Stefan Sagmeister: 7 rules for making more happiness

Prevodilac: Katarina Kosmina Lektor: Ivana Korom

I spent the best part of last year

Proveo sam najveći deo prošle godine

working on a documentary

radeći na dokumentarcu

about my own happiness --

o sopstvenoj sreći.

trying to see

Pokušavao sam da vidim

if I can actually train my mind

da li u stvari mogu istrenirati svoj um

in a particular way,

na poseban način,

like I can train my body,

kao što mogu da istreniram svoje telo,

so I can end up with an improved feeling

kako bih mogao da dođem do poboljšanog osećaja

of overall well-being.

sveobuhvatne dobrobiti.

Then this January,

Onda je ovog januara,

my mother died,

moja majka preminula

and pursuing a film like that

i bavljenje takvim filmom

just seemed the last thing that was interesting to me.

je izgledalo kao poslednja stvar koja bi trebalo da mi bude zanimljiva.

So in a very typical, silly designer fashion,

Tako da, vrlo tipičnim, blesavim manirom dizajnera,

after years worth of work,

posle godina rada,

pretty much all I have to show for it are the titles for the film.

otprilike jedino što mogu da pokažem jeste naslov filma.

(Music)

(Muzika)

They were still done

Oni su već bili gotovi kada sam

when I was on sabbatical with my company in Indonesia.

bio na dužem odmoru sa svojom kompanijom u Indoneziji.

We can see the first part here was designed here by pigs.

Možemo da vidimo da je prvi deo ovde dizajniran od strane svinja.

It was a little bit too funky,

To je bilo pomalo previše čudno

and we wanted a more feminine point of view

i hteli smo ženstveniji pristup,

and employed a duck

pa smo zaposlili patku

who did it in a much more fitting way --

koja je to uradila na mnogo prikladniji

fashion.

način.

My studio in Bali

Moj studio na Baliju

was only 10 minutes away from a monkey forest,

je bio na samo 10 minuta od jedne šume majmuna.

and monkeys, of course,

I majmuni, naravno,

are supposed to be the happiest of all animals.

bi trebalo da budu najsrećnija vrsta životinja.

So we trained them to be able to do three separate words,

Tako smo ih istrenirali da ispišu tri posebne reči

to lay out them properly.

i rasporede ih prikladno.

You can see,

Možete da vidite

there still is a little bit of a legibility problem there.

da ovde još ima malog problema u čitljivosti,

The serif is not really in place.

Slova nisu na dobrom mestu.

So of course, what you don't do properly yourself

Tako da, naravno, ono što ti sam ne možeš ispravno da uradiš

is never deemed done really.

nikad i nije urađeno.

So this is us climbing onto the trees

Ovo smo mi kako se penjemo na drveće

and putting it up over the Sayan Valley

i postavljamo ga ispred doline Sajan

in Indonesia.

u Indoneziji.

In that year, what I did do a lot

Te godine, ono čemu smo posvetili pažnju,

was look at all sorts of surveys,

jesu bila različita istraživanja,

looking at a lot of data on this subject.

i pregled dosta podataka na ovu temu.

And it turns out

Ispalo je

that men and women

da žene i muškarci

report very, very similar levels of happiness.

pokazuju vrlo slične nivoe sreće.

This is a very quick overview

Ovo je brz opšti pregled

of all the studies that I looked at.

svih istraživanja koja smo pogledali.

That climate plays no role.

Klima nema ulogu.

That if you live in the best climate,

I da živite u najboljoj klimi,

in San Diego in the United States,

u San Dijegu u SAD,

or in the shittiest climate, in Buffalo, New York,

ili u najgoroj, Bafalo - Njujork,

you are going to be just as happy

bićete jednako srećni

in either place.

na oba mesta.

If you make more than 50,000 bucks a year in the U.S.,

Ako zarađujete više od 50.000 dolara godišnje u SAD,

any salary increase you're going to experience

svaka povišica koju dobijete,

will have only a tiny, tiny influence

će imati samo izuzetno sićušan uticaj

on your overall well-being.

na vaše sveobuhvatno blagostanje.

Black people are just as happy as white people are.

Crnci su srećni koliko i belci.

If you're old or young

Ako si star ili mlad,

it doesn't really make a difference.

to zaista ne pravi razliku.

If you're ugly or if you're really, really good-looking

Ako si ružan ili zaista lep,

it makes no difference whatsoever.

i to uopšte ne pravi razliku.

You will adapt to it and get used to it.

Prilagodićeš se i navići na to.

If you have manageable health problems

Ako imaš kontrolisane zdravstvene probleme

it doesn't really matter.

to zaista nije važno.

Now this does matter.

Sada ono što jeste važno.

So now the woman on the right

Dakle žena na desnoj strani

is actually much happier than the guy on the left --

je mnogo srećnija od onog muškarca na levoj,

meaning that, if you have a lot of friends,

što znači da, ako imaš dosta prijatelja

and you have meaningful friendships,

i značajna prijateljstva,

that does make a lot of difference.

to stvarno pravi razliku.

As well as being married -- you are likely to be much happier

Isto tako, biti u braku znači da ćete verovatno biti srećniji

than if you are single.

nego da ste sami.

A fellow TED speaker, Jonathan Haidt,

Kolega TED govornik, Džonatan Hajt,

came up with this beautiful little analogy

se setio ove male lepe analogije

between the conscious and the unconscious mind.

između svesnog i nesvesnog dela uma.

He says that the conscious mind is this tiny rider

On kaže da je svestan um samo malecni jahač

on this giant elephant, the unconscious.

na ovom ogromnom slonu nesvesnog.

And the rider thinks

I da jahač misli

that he can tell the elephant what to do,

da može da kaže slonu gde da ide,

but the elephant really has his own ideas.

ali da slon ustvari uvek ima sopstvene ideje.

If I look at my own life,

Ako pogledam svoj život,

I'm born in 1962 in Austria.

rođen sam 1962. u Austriji.

If I would have been born a hundred years earlier,

Da sam bio rođen samo sto godina ranije,

the big decisions in my life would have been made for me --

velike odluke u mom životu bi bile napravljene za mene -

meaning I would have stayed in the town that I was born in;

što znači da bih morao da ostanem u gradu u kome sam rođen,

I would have very much likely

vrlo verovatno bih

entered the same profession that my dad did;

ušao u istu struku u kojoj je moj otac bio,

and I would have very much likely married a woman

i verovatno bih morao da se oženim ženom

that my mom had selected.

koju je moja mama izabrala.

I, of course, and all of us,

Ja, i naravno svi mi,

are very much in charge

sada kontrolišemo

of these big decisions in our lives.

ove velike odluke u našim životima.

We live where we want to be --

Živimo gde hoćemo da budemo,

at least in the West.

makar u zapadnim zemljama.

We become what we really are interested in.

Postajemo ono za šta smo zaista zainteresovani.

We choose our own profession,

Biramo sopstvenu karijeru,

and we choose our own partners.

i biramo naše partnere.

And so it's quite surprising

Ono što je iznenađujuće

that many of us

jeste da mnogi

let our unconscious influence those decisions

dopuštaju da nesvestan deo uma utiče na te odluke

in ways that we are not quite aware of.

na načine koje mi ne primećujemo.

If you look at the statistics

Ako pogledamo statistiku

and you see that the guy called George,

i vidimo da se osoba zove Džordž,

when he decides on where he wants to live --

kada on bira gde hoće da živi -

is it Florida or North Dakota? --

na Floridi ili Severnoj Dakoti,

he goes and lives in Georgia.

odluči se za Džordžiju.

And if you look at a guy called Dennis,

A ako pogledamo osobu koja se zove Denis,

when he decides what to become --

kad on odluči šta hoće da postane -

is it a lawyer, or does he want to become a doctor

advokat ili doktor,

or a teacher? --

ili učitelj? -

best chance is that he wants to become a dentist.

najverovatnije je da će postati zubar.

And if Paula decides

Ako se Pola

should she marry Joe or Jack,

dvoumi da li da se uda za Džoa ili Džeka,

somehow Paul sounds the most interesting.

onda će joj nekako Pol zvučati najzanimljivije.

And so even if we make

Tako da i kad pravimo

those very important decisions

te veoma važne odluke,

for very silly reasons,

zbog vrlo besmislenih razloga,

it remains statistically true

ostaje statistički tačno

that there are more Georges living in Georgia

da više Džordževa živi u Džordžiji,

and there are more Dennises becoming dentists

da više Denisa postaju zubari

and there are more Paulas who are married to Paul

i da ima više Pola koje su udate za nekog Pola

than statistically viable.

nego što je to statistički moguće.

(Laughter)

(Smeh)

Now I, of course, thought,

Sada sam se ja naravno setio

"Well this is American data,"

da su to američki podaci,

and I thought, "Well, those silly Americans.

i pomislio - pa ti blesavi Amerikanci.

They get influenced by things

Na njih utiču stvari

that they're not aware of.

kojih nisu svesni.

This is just completely ridiculous."

Ovo je jednostavno apsurdno.

Then, of course, I looked at my mom and my dad --

Onda sam naravno pogledao sopstvenu majku i oca -

(Laughter)

(Smeh)

Karolina and Karl,

Karolina i Karl,

and grandmom and granddad,

i svoju baku i deku,

Josefine and Josef.

Džozefina i Džozef.

So I am looking still for a Stephanie.

Tako da ja i dalje tragam za Stefani.

I'll figure something out.

Smisliću nešto.

If I make this whole thing a little bit more personal

Ako bih ovu celu stvar napravio malo više ličnom

and see what makes me happy as a designer,

i pogledao šta me čini srećnim kao dizajnera,

the easiest answer, of course,

najlakši način naravno,

is do more of the stuff that I like to do

jeste da radim više stvari koje volim

and much less of the stuff that I don't like to do --

i mnogo manje stvari koje ne volim,

for which it would be helpful

za šta bi bilo korisno

to know what it is that I actually do like to do.

znati šta je to što u stvari volim da radim.

I'm a big list maker,

Ja sam veliki tvorac lista,

so I came up with a list.

tako da sam se setio liste.

One of them is to think without pressure.

Jedna od njih je razmišljanje bez pritiska.

This is a project we're working on right now

Ovo je projekat na kome radimo trenutno

with a very healthy deadline.

sa vrlo zdravim rokom.

It's a book on culture,

To je knjiga o kulturi,

and, as you can see,

i kao što možete da vidite,

culture is rapidly drifting around.

kultura brzo luta okolo.

Doing things like I'm doing right now --

Radeći stvari koje radim trenutno -

traveling to Cannes.

putujem u Kan.

The example I have here

Primer koji imam ovde

is a chair that came out of the year in Bali --

jeste stolica koja je izašla ove godine u Baliju,

clearly influenced by local manufacturing and culture,

očigledno odraz lokalne proizvodnje i kulture.

not being stuck behind

Ne biti zaglavljen iza

a single computer screen all day long

istog ekrana računara ceo dan,

and be here and there.

i kretati se tamo vamo.

Quite consciously, design projects

Potpuno svesno dizajnirati projekte

that need an incredible amount of various techniques,

kojima je potrebna neverovatna količina različitih tehnika,

just basically to fight

samo da bi se borilo sa

straightforward adaptation.

jednostranom adaptacijom.

Being close to the content --

Biti blizak sadržaju,

that's the content really is close to my heart.

to je sadržaj koji je blizak mom srcu.

This is a bus, or vehicle,

Ovo je autobus ili vozilo,

for a charity, for an NGO

za dobrovoljni prilog nevladinog organizaciji

that wants to double the education budget in the United States --

koja hoće da udvostruči budžet za edukaciju u SAD,

carefully designed,

oprezno dizajniran,

so, by two inches, it still clears highway overpasses.

tako da, zbog 5 cm, i dalje ne dotiče mostove na autoputu.

Having end results -- things that come back from the printer well,

Imati krajnje rezultate - stvari koje izađu iz štampača,

like this little business card for an animation company

kao ova mala vizit kartica za animacijsku kompaniju

called Sideshow

koja se zove Sideshow

on lenticular foils.

na lentikularnoj foliji.

Working on projects

Raditi na projektima

that actually have visible impacts,

koji u stvari imaju vidljiv uticaj,

like a book for a deceased German artist

kao knjiga za preminulog nemačkog umetnika

whose widow came to us

čija nas je udovica posetila

with the requirement to make her late husband famous.

sa zahtevom da njenog pokojnog muža učinimo poznatim.

It just came out six months ago,

Izašla je pre samo šest meseci,

and it's getting unbelievable traction right now in Germany.

i dobija neverovatnu pažnju trenutno u Nemačkoj.

And I think that his widow

Mislim da će njegova udovica

is going to be very successful on her quest.

biti veoma uspešna u svojoj potrazi.

And lately, to be involved in projects

I odskora, da učestvujem u projektima

where I know about 50 percent of the project

gde u projektu imam samo oko 50 posto

technique-wise

tehničkog znanja,

and the other 50 percent would be new.

i gde je ostalih 50 posto potpuno novo.

So in this case,

Tako, u ovom sučaju,

it's an outside projection for Singapore

to je spoljašnja projekcija za Singapur

on these giant Times Square-like screens.

na ovim džinovskim ekranima koji podsećaju na Times Square.

And I of course knew stuff, as a designer,

I ja sam naravno, kao dizajner, znao stvari

about typography,

o tipografiji,

even though we worked with those animals not so successfully.

iako nismo toliko uspešno radili sa onim životinjama.

But I didn't quite know

Ali nisam baš znao

all that much about movement or film.

toliko o kretanju ili filmu.

And from that point of view we turned it into a lovely project.

I sa tog stanovišta mi smo stvorili divan projekat.

But also because the content was very close.

Ali baš zato što je sadržaj bio vrlo ličan.

In this case, "Keeping a Diary

U ovom slučaju, vođenje dnevnika

Supports Personal Development" --

podržava lični razvoj.

I've been keeping a diary since I was 12.

Vodim dnevnik otkad sam imao 12 godina.

And I've found that it influenced my life and work

I shvatio sam da je imao uticaja na moj život i rad

in a very intriguing way.

na fascinantan način.

In this case also because

U ovom slučaju zato što

it's part of one of the many sentiments

je deo jednog od mnogih osećanja

that we build the whole series on --

na kojima gradimo cele serije -

that all the sentiments originally had come out of the diary.

sva osećanja su prvobitno izašla iz dnevnika.

Thank you so much.

Hvala vam puno.

(Applause)

(Aplauz)