Use art to turn the world inside out | JR

Prevodilac: Ivana Korom Lektor: Vanja Cakić

Two weeks ago I was in my studio in Paris,

Pre dve nedelje bio sam u svom studiju u Parizu,

and the phone rang and I heard,

telefon je zazvonio i čuo sam,

"Hey, JR,

"Hej, JR,

you won the TED Prize 2011.

osvojio si nagradu TED Prize 2011.

You have to make a wish to save the world."

Moraš da poželiš želju da bi spasao svet."

I was lost.

Pogubio sam se.

I mean, I can't save the world. Nobody can.

Ne mogu da spasem svet; niko ne može.

The world is fucked up.

Svet je sjeban.

Come on, you have dictators ruling the world,

Hajde, diktatori vladaju svetom,

population is growing by millions,

populacija raste u milionima,

there's no more fish in the sea,

nema više ribe u moru,

the North Pole is melting

Severni pol se topi

and as the last TED Prize winner said,

i kako je rekao poslednji dobitnik TED Prize,

we're all becoming fat.

svi postajemo debeli.

(Laughter)

(smeh)

Except maybe French people.

Osim možda Francuza.

Whatever.

Kako god.

So I called back

Pozvao sam je

and I told her,

i rekao,

"Look, Amy,

"Vidi, Ejmi,

tell the TED guys I just won't show up.

reci ljudima u TED-u da se neću pojaviti.

I can't do anything to save the world."

Ne mogu nikako da spasem svet."

She said, "Hey, JR,

A ona je rekla, "Hej, JR,

your wish is not to save the world, but to change the world."

tvoja želja nije da spaseš svet, nego da ga promeniš".

"Oh, all right."

"Aaa, u redu."

(Laughter)

(smeh)

"That's cool."

"To je kul."

I mean, technology, politics, business

Mislim, tehnologija, polika, biznis,

do change the world --

oni menjaju svet -

not always in a good way, but they do.

ne uvek na dobar način, ali menjaju.

What about art?

Šta je sa umetnošću?

Could art change the world?

Može li umetnost da promeni svet?

I started when I was 15 years old.

Počeo sam kada sam imao 15 godina.

And at that time, I was not thinking about changing the world.

U to vreme nisam mislio o menjanju sveta;

I was doing graffiti --

pisao sam grafite -

writing my name everywhere,

potpisivao se svuda,

using the city as a canvas.

koristeći grad kao platno.

I was going in the tunnels of Paris,

Išao sam u tunele Pariza,

on the rooftops with my friends.

na krovove sa prijateljima.

Each trip was an excursion,

Svako putovanje bilo je ekskurzija,

was an adventure.

bilo je avantura.

It was like leaving our mark on society,

Kao da smo ostavljali svoj trag na društvo,

to say, "I was here," on the top of a building.

da kažemo "Bio sam ovde" na vrhu zgrade.

So when I found a cheap camera on the subway,

Kada sam pronašao jevtin foto aparat u metrou,

I started documenting those adventures with my friends

počeo sam da beležim te avanture sa prijateljima

and gave them back as photocopies --

i davao sam im fotokopije -

really small photos just that size.

male fotografije, ove veličine.

That's how, at 17 years old,

Tako sam, sa 17 godina,

I started pasting them.

počeo da ih postavljam.

And I did my first "expo de rue,"

Imao sam prvu izložbu "de rue"

which means sidewalk gallery.

što znači galerija na ulici.

And I framed it with color

Uokvirio sam slike bojom

so you would not confuse it with advertising.

kako ih ne biste pobrkali sa reklamama.

I mean, the city's the best gallery I could imagine.

Mislim, grad je najbolja galerija koju mogu da zamislim.

I would never have to make a book and then present it to a gallery

Ne moram nikad da napravim portfolio i predstavim ga u galeriji

and let them decide

i ostavim ih da odlučuju

if my work was nice enough to show it to people.

da li je moj rad dovoljno dobar da se pokaže ljudima.

I would control it directly with the public

Direktno sam mogao da ga kontrolišem

in the streets.

sa ljudima na ulici.

So that's Paris.

To je Pariz.

I would change --

U zavisnosti od mesta na koja bih

depending on the places I would go --

išao, menjao sam

the title of the exhibition.

naziv izložbe.

That's on the Champs-Elysees.

Ova je na Šanzelizeu.

I was quite proud of that one.

Na nju sam prilično ponosan.

Because I was just 18

Imao sam samo 18 godina

and I was just up there on the top of the Champs-Elysees.

i bio sam na vrhu Šanzelizea.

Then when the photo left,

Onda kada je fotka nestala,

the frame was still there.

ram je i dalje stajao.

(Laughter)

(smeh)

November 2005:

Novembar 2005:

the streets are burning.

ulice su u plamenu.

A large wave of riots

Snažan talas nemira

had broken into the first projects of Paris.

zahvatio je delove Pariza.

Everyone was glued to the TV,

Svi su bili prilepljeni za TV,

watching disturbing, frightening images

gledali uznemirujuće, zastrašujuće slike

taken from the edge of the neighborhood.

zabeležene na ivici tog dela grada.

I mean, these kids, without control,

Mislim, ti klinci su bili van kontrole,

throwing Molotov cocktails,

bacali Molotovljeve koktele,

attacking the cops and the firemen,

napadali policajce i vatrogasce,

looting everything they could in the shops.

pljačkali sve što su našli u prodavnicama.

These were criminals, thugs, dangerous,

To su bili kriminalci, varalice, opasni su

destroying their own environment.

i napadali su sopstvenu okolinu.

And then I saw it -- could it be possible? --

A onda sam video - da li je moguće? -

my photo on a wall

na zidu je moja fotka,

revealed by a burning car --

iza upaljenog automobila -

a pasting I'd done a year earlier --

jedna koju sam zalepio prethodne godine -

an illegal one -- still there.

ilegalno - još uvek stoji.

I mean, these were the faces of my friends.

Mislim, to su lica mojih prijatelja.

I know those guys.

Poznajem te momke.

All of them are not angels,

Nisu baš svi anđeli,

but they're not monsters either.

ali nisu ni čudovišta.

So it was kind of weird to see

Bilo je malo čudno videti te

those images and those eyes stare back at me through a television.

slike i te oči kako me gledaju kroz televizor.

So I went back there

Tako da sam se vratio tamo

with a 28 mm lens.

sa objektivom od 28mm.

It was the only one I had at that time.

Samo taj sam imao u to vreme.

But with that lens,

Ali sa tim objektivom

you have to be as close as 10 inches from the person.

morate biti udaljeni samo 20cm od osobe.

So you can do it only with their trust.

Možete je slikati samo uz puno poverenje.

So I took full portraits of people from Le Bosquet.

Napravio sam četiri portreta ljudi iz Le Bosketa.

They were making scary faces

Pravili su strašne grimase

to play the caricature of themselves.

kako bi napravili karikature od sebe.

And then I pasted huge posters everywhere

Potom sam zalepio ogromne postere svuda

in the bourgeois area of Paris

u bogatom kraju Pariza,

with the name, age, even building number

sa imenima, godištem, čak i brojem zgrade

of these guys.

ovih momaka.

A year later,

Godinu dana kasnije,

the exhibition was displayed in front of the city hall of Paris.

izložba je postavljena ispred Gradske kuće u Parizu.

And we go from thug images,

I mi polazimo od preuzetih slika,

who've been stolen and distorted by the media,

koje su ukradene i iskrivljene od strane medija,

who's now proudly taking over his own image.

i koje sada ponosno preuzimaju svoj sopstveni lik .

That's where I realized

Tada sam shvatio

the power of paper and glue.

kolika je moć papira i lepka.

So could art change the world?

Dakle, može li umetnost promeniti svet?

A year later,

Godinu dana kasnije,

I was listening to all the noise

slušao sam svu buku

about the Middle East conflict.

oko konflikta na Bliskom Istoku.

I mean, at that time, trust me,

Mislim, verujte mi, u to vreme

they were only referring to the Israeli and Palestinian conflict.

se mislilo samo na konflikt između Izraelaca i Palestinaca.

So with my friend Marco,

Odlučio sam da odem tamo

we decided to go there

sa prijateljem Markom,

and see who are the real Palestinians and who are the real Israelis.

da vidimo ko su pravi Palestinci, a ko pravi Izraelci.

Are they so different?

Da li su toliko različiti?

When we got there, we just went in the street,

Kada smo stigli tamo samo smo izašli na ulicu,

started talking with people everywhere,

počeli da razgovaramo sa ljudima naokolo

and we realized that things were a bit different

i shvatili smo da su stvari malo drugačije

from the rhetoric we heard in the media.

od onoga što smo čuli u medijima.

So we decided to take portraits

Onda smo odlučili da napravimo portrete

of Palestinians and Israelis

Palestinaca i Izraelaca

doing the same jobs --

koji se bave istim poslovima -

taxi-driver, lawyer, cooks.

vozači taksija, advokati, kuvari.

Asked them to make a face as a sign of commitment.

Zamolili smo ih da naprave grimasu.

Not a smile -- that really doesn't tell

Ne osmeh - koji ustvari ne govori

about who you are and what you feel.

ništa o tome ko ste i kako se osećate.

They all accepted

Svi su prihvatili

to be pasted next to the other.

da budu zalepljeni jedni pored drugih.

I decided to paste

Odlučio sam da lepim

in eight Israeli and Palestinian cities

u osam izraelskih i palestinskih gradova

and on both sides of the wall.

i na obe strane zida.

We launched the biggest illegal art exhibition ever.

Započeli smo najveću ilegalnu izložbu u istoriji.

We called the project Face 2 Face.

Projekat smo nazvali "Licem u lice".

The experts said, "No way.

Stručnjaci su rekli, "Nema šanse.

The people will not accept.

Ljudi neće to prihvatiti.

The army will shoot you, and Hamas will kidnap you."

Vojska će vas ubiti, Hamas će vas kidnapovati."

We said, "Okay, let's try and push as far as we can."

Rekli smo, "Okej, pokušaćemo da vidimo dokle možemo da idemo."

I love the way that people will ask me,

Volim kako su me ljudi pitali,

"How big will my photo be?"

"Kolika će biti moja fotografija?"

"It will be as big as your house."

"Biće velika kao tvoja kuća."

When we did the wall, we did the Palestinian side.

Kada smo lepili na ovaj zid, bili smo na palestinskoj strani.

So we arrived with just our ladders

Stigli smo samo sa merdevinama

and we realized that they were not high enough.

i shvatili da nisu dovoljno visoke.

And so Palestinians guys say,

Palestinski momak je rekao,

"Calm down. No wait. I'm going to find you a solution."

"Opustite se. Čekajte, pronaći ću vam rešenje."

So he went to the Church of Nativity

Otišao je do crkve Hristovog rođenja

and brought back an old ladder

i doneo stare merdevine, toliko

that was so old that it could have seen Jesus being born.

stare da sam mogao da vidim kako se Isus rađa.

(Laughter)

(smeh)

We did Face 2 Face with only six friends,

"Licem u lice" smo uradili samo nas šestoro,

two ladders, two brushes,

sa dvoje merdevina, dve četke,

a rented car, a camera

iznajmljenim automobilom, foto aparatom

and 20,000 square feet of paper.

i 6,5 kvadratnih kilometara papira.

We had all sorts of help

Pomogli su nam razni ljudi

from all walks of life.

iz svih sfera života.

Okay, for example, that's Palestine.

Okej, na primer ovo je u Palestini.

We're in Ramallah right now.

Trenutno smo u Ramali.

We're pasting portraits --

Lepimo portrete -

so both portraits in the streets in a crowded market.

oba portreta na ulicama na prepunoj pijaci.

People come around us and start asking,

Ljudi nam prilaze i počinju da pitaju,

"What are you doing here?"

"Šta radite ovde?"

"Oh, we're actually doing an art project

"O, pa radimo jedan umetnički projekat

and we are pasting an Israeli and a Palestinian doing the same job.

i lepimo lica Izraelaca i Palestinaca koji rade isti posao.

And those ones are actually two taxi-drivers."

Ovo ovde su dva vozača taksija."

And then there was always a silence.

Onda bi uvek usledila tišina.

"You mean you're pasting an Israeli face --

"Misliš, lepite lice Izraelca -

doing a face -- right here?"

njegovo lice ovde?"

"Well, yeah, yeah, that's part of the project."

"Pa, da, da, to je deo projekta."

And I would always leave that moment,

Uvek bih napravio pauzu,

and we would ask them,

a onda bismo ih upitali,

"So can you tell me who is who?"

"Pa, možete li mi reći ko je ko?"

And most of them couldn't say.

Većina nije znala da kaže.

(Applause)

(aplauz)

We even pasted on Israeli military towers,

Čak smo lepili na izraelske vojne kule

and nothing happened.

i ništa se nije desilo.

When you paste an image, it's just paper and glue.

Kada zalepite sliku, to je samo papir i lepak.

People can tear it, tag on it, or even pee on it --

Ljudi mogu da ga pocepaju, da se potpišu, da piške na njih -

some are a bit high for that, I agree --

neki su previsoko, slažem se -

but the people in the street,

ali ljudi na ulici

they are the curator.

su kustosi.

The rain and the wind will take them off anyway.

Kiša i vetar će ih svakako skinuti.

They are not meant to stay.

Nije im suđeno da ostanu.

But exactly four years after,

Ali tačno četiri godine kasnije,

the photos, most of them are still there.

većina fotografija je još uvek tamo.

Face 2 Face demonstrated

Projekat "Licem u lice" je pokazao

that what we thought impossible was possible --

da je moguće ono za šta smo mislili da nije -

and, you know what, even easy.

i znate šta, čak je i lako.

We didn't push the limit;

Nismo pomerali granice,

we just showed that they were further than anyone thought.

samo smo pokazali da smo dalje nego što su ljudi mislili.

In the Middle East, I experienced my work

Na Bliskom istoku, doživeo sam svoj rad

in places without [many] museums.

u mestima koja nemaju mnogo muzeja.

So the reactions in the street

Stoga je taj pravac na ulici

were kind of interesting.

bio prilično zanimljiv.

So I decided to go further in this direction

Odlučio sam da odem dalje u tom pravcu

and go in places where there were zero museums.

i odem u mesta gde uopšte nema muzeja.

When you go in these developing societies,

Kada odete u ta društva u razvoju,

women are the pillars of their community,

žene su stubovi tih zajednica,

but the men are still the ones holding the streets.

ali muškarci su i dalje ti koji vladaju ulicama.

So we were inspired to create a project

Bili smo inspirisani da uradimo projekat

where men will pay tribute to women

gde bi muškarci odali počast ženama

by posting their photos.

tako što bi lepili njihove fotke.

I called that project Women Are Heroes.

Projekat sam nazvao "Žene su heroji".

When I listened to all the stories

Kada sam slušao sve priče

everywhere I went on the continents,

na svim kontinentima na kojima sam bio,

I couldn't always understand

nisam uvek mogao da razumem

the complicated circumstances of their conflict.

složene okolnosti njihovog konflikta,

I just observed.

samo sam posmatrao.

Sometimes there was no words,

Ponekad nije bilo reči,

no sentence, just tears.

nikakvih rečenica, samo suze.

I just took their pictures

Samo sam ih slikao

and pasted them.

i zalepio.

Women Are Heroes took me around the world.

"Žene su heroji" me je poveo oko sveta.

Most of the places I went to,

Na većinu mesta na koja sam otišao,

I decided to go there

odlučio sam da odem jer

because I've heard about it through the media.

sam pre toga čuo o tome u medijima.

So for example, in June 2008,

Na primer, u junu 2008.

I was watching TV in Paris,

sam gledao TV u Parizu,

and then I heard about this terrible thing

kada sam čuo za užasan događaj

that happened in Rio de Janeiro --

u Rio de Žaneiru.

the first favela of Brazil named Providencia.

U prvoj faveli Brazila, koja se zove Providencia.

Three kids -- that was three students --

Troje klinaca - bilo je to troje studenata -

were [detained] by the army

je privela vojska

because they were not carrying their papers.

jer nisu sa sobom nosili dokumenta.

And the army took them,

Vojska ih je odvela

and instead of bringing them to the police station,

i umesto da ih odvede u policijsku stanicu,

they brought them to an enemy favela

odveli su ih u neprijateljsku favelu

where they get chopped into pieces.

gde su bili isečeni u komade.

I was shocked.

Bio sam šokiran.

All Brazil was shocked.

Ceo Brazil je bio šokiran.

I heard it was one of the most violent favelas,

Čuo sam da je to jedna od najnasilnijih favela

because the largest drug cartel controls it.

jer je kontroliše najveći narko kartel.

So I decided to go there.

Pa sam odlučio da odem tamo.

When I arrived --

Kada sam stigao -

I mean, I didn't have any contact with any NGO.

mislim, nisam imao nikakav kontakt s nekom NVO.

There was none in place -- no association, no NGOs, nothing --

Ne postoje NVO - nema turističkih agencija, NVO, ničega -

no eyewitnesses.

nema očevidaca.

So we just walked around,

Šetali smo naokolo

and we met a woman,

i sreli smo jednu ženu

and I showed her my book.

kojoj sam pokazao svoj portfolio.

And she said, "You know what?

Rekla je, "Znate šta?

We're hungry for culture.

Mi smo gladni kulture.

We need culture out there."

Ovde nam je potrebna kultura."

So I went out and I started with the kids.

Onda sam krenuo, počeo sam sa decom.

I just took a few photos of the kids,

Napravio sam nekoliko fotki dece

and the next day I came with the posters and we pasted them.

i došao sam sledećeg dana sa posterima i zalepili smo ih.

The day after, I came back and they were already scratched.

Sledećeg dana kad sam se vratio, već su bili skinuti.

But that's okay.

Ali to je u redu.

I wanted them to feel that this art belongs to them.

Želeo sam da osete da im ova umetnost pripada.

Then the next day, I held a meeting on the main square

Onda sam narednog dana održao okupljanje na glavnom trgu

and some women came.

i neke od žena su došle.

They were all linked to the three kids that got killed.

Sve su imale neke veze sa tri momka koji su ubijeni.

There was the mother, the grandmother, the best friend --

Bile su majke, bake, najbolje prijateljice.

they all wanted to shout the story.

Sve su želele da razglase priču.

After that day,

Posle tog dana,

everyone in the favela gave me the green light.

svi iz favele su mi dali zeleno svetlo.

I took more photos, and we started the project.

Napravio sam još fotki i počeli smo projekat.

The drug lords were kind of worried

Narko bosovi su bili malo zabrinuti

about us filming in the place,

zbog toga što snimamo tamo,

so I told them, "You know what?

pa sam im rekao, "Znate šta?

I'm not interested in filming the violence and the weapons.

Ne interesuje me da snimam nasilje i oružje.

You see that enough in the media.

Toga ima dovoljno u medijima.

What I want to show is the incredible life and energy.

Ja želim da prikažem ovaj neverovatan život.

I've been seeing it around me the last few days."

Viđam ga oko sebe poslednjih nekoliko dana."

So that's a really symbolic pasting,

To je dakle bilo veoma simbolično lepljenje,

because that's the first one we did that you couldn't see from the city.

jer je to prvo koje smo uradili, a da nije moglo da se vidi iz grada.

And that's where the three kids got arrested,

A ovde je troje momaka uhapšeno,

and that's the grandmother of one of them.

a ovo je baka jednog od njih.

And on that stairs,

A te stepenice

that's where the traffickers always stand

su mesto na kom uvek stoje dileri

and there's a lot of exchange of fire.

i tu se mnogo puca.

Everyone there understood the project.

Svi su razumeli projekat.

And then we pasted everywhere -- the whole hill.

I onda smo oblepili sve - celo brdo.

(Applause)

(aplauz)

What was interesting is that the media couldn't get in.

Interesantno je bilo da mediji nisu mogli da priđu.

I mean, you should see that.

Mislim, trebalo je videti to.

They would have to film us from a really long distance by helicopter

Morali su da nas snimaju sa velike udaljenosti iz helikoptera

and then have a really long lens,

sa dugim objektivom

and we would see ourselves, on TV, pasting.

i videli bismo se na TV-u kako lepimo.

And they would put a number: "Please call this number

A bi objavili broj: "Molimo pozovite ovaj broj

if you know what's going on in Providencia."

ukoliko znate šta se dešava u Providenciji."

We just did a project and then left

Samo smo uradili jedan projekat i otišli,

so the media wouldn't know.

da mediji ne bi znali.

So how can we know about the project?

I kako možemo saznati nešto o projektu?

So they had to go and find the women

Morali su da idu i traže te žene

and get an explanation from them.

i da od njih dobiju objašnjenje.

So you create a bridge between the media

Tako smo napravili most između medija

and the anonymous women.

i tih anonimnih žena.

We kept traveling.

Nastavili smo da putujemo.

We went to Africa, Sudan, Sierra Leone,

Išli smo u Afriku, Sudan, Sijera Leone,

Liberia, Kenya.

Liberiju, Keniju.

In war-torn places like Monrovia,

U ratom razrušenim mestima poput Monrovije,

people come straight to you.

ljudi vas direktno prilaze.

I mean, they want to know what you're up to.

Žele da znaju šta ste naumili.

They kept asking me, "What is the purpose of your project?

Stalno su me pitali, "Koja je svrha vašeg projekta?

Are you an NGO? Are you the media?"

Jeste vi NVO? Jeste vi neki mediji?"

Art. Just doing art.

Umetnost. Samo umetnost.

Some people question, "Why is it in black and white?

Neki ljudi pitaju, "Zašto je crno-belo?

Don't you have color in France?"

Zar u Francuskoj nemate boje?"

(Laughter)

(smeh)

Or they tell you, "Are these people all dead?"

Ili će vam reći, "Jesu svi ovi ljudi mrtvi?"

Some who understood the project would explain it to others.

Neki koji bi razumeli projekat, objašnjavali bi drugima.

And to a man who did not understand, I heard someone say,

A čuo sam da je neko rekao jednom čoveku koji nije razumeo,

"You know, you've been here for a few hours

"Znate, ovde ste nekoliko sati i pokušavate

trying to understand, discussing with your fellows.

da razumete, diskutujete o tome sa prijateljima.

During that time, you haven't thought about

Tokom tog vremena niste razmišljali

what you're going to eat tomorrow.

o tome šta ćete sutra jesti.

This is art."

To je umetnost."

I think it's people's curiosity

Mislim da ljude njihova

that motivates them

radoznalost motiviše

to come into the projects.

da se pridruže projektu.

And then it becomes more.

A onda to postaje više od toga.

It becomes a desire, a need, an armor.

Postaje želja, potreba.

On this bridge that's in Monrovia,

Na ovom mostu u Monroviji,

ex-rebel soldiers helped us pasting a portrait

bivši pobunjenik vojnik nam pomaže da zalepimo portret

of a woman that might have been raped during the war.

žene koja je možda silovana za vreme rata.

Women are always the first ones targeted

Žene uvek prve nastradaju

during conflict.

tokom konflikta.

This is Kibera, Kenya,

Ovo je Kibera, u Keniji,

one of the largest slums of Africa.

jedan od najvećih slamova u Africi.

You might have seen images about the post-election violence

Možda ste videli slike nasilja, koje se

that happened there in 2008.

dešavalo posle izbora 2008.

This time we covered the roofs of the houses,

Ovog puta smo pokrili krovove kuća,

but we didn't use paper,

ali nismo koristili papir

because paper doesn't prevent the rain

jer on ne sprečava kišu

from leaking inside the house --

da procuri u kuće -

vinyl does.

vinil sprečava.

Then art becomes useful.

Onda umetnost postaje korisna.

So the people kept it.

I ljudi je zadrže.

You know what I love is, for example, when you see the biggest eye there,

Sviđa mi se što, na primer, tu gde vidite to najveće oko

there are so [many] houses inside.

ima mnogo kuća ispod.

And I went there a few months ago --

I kada sam bio tamo pre nekoliko meseci -

photos are still there -- and it was missing a piece of the eye.

fotke su i dalje tu - ali nedostaje deo tog oka.

So I asked the people what happened.

Pitao sam ljude šta se desilo.

"Oh, that guy just moved."

"O, pa čovek se samo odselio."

(Laughter)

(smeh)

When the roofs were covered, a woman said as a joke,

Kada smo pokrili krovove, jedna žena se našalila,

"Now God can see me."

"Sad Bog može da me vidi."

When you look at Kibera now,

Sada, kada pogledate Kiberu,

they look back.

oni uzvraćaju pogled.

Okay, India.

Okej, Indija.

Before I start that, just so you know,

Pre nego što počnem, samo da znate,

each time we go to a place, we don't have authorization,

kad putujemo mi nemamo turističke agente,

so we set up like commandos --

idemo kao komandosi -

we're a group of friends who arrive there,

grupa prijatelja koja stigne tamo

and we try to paste on the walls.

i pokušavamo da lepimo na zidove.

But there are places where you just can't paste on a wall.

Ali postoje mesta gde ne možete da lepite na zidove.

In India it was just impossible to paste.

U Indiji je nemoguće lepiti.

I heard culturally and because of the law,

Čuo sam da bi nas, zbog kulture i zakona,

they would just arrest us at the first pasting.

samo uhapsili pri prvom lepljenju.

So we decided to paste white,

Odlučili smo da zalepimo belo,

white on the walls.

beli papir na zidove.

So imagine white guys pasting white papers.

Zamislite belce koji lepe bele papire.

So people would come to us and ask us,

Ljudi bi nam prilazili i pitali nas

"Hey, what are you up to?"

"Hej, šta to radite?"

"Oh, you know, we're just doing art." "Art?"

"O, znate, bavimo se umetnošću." "Umetnošću?"

Of course, they were confused.

Naravno, bili su zbunjeni.

But you know how India has a lot of dust in the streets,

Ali znate kako u Indiji ima mnogo prašine na ulicama

and the more dust you would have

i što je više prašine

going up in the air,

koja je u vazduhu,

on the white paper you can almost see,

skoro možete videti da na belom papiru

but there is this sticky part

ima taj lepljivi deo,

like when you reverse a sticker.

kao kada okrenete nalepnicu.

So the more dust you have, the more it will reveal the photo.

Što ima više prašine, više se vidi fotka.

So we could just walk in the street during the next days

Mogli smo samo da dođemo na ulice narednog dana

and the photos would get revealed by themselves.

a fotografije bi se same otkrile.

(Applause)

(aplauz)

Thank you.

Hvala.

So we didn't get caught this time.

Ovog puta nas nisu uhvatili.

Each project -- that's a film

Svaki projekat, to je snimak

from Women Are Heroes.

iz "Žene su heroji".

(Music)

(muzika)

Okay.

Okej.

For each project we do

Za svaki projekat

a film.

snimamo film.

And most of what you see -- that's a trailer from "Women Are Heroes" --

I većinom vidite, to je trejler za "Žene su heroji" -

its images, photography,

slike, fotografije,

taken one after the other.

slikane jedna za drugom.

And the photos kept traveling even without us.

A fotke nastavljaju da putuju i bez nas.

(Laughter)

(smeh)

(Applause)

(aplauz)

Hopefully, you'll see the film,

Nadam se da ćete videti film

and you'll understand the scope of the project

i razumećete veličinu projekta

and what the people felt when they saw those photos.

i šta su ljudi osetili kad su videli te fotke.

Because that's a big part of it. There's layers behind each photo.

Jer je to veliki deo toga. Iza svake slike postoje slojevi.

Behind each image is a story.

Iza svake slike postoji priča.

Women Are Heroes created a new dynamic

"Žene su heroji" je stvorio novu dinamiku

in each of the communities,

u svakoj od zajednica

and the women kept that dynamic after we left.

i žene su zadržale tu dinamiku posle našeg odlaska.

For example, we did books -- not for sale --

Na primer, štampali smo knjige - ne za prodaju -

that all the community would get.

koje bi sve zajednice dobile.

But to get it, they would have to [get] it signed by one of the women.

Ali da biste dobili knjigu, jedna od žena je morala da je potpiše.

We did that in most of the places.

U većini mesta smo to uradili.

We go back regularly.

Redovno se vraćamo.

And so in Providencia, for example, in the favela,

U Providenciji, na primer, u faveli,

we have a cultural center running there.

imamo kontrolni centar koji tamo radi.

In Kibera, each year we cover more roofs.

U Kiberi svake godine pokrijemo još krovova.

Because of course, when we left, the people who were just at the edge of the project

Jer naravno, kad smo otišli, ljudi koji su bili na ivici projekta

said, "Hey, what about my roof?"

pitali su, "A šta je s mojim krovom?"

So we decided to come the year after

Pa smo odlučili da se vratimo sledeće godine

and keep doing the project.

i nastavimo sa projektom.

A really important point for me

Za mene je veoma važno to

is that I don't use any brand or corporate sponsors.

što ne koristim nikakve brendove ili korporacije za sponzore.

So I have no responsibility

Odgovoran sam samo

to anyone but myself

prema sebi

and the subjects.

i svojim subjektima.

(Applause)

(aplauz)

And that is for me

To je za mene

one of the more important things in the work.

jedna od važnijih stvari u radu.

I think, today,

Mislim da je danas

as important as the result is the way you do things.

pored rezultata, važno i kako radite stvari.

And that has always been a central part of the work.

To je oduvek bilo deo rada.

And what's interesting is that fine line that I have

Zanimljiva mi je ta tanka linija

with images and advertising.

između slika i reklamiranja.

We just did some pasting in Los Angeles

Nedavno smo lepili u Los Anđelesu,

on another project in the last weeks.

na jednom drugom projektu poslednjih nedelja.

And I was even invited to cover the MOCA museum.

Pozvali su me čak da pokrijem i MOCA muzej.

But yesterday the city called them and said,

Ali juče ih je grad pozvao i rekao,

"Look, you're going to have to tear it down.

"Vidite, moraćemo to da skinemo.

Because this can be taken for advertising,

Jer može da se shvati kao reklama

and because of the law,

i zbog zakona,

it has to be taken down."

mora da se skine."

But tell me, advertising for what?

Ali recite mi, reklama za šta?

The people I photograph

Ljudi koje fotografišem

were proud to participate in the project

su bili ponosni da učestvuju u projektu

and to have their photo in the community.

i da se njihova sliki vidi u zajednici.

But they asked me for a promise basically.

Ali su me, zapravo, zamolili za obećanje.

They asked me, "Please, make our story travel with you."

Rekli su, "Molimo te da naša priča putuje sa tobom".

So I did. That's Paris.

I putovala je. Ovo je Pariz.

That's Rio.

To je Rio.

In each place, we built exhibitions with a story, and the story traveled.

U svakom mestu pravimo izložbe sa pričom, priča putuje.

You understand the full scope of the project.

Shvatate pravu veličinu projekta.

That's London.

To je London,

New York.

Njujork.

And today, they are with you in Long Beach.

A danas, oni su sa vama u Long Biču.

All right, recently I started a public art project

Nedavno sam započeo projekat javne umetnosti

where I don't use my artwork anymore.

gde više ne koristim svoj rad.

I use Man Ray, Helen Levitt,

Koristim Men Reja, Helenu Levit,

Giacomelli, other people's artwork.

Đakomelija, radove drugih.

It doesn't matter today if it's your photo or not.

Danas nije bitno da li je fotka vaša ili ne.

The importance is what you do

Važno je ono što radite

with the images,

sa tim slikama

the statement it makes where it's pasted.

poruka koju ostavljate kad lepite.

So for example, I pasted the photo of the minaret

Na primer, zalepio sam fotku minareta

in Switzerland

u Švajcarskoj, nekoliko

a few weeks after they voted the law forbidding minarets in the country.

nedelja pošto je izglasana zabrana minareta u zemlji.

(Applause)

(aplauz)

This image of three men wearing gas masks

Ova slika tri muškarca sa gas maskama

was taken in Chernobyl originally,

je zapravo slikana u Černobilu,

and I pasted it in Southern Italy,

a zalepio sam je u Južnoj Italiji,

where the mafia sometimes bury the garbage under the ground.

gde mafija ponekad zatrpava smeće pod zemljom.

In some ways, art can change the world.

Na neke načine, umetnost može da promeni svet.

Art is not supposed to change the world,

Ona ne treba da ga menja,

to change practical things,

da menja praktične stvari,

but to change perceptions.

nego da menja percepciju.

Art can change

Umetnost može da promeni

the way we see the world.

način na koji vidimo svet.

Art can create an analogy.

Može da stvori analogiju.

Actually the fact that art cannot change things

Zapravo, činjenica da ne može da promeni stvari

makes it a neutral place

čini je neutralnim mestom

for exchanges and discussions,

za razmene i diskusije

and then enables you to change the world.

i onda vam daje mogućnost da promenite svet.

When I do my work,

Kada radim ovo,

I have two kinds of reactions.

dobijam dve vrste reakcija.

People say, "Oh, why don't you go in Iraq or Afghanistan.

Ljudi kažu, "O, zašto ne odeš u Irak ili Avganistan.

They would be really useful."

Tamo bi to bilo korisno."

Or, "How can we help?"

Ili, "Kako možemo da pomognemo?"

I presume that you belong to the second category,

Pretpostavljam da vi pripadate drugoj kategoriji

and that's good,

i to je dobro,

because for that project,

jer ću za taj projekat

I'm going to ask you to take the photos

da vas zamolim da fotografišete

and paste them.

i zalepite fotke.

So now my wish is:

Dakle, moja želja je sledeća:

(mock drum roll)

(imitira zvuk bubnja)

(Laughter)

(smeh)

I wish for you to stand up

želim da se zauzmete

for what you care about

za ono do čega vam je stalo,

by participating in a global art project,

tako što ćete učestvovati u globalnom umetničkom projektu

and together we'll turn the world inside out.

i zajedno ćemo suštinski promeniti svet.

And this starts right now.

A to počinje odmah.

Yes, everyone in the room.

Da, svi u prostoriji.

Everyone watching.

Svi koji gledate.

I wanted that wish

Želeo sam da želja

to actually start now.

počne odmah da se ostvaruje.

So a subject you're passionate about, a person who you want to tell their story

Dakle, nešto oko čega ste strastveni, osoba čiju priču želite da ispričate,

or even your own photos --

ili čak i vaše fotke -

tell me what you stand for.

recite mi za šta se zalažete.

Take the photos, the portraits,

Napravite fotke, portrete,

upload it -- I'll give you all the details --

aplodujte - objasniću vam -

and I'll send you back your poster. Join by groups

i poslaću vam poster. Udružite se u grupe,

and reveal things to the world.

otkrijte svetu stvari.

The full data is on the website --

Svi podaci su na sajtu:

insideoutproject.net --

insideoutproject.net

that is launching today.

koji počinje sa radom danas.

What we see changes who we are.

Ono što vidimo menja nas kao osobe.

When we act together,

Kada delamo zajedno, cela

the whole thing is much more than the sum of the parts.

stvar je mnogo veća od sume svojih delova.

So I hope that, together, we'll create something

Nadam se da ćemo zajedno stvoriti nešto

that the world will remember.

što će ceo svet pamtiti.

And this starts right now and depends on you.

I to počinje odmah i zavisi od vas.

Thank you.

Hvala vam.

(Applause)

(aplauz)

Thank you.

Hvala vam.

(Applause)

(aplauz)