iskrenih ljudi u Kanadi,

Imagine, instead of just people in Canada, we say,

rekli smo: "Recite nam kada ste zadnji put potrošili novac na sebe ili druge ljude.

"Name the last time you spent money on yourself or others.

Opišite to. Koliko sretnima vas je to učinilo?"

Describe it. How happy did it make you?"

Ili u Ugandi: "Navedite zadnji put kada ste potrošili novac

Or in Uganda, "Name the last time you spent money on yourself or others

na sebe ili druge ljude i opišite to."

and describe that."

A tada smo ih opet pitali koliko su sretni.

Then we asked them how happy they are, again.

I ono što vidimo je nevjerojatno

And what we see is sort of amazing,

zato što postoje ljudske univerzalnosti u onome što radimo sa svojim novcem

because there's human universals on what you do with your money,

i onda prave kulturne razlike također u tome što radimo.

and real cultural differences on what you do as well.

Pa na primjer,

So for example, one guy from Uganda says this:

jedan čovjek iz Ugande kaže ovo.

Rekao je: "Nazvao sam djevojku koju bih želio voljeti."

"I called a girl I wished to love."

Oni su u biti bili na jednom spoju,

They basically went out on a date,

and he says at the end that he didn't "achieve" her up till now.

i na kraju kaže da je do sada nije "pridobio".

Evo čovjeka iz Kanade.

(Laughter)

Here's a guy from Canada.

Vrlo slična stvar.

Very similar thing.

"Odveo sam djevojku na večeru.

"I took my girlfriend out for dinner.

Otišli smo u kino, izašli prije kraja

We went to a movie, we left early,

and then went back to her room for ... cake," just cake.

i otišli u njenu sobu na..." samo tortu - samo komad torte.

(Laughter)

Ljudske univerzalnosti - trošite novac na druge ljude,

Human universal:

dobri ste prema njima.

you spend money on others, you're being nice.

Možda nešto smjerate, možda ne.

Maybe you have something in mind, maybe not.

Ali onda vidimo nevjerojatne razlike.

But then we see extraordinary differences.

Pogledajte ove dvije.

So look at these two.

This is a woman from Canada.

Ovo je žena iz Kanade.

We say, "Name a time you spent money on somebody else."

Mi kažemo: "Navedite vrijeme kada ste potrošili novac ne nekog drugog."

She says, "I bought a present for my mom.

Ona kaže: "Kupila sam dar za svoju mamu,

I drove to the mall, bought a present, gave it to my mom."

odvezla sam se do trgovačkog centra svojim autom, kupila dar, dala ga mami."

Veoma lijepa stvar za učiniti.

Perfectly nice thing to do.

It's good to get gifts for people you know.

Lijepo je kupovati darove ljudima koje znate.

Usporedite to s ovom ženom iz Ugande.

Compare that to this woman from Uganda:

"Šetala sam i srela dugogodišnju prijateljicu

"I was walking and met a longtime friend whose son was sick with malaria.

čiji sin je bolovao od malarije.

Nisu imali novca, otišli su u kliniku i ja sam joj dala ovaj novac."

They had no money, they went to a clinic and I gave her this money."

To nije 10,000 dolara, to je lokalna valuta.

This isn't $10,000, it's the local currency.

So it's a very small amount of money, in fact.

To je zapravo veoma malen iznos.

But enormously different motivations here.

Ali prisutna je bitno drugačija motivacija.

Ovo je prava medicinska potreba,

This is a real medical need, literally a lifesaving donation.

doslovno donacija koja spašava život.

Above, it's just kind of, I bought a gift for my mother.

Kod prve žene, to je kao, kupila sam dar za svoju mamu.

Što vidimo, međutim,

What we see again, though,

jest da određen način na koji trošite na druge ljude

is that the specific way you spend on other people isn't nearly as important

nije ni približno važan

as the fact that you spend on other people in order to make yourself happy,

kao činjenica da trošite na druge ljude

da biste sebe usrećili,

which is really quite important.

što je zapravo dosta važno.

So you don't have to do amazing things with your money

Dakle, ne morate raditi čudesne stvari sa svojim novcem da biste se usrećili.

to make yourself happy.

Možete raditi male, trivijalne stvari i opet imati dobiti od toga.

You can do small, trivial things and still get the benefits from doing this.

To su samo dvije zemlje.

These are only two countries.

Htjeli smo otići i dalje i pogledati svaku zemlju u svijetu kada bismo mogli

We wanted to look at every country in the world if we could,

da vidimo koja je veza između novca i sreće.

to see what the relationship is between money and happiness.

We got data from the Gallup Organization,

Dobili smo podatke od organizacije Gallup,

which you know from all the political polls happening lately.

koju znate iz svih političkih anketa koje su se nedavno održavale.

They asked people, "Did you donate money to charity recently?"

Oni pitaju ljude: "Jeste li nedavno donirali novac u dobrotvorne svrhe?",

zatim: "Koliko ste sretni sa svojim životom općenito?"

and, "How happy are you with life in general?"

I možemo vidjeti koja je veza između te dvije stvari.

We can see what the relationship is between those two things.

Jesu li u pozitivnoj korelaciji? Davanje novca vas čini sretnima.

Are they positively correlated, giving money makes you happy?

Jesu li u negativnoj korelaciji?

Or are they negatively correlated?

Na ovoj karti, zeleno će značiti da su u pozitivnoj korelaciji,

On this map, green will mean they're positively correlated,

a crveno znači da su u negativnoj korelaciji.

red means they're negatively correlated.

I kao što vidite, svijet je ludo zelen.

And you can see, the world is crazily green.

U skoro svakoj zemlji na svijetu

So in almost every country in the world where we have this data,

za koju imamo ove podatke,

people who give money to charity are happier people

ljudi koji daju novac u dobrotvorne svrhe su sretniji ljudi

od ljudi koji ne daju novac u dobrotvorne svrhe.

than people who don't give money to charity.

Znam da svi gledate u ovu crvenu zemlju u sredini.

I know you're looking at the red country in the middle.

I would be a jerk and not tell you what it is,

Bio bih kreten kad vam ne bih rekao koja je to zemlja,

ali zapravo, to je Centralna Afrička Republika.

but it's Central African Republic.

You can make up stories.

Možete izmišljati priče. Možda je tamo drugačije iz ovog ili onog razloga.

Maybe it's different there for some reason.

Međutim, odmah ispod na desno je Ruanda,

Just below that to the right is Rwanda, though,

koja je čudesno zelena.

which is amazingly green.

Dakle, skoro svugdje gdje pogledamo

So almost everywhere we look,

we see that giving money away makes you happier

vidimo da vas darivanje novca čini sretnijima

nego kada biste ga zadržali za sebe.

than keeping it for yourself.

What about work, which is where we spend the rest of our time,

Što je s vašim poslovnim životom, gdje provodimo ostatak svog vremena

when we're not with the people we know.

kada nismo s ljudima koje znamo?

We decided to infiltrate some companies and do a very similar thing.

Odlučili smo ubaciti se u neke tvrtke i napraviti vrlo sličnu stvar.

Ovo su prodajni timovi u Belgiji.

These are sales teams in Belgium.

They work in teams, go out and sell to doctors

Rade u timovima; izađu i prodaju liječnicima

i pokušavaju ih nagovoriti da kupe lijekove.

and try to get them to buy drugs.

Pa možemo pogledati i vidjeti kako dobro prodaju robu

We can look and see how well they sell things

as a function of being a member of a team.

kao funkciju člana tima.

Neki timovi, damo ljudima iz tima nešto novca za njih same

We give people on some teams some money

i kažemo: "Potrošite ga kako god želite na sebe",

"Spend it however you want on yourself,"

baš kao što smo to učinili sa studentima u Kanadi.

just like we did with the undergrads in Canada.

Ali drugim timovima kažemo: "Evo 15 eura.

To other teams we say, "Here's 15 euro. Spend it on one of your teammates.

Potrošite ih ovaj tjedan na nekoga iz tima.

Kupite im nešto na dar i dajte im to."

Buy them something as a gift and give it to them.

I tada možemo vidjeti, sada imamo timove koji troše na sebe

Then we can see, we've got teams that spend on themselves

i imamo te prosocijalne timove

and these pro-social teams who we give money to make the team better.

kojima dajemo novac kako bismo tim učinili malo boljim.

The reason I have a ridiculous pinata there

Ondje imam smiješnu pinjatu

is one team pooled their money and bought a pinata,

zato što je jedan od timova udružio svoj novac i kupio pinjatu,

i svi su se skupili oko nje i izlupali pinjatu i svi slatkiši su ispali iz nje i tako.

they smashed the pinata, the candy fell out and things like that.

Vrlo blesava, trivijalna stvar za napraviti,

A silly, trivial thing to do,

but think of the difference on a team that didn't do that at all,

ali razmislite o razlici između tima koji to uopće nije napravio,

koji je dobio 15 eura, stavio ih u svoj džep,

that got 15 euro, put it in their pocket, maybe bought themselves a coffee,

možda si je kupio kavu,

or teams that had this pro-social experience

i timova koji su imali ovo prosocijalno iskustvo

where they bonded together to buy something and do a group activity.

gdje su se svi povezali skupa da bi nešto kupili i imali grupnu aktivnost.

Ono što ovdje vidimo, zapravo, jest da timovi koji su prosocijalni prodaju više robe

What we see is that the teams that are pro-social sell more stuff

nego timovi koji su samo dobili novac za sebe.

than the teams that only got money for themselves.

Jedan način na koji se o tome može razmišljati

One way to think of it is: for every 15 euro you give people for themselves,

jest da za svakih 15 eura koje date ljudima za njih same,

oni ih stave u svoj džep, ne učine ništa drugačije od onoga što su prije činili.

they put it in their pocket and don't do anything different than before.

Iz toga ne dobivate novac.

You don't get money from that;

Zapravo gubite novac jer vas ne motivira da bolje radite.

you lose money, since it doesn't motivate them to perform better.

Ali onda im date 15 eura da potroše na članove svoje grupe,

But when you give them 15 euro to spend on their teammates,

toliko bolje rade u svom timu

they do so much better on their teams

da zapravo imate veliku korist od ulaganja takvog novca.

that you actually get a huge win on investing this kind of money.

I shvaćam da vjerojatno mislite u sebi

You're probably thinking to yourselves, this is all fine,

da je sve to u redu,

but there's a context that's incredibly important for public policy,

ali postoji kontekst koji je od nevjerojatne važnosti za državnu politiku

i ne mogu zamisliti da bi to tamo funkcioniralo.

and I can't imagine it would work there.

I, u biti, ako mi ne pokaže da to tamo djeluje,

And if he doesn't show me that it works here,

ne vjerujem u ništa što je rekao.

I don't believe anything he said.

I znam da svi razmišljate o timovima u graničaru.

I know what you're all thinking about are dodgeball teams.

(Smijeh)

(Laughter)

This was a huge criticism that we got,

Bila je to velika kritika koju smo dobili,

that if you can't show it with dodgeball teams, this is all stupid.

ako ne možeš to pokazati na timovima u graničaru, sve je to glupost.

Pa smo izašli i našli te timove u graničaru

So we went and found these dodgeball teams and infiltrated them,

i ubacili se među njih.

I napravili smo baš istu stvar kao i prije.

and did the exact same thing as before.

Dakle, nekim timovima, damo ljudima u timu novac, oni ga potroše na sebe.

So we give people on some teams money to spend on themselves.

Kod drugih timova, damo im novac

Other teams, we give them money to spend on their dodgeball teammates.

da ga potroše na članove svog graničarskog tima.

The teams that spend money on themselves

Timovi koji potroše novac na sebe

have the same winning percentages as before.

imaju isti postotak pobjeda kao i prije.

Timovi kojima dajemo novac kako bi ga potrošili jedni na druge,

The teams we give the money to spend on each other

oni postanu drugačiji tim

become different teams;

they dominate the league by the time they're done.

i, zapravo, dominiraju ligom do kada su gotovi.

Kroz sve te različite kontekste -

Across all of these different contexts --

vaš privatni život, vaš poslovni život,

your personal life, you work life, even things like intramural sports --

čak i blesave stvari kao što su školski sportovi -

we see spending on other people has a bigger return for you

vidimo da trošenje na druge ljude ima veći povratni efekt na vas

nego trošenje na sebe same.

than spending on yourself.

So if you think money can't buy happiness, you're not spending it right.

I zato ću samo reći, ako vi mislite da novac ne može kupiti sreću,

mislim da ga ne trošite ispravno.

The implication isn't you should buy this product instead of that product,

Pretpostavka nije da biste trebali kupiti ovaj proizvod umjesto onog proizvoda

i da je to način na koji ćete se učiniti sretnijima.

and that's the way to make yourself happier.

Pretpostavka je, u biti, da trebate prestati razmišljati

It's that you should stop thinking about which product to buy for yourself,

o tome koji proizvod kupiti za sebe

i probati umjesto toga dati nešto drugim ljudima.

and try giving some of it to other people instead.

And we luckily have an opportunity for you.

I, srećom, imamo priliku za vas.

DonorsChoose.org is a nonprofit for mainly public school teachers

DonorsChoose.org je neprofitan

i uglavnom pomaže učiteljima državnih škola s niskim prihodima.

in low-income schools.

They post projects like,

Oni objavljuju projekte,

"I want to teach Huckleberry Finn and we don't have the books,"

i kažu: "Želim svoj razred naučiti o Huckleberryju Finnu, ali nemamo knjige",

ili "Želim mikroskop da bih svoje učenike naučila o znanosti,

or, "I want a microscope to teach my students science

ali nemamo mikroskope."

and we don't have a microscope."

Vi i ja možemo otići i kupiti ih za njih.

You and I can go on and buy it for them.

Učitelj vam napiše pismo zahvale. Djeca vam napišu pismo zahvale.

The teacher and the kids write you thank-you notes,

sometimes they send pictures of them using the microscope.

Ponekad vam pošalju slike sebe kako koriste mikroskop.

To je nevjerojatna stvar.

It's an extraordinary thing.

Otiđite na web stranicu i započnite

Go to the website and start yourself on the process of thinking

razmišljati, ponavljam, manje o tome kako možete potrošiti novac na sebe,

less about "How can I spend money on myself?"

a više o načinu na koji kada imate pet ili 15 dolara

and more about "If I've got five dollars or 15 dollars,

možete pomoći drugim ljudima.

what can I do to benefit other people?"

Jer, na kraju krajeva, kada to učinite, vidjet ćete da sebi pomažete mnogo više.

Ultimately, when you do that, you'll find you benefit yourself much more.

Hvala vam.

Thank you.

(Pljesak)

(Applause)