Jonathan Klein: Photos that changed the world

Prevodilac: Sandra Gojic Lektor: Ivana Korom

In my industry,

U mom biznisu,

we believe that images can change the world.

verujemo da fotografije mogu da promene svet.

Okay, we're naive, we're bright-eyed and bushy-tailed.

Okej, naivni smo, mi smo bistri i hitri.

The truth is that we know that the

Istina je da znamo da

images themselves don't change the world,

fotografije same po sebi ne menjaju svet,

but we're also aware that, since the beginning of photography,

ali smo takođe svesni, da su od nastanka fotografije,

images have provoked reactions in people,

one izazivale reakciju kod ljudi,

and those reactions have caused change to happen.

i te reakcije su dovele do promene.

So let's begin with a group of images.

Hajde da počnemo sa grupom fotografija.

I'd be extremely surprised

Bio bih ekstremno iznenađen

if you didn't recognize many or most of them.

kada ne biste prepoznali mnoge ili većinu njih.

They're best described as iconic:

One se najbolje opisuju kao legendarne,

so iconic, perhaps, they're cliches.

toliko legendarne, da su možda i kliše.

In fact, they're so well-known

Ustvari, one su toliko poznate

that you might even recognize them

da ćete ih prepoznati

in a slightly or somewhat different form.

i u malo drugačijem obliku.

(Laughter)

(smeh)

But I think we're looking for something more.

Ali ja mislim da tražimo nešto više.

We're looking for something more.

Tragamo za nečim više.

We're looking for images that shine

Tražimo fotografije koje sjaje

an uncompromising light on crucial issues,

beskompromisnim svetlom na ključna pitanja,

images that transcend borders, that transcend religions,

fotografije koje prevazilaze granice, nadilaze religije,

images that provoke us

fotografije koje nas izazivaju

to step up and do something --

da iskoračimo i uradimo nešto,

in other words, to act.

drugim rečima, da delamo.

Well, this image you've all seen.

Pa, ovu fotografiju ste svi videli.

It changed our view of the physical world.

Promenila je naš pogled na fizički svet.

We had never seen our planet from this perspective before.

Nikada ranije nismo videli našu planetu iz ove perspektive.

Many people credit

Mnogi ljudi smatraju

a lot of the birth of the environmental movement

da su mnogi ekološki pokreti nastali

to our seeing the planet like this

kada smo videli našu planetu po prvi put

for the first time --

na ovaj način,

its smallness, its fragility.

njenu sićušnost, njenu krhost.

Forty years later, this group, more than most,

40 godina kasnije, ova grupa, više nego ostale,

are well aware of the destructive power

vrlo je svesna destruktivne moći

that our species can wield over our environment.

koju naša vrsta može da ima nad našom okolinom.

And at last, we appear to be doing something about it.

I na kraju, izgleda da radimo nešto po tom pitanju.

This destructive power takes many different forms.

Ova destruktivna moć ima različite oblike.

For example, these images taken by Brent Stirton

Na primer, ove fotografije koje je napravio Brent Stirton

in the Congo.

u Kongu,

These gorillas were murdered, some would even say crucified,

ove gorile su ubijene, neki bi čak rekli razapete,

and unsurprisingly,

i neiznenađujuće,

they sparked international outrage.

izazvale su međunarodni bes.

Most recently,

Nedavno nas je

we've been tragically reminded of the destructive power of nature itself

sama priroda tragično podsetila na svoju razornu moć

with the recent earthquake in Haiti.

sa skorim zemljotresom u Haitiju.

Well, I think what is far worse

Mislim da je mnogo gora

is man's destructive power over man.

destruktivna moć čoveka nad drugim čovekom.

Samuel Pisar, an Auschwitz survivor, said,

Semjuel Pisar, preživeli iz Aušvica je rekao,

and I'll quote him,

i citiraću ga,

"The Holocaust teaches us that nature,

"Holokaust nas uči da je priroda,

even in its cruelest moments,

čak i u svojim najsurovijim trenucima,

is benign in comparison with man,

benigna u poređenju sa čovekom,

when he loses his moral compass and his reason."

kada izgubi svoj moralni kompas i svoj razum."

There's another kind of crucifixion.

Postoji još jedna vrsta raspeća.

The horrifying images from Abu Ghraib

Užasavajuće fotografije iz Abu Graiba

as well as the images from Guantanamo

kao i fotografije iz Guantanama

had a profound impact.

imale su veliki uticaj.

The publication of those images,

Objavljivanje tih fotografija,

as opposed to the images themselves,

za razliku od samih slika,

caused a government to change its policies.

izazvalo je vladu da promeni svoju politiku.

Some would argue that it is those images

Neki tvrde da su te fotografije

that did more to fuel the insurgency in Iraq

dolile više ulje na vatru kod pobunjenika u Iraku

than virtually any other single act.

nego bilo koji drugi pojedinačni čin.

Furthermore, those images forever removed

Sem toga, te fotografije su zauvek uklonile

the so-called moral high ground of the occupying forces.

takozvanu visoku moralnost okupatora.

Let's go back a little.

Hajde da se vratimo malo unazad.

In the 1960s and 1970s,

Tokom 1960-ih i 1970-ih,

the Vietnam War was basically shown

rat u Vijetnamu se praktično prikazivao

in America's living rooms day in, day out.

po ceo dan u američkim dnevnim sobama.

News photos brought people face to face

Nove fotografije su suočile ljude

with the victims of the war: a little girl burned by napalm,

sa žrtvama rata, mala devojčica gori od napalma,

a student killed by the National Guard

student ubijen od strane Nacionalne garde

at Kent State University in Ohio during a protest.

na Kent univerzitetu u Ohaju za vreme protesta.

In fact, these images became

Ustvari, ove fotografije su postale

the voices of protest themselves.

glas protesta same po sebi.

Now, images have power

Sada, fotografije imaju snagu

to shed light of understanding

da svetlo razumevanja usmere

on suspicion, ignorance,

na sumnju, neznanje,

and in particular -- I've given a lot of talks on this

a naročito - držao sam dosta govora o ovome

but I'll just show one image --

ali pokazaću vam samo jednu fotografiju -

the issue of HIV/AIDS.

na pitanja HIVa/SIDE.

In the 1980s, the stigmatization of people with the disease

Tokom 1980-ih stigmatizacija ljudi sa ovom bolešću

was an enormous barrier

je bila ogromna prepreka

to even discussing or addressing it.

za pričanje ili njeno spominjanje.

A simple act, in 1987, of the most famous woman in the world,

Jednostavan čin, 1987., najpoznatije žene na svetu,

the Princess of Wales, touching

princeze od Velsa, dodirivanje

an HIV/AIDS infected baby

bebe zaražene HIV-om,

did a great deal, especially in Europe, to stop that.

predstavljalo je veliku stvar, posebno u Evropi, da se sa tim prestane.

She, better than most, knew the power of an image.

Ona je, bolje od drugih, znala moć fotografije.

So when we are confronted by a powerful image,

Kada smo suočeni sa moćnom fotografijom,

we all have a choice:

svi imamo izbor.

We can look away, or we can address the image.

Možemo da skrenemo pogled ili možemo da ukažemo na problem.

Thankfully, when these photos appeared in

Srećom, kada su se ove fotografije pojavile u

The Guardian in 1998,

"Gardijanu" (Guardian) 1998.,

they put a lot of focus and attention and, in the end, a lot of money

stavile su fokus i puno pažnje, a na kraju i mnogo novca,

towards the Sudan famine relief efforts.

na trud da se smanji glad u Sudanu.

Did the images change the world?

Da li su ove fotografije promenile svet?

No, but they had a major impact.

Ne, ali su imale veliki uticaj.

Images often push us to question our core beliefs

Fotografije nas često teraju da preispitamo svoja bazična uverenja

and our responsibilities to each other.

i našu odgovornost jednih prema drugima.

We all saw those images after Katrina,

Svi smo videli fotografije nakon Katrine,

and I think for millions of people

i mislim da su one imale vrlo snažan uticaj,

they had a very strong impact.

na milione ljudi,

And I think it's very unlikely

i mislim da je malo verovatno

that they were far from the minds of Americans

da su bile daleko od svesti Amerikanaca

when they went to vote in November 2008.

kada su išli da glasaju u novembru 2008.

Unfortunately, some very important images

Nažalost, neke vrlo važne fotografije

are deemed too graphic or disturbing for us to see them.

se smatraju previše eksplicitnim ili uznemiravajućim da bismo ih videli.

I'll show you one photo here,

Pokazaću vam jednu fotografiju,

and it's a photo by Eugene Richards of an Iraq War veteran

to je fotografija Eugena Ričardsa iračkog ratnog veterana

from an extraordinary piece of work,

deo izvanrednog dela,

which has never been published, called War Is Personal.

koje nikada nije objavljeno, nazvano "Rat je ličan."

But images don't need to be graphic

Ali fotografije ne moraju da budu eksplicitne

in order to remind us of the tragedy of war.

da bi nas podsetile na ratnu tragediju.

John Moore set up this photo at Arlington Cemetery.

Džon Mur je postavio ovu fotografiju na Arlington groblju.

After all the tense moments of conflict

Posle svih napetih trenutaka sukoba,

in all the conflict zones of the world,

u svim konfliktnim zonama u svetu,

there's one photograph from a much quieter place

postoji jedna fotografija sa mnogo mirnijeg mesta

that haunts me still, much more than the others.

koja me još uvek proganja, više nego ostale.

Ansel Adams said, and I'm going to disagree with him,

Ansel Adams je rekao, i ne slažem se sa njim,

"You don't take a photograph, you make it."

"Vi ne slikate fotografiju, vi je pravite."

In my view, it's not the photographer who makes the photo,

Sa moje tačke gledišta, nije fotograf taj koji pravi fotografiju,

it's you.

to ste vi.

We bring to each image

Mi dodajemo svakoj fotografiji

our own values, our own belief systems,

svoje lične vrednosti, naš lični sistem verovanja,

and as a result of that, the image resonates with us.

i kao rezultat toga, fotografija se odnosi na nas.

My company has 70 million images.

Moja kompanija ima 70 miliona fotografija.

I have one image in my office.

Ja imam jednu u mojoj kancelariji.

Here it is.

Evo je.

I hope that the next time you see

Nadam se da ćete sledeći put kad vidite

an image that sparks something in you,

fotografiju koja nešto zrači za vas,

you'll better understand why,

bolje razumeti zašto,

and I know that speaking to this audience,

i znam da, govoreći ovoj publici,

you'll definitely do something about it.

da ćete definitivno uraditi nešto povodom toga.

And thank you to all the photographers.

I hvala svim fotografima.

(Applause)

(aplauz)