The riddle of experience vs. memory | Daniel Kahneman

1,377,866 views ・ 2010-03-01

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譯者: SHU-AN WU 審譯者: Adrienne Lin
00:15
Everybody talks about happiness these days.
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最近大家都在談論快樂
00:18
I had somebody count the number of books
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我請人數了有多少本書
00:21
with "happiness" in the title published in the last five years
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在近五年來出版書名有提到"快樂"
00:24
and they gave up after about 40, and there were many more.
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他們數到大約超過40本,並且還有更多
00:29
There is a huge wave of interest in happiness,
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越來越多人對快樂的議題感到有興趣
00:32
among researchers.
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展開研究
00:34
There is a lot of happiness coaching.
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其中更多訓練教導人如何變快樂
00:36
Everybody would like to make people happier.
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人人都想讓人更快樂
00:38
But in spite of all this flood of work,
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雖這類書籍多如牛毛
00:42
there are several cognitive traps
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仍有些認知上的陷阱
00:44
that sort of make it almost impossible to think straight
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讓人幾乎難以直接領會
00:47
about happiness.
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快樂的本質
00:49
And my talk today will be mostly about these cognitive traps.
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我今天主要談論的就是這些認知陷阱
00:52
This applies to laypeople thinking about their own happiness,
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它們既會影響一般人對自身快樂的觀感
00:55
and it applies to scholars thinking about happiness,
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也會影響學者對快樂的判斷
00:58
because it turns out we're just as messed up as anybody else is.
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因為我們和任何人一樣都會出錯
01:02
The first of these traps
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第一個陷阱
01:04
is a reluctance to admit complexity.
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是不願去承認快樂並不簡單
01:07
It turns out that the word "happiness"
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事實證明快樂這個詞
01:10
is just not a useful word anymore,
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已經再也不實用了
01:13
because we apply it to too many different things.
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因為我們拿它來詮釋太多事情
01:16
I think there is one particular meaning to which we might restrict it,
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我想我們應該限定它的意思
01:19
but by and large,
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不過,一般而言
01:21
this is something that we'll have to give up
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我們得放棄這個想法
01:23
and we'll have to adopt the more complicated view
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並用更複雜的觀點來看
01:27
of what well-being is.
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何謂快樂生活
01:29
The second trap is a confusion between experience and memory;
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第二個陷阱是經驗和記憶間的混淆
01:33
basically, it's between being happy in your life,
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基本上這是在生活中體會快樂
01:36
and being happy about your life
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和覺得生活很快樂
01:38
or happy with your life.
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樂觀生活之間的差別
01:40
And those are two very different concepts,
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這兩者意義相差甚遠
01:42
and they're both lumped in the notion of happiness.
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論及快樂常混為一談
01:45
And the third is the focusing illusion,
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第三點是大事幻覺論
01:48
and it's the unfortunate fact that we can't think about any circumstance
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不幸,當我們想到一些
01:51
that affects well-being
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關於快樂生活的情境
01:53
without distorting its importance.
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勢必會覺得它特別重要
01:55
I mean, this is a real cognitive trap.
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這是真正的認知陷阱
01:58
There's just no way of getting it right.
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避無可避
02:01
Now, I'd like to start with an example
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現在,我想以一個例子開頭
02:03
of somebody who had a question-and-answer session
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有個人上過我的課後
02:08
after one of my lectures reported a story,
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在Q&A回應了一則故事
02:12
and that was a story --
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這個故事是這樣的
02:13
He said he'd been listening to a symphony,
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他說他有次在聽交響樂時
02:16
and it was absolutely glorious music
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覺得音樂真是動聽極了
02:19
and at the very end of the recording,
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但在演奏快結束時
02:22
there was a dreadful screeching sound.
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卻冒出了可怕刺耳的聲音
02:24
And then he added, really quite emotionally,
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接著他生氣地表示
02:26
it ruined the whole experience.
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這毀了整個愉快的經驗
02:30
But it hadn't.
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事實並非如此
02:32
What it had ruined were the memories of the experience.
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毀了的是對於這段經驗的記憶
02:35
He had had the experience.
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他經歷了這段經驗
02:37
He had had 20 minutes of glorious music.
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經歷了20分鐘的聽覺饗宴
02:39
They counted for nothing
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現在都不算數了
02:41
because he was left with a memory;
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因為他只剩下記憶
02:44
the memory was ruined,
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有污點的記憶
02:46
and the memory was all that he had gotten to keep.
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他就只剩下這段記憶
02:49
What this is telling us, really,
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這告訴我們
02:52
is that we might be thinking of ourselves and of other people
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我們在思考自己和別人時
02:54
in terms of two selves.
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用了兩種我
02:56
There is an experiencing self,
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經驗的我
02:59
who lives in the present
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活在當下
03:01
and knows the present,
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感受當下
03:03
is capable of re-living the past,
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也能感受過去的經驗
03:05
but basically it has only the present.
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但基本上他只屬於當下
03:08
It's the experiencing self that the doctor approaches --
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當醫生要接觸的是經驗的我
03:11
you know, when the doctor asks,
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他會問
03:12
"Does it hurt now when I touch you here?"
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"我碰你這裡會痛嗎?"
03:16
And then there is a remembering self,
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另一個是記憶的我
03:19
and the remembering self is the one that keeps score,
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負責記錄生活
03:23
and maintains the story of our life,
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抒寫生活故事
03:25
and it's the one that the doctor approaches
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醫生要找他時
03:28
in asking the question,
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會這麼問
03:30
"How have you been feeling lately?"
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"最近感覺如何?"
03:33
or "How was your trip to Albania?" or something like that.
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或"去阿爾巴尼亞好玩嗎",類似的問題
03:36
Those are two very different entities,
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經驗的我和記憶的我
03:39
the experiencing self and the remembering self,
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兩者十分不同
03:42
and getting confused between them is part of the mess
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我們之所以不懂快樂
03:46
about the notion of happiness.
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兩者的混淆是部分原因
03:49
Now, the remembering self
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記憶的我
03:52
is a storyteller.
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負責說故事
03:55
And that really starts with a basic response of our memories --
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故事從記憶中直接擷取
03:59
it starts immediately.
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即時上傳
04:01
We don't only tell stories when we set out to tell stories.
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我們講故事的時候並不是我們在講
04:04
Our memory tells us stories,
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是我們的記憶在說故事
04:07
that is, what we get to keep from our experiences
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我們從經驗中儲存下來的
04:09
is a story.
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是故事
04:11
And let me begin with one example.
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讓我用一個例子開頭
04:16
This is an old study.
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以前有個研究
04:18
Those are actual patients undergoing a painful procedure.
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由真正的病人接受痛苦的治療
04:21
I won't go into detail. It's no longer painful these days,
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細節不多說,現今的療法已不再難受
04:24
but it was painful when this study was run in the 1990s.
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但在實驗進行的90年代,治療令人痛不欲生
04:28
They were asked to report on their pain every 60 seconds.
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病人必須每分鐘報告痛苦指數
04:31
Here are two patients,
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這邊有兩個病患
04:34
those are their recordings.
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還有他們的紀錄
04:36
And you are asked, "Who of them suffered more?"
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我問你,"誰受苦多一點?"
04:39
And it's a very easy question.
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這問題很簡單
04:41
Clearly, Patient B suffered more --
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顯然,是病人B
04:43
his colonoscopy was longer,
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他的結腸鏡檢查時間較長
04:45
and every minute of pain that Patient A had,
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病人A每分鐘感覺的疼痛
04:48
Patient B had, and more.
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病人B也感覺到了,而且更久
04:51
But now there is another question:
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但現在有另一個問題
04:54
"How much did these patients think they suffered?"
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"誰感覺比較痛?"
04:57
And here is a surprise.
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這裡有個小意外
04:59
The surprise is that Patient A
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意外的是病人A
05:01
had a much worse memory of the colonoscopy
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對於結腸鏡檢查的記憶比病人B
05:04
than Patient B.
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還糟糕
05:06
The stories of the colonoscopies were different,
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兩段結腸鏡檢查的故事不同
05:09
and because a very critical part of the story is how it ends.
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重點在於故事的結尾
05:15
And neither of these stories is very inspiring or great --
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兩個故事都不怎麼啟發人心
05:18
but one of them is this distinct ... (Laughter)
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不過其中之一
05:22
but one of them is distinctly worse than the other.
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顯然感受比另一個還差
05:25
And the one that is worse
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感覺較糟的這一個
05:27
is the one where pain was at its peak at the very end;
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結尾時處於疼痛高峰
05:30
it's a bad story.
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這不是個好故事
05:32
How do we know that?
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我們怎知道的?
05:34
Because we asked these people after their colonoscopy,
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因為我們在檢查結束後問他們
05:37
and much later, too,
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稍晚之後問說
05:38
"How bad was the whole thing, in total?"
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"整體而言,感覺多糟?"
05:40
And it was much worse for A than for B, in memory.
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而A的記憶感覺比B糟糕許多
05:44
Now this is a direct conflict
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顯然經驗的我和記憶的我之間
05:46
between the experiencing self and the remembering self.
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有了直接衝突
05:49
From the point of view of the experiencing self,
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就經驗的我來看
05:52
clearly, B had a worse time.
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顯然B比較難受
05:54
Now, what you could do with Patient A,
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那病人A的情況該怎麼解釋
05:57
and we actually ran clinical experiments,
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我們實際做了臨床實驗
06:00
and it has been done, and it does work --
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實驗完成了,確實有用
06:02
you could actually extend the colonoscopy of Patient A
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病人A的檢查結果能得到解釋
06:07
by just keeping the tube in without jiggling it too much.
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在於持續插入導管時不晃動得太厲害
06:10
That will cause the patient
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雖然病人還是會痛
06:13
to suffer, but just a little
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但只有一點點
06:16
and much less than before.
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比先前好受許多
06:18
And if you do that for a couple of minutes,
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繼續這樣做,幾分鐘下來
06:20
you have made the experiencing self
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病人A的經驗的我
06:22
of Patient A worse off,
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感覺每況愈下
06:24
and you have the remembering self of Patient A
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而病人A記憶的我
06:27
a lot better off,
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感覺好多了
06:29
because now you have endowed Patient A
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因為你給了病人A
06:31
with a better story
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一個好一點的故事
06:33
about his experience.
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記憶他的經驗
06:36
What defines a story?
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故事好壞由什麼決定?
06:39
And that is true of the stories
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記憶告訴我們的故事
06:41
that memory delivers for us,
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是真實的
06:43
and it's also true of the stories that we make up.
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我們講的故事也是真的
06:46
What defines a story are changes,
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故事好壞取決於變化
06:50
significant moments and endings.
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重要時刻和結尾的變化
06:53
Endings are very, very important
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結尾非常重要
06:55
and, in this case, the ending dominated.
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上面的例子是結尾由主導
06:59
Now, the experiencing self
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經驗的我
07:01
lives its life continuously.
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延續這個生活經驗
07:04
It has moments of experience, one after the other.
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擁有各種時刻的經驗,一個接一個
07:07
And you can ask: What happens to these moments?
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你會問"這些時刻怎麼了?"
07:10
And the answer is really straightforward:
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答案很簡單
07:12
They are lost forever.
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他們永遠消失了
07:14
I mean, most of the moments of our life --
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我們生活中大多數時刻
07:16
and I calculated, you know, the psychological present
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我算了算,以心理學上的現在而言
07:19
is said to be about three seconds long;
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據說長達三秒
07:21
that means that, you know,
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這表示
07:23
in a life there are about 600 million of them;
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一個人一生中有大約6億個時刻
07:25
in a month, there are about 600,000 --
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一個月有60萬個時刻
07:28
most of them don't leave a trace.
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它們大多數不留痕跡
07:32
Most of them are completely ignored
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大多數被全然忽視了
07:34
by the remembering self.
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被記憶的我忽視
07:36
And yet, somehow you get the sense
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但是現在你發現
07:38
that they should count,
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他們應該也算數
07:40
that what happens during these moments of experience
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因為我們經驗的每分每秒發生的一切
07:43
is our life.
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組成了我們的人生
07:45
It's the finite resource that we're spending
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他們是我們活在地球上
07:47
while we're on this earth.
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就會消耗的有限資源
07:49
And how to spend it
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該如何使用
07:51
would seem to be relevant,
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似乎很重要
07:53
but that is not the story
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但這不是故事
07:55
that the remembering self keeps for us.
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也不是記憶的我會留給我們的
07:57
So we have the remembering self
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我們有記憶的我
07:59
and the experiencing self,
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和經驗的我
08:01
and they're really quite distinct.
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兩者很好區別
08:03
The biggest difference between them
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其中最大的不同
08:05
is in the handling of time.
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在於處理時間的方式
08:08
From the point of view of the experiencing self,
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就經驗的我而言
08:11
if you have a vacation,
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如果你有一個假期
08:13
and the second week is just as good as the first,
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第二週和第一週同等快樂
08:16
then the two-week vacation
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那麼兩週下來
08:19
is twice as good as the one-week vacation.
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快樂的份量是一週假期的兩倍
08:22
That's not the way it works at all for the remembering self.
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記憶的我不是這樣算
08:25
For the remembering self, a two-week vacation
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對記憶的我來說,兩週假期
08:27
is barely better than the one-week vacation
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沒有比一週假期好多少
08:30
because there are no new memories added.
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因為沒有新的記憶加入
08:32
You have not changed the story.
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你沒有改變故事的劇情
08:35
And in this way,
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因此
08:37
time is actually the critical variable
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以時間長短
08:40
that distinguishes a remembering self
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區分記憶的我和經驗的我
08:43
from an experiencing self;
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是不可靠的
08:45
time has very little impact on the story.
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時間對故事影響不大
08:49
Now, the remembering self does more
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記憶的我所做的
08:52
than remember and tell stories.
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不只記憶和說故事
08:54
It is actually the one that makes decisions
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他也是真正做決定的人
08:58
because, if you have a patient who has had, say,
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因為,假如你的病人有選擇權
09:00
two colonoscopies with two different surgeons
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先由兩個醫生分別檢查一次
09:03
and is deciding which of them to choose,
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然後選擇醫生
09:06
then the one that chooses
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負責選擇的
09:09
is the one that has the memory that is less bad,
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會選擇感覺較好的記憶中
09:13
and that's the surgeon that will be chosen.
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執行檢查的醫生
09:15
The experiencing self
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經驗的我
09:17
has no voice in this choice.
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做選擇時無從置喙
09:20
We actually don't choose between experiences,
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我們事實上不是在兩段經驗中做選擇
09:23
we choose between memories of experiences.
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而是在兩段經驗的記憶中選擇
09:26
And even when we think about the future,
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而且,當我們在想未來的時候
09:29
we don't think of our future normally as experiences.
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一般我們不會以經驗的形式去思考
09:32
We think of our future
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我們把未來
09:34
as anticipated memories.
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以預想的記憶形式呈現
09:37
And basically you can look at this,
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基本上你可以看這個
09:39
you know, as a tyranny of the remembering self,
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記憶的我是個暴君
09:42
and you can think of the remembering self
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你可以把記憶的我想成
09:44
sort of dragging the experiencing self
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有點像是在跩著經驗的我
09:46
through experiences that
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透過經驗的我用不著的經驗
09:48
the experiencing self doesn't need.
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主宰個人的思考
09:50
I have that sense that
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我有個想法
09:52
when we go on vacations
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當我們放假時
09:54
this is very frequently the case;
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往往
09:56
that is, we go on vacations,
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之所以放假
09:58
to a very large extent,
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有很大一部分
10:00
in the service of our remembering self.
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是為了記憶的我
10:03
And this is a bit hard to justify I think.
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我想這有點難辯證
10:06
I mean, how much do we consume our memories?
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我們使用了多少記憶
10:09
That is one of the explanations
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可以解釋
10:11
that is given for the dominance
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記憶的我
10:13
of the remembering self.
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為何能主導
10:15
And when I think about that, I think about a vacation
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這讓我想起一次假期
10:17
we had in Antarctica a few years ago,
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幾年前在南極度過的假期
10:20
which was clearly the best vacation I've ever had,
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可說是我最棒的一個假期
10:23
and I think of it relatively often,
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和其他假期相比
10:25
relative to how much I think of other vacations.
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我比較常想起他
10:27
And I probably have consumed
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這趟三周的旅程
10:31
my memories of that three-week trip, I would say,
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我大概用掉了
10:33
for about 25 minutes in the last four years.
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過去四年來大約25分鐘的記憶量
10:36
Now, if I had ever opened the folder
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現在,如果我打開資料夾
10:39
with the 600 pictures in it,
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裡面有600張照片
10:42
I would have spent another hour.
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我可能要多花一小時回憶
10:44
Now, that is three weeks,
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三周的旅程
10:46
and that is at most an hour and a half.
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最多用一個半小時回憶
10:48
There seems to be a discrepancy.
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這似乎不成比例
10:50
Now, I may be a bit extreme, you know,
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現在,這讓我有點不滿
10:52
in how little appetite I have for consuming memories,
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因為我記得的真是太少了
10:55
but even if you do more of this,
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不過就算你記得再多
10:58
there is a genuine question:
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這裡有個實際的問題
11:01
Why do we put so much weight on memory
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為什麼我們這麼依賴記憶
11:05
relative to the weight that we put on experiences?
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比依賴經驗還多
11:08
So I want you to think
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所以我希望你能思考
11:10
about a thought experiment.
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一個有關思考的實驗
11:13
Imagine that for your next vacation,
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想像你的下次假期
11:15
you know that at the end of the vacation
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你知道假期結束後
11:18
all your pictures will be destroyed,
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你的所有照片會被銷毀
11:21
and you'll get an amnesic drug
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你將吞下一顆遺忘藥
11:23
so that you won't remember anything.
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所以你什麼都不會記得
11:25
Now, would you choose the same vacation? (Laughter)
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這樣,你還會想過同樣的假期嗎?
11:29
And if you would choose a different vacation,
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如果你選了個不同的假期
11:34
there is a conflict between your two selves,
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你的兩個我之間將產生衝突
11:36
and you need to think about how to adjudicate that conflict,
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你得想辦法裁決這衝突
11:39
and it's actually not at all obvious, because
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這不怎麼容易
11:42
if you think in terms of time,
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因為若你考慮到時間
11:45
then you get one answer,
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你會選不同的假期
11:48
and if you think in terms of memories,
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但若你考量到記憶
11:51
you might get another answer.
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你可能會選相同的假期
11:53
Why do we pick the vacations we do
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我們為什麼選此而非彼
11:56
is a problem that confronts us
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所要面對的問題
11:59
with a choice between the two selves.
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是在兩個我之間作選擇
12:01
Now, the two selves
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現在,這兩個我
12:04
bring up two notions of happiness.
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帶來兩種對快樂的見解
12:06
There are really two concepts of happiness
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這兩套見解
12:08
that we can apply, one per self.
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分別對應了兩個我
12:11
So you can ask: How happy is the experiencing self?
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因此你會問"經驗的我有多快樂?"
12:16
And then you would ask: How happy are the moments
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接著問,經驗的我
12:18
in the experiencing self's life?
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每一刻有多快樂?
12:21
And they're all -- happiness for moments
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所有這些快樂的時刻
12:23
is a fairly complicated process.
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組成過程相當複雜
12:25
What are the emotions that can be measured?
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情感該如何測量?
12:28
And, by the way, now we are capable
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順帶一提,我們現在
12:30
of getting a pretty good idea
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對於經驗的我隨著時間感受快樂
12:32
of the happiness of the experiencing self over time.
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已經有了概念
12:38
If you ask for the happiness of the remembering self,
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而記憶的我所指的快樂
12:41
it's a completely different thing.
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概念完全不同
12:43
This is not about how happily a person lives.
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這不是一個人生活多快樂的問題
12:46
It is about how satisfied or pleased the person is
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而是他對於自己的人生
12:49
when that person thinks about her life.
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多滿意,多喜歡
12:53
Very different notion.
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見解南轅北轍
12:55
Anyone who doesn't distinguish those notions
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若不能分辨這兩項見解
12:58
is going to mess up the study of happiness,
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就參不透快樂這門學問
13:00
and I belong to a crowd of students of well-being,
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我和其他活得好的學生一樣
13:03
who've been messing up the study of happiness for a long time
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一直以來參不透快樂
13:07
in precisely this way.
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就是這個原因
13:09
The distinction between the
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近年來
13:11
happiness of the experiencing self
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經驗的我的快樂
13:13
and the satisfaction of the remembering self
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和記憶的我的滿足
13:16
has been recognized in recent years,
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之間的差別已能分清
13:18
and there are now efforts to measure the two separately.
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目前正努力要分別測量兩者的程度
13:21
The Gallup Organization has a world poll
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蓋洛普在世界各地做民調
13:24
where more than half a million people
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其中超過50萬人
13:26
have been asked questions
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曾被問到一些問題
13:28
about what they think of their life
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看他們如何看待自己的生活
13:30
and about their experiences,
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以及他們如何看待經驗
13:32
and there have been other efforts along those lines.
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這些問題外,也做了不少調查
13:35
So in recent years, we have begun to learn
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所以近年來,我們逐漸得知
13:38
about the happiness of the two selves.
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兩個我個別的快樂
13:41
And the main lesson I think that we have learned
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而我們主要學到的便是
13:44
is they are really different.
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兩者真的很不一樣
13:46
You can know how satisfied somebody is with their life,
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你可以知道一個人對生活是否滿意
13:51
and that really doesn't teach you much
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但這並不能告訴你
13:53
about how happily they're living their life,
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他們平常活得多快樂
13:56
and vice versa.
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反之亦然
13:58
Just to give you a sense of the correlation,
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只是要讓你對其中的關聯有概念
14:00
the correlation is about .5.
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關聯約有五點
14:02
What that means is if you met somebody,
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意思是當你見到某個人
14:05
and you were told, "Oh his father is six feet tall,"
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並被告知他爸爸六呎高
14:09
how much would you know about his height?
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你能知道他有多高嗎?
14:11
Well, you would know something about his height,
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好吧,你可能有個概念
14:13
but there's a lot of uncertainty.
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但非常不確定
14:15
You have that much uncertainty.
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你沒法篤定
14:17
If I tell you that somebody ranked their life eight on a scale of ten,
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若我說有人10分裡給自己的生活8分
14:21
you have a lot of uncertainty
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你不能把握
14:23
about how happy they are
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他們經驗的我
14:25
with their experiencing self.
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有多快樂
14:27
So the correlation is low.
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所以關聯性很低
14:29
We know something about what controls
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我們知道什麼能夠
14:32
satisfaction of the happiness self.
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讓人的快樂得到滿足
14:34
We know that money is very important,
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我們知道錢很重要
14:36
goals are very important.
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目標非常重要
14:38
We know that happiness is mainly
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我們知道要滿足快樂
14:42
being satisfied with people that we like,
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主要是由我們喜愛的人
14:45
spending time with people that we like.
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和他們在一起的時間來感受
14:48
There are other pleasures, but this is dominant.
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雖然有其他的原因,但這是最主要的
14:50
So if you want to maximize the happiness of the two selves,
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所以若你想讓兩個我都超快樂
14:53
you are going to end up
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你必須拋開過去的方式
14:55
doing very different things.
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做一些很不同的事情
14:57
The bottom line of what I've said here
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我說的是,至少
14:59
is that we really should not think of happiness
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我們不應該把快樂
15:03
as a substitute for well-being.
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當作活得好的代名詞
15:05
It is a completely different notion.
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兩個完全不一樣
15:08
Now, very quickly,
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現在,很快地
15:11
another reason we cannot think straight about happiness
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另個我們不能理解快樂本質的原因
15:15
is that we do not attend to the same things
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在於我們所指不同
15:22
when we think about life, and we actually live.
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怎麼看生活,和實際怎麼過生活不一樣
15:25
So, if you ask the simple question of how happy people are in California,
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所以當你問加州的人有多快樂
15:30
you are not going to get to the correct answer.
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你將得不到正確答案
15:33
When you ask that question,
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因為當你這麼問時
15:35
you think people must be happier in California
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你認為住加州一定比較快樂
15:37
if, say, you live in Ohio.
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剛好,你住在俄亥俄洲
15:39
(Laughter)
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(笑聲)
15:41
And what happens is
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當你在想
15:44
when you think about living in California,
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住在加州有多快樂時
15:48
you are thinking of the contrast
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你會想到
15:50
between California and other places,
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加州和其他地方的差異
15:53
and that contrast, say, is in climate.
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差異,其實是氣候的不同
15:55
Well, it turns out that climate
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這也證明氣候條件
15:57
is not very important to the experiencing self
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對於經驗的我並不很重要
16:00
and it's not even very important to the reflective self
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事實上對衡量人有多快樂
16:03
that decides how happy people are.
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也不太重要
16:06
But now, because the reflective self is in charge,
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不過,既然現在是由思考主導
16:10
you may end up -- some people may end up
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一些人可能會得到一個結論
16:12
moving to California.
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就是搬到加州
16:14
And it's sort of interesting to trace what is going to happen
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追蹤為了更快樂而搬去加州的人
16:17
to people who move to California in the hope of getting happier.
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觀看他們的後續發展,相當有趣
16:20
Well, their experiencing self
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他們的經驗的我
16:22
is not going to get happier.
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不會變得比較快樂
16:24
We know that.
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這我們都知道
16:27
But one thing will happen: They will think they are happier,
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不過一件事發生了,他們覺得自己快樂多了.
16:30
because, when they think about it,
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因為在他們思考時
16:34
they'll be reminded of how horrible the weather was in Ohio,
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他們會想到俄亥俄州的壞天氣
16:38
and they will feel they made the right decision.
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並覺得自己做了正確的決定
16:41
It is very difficult
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要理解快樂生活
16:43
to think straight about well-being,
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實在很難
16:45
and I hope I have given you a sense
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我希望已經讓你們有點概念
16:48
of how difficult it is.
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明白這到底有多難
16:50
Thank you.
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謝謝
16:52
(Applause)
372
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(掌聲)
16:55
Chris Anderson: Thank you. I've got a question for you.
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謝謝你的演說,我有問題想請教你
16:59
Thank you so much.
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真的很感謝你
17:01
Now, when we were on the phone a few weeks ago,
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我們幾星期前在電話裡
17:05
you mentioned to me that there was quite an interesting result
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你提過蓋洛普的調查中
17:08
came out of that Gallup survey.
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有個有趣的發現
17:10
Is that something you can share
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現在你可以跟我們分享一下嗎
17:12
since you do have a few moments left now?
379
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還有幾分鐘
17:14
Daniel Kahneman: Sure.
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好的
17:16
I think the most interesting result that we found in the Gallup survey
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我想蓋洛普調查的發現,最有趣的
17:19
is a number, which we absolutely did not expect to find.
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是個數字,能發現它實屬意外
17:22
We found that with respect to the happiness
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我們發現關於經驗我的快樂
17:24
of the experiencing self.
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有個現象
17:27
When we looked at how feelings,
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就是人的感覺
17:32
vary with income.
386
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會隨收入而不同
17:34
And it turns out that, below an income
387
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結果發現,對美國人而言
17:37
of 60,000 dollars a year, for Americans --
388
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年收入低於6萬美元的人
17:40
and that's a very large sample of Americans, like 600,000,
389
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佔了樣本中很大一部份,約60萬
17:43
so it's a large representative sample --
390
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但這些年收入低於60萬美元的樣本
17:45
below an income of 600,000 dollars a year...
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相當具有指標性
17:47
CA: 60,000.
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是6萬美元
17:49
DK: 60,000.
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6萬美元
17:51
(Laughter)
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(笑聲)
17:53
60,000 dollars a year, people are unhappy,
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年收入6萬美元的人不快樂
17:57
and they get progressively unhappier the poorer they get.
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而且越窮的人數據顯示越不快樂
18:00
Above that, we get an absolutely flat line.
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6萬以上,我們得到一條水平線
18:03
I mean I've rarely seen lines so flat.
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難得看到這麼平坦的線
18:06
Clearly, what is happening is
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顯然
18:08
money does not buy you experiential happiness,
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金錢買不了經驗的快樂
18:11
but lack of money certainly buys you misery,
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但沒錢除了悲慘什麼都買不到
18:14
and we can measure that misery
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而悲慘的程度差別
18:16
very, very clearly.
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顯而易見
18:18
In terms of the other self, the remembering self,
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就另一個我,記憶的我而言
18:21
you get a different story.
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你有了不一樣的故事
18:23
The more money you earn, the more satisfied you are.
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你賺得越多就越滿意
18:26
That does not hold for emotions.
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跟情感沒有關係
18:28
CA: But Danny, the whole American endeavor is about
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可是丹尼,所有美國人奮鬥的目標是
18:31
life, liberty, the pursuit of happiness.
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生命,自由和追求幸福的權利
18:34
If people took seriously that finding,
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如果大家認真看待這項發現
18:38
I mean, it seems to turn upside down
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似乎就顛覆了
18:41
everything we believe about, like for example,
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我們相信的一切
18:43
taxation policy and so forth.
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好比課稅政策等
18:45
Is there any chance that politicians, that the country generally,
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政治人物,國家有沒有可能
18:48
would take a finding like that seriously
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正視這樣的發現
18:51
and run public policy based on it?
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依此施政
18:53
DK: You know I think that there is recognition
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我想快樂研究在政策中
18:55
of the role of happiness research in public policy.
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所扮演的角色這項認知
18:58
The recognition is going to be slow in the United States,
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在美國散播速度緩慢
19:00
no question about that,
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無庸置疑
19:02
but in the U.K., it is happening,
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但在英國,他正持續發酵
19:04
and in other countries it is happening.
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在其他國家也是
19:06
People are recognizing that they ought
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一般人開始認知到
19:09
to be thinking of happiness
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他們應該在思考政策時
19:11
when they think of public policy.
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同時將快樂納入考量
19:13
It's going to take a while,
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這要花些時間
19:15
and people are going to debate
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人民將開始思考
19:18
whether they want to study experience happiness,
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他們要的是經驗的快樂
19:20
or whether they want to study life evaluation,
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或是要為生活打分數
19:22
so we need to have that debate fairly soon.
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因此很快,我們將要理解這個問題
19:25
How to enhance happiness
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如何增進快樂
19:27
goes very different ways depending on how you think,
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有各種不同方式,事關你怎麼想
19:30
and whether you think of the remembering self
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想的是記憶的我
19:32
or you think of the experiencing self.
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還是經驗的我
19:34
This is going to influence policy, I think, in years to come.
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我想幾年之內,這將影響政策
19:37
In the United States, efforts are being made
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美國內付出許多努力
19:40
to measure the experience happiness of the population.
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來衡量大眾經驗的快樂
19:43
This is going to be, I think, within the next decade or two,
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我想,十年到二十年內
19:46
part of national statistics.
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這將列為國內統計數據的一部份
19:48
CA: Well, it seems to me that this issue will -- or at least should be --
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這個議題對我來說似乎
19:52
the most interesting policy discussion to track
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至少是幾年內
19:54
over the next few years.
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最有趣的政策討論議題
19:56
Thank you so much for inventing behavioral economics.
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感謝你創造了行為經濟學
19:58
Thank you, Danny Kahneman.
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感謝丹尼爾卡內曼
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