Use art to turn the world inside out | JR

Prevoditelj: Tilen Pigac - EFZG Recezent: Mislav Ante Omazić - EFZG

Two weeks ago I was in my studio in Paris,

Prije dva tjedna bio sam u svom studiju u Parizu,

and the phone rang and I heard,

i telefon je zazvonio i čuo sam,

"Hey, JR,

"Hej, JR,

you won the TED Prize 2011.

osvojio si TED nagradu 2011.

You have to make a wish to save the world."

Moraš nešto zaželjeti kako bi spasio svijet."

I was lost.

Bio sam izgubljen.

I mean, I can't save the world. Nobody can.

Nisam mogao spasiti svijet; nitko ne može.

The world is fucked up.

Svijet je sjeban.

Come on, you have dictators ruling the world,

Dajte, imate diktatore koji vladaju svijetom,

population is growing by millions,

stanovništvo raste u milijunima,

there's no more fish in the sea,

nema više riba u moru,

the North Pole is melting

Sjeverni pol se otapa,

and as the last TED Prize winner said,

i kao što je posljednji dobitnik TED nagrade rekao,

we're all becoming fat.

svi mi postajemo debeli.

(Laughter)

(Smijeh)

Except maybe French people.

Osim možda Francuza.

Whatever.

Svejedno.

So I called back

Stoga sam nazvao natrag

and I told her,

i rekao sam joj,

"Look, Amy,

"Gledaj, Amy,

tell the TED guys I just won't show up.

reci TED momcima da se neću pojaviti.

I can't do anything to save the world."

Ne mogu učiniti ništa da spasim svijet."

She said, "Hey, JR,

Ona je rekla, "Hej, JR,

your wish is not to save the world, but to change the world."

tvoja želja nije spasiti svijet, već promijeniti svijet."

"Oh, all right."

"O, u redu."

(Laughter)

(Smijeh)

"That's cool."

"To je cool."

I mean, technology, politics, business

Mislim, tehnologija, politika, poslovni svijet

do change the world --

mijenjaju svijet --

not always in a good way, but they do.

ne uvijek na dobar način, ali mijenjaju ga.

What about art?

A što je s umjetnošću?

Could art change the world?

Može li umjetnost promijeniti svijet?

I started when I was 15 years old.

Započeo sam s 15 godina.

And at that time, I was not thinking about changing the world.

I u ono vrijeme, nisam razmišljao o mijenjanju svijeta;

I was doing graffiti --

Radio sam grafite --

writing my name everywhere,

pišući moje ime posvuda,

using the city as a canvas.

koristeći grad kao platno.

I was going in the tunnels of Paris,

Odlazio sam u tunele Pariza,

on the rooftops with my friends.

na krovove sa svojim prijateljima.

Each trip was an excursion,

Svako putovanje je bila ekskurzija,

was an adventure.

bila je avantura.

It was like leaving our mark on society,

Bilo je to kao ostavljanje našeg traga na društvu,

to say, "I was here," on the top of a building.

da kažemo, "Bio sam ovdje," na vrhu te zgrade.

So when I found a cheap camera on the subway,

Dakle, kada sam pronašao jeftin fotoaparat u podzemnoj,

I started documenting those adventures with my friends

počeo sam dokumentirati te avanture sa svojim prijateljima

and gave them back as photocopies --

i davao bi ih natrag kao fotokopije --

really small photos just that size.

doista male fotografije upravo te veličine.

That's how, at 17 years old,

Tako sam ih, sa 17 godina starosti,

I started pasting them.

počeo lijepiti.

And I did my first "expo de rue,"

I održao sam svoj prvi ulični sajam,

which means sidewalk gallery.

što znači galerija na pločniku.

And I framed it with color

I uokvirio sam ih u boji

so you would not confuse it with advertising.

kako ih ne biste mogli pomiješati s oglašavanjem.

I mean, the city's the best gallery I could imagine.

Mislim, grad je najbolja galerija koju mogu zamisliti.

I would never have to make a book and then present it to a gallery

Nikada neću morati izraditi knjigu i zatim je prezentirati galeriji

and let them decide

i dati im da odlučuju

if my work was nice enough to show it to people.

je li moj rad dovoljno lijep da ga se prikazuje ljudima.

I would control it directly with the public

Kontrolirat ću to izravno s javnosti

in the streets.

na ulicama.

So that's Paris.

Dakle, to je Pariz.

I would change --

Promijenio bih --

depending on the places I would go --

ovisno o mjestima gdje bih išao --

the title of the exhibition.

naslov izložbe.

That's on the Champs-Elysees.

Ovo je na Champs-Elysees.

I was quite proud of that one.

Bio sam prilično ponosan na ovu.

Because I was just 18

Jer mi je bilo samo 18 godina

and I was just up there on the top of the Champs-Elysees.

i bio sam tamo gore na vrhu Champs-Elysees.

Then when the photo left,

Zatim, kada je slika otišla,

the frame was still there.

okvir je još uvijek bio tamo.

(Laughter)

(Smijeh)

November 2005:

Studeni 2005:

the streets are burning.

ulice gore.

A large wave of riots

Veliki val pobuna

had broken into the first projects of Paris.

se probio u prvi projekt Pariza.

Everyone was glued to the TV,

Svi su bili zalijepljeni za TV,

watching disturbing, frightening images

gledajući uznemirujuće, zastrašujuće slike

taken from the edge of the neighborhood.

koje su snimljene na rubovima četvrti.

I mean, these kids, without control,

Mislim, ta djeca, bez kontrole,

throwing Molotov cocktails,

bacaju Molotovljeve koktele,

attacking the cops and the firemen,

napadaju policajce i vatrogasce,

looting everything they could in the shops.

pljačkaju sve što su mogli u trgovinama.

These were criminals, thugs, dangerous,

To su bili kriminalci, lopovi, opasni

destroying their own environment.

koji su slijedili svoje okruženje.

And then I saw it -- could it be possible? --

I onda sam je ugledao -- je li to moguće? --

my photo on a wall

moja slika na zidu

revealed by a burning car --

otkrivena od gorućeg automobila --

a pasting I'd done a year earlier --

slika koju sam zalijepio godinu dana ranije --

an illegal one -- still there.

ilegalna -- još uvijek tamo.

I mean, these were the faces of my friends.

Mislim, to su bila lica mojih prijatelja.

I know those guys.

Znam te momke.

All of them are not angels,

Svi oni nisu anđeli,

but they're not monsters either.

ali nisu ni čudovišta.

So it was kind of weird to see

Dakle, bilo je nekako čudno vidjeti

those images and those eyes stare back at me through a television.

te slike i te oči koje gledaju u mene preko televizije.

So I went back there

Stoga sam se vratio tamo

with a 28 mm lens.

s 28 milimetarskim objektivom.

It was the only one I had at that time.

Bio je to jedini koji sam imao u to vrijeme.

But with that lens,

Ali s tim objektivom,

you have to be as close as 10 inches from the person.

morate biti na 25 centimetara udaljenosti od te osobe.

So you can do it only with their trust.

Dakle, možete to učiniti samo ako vam ona vjeruje.

So I took full portraits of people from Le Bosquet.

Stoga sam napravio četiri portreta ljudi iz Le Bosquet-a.

They were making scary faces

Radili su zastrašujuće grimase

to play the caricature of themselves.

kako bi napravili karikature iz sebe.

And then I pasted huge posters everywhere

I zatim sam zalijepio ogromne postere posvuda

in the bourgeois area of Paris

u buržujskim četvrtima Pariza

with the name, age, even building number

s imenima, dobi, čak i brojevima zgrada

of these guys.

tih momaka.

A year later,

Godinu dana kasnije,

the exhibition was displayed in front of the city hall of Paris.

izložba je prikazana ispred gradske viječnice Pariza.

And we go from thug images,

I idemo od izrade fotografija,

who've been stolen and distorted by the media,

koje su mediji ukrali i iskrivili,

who's now proudly taking over his own image.

do onoga koji sada s ponosom uzima svoju vlastitu sliku.

That's where I realized

Tada sam shvatio

the power of paper and glue.

moć papira i ljepila.

So could art change the world?

Dakle, može li umjetnost promijeniti svijet?

A year later,

Godinu dana kasnije,

I was listening to all the noise

slušao sam svu tu buku

about the Middle East conflict.

oko sukoba na Bliskom istoku.

I mean, at that time, trust me,

Mislim, u to vrijeme, vjerujte mi,

they were only referring to the Israeli and Palestinian conflict.

samo su naglašavali sukob između Izraela i Palestine.

So with my friend Marco,

Dakle, s mojim prijateljom Marcom,

we decided to go there

odlučili smo otići tamo

and see who are the real Palestinians and who are the real Israelis.

i vidjeti tko su pravi Palestinci i tko su pravi Izraelci.

Are they so different?

Jesu li oni toliko različiti?

When we got there, we just went in the street,

Kada smo došli tamo, otišli smo na ulice,

started talking with people everywhere,

počeli razgovarati s ljudima posvuda,

and we realized that things were a bit different

i shvatili smo da su stvari pomalo drugačije

from the rhetoric we heard in the media.

od retorike koju smo čuli u medijima.

So we decided to take portraits

Stoga smo odlučili uzeti portrete

of Palestinians and Israelis

Palestinaca i Izraelaca

doing the same jobs --

kako rade iste poslove --

taxi-driver, lawyer, cooks.

vozač taksija, odvjetnik, kuhar.

Asked them to make a face as a sign of commitment.

Zamolili smo ih da naprave grimasu u znak predanosti.

Not a smile -- that really doesn't tell

Ne osmijeh -- to uistinu ne pokazuje

about who you are and what you feel.

tko si i kako se osjećaš.

They all accepted

Svi su prihvatili

to be pasted next to the other.

da ih se zalijepi jedan pored drugoga.

I decided to paste

Odlučio sam zalijepiti

in eight Israeli and Palestinian cities

u osam Izraelskih i Palestinskih gradova

and on both sides of the wall.

i s obje strane zida.

We launched the biggest illegal art exhibition ever.

Lansirali smo najveću ilegalnu umjetničku izložbu ikad.

We called the project Face 2 Face.

Nazvali smo projekt Face 2 Face (Licem u lice).

The experts said, "No way.

Stručnjaci su rekli, "Nema šanse.

The people will not accept.

Ljudi to neće prihvatiti.

The army will shoot you, and Hamas will kidnap you."

Vojska će vas upucati, a Hamas će vas oteti."

We said, "Okay, let's try and push as far as we can."

Rekli smo, "U redu, probajmo i pogurnimo to koliko god možemo."

I love the way that people will ask me,

Volim kada me ljudi pitaju,

"How big will my photo be?"

"Kako velika će biti moja slika?"

"It will be as big as your house."

"Biti će velika kao i vaša kuća."

When we did the wall, we did the Palestinian side.

Kada smo radili na zidu, napravili smo Palestinsku stranu.

So we arrived with just our ladders

Stoga smo stigli samo s našim ljestvama

and we realized that they were not high enough.

i shvatili smo da nisu dovoljno visoke.

And so Palestinians guys say,

I tako su Palestinci rekli,

"Calm down. No wait. I'm going to find you a solution."

"Smirite se. Ne, čekajte. Pronaći ću vam rješenje."

So he went to the Church of Nativity

Stoga je otišao u Crkvu Gospinog rođenja

and brought back an old ladder

i donio je sa sobom stare ljestve

that was so old that it could have seen Jesus being born.

koje su bile toliko stare da je moguće da su doživjele rođenje Isusa.

(Laughter)

(Smijeh)

We did Face 2 Face with only six friends,

Napravili smo Licem u Lice sa samo šest prijatelja,

two ladders, two brushes,

dviju ljestava, dva kista,

a rented car, a camera

unajmljenim automobilom, fotoaparatom

and 20,000 square feet of paper.

i 1.858 četvornih metara papira.

We had all sorts of help

Pružena nam je sva vrsta pomoći

from all walks of life.

iz različitih dijelova života.

Okay, for example, that's Palestine.

U redu, na primjer, to je Palestina.

We're in Ramallah right now.

Upravo sada smo u Ramallahu.

We're pasting portraits --

Lijepimo portrete --

so both portraits in the streets in a crowded market.

dakle, portrete i na ulicama i na prenatrpanoj tržnici.

People come around us and start asking,

Ljudi se okupe oko nas i počinju pitati,

"What are you doing here?"

"Što radite ovdje?"

"Oh, we're actually doing an art project

"O, mi zapravo radimo umjetnički projekt

and we are pasting an Israeli and a Palestinian doing the same job.

i postavljamo Izraelce i Palestince koji rade isti posao.

And those ones are actually two taxi-drivers."

A ovo ovdje su zapravo dva vozača taksija."

And then there was always a silence.

I zatim bi uvijek bila tišina.

"You mean you're pasting an Israeli face --

"Mislite, lijepite lice Izraelca --

doing a face -- right here?"

upravo ovdje kako radi grimasu?"

"Well, yeah, yeah, that's part of the project."

"Pa, da, da, to je dio projekta."

And I would always leave that moment,

I uvijek bi ostavio sve tog trenutka,

and we would ask them,

i pitali bismo ih,

"So can you tell me who is who?"

"Dakle, možete li mi reći tko je tko?"

And most of them couldn't say.

I većina njih nije mogla reći.

(Applause)

(Pljesak)

We even pasted on Israeli military towers,

Čak smo i zalijepili na Izraelske vojne tornjeve,

and nothing happened.

i ništa se nije dogodilo.

When you paste an image, it's just paper and glue.

Kada zalijepite sliku, to je samo papir i ljepilo.

People can tear it, tag on it, or even pee on it --

Ljudi ga mogu potrgati, tagirati, ili čak se i popišati na njega --

some are a bit high for that, I agree --

neki su prilično visoko za to, slažem se --

but the people in the street,

ali ljudi na ulici,

they are the curator.

oni su kustosi.

The rain and the wind will take them off anyway.

Kiša i vjetar će ih svejedno potrgati.

They are not meant to stay.

Nisu tamo da bi ostali.

But exactly four years after,

Ali točno četiri godine kasnije,

the photos, most of them are still there.

slike, većina njih je još uvijek tamo.

Face 2 Face demonstrated

Licem u Lice je dokazao

that what we thought impossible was possible --

da ono za što smo vjerovali da je nemoguće je moguće --

and, you know what, even easy.

i, znate što, čak je bilo i lagano.

We didn't push the limit;

Nismo gurali granicu,

we just showed that they were further than anyone thought.

samo smo pokazali da smo dalje nego je itko mislio.

In the Middle East, I experienced my work

Na Bliskom istoku, doživio sam svoj rad

in places without [many] museums.

na mjestima bez [mnogo] muzeja.

So the reactions in the street

Dakle, ti smjerovi u ulicama

were kind of interesting.

su bili prilično zanimljivi.

So I decided to go further in this direction

Stoga sam odlučio otići dalje u tom smjeru

and go in places where there were zero museums.

i ići na mjesta gdje nema muzeja.

When you go in these developing societies,

Kada idete u ta društva u razvoju,

women are the pillars of their community,

žene su stupovi njihovih zajednica,

but the men are still the ones holding the streets.

ali muškarci su još uvijek oni koji drže ulice.

So we were inspired to create a project

Stoga smo bili inspirirani stvoriti projekt

where men will pay tribute to women

gdje će muškarci odati poštovanje ženama

by posting their photos.

lijepeći njihove slike.

I called that project Women Are Heroes.

Zovem taj projekt Žene su heroji.

When I listened to all the stories

Kada bih slušao sve priče

everywhere I went on the continents,

gdjegod bih išao po kontinentima,

I couldn't always understand

nisam mogao uvijek razumijeti

the complicated circumstances of their conflict.

komplicirane okolnosti njihovog sukoba,

I just observed.

samo sam promatrao.

Sometimes there was no words,

Nekada nije bilo riječi,

no sentence, just tears.

nije bilo rečenice, samo suze.

I just took their pictures

Samo sam ih uslikao

and pasted them.

i zalijepio te fotografije.

Women Are Heroes took me around the world.

Žene su heroji me odveo po cijelom svijetu.

Most of the places I went to,

Većinu mjesta koja sam obišao,

I decided to go there

odlučio sam ići tamo

because I've heard about it through the media.

jer sam čuo o njima kroz medije.

So for example, in June 2008,

Dakle, na primjer, u lipnju 2008.godine,

I was watching TV in Paris,

gledao sam TV u Parizu,

and then I heard about this terrible thing

i tada sam čuo o toj strašnoj stvari

that happened in Rio de Janeiro --

koja se dogodila u Rio de Janeiru.

the first favela of Brazil named Providencia.

Prva brazilska favela zvana Providencia.

Three kids -- that was three students --

Troje djece -- odnosno troje studenata --

were [detained] by the army

je vojska zadržala

because they were not carrying their papers.

zato jer nisu sa sobom nosili svoje dokumente.

And the army took them,

I vojska ih je uzela,

and instead of bringing them to the police station,

i umjesto da ih vode u policijsku postaju,

they brought them to an enemy favela

odveli su ih u neprijateljsku favelu

where they get chopped into pieces.

gdje su bili nasjeckani na komadiće.

I was shocked.

Bio sam šokiran.

All Brazil was shocked.

Cijeli Brazil je bio šokiran.

I heard it was one of the most violent favelas,

Čuo sam kako je to jedna od najnasilnijih favela,

because the largest drug cartel controls it.

jer je kontrolira najveći kartel droge.

So I decided to go there.

Stoga sam odlučio otići tamo.

When I arrived --

Kada sam stigao --

I mean, I didn't have any contact with any NGO.

mislim, nisam imao nikakav kontakt s nikakvom nevladinom organizacijom.

There was none in place -- no association, no NGOs, nothing --

Tamo ih nije bilo -- nema turističkog agenta, nema nevladinih organizacija, ničega --

no eyewitnesses.

nema svjedoka.

So we just walked around,

Stoga smo samo hodali okolo,

and we met a woman,

i sreli smo jednu ženu,

and I showed her my book.

i pokazao sam joj svoju knjigu.

And she said, "You know what?

I ona je rekla, "Znate što?

We're hungry for culture.

Gladni smo kulture.

We need culture out there."

Trebamo kulturu tamo vani."

So I went out and I started with the kids.

Stoga sam otišao van i započeo sam s djecom.

I just took a few photos of the kids,

Uzeo sam nekoliko slika djece,

and the next day I came with the posters and we pasted them.

i idući dan sam došao s posterima i zalijepili smo ih.

The day after, I came back and they were already scratched.

Dan poslije, došao sam natrag tamo i bili su već ogrebeni.

But that's okay.

Ali to je u redu.

I wanted them to feel that this art belongs to them.

Želio sam da osjećaju kako ta umjetnost pripada njima.

Then the next day, I held a meeting on the main square

Zatim, idući dan, održao sam sastanak na glavnom trgu

and some women came.

i nekoliko žena je došlo.

They were all linked to the three kids that got killed.

Sve su one bile povezane s troje djece koja su ubijena.

There was the mother, the grandmother, the best friend --

Tamo je bila majka, baka, najbolja prijateljica.

they all wanted to shout the story.

Sve su one željele izvikati priču.

After that day,

Nakon tog dana,

everyone in the favela gave me the green light.

svi u faveli su mi dali zeleno svjetlo.

I took more photos, and we started the project.

Uzeo sam više slika, i započeli smo projekt.

The drug lords were kind of worried

Kraljevi droge su bili nekako zabrinuti

about us filming in the place,

zato što smo tamo snimali,

so I told them, "You know what?

pa sam im rekao, "Znate što?

I'm not interested in filming the violence and the weapons.

Ne zanima me snimanje nasilja i oružja.

You see that enough in the media.

Vidite dosta toga u medijima.

What I want to show is the incredible life and energy.

Ono što ja želim prikazati je nevjerojatan život.

I've been seeing it around me the last few days."

I zapravo ga promatram oko sebe već posljednjih nekoliko dana."

So that's a really symbolic pasting,

Dakle, ovo je uistinu simbolično lijepljenje,

because that's the first one we did that you couldn't see from the city.

jer ovo je prvi koji smo napravili a da ga niste mogli vidjeti iz grada.

And that's where the three kids got arrested,

A tu su ono troje djece uhićeni,

and that's the grandmother of one of them.

a ovo je baka jednog od njih.

And on that stairs,

A na tim stubama,

that's where the traffickers always stand

tu dileri uvijek stoje

and there's a lot of exchange of fire.

i bude mnogo pucnjave.

Everyone there understood the project.

Svi su tamo razumijeli projekt.

And then we pasted everywhere -- the whole hill.

A zatim smo lijepili posvuda -- po cijelom brdu.

(Applause)

(Pljesak)

What was interesting is that the media couldn't get in.

Ono što je bilo zanimljivo je da mediji nisu mogli ući unutra.

I mean, you should see that.

Mislim, morali ste to vidjeti.

They would have to film us from a really long distance by helicopter

Oni su nas morali snimati sa uistinu velike distance iz helikoptera

and then have a really long lens,

i zatim imati zbilja dugačak objektiv,

and we would see ourselves, on TV, pasting.

i mogli smo se vidjeti na TV-u kako lijepimo.

And they would put a number: "Please call this number

A oni bi stavili broj: "Molimo nazovite ovaj broj

if you know what's going on in Providencia."

ukoliko znate što se događa u Providencii."

We just did a project and then left

Mi smo samo napravili projekt i otišli

so the media wouldn't know.

tako da mediji nisu znali.

So how can we know about the project?

Dakle, kako možemo znati o projektu?

So they had to go and find the women

Dakle, oni su morali ići i potražiti žene

and get an explanation from them.

i dobiti objašnjenje od njih.

So you create a bridge between the media

Dakle, stvarate most između medija

and the anonymous women.

i anonimnih žena.

We kept traveling.

Nastavili smo putovati.

We went to Africa, Sudan, Sierra Leone,

Išli smo u Afriku, Sudan, Sierra Leone,

Liberia, Kenya.

Liberiju, Keniju.

In war-torn places like Monrovia,

U ratom pogođenim mjestima poput Monrovije,

people come straight to you.

ljudi dolaze ravno k vama.

I mean, they want to know what you're up to.

Mislim, žele znati što ćete učiniti.

They kept asking me, "What is the purpose of your project?

Stalno su me pitali, "Koja je svrha vašeg projekta?

Are you an NGO? Are you the media?"

Jeste li nevladina organizacija? Jeste li mediji?"

Art. Just doing art.

Umjetnost. Samo radimo umjetnost.

Some people question, "Why is it in black and white?

Neki ljudi pitaju, "Zašto je crno i bijelo?

Don't you have color in France?"

Nemate li vi u Francuskoj boje?"

(Laughter)

(Smijeh)

Or they tell you, "Are these people all dead?"

Ili vam kažu, "Jesu li svi ti ljudi mrtvi?"

Some who understood the project would explain it to others.

Neki koji bi razumjeli projekt bi objasnili drugima.

And to a man who did not understand, I heard someone say,

A čovjeku koji nije razumio, čuo sam kako je netko rekao,

"You know, you've been here for a few hours

"Znaš, ovdje si već nekoliko sati

trying to understand, discussing with your fellows.

pokušavajući shvatiti, razgovarati sa svojim prijateljima.

During that time, you haven't thought about

Tijekom tog vremena, nisi pomislio o tome

what you're going to eat tomorrow.

što ćeš jesti sutra.

This is art."

To je umjetnost."

I think it's people's curiosity

Mislim kako je ljudska znatiželja

that motivates them

ono što ih motivira

to come into the projects.

da se uključe u projekte.

And then it becomes more.

A zatim postane više.

It becomes a desire, a need, an armor.

Postane želja, potreba, [nejasno].

On this bridge that's in Monrovia,

Na ovom mostu koji se nalazi u Monroviji,

ex-rebel soldiers helped us pasting a portrait

bivši pobunjenički vojnik nam je pomogao zalijepiti portret

of a woman that might have been raped during the war.

žene koja je moguće bila silovana tijekom rata.

Women are always the first ones targeted

Žene su uvijek prve na udaru

during conflict.

tijekom sukoba.

This is Kibera, Kenya,

Ovo je Kibera, Kenija,

one of the largest slums of Africa.

jedna od najvećih siromašnih četvrti u Africi.

You might have seen images about the post-election violence

Možda ste vidjeli slike nasilja koje se dogodilo nakon izbora

that happened there in 2008.

tamo 2008. godine.

This time we covered the roofs of the houses,

Ovaj put smo prekrili krovove kuća,

but we didn't use paper,

ali nismo koristili papir,

because paper doesn't prevent the rain

jer papir ne sprječava kišu

from leaking inside the house --

da pada u kuću --

vinyl does.

vinil sprječava.

Then art becomes useful.

Tada umjetnost postaje korisna.

So the people kept it.

Stoga su ih ljudi sačuvali.

You know what I love is, for example, when you see the biggest eye there,

Znate što volim, na primjer, kada tamo vidite najveće oko,

there are so [many] houses inside.

ima toliko mnogo kuća unutra.

And I went there a few months ago --

I otišao sam tamo prije nekoliko mjeseci --

photos are still there -- and it was missing a piece of the eye.

slike su još uvijek tamo -- i nedostajao je komadić oka.

So I asked the people what happened.

Stoga sam pitao ljude što se dogodilo.

"Oh, that guy just moved."

"O, taj čovjek se preselio."

(Laughter)

(Smijeh)

When the roofs were covered, a woman said as a joke,

Kada su krovovi bili prekriveni, žene je rekla to u šali,

"Now God can see me."

"Sada me Bog može vidjeti."

When you look at Kibera now,

Kada sada pogledate Kiberu,

they look back.

oni uzvraćaju pogled.

Okay, India.

U redu, Indija.

Before I start that, just so you know,

Prije nego počnem, tek toliko da znate,

each time we go to a place, we don't have authorization,

svaki put kada idemo na neko mjesto, nemamo turističkog agenta,

so we set up like commandos --

stoga se opremimo poput komandosa --

we're a group of friends who arrive there,

mi smo grupa prijatelja koja dođe tamo,

and we try to paste on the walls.

i pokušavamo lijepiti po zidovima.

But there are places where you just can't paste on a wall.

Ali postoje mjesta gdje ne možete samo lijepiti po zidu.

In India it was just impossible to paste.

U Indiji je jednostavno bilo nemoguće lijepiti.

I heard culturally and because of the law,

Čuo sam kulturalno i zbog zakona,

they would just arrest us at the first pasting.

oni bi nas jednostavno uhitili kod prvog lijepljenja.

So we decided to paste white,

Stoga smo odlučili lijepiti bijelo,

white on the walls.

bijelo po zidovima.

So imagine white guys pasting white papers.

Dakle, zamislite bijele momke kako lijepe bijele papire.

So people would come to us and ask us,

Ljudi bi nam prišli i pitali nas,

"Hey, what are you up to?"

"Hej, što to radite?"

"Oh, you know, we're just doing art." "Art?"

"O, znate, mi samo činimo umjetnost." "Umjetnost?"

Of course, they were confused.

Naravno, bili su zbunjeni.

But you know how India has a lot of dust in the streets,

Ali znate kako Indija ima puno prašine po ulicama,

and the more dust you would have

i kako imate više prašine

going up in the air,

koja se diže u zrak,

on the white paper you can almost see,

na bijelom papiru skoro možete vidjeti,

but there is this sticky part

kako je tamo ljepljivi dio

like when you reverse a sticker.

poput onoga kada okrenete naljepnicu.

So the more dust you have, the more it will reveal the photo.

Dakle, što više prašine imate, više će ona otkriti sliku.

So we could just walk in the street during the next days

Dakle, mogli smo idućih dana samo hodati ulicom

and the photos would get revealed by themselves.

i slike bi se otkrile same od sebe.

(Applause)

(Pljesak)

Thank you.

Hvala vam.

So we didn't get caught this time.

Dakle, ovaj put nismo uhvaćeni.

Each project -- that's a film

Svaki projekt, to je film

from Women Are Heroes.

iz Žene su heroji.

(Music)

(Glazba)

Okay.

U redu.

For each project we do

Za svaki projekt napravimo

a film.

film.

And most of what you see -- that's a trailer from "Women Are Heroes" --

I većinu onoga što vidite, ovo je kratak isječak iz "Žene su heroji" --

its images, photography,

slike, fotografija,

taken one after the other.

slikana jedna za drugom.

And the photos kept traveling even without us.

I slika je čak putovala i bez nas.

(Laughter)

(Smijeh)

(Applause)

(Pljesak)

Hopefully, you'll see the film,

Nadam se kako ćete pogledati film,

and you'll understand the scope of the project

i razumijeti ćete obuhvat projekta

and what the people felt when they saw those photos.

i što su ljudi osjećali kada su vidjeli te fotografije.

Because that's a big part of it. There's layers behind each photo.

Jer to je veliki dio toga. Postoje slojevi iza svake fotografije.

Behind each image is a story.

Iza svake slike postoji priča.

Women Are Heroes created a new dynamic

Žene su Heroji je kreirao novu dinamiku

in each of the communities,

u svakoj od tih zajednica,

and the women kept that dynamic after we left.

a žene su nastavile dinamiku nakon što smo otišli.

For example, we did books -- not for sale --

Na primjer, napravili smo knjige -- ne za prodaju --

that all the community would get.

koje će dobiti cijela zajednica.

But to get it, they would have to [get] it signed by one of the women.

Ali da bi ih dobili, morala ih je potpisati jedna od žena.

We did that in most of the places.

Napravili smo to na većini mjesta.

We go back regularly.

Vraćamo se redovito.

And so in Providencia, for example, in the favela,

I tako u Providencii, na primjer, u faveli,

we have a cultural center running there.

imamo kontrolirani centar koji tamo vodimo.

In Kibera, each year we cover more roofs.

U Kiberi, svake godine prekrije više krovova.

Because of course, when we left, the people who were just at the edge of the project

Jer naravno, kada odemo, ljudi koji su bili na samom rubu projekta

said, "Hey, what about my roof?"

kažu, "Hej, što je s mojim krovom?"

So we decided to come the year after

Stoga smo odlučili doći godinu kasnije

and keep doing the project.

i nastaviti s projektom.

A really important point for me

Doista važna stvar za mene

is that I don't use any brand or corporate sponsors.

je da ne koristim nikakvu marku ili korporativne sponzore.

So I have no responsibility

Stoga nemam nikakvu odgovornost

to anyone but myself

prema nikome osim prema sebi

and the subjects.

i predmetima.

(Applause)

(Pljesak)

And that is for me

A to je za mene

one of the more important things in the work.

jedna od najvažnijih stvari u poslu.

I think, today,

Mislim, danas,

as important as the result is the way you do things.

jednako važno kao i rezultat, je način na koji radite stvari.

And that has always been a central part of the work.

A to je oduvijek bio određen dio posla.

And what's interesting is that fine line that I have

A ono što je zanimljivo je ta tanka linija koju imam

with images and advertising.

sa slikama i oglašavanjem.

We just did some pasting in Los Angeles

Upravo smo lijepili nešto u Los Angelesu

on another project in the last weeks.

na drugom projektu proteklih tjedana.

And I was even invited to cover the MOCA museum.

I čak sam bio pozvan da prekrijem MOCA muzej.

But yesterday the city called them and said,

Ali jučer ih je grad zvao i rekao,

"Look, you're going to have to tear it down.

"Gledajte, morat ćemo to skinuti dolje.

Because this can be taken for advertising,

Jer to se može shvatiti kao oglašavanje,

and because of the law,

i zbog zakona,

it has to be taken down."

mora se skinuti dolje."

But tell me, advertising for what?

Ali recite mi, oglašavanje za što?

The people I photograph

Ljudi koje ja fotografiram

were proud to participate in the project

su ponosni što mogu sudjelovati u projektu

and to have their photo in the community.

i što mogu imati svoju sliku u zajednici.

But they asked me for a promise basically.

Ali oni su me, u osnovi, molili za obećanje.

They asked me, "Please, make our story travel with you."

Molili su me, "Molim vas, dajte da naša priča putuje s vama."

So I did. That's Paris.

Stoga i jesam. Ovo je Pariz.

That's Rio.

Ovo je Rio.

In each place, we built exhibitions with a story, and the story traveled.

U svakom mjestu, napravili smo izložbe s pričom, i priča je putovala.

You understand the full scope of the project.

Shvaćate pun obuhvat projekta.

That's London.

Ovo je London,

New York.

New York.

And today, they are with you in Long Beach.

I danas, oni su s vama u Long Beachu.

All right, recently I started a public art project

U redu, nedavno sam započeo projekt javne umjetnosti

where I don't use my artwork anymore.

gdje više ne koristim svoju umjetnost.

I use Man Ray, Helen Levitt,

Koristim Man Ray, Helen Levitt,

Giacomelli, other people's artwork.

Giacomelli, umjetnost drugih ljudi.

It doesn't matter today if it's your photo or not.

Danas nije važno je li to vaša fotografija ili nije.

The importance is what you do

Važnost je u onome što radite

with the images,

s tim slikama,

the statement it makes where it's pasted.

izjavu koju naglašava kada je zalijepljena.

So for example, I pasted the photo of the minaret

Dakle, na primjer, zalijepio sam fotografiju minareta

in Switzerland

u Švicarskoj

a few weeks after they voted the law forbidding minarets in the country.

nekoliko tjedana nakon što su izglasali zakon koji zabranjuje minarete u toj zemlji.

(Applause)

(Pljesak)

This image of three men wearing gas masks

Ova slika troje muškaraca kako nose gas maske

was taken in Chernobyl originally,

je izvorno uslikana u Černobilu,

and I pasted it in Southern Italy,

i zalijepljena u južnoj Italiji,

where the mafia sometimes bury the garbage under the ground.

gdje mafija ponekad zakapa smeće ispod zemlje.

In some ways, art can change the world.

U neku ruku, umjetnost može promijeniti svijet.

Art is not supposed to change the world,

Umjetnost ne bi trebala promijeniti svijet,

to change practical things,

da promijeni praktične stvari,

but to change perceptions.

već da promijeni percepcije.

Art can change

Umjetnost može promijeniti

the way we see the world.

način na koji vidimo svijet.

Art can create an analogy.

Umjetnost može stvoriti analogiju.

Actually the fact that art cannot change things

Zapravo, činjenica da umjetnost ne može mijenjati stvari

makes it a neutral place

je čini neutralnim mjestom

for exchanges and discussions,

za razmjene i diskusije,

and then enables you to change the world.

i zatim vam omogućava da promijenite svijet.

When I do my work,

Kada radim svoj posao,

I have two kinds of reactions.

nailazim na dvije vrste reakcija.

People say, "Oh, why don't you go in Iraq or Afghanistan.

Ljudi kažu, "O, zašto ne odete u Irak ili Afganistan.

They would be really useful."

Oni bi bili veoma korisni."

Or, "How can we help?"

Ili, "Kako možemo pomoći."

I presume that you belong to the second category,

Pretpostavljam da pripadate drugoj kategoriji,

and that's good,

i to je u redu,

because for that project,

jer za taj projekt,

I'm going to ask you to take the photos

zamolit ću vas da uslikate fotografije

and paste them.

i zalijepite ih.

So now my wish is:

Dakle, moja želja sada je:

(mock drum roll)

(lažni bubnjevi)

(Laughter)

(Smijeh)

I wish for you to stand up

Želim da se zauzmete

for what you care about

za ono do čega vam je stalo

by participating in a global art project,

tako da sudjelujete u globalnom umjetničkom projektu,

and together we'll turn the world inside out.

i zajedno ćemo preokrenuti svijet iznutra prema vn.

And this starts right now.

A to počinje upravo sada.

Yes, everyone in the room.

Da, svi u prostoriji.

Everyone watching.

Svi koji gledaju.

I wanted that wish

Želim da ta želja

to actually start now.

zapravo počne sada.

So a subject you're passionate about, a person who you want to tell their story

Dakle, predmet prema kojem gajite strast, osoba čiju priču želite ispričati,

or even your own photos --

ili čak svoje vlastite fotografije --

tell me what you stand for.

recite mi za što se zauzimate.

Take the photos, the portraits,

Napravite slike, portrete,

upload it -- I'll give you all the details --

stavite ih na stranicu -- dati ću vam sve detalje --

and I'll send you back your poster. Join by groups

i ja ću vam poslati natrag vaš poster. Udružite se u grupe

and reveal things to the world.

i otkrijte stvari svijetu.

The full data is on the website --

Svi podaci su na stranici:

insideoutproject.net --

insideoutproject.net

that is launching today.

koja počinje s radom danas.

What we see changes who we are.

Ono što vidimo mijenja ono tko jesmo.

When we act together,

Kada djelujemo zajedno,

the whole thing is much more than the sum of the parts.

cijela stvar je puno više od zbroja njenih dijelova.

So I hope that, together, we'll create something

Stog se nadam da, zajedno, ćemo stvoriti nešto

that the world will remember.

što će svijet pamtiti.

And this starts right now and depends on you.

A to počinje upravo sada i ovisi o vama.

Thank you.

Hvala vam.

(Applause)

(Pljesak)

Thank you.

Hvala vam.

(Applause)

(Pljesak)