Stefan Sagmeister: 7 rules for making more happiness

Translator: Kerttu Tihanov Reviewer: Anna-Liisa Ševeljova

I spent the best part of last year

Veetsin suurema osa möödunud aastast,

working on a documentary

töötades dokumentaalfilmi kallal,

about my own happiness --

mis rääkis mu oma õnnest.

trying to see

Üritasin teada saada,

if I can actually train my mind

kas saaksin treenida oma mõistust

in a particular way,

samamoodi,

like I can train my body,

nagu saan treenida oma keha,

so I can end up with an improved feeling

ning jõuda seeläbi lõpuks

of overall well-being.

üleüldise heaoluni.

Then this January,

Tänavu jaanuaris

my mother died,

suri aga mu ema

and pursuing a film like that

ja sellise filmi loomine

just seemed the last thing that was interesting to me.

näis mulle sel ajal kõige ebaolulisemana.

So in a very typical, silly designer fashion,

Seega, nagu disainerite puhul tavaline,

after years worth of work,

olid mul pärast aastatepikkust tööd

pretty much all I have to show for it are the titles for the film.

ette näidata üksnes filmi algustiitrid.

(Music)

(muusika)

They were still done

Need tehti valmis,

when I was on sabbatical with my company in Indonesia.

kui olin oma töökaaslastega Indoneesias õppepuhkusel.

We can see the first part here was designed here by pigs.

Näeme, et esimese osa kujundasid sead.

It was a little bit too funky,

See oli pisut liiga äärmuslik

and we wanted a more feminine point of view

ja soovisime veidi naiselikumat vaatepunkti.

and employed a duck

Niisiis kasutasime parti,

who did it in a much more fitting way --

kes tegi seda

fashion.

palju sobivamal viisil.

My studio in Bali

Minu stuudio Bali saarel

was only 10 minutes away from a monkey forest,

oli ahvide metsast kõigest 10 minuti kaugusel.

and monkeys, of course,

Teatavasti peetakse ahve

are supposed to be the happiest of all animals.

kõige õnnelikumateks olenditeks maailmas.

So we trained them to be able to do three separate words,

Õpetasime nad moodustama kolme sõna

to lay out them properly.

ja need õigesti välja kirjutama.

You can see,

Nagu siit näete,

there still is a little bit of a legibility problem there.

on meil veel mõningaid probleeme loetavusega.

The serif is not really in place.

Seriifid ei ole päris paigas.

So of course, what you don't do properly yourself

See tõestab, et kui asja ise käsile ei võta,

is never deemed done really.

ei saagi töö tehtud.

So this is us climbing onto the trees

Siin näete, kuidas me puude otsa ronime

and putting it up over the Sayan Valley

ja riputame oma sõnumi Sajaanide oru kohale

in Indonesia.

Indoneesias.

In that year, what I did do a lot

Tol aastal tegelesin palju

was look at all sorts of surveys,

igasuguste uurimustega

looking at a lot of data on this subject.

ja otsisin sellel teemal palju teavet.

And it turns out

Mis selgus -

that men and women

mehed ja naised

report very, very similar levels of happiness.

on uurimuste kohaselt peaaegu sama õnnelikud.

This is a very quick overview

Siin on väga põgus ülevaade

of all the studies that I looked at.

kõigist uurimustest, mida kasutasin.

That climate plays no role.

Kliima ei mängi mingit rolli.

That if you live in the best climate,

Pole vahet, kas elate parimas kliimas

in San Diego in the United States,

San Diego linnas USAs

or in the shittiest climate, in Buffalo, New York,

või kõige närusemas kliimas Buffalos New Yorgis -

you are going to be just as happy

olete mõlemas kohas

in either place.

ikka täpselt sama õnnelik.

If you make more than 50,000 bucks a year in the U.S.,

Kui teenite USAs üle 50 000 dollari aastas,

any salary increase you're going to experience

on mis tahes palgatõusul

will have only a tiny, tiny influence

teie üldisele heaolule

on your overall well-being.

kõigest vaevumärgatav mõju.

Black people are just as happy as white people are.

Mustanahalised on sama õnnelikud kui valged inimesed.

If you're old or young

Olete vana või noor -

it doesn't really make a difference.

sellel ei ole mingit vahet.

If you're ugly or if you're really, really good-looking

Olete inetu või tõeline iludus -

it makes no difference whatsoever.

ka see ei mängi mingit rolli.

You will adapt to it and get used to it.

Te kohanete ja harjute sellega.

If you have manageable health problems

Teil võib olla terviseprobleeme,

it doesn't really matter.

kuid ka see ei loe tegelikult.

Now this does matter.

Loeb aga järgmine.

So now the woman on the right

Parempoolne naisterahvas

is actually much happier than the guy on the left --

on palju õnnelikum kui vasakpoolne mees.

meaning that, if you have a lot of friends,

See tähendab, et kui teil on palju sõpru

and you have meaningful friendships,

ja head suhted teiste inimestega,

that does make a lot of difference.

mõjutab see teie elu suuresti.

As well as being married -- you are likely to be much happier

Sama kehtib abielu puhul - abielus olete ilmselt palju õnnelikum

than if you are single.

kui vallalisena.

A fellow TED speaker, Jonathan Haidt,

Jonathan Haidt, TEDi kaasrääkija

came up with this beautiful little analogy

tõi ühe kauni metafoori

between the conscious and the unconscious mind.

teadvuse ja alateadvuse kohta.

He says that the conscious mind is this tiny rider

Tema sõnul on teadvus kui pisike ratsanik

on this giant elephant, the unconscious.

hiiglasliku elevandi ehk alateadvuse seljas.

And the rider thinks

Ratsanik arvab,

that he can tell the elephant what to do,

et suudab elevanti suunata,

but the elephant really has his own ideas.

kuid elevandil on hoopis omad plaanid.

If I look at my own life,

Kui vaatan oma elu...

I'm born in 1962 in Austria.

Ma olen sündinud 1962. aastal Austrias.

If I would have been born a hundred years earlier,

Kui oleksin sündinud sada aastat varem,

the big decisions in my life would have been made for me --

oleksid mu elu tähtsaimad otsused minu eest ära tehtud.

meaning I would have stayed in the town that I was born in;

Ma oleksin jäänud elama oma sünnilinna.

I would have very much likely

Ilmselt oleksin valinud sama elukutse,

entered the same profession that my dad did;

mis oli mu isal,

and I would have very much likely married a woman

ja oleksin tõenäoliselt abiellunud naisega,

that my mom had selected.

kelle mu ema mulle välja valis.

I, of course, and all of us,

Muidugi mina, nagu me kõik,

are very much in charge

vastutan ikka ise

of these big decisions in our lives.

nende suurte otsuste eest.

We live where we want to be --

Me elame just seal, kus ise tahame -

at least in the West.

vähemalt nii on see Läänes.

We become what we really are interested in.

Me valime elutee, mis meid tõesti huvitab.

We choose our own profession,

Me valime oma elukutse

and we choose our own partners.

ja oma elukaaslase.

And so it's quite surprising

Seetõttu on omajagu üllatav,

that many of us

et paljud meist

let our unconscious influence those decisions

lasevad oma alateadvusel neid otsuseid mõjutada viisil,

in ways that we are not quite aware of.

millest me pole isegi teadlikud.

If you look at the statistics

Kui vaatate statistikat,

and you see that the guy called George,

näete seal tüüpi nimega George.

when he decides on where he wants to live --

Ta peab otsustama, kus ta tahab elada -

is it Florida or North Dakota? --

Floridas või Põhja-Dakotas.

he goes and lives in Georgia.

Ta otsustab Georgia kasuks.

And if you look at a guy called Dennis,

Nüüd aga vaadake tüüpi nimega Dennis.

when he decides what to become --

Ta mõtleb, kelleks ta saada tahab -

is it a lawyer, or does he want to become a doctor

kas juristiks või hoopis arstiks

or a teacher? --

või õpetajaks?

best chance is that he wants to become a dentist.

Tõenäoliselt saab temast aga dentist ehk hambaarst.

And if Paula decides

Kui Paula kaalub,

should she marry Joe or Jack,

kas abielluda Joe või Jackiga,

somehow Paul sounds the most interesting.

kõlab hoopis Paul kõige põnevamalt.

And so even if we make

Isegi kui me langetame

those very important decisions

need väga tähtsad otsused

for very silly reasons,

ajendatuna tobedatest põhjustest,

it remains statistically true

näitab statistika meile,

that there are more Georges living in Georgia

et Georgias elab rohkem George,

and there are more Dennises becoming dentists

rohkem Denniseid hakkab hambaarstiks

and there are more Paulas who are married to Paul

ja rohkem Paulasid abiellub Paulidega,

than statistically viable.

kui statistika ennustada oskaks.

(Laughter)

(naer)

Now I, of course, thought,

Mina muidugi mõtlesin,

"Well this is American data,"

kuna tegu on USA andmetega,

and I thought, "Well, those silly Americans.

et need ameeriklased on ikka tobedad -

They get influenced by things

lasevad end mõjutada asjadest,

that they're not aware of.

millest nad isegi teadlikud pole.

This is just completely ridiculous."

See on ju täiesti naeruväärne!

Then, of course, I looked at my mom and my dad --

Siis aga vaatasin oma ema ja isa.

(Laughter)

(naer)

Karolina and Karl,

Karolina ja Karl.

and grandmom and granddad,

Ja ka mu vanaema ja vanaisa -

Josefine and Josef.

Josefine ja Josef.

So I am looking still for a Stephanie.

Seega otsin mina ikka oma Stephanie'd.

I'll figure something out.

Küll ma midagi välja mõtlen.

If I make this whole thing a little bit more personal

Kui minna nüüd isiklikumaks

and see what makes me happy as a designer,

ja vaadata, mis mind disainerina õnnelikuks teeb,

the easiest answer, of course,

on lihtsaim vastus muidugi järgmine:

is do more of the stuff that I like to do

teen rohkem seda, mis mulle meeldib,

and much less of the stuff that I don't like to do --

ja vähem seda, mis mulle ei meeldi.

for which it would be helpful

Siin oleks muidugi suureks abiks,

to know what it is that I actually do like to do.

kui ma teaksin, mida ma tegelikult teha tahan.

I'm a big list maker,

Koostan tihti nimekirju

so I came up with a list.

ja tegin seda ka nüüd.

One of them is to think without pressure.

Üks punkt on ajapiiranguteta mõtlemine.

This is a project we're working on right now

See on üks projekt, mille kallal hetkel töötame

with a very healthy deadline.

ja millel on väga mõistlik tähtaeg.

It's a book on culture,

See raamat räägib kultuurist

and, as you can see,

ja, nagu te näete,

culture is rapidly drifting around.

liigub kultuur kiiresti ringi.

Doing things like I'm doing right now --

Selliste asjade tegemine, mida praegugi teen -

traveling to Cannes.

Cannes'i reisimine.

The example I have here

Mul on siin üks näide.

is a chair that came out of the year in Bali --

Tool, mille kavandasin Bali saarel veedetud aastal.

clearly influenced by local manufacturing and culture,

Seda on selgelt mõjutanud kohalik tööstus ja kultuur.

not being stuck behind

Mitte kössitada kogu päeva

a single computer screen all day long

arvutiekraani ees,

and be here and there.

vaid käia siin ja seal.

Quite consciously, design projects

Teadlikult luua projekte,

that need an incredible amount of various techniques,

mis nõuavad uskumatul hulgal erinevaid tehnikaid,

just basically to fight

lihtsalt selleks, et võidelda

straightforward adaptation.

liigse mugavuse vastu.

Being close to the content --

Sisule truuks jäämine,

that's the content really is close to my heart.

projektid, mis on mulle tõesti südamelähedased.

This is a bus, or vehicle,

See on üks buss,

for a charity, for an NGO

heategevusprojekt MTÜ-le,

that wants to double the education budget in the United States --

mis tahab kahekordistada USA hariduseelarvet.

carefully designed,

See on disainitud nii,

so, by two inches, it still clears highway overpasses.

et viaduktide alt läbi sõites jääb veel 5 cm vaba ruumi.

Having end results -- things that come back from the printer well,

Lõpptulemused - hästi välja kukkunud lahendused,

like this little business card for an animation company

nagu see visiitkaart animatsiooniettevõttele,

called Sideshow

mille nimi on Sideshow,

on lenticular foils.

3D-efektiga materjalil.

Working on projects

Selliste projektide kallal töötamine,

that actually have visible impacts,

millel on nähtav mõju.

like a book for a deceased German artist

Näiteks raamat lahkunud saksa kunstnikust,

whose widow came to us

kelle lesk pöördus meie poole

with the requirement to make her late husband famous.

sooviga teha oma lahkunud abikaasa kuulsaks.

It just came out six months ago,

See anti välja kõigest kuus kuud tagasi

and it's getting unbelievable traction right now in Germany.

ja see on Saksamaal uskumatult menukaks osutunud.

And I think that his widow

Ma arvan, et seda leske

is going to be very successful on her quest.

saadab tema missioonil suur edu.

And lately, to be involved in projects

Ja viimasel ajal, osaleda projektides,

where I know about 50 percent of the project

mille puhul tean, et 50 protsenti projektist

technique-wise

on puhtalt tehniline

and the other 50 percent would be new.

ja ülejäänud 50 protsenti nõuab enese täiendamist.

So in this case,

Antud juhul

it's an outside projection for Singapore

on tegu välisprojektiga Singapuri kohta

on these giant Times Square-like screens.

hiiglaslikel ekraanidel nagu Times Square'il.

And I of course knew stuff, as a designer,

Disainerina teadsin ma väga palju

about typography,

tüpograafia kohta,

even though we worked with those animals not so successfully.

kuigi meie koostöö loomadega ei olnud eriti edukas.

But I didn't quite know

Samas ei teadnud ma suurt midagi

all that much about movement or film.

liikumise ega filmitegemise kohta.

And from that point of view we turned it into a lovely project.

Tegime sellest siiski toreda projekti.

But also because the content was very close.

Samas oli ka sisu meile väga südamelähedane.

In this case, "Keeping a Diary

Sellisel juhul aitab päeviku pidamine

Supports Personal Development" --

isiklikku arengut toetada.

I've been keeping a diary since I was 12.

Olen päevikut pidanud juba 12. eluaastast.

And I've found that it influenced my life and work

Leian, et see on mu elu ja tööd

in a very intriguing way.

väga põneval viisil mõjutanud.

In this case also because

Osalt ka seepärast,

it's part of one of the many sentiments

et see on üks osa paljudest mõtetest,

that we build the whole series on --

millele me kogu seeria üles ehitasime -

that all the sentiments originally had come out of the diary.

kõik mõtted pärinesid algselt päevikust.

Thank you so much.

Suur tänu teile!

(Applause)

(aplaus)