Use art to turn the world inside out | JR

Translator: Adrián Delgado Reviewer: Patricia Álvarez

Two weeks ago I was in my studio in Paris,

Hai dúas semanas estaba no meu estudio en París

and the phone rang and I heard,

cando chamaron o teléfono e me dixeron

"Hey, JR,

"Eh, JR,

you won the TED Prize 2011.

gañaches o Premio TED 2011.

You have to make a wish to save the world."

Tes que pedir un desexo para salvar o mundo."

I was lost.

Estaba perdido.

I mean, I can't save the world. Nobody can.

Non podía salvar o mundo; ninguén pode.

The world is fucked up.

O mundo está fodido.

Come on, you have dictators ruling the world,

Veña oh, tes ditadores gobernando o mundo,

population is growing by millions,

a poboación medra en millóns,

there's no more fish in the sea,

non hai peixe no mar,

the North Pole is melting

o Polo Norte estase a derreter,

and as the last TED Prize winner said,

e o último gañador do Premio TED di:

we're all becoming fat.

Cada vez estamos máis gordos.

(Laughter)

(Risas)

Except maybe French people.

Agás, quizais, os franceses.

Whatever.

O que sexa.

So I called back

Chameina de volta

and I told her,

e díxenlle.

"Look, Amy,

"Olla, Amy,

tell the TED guys I just won't show up.

dille aos tipos de TED que non vou ir.

I can't do anything to save the world."

Non podo facer nada para salvar o mundo."

She said, "Hey, JR,

Ela dixo "Eh, JR,

your wish is not to save the world, but to change the world."

o teu desexo non é salvar o mundo, senón cambiar o mundo."

"Oh, all right."

"Ah, está ben."

(Laughter)

(Risas)

"That's cool."

"Iso está ben."

I mean, technology, politics, business

Quero dicir a tecnoloxía, a política, os negocios

do change the world --

cambian de verdade o mundo,

not always in a good way, but they do.

non sempre para ben, pero cámbiano.

What about art?

Que hai da arte?

Could art change the world?

Podería a arte cambiar o mundo?

I started when I was 15 years old.

Eu comecei cando tiña 15 anos.

And at that time, I was not thinking about changing the world.

E naquel tempo non estaba pensando en cambiar o mundo.

I was doing graffiti --

Facía graffiti,

writing my name everywhere,

escribía o meu nome por todas partes

using the city as a canvas.

usaba a cidade coma un lenzo.

I was going in the tunnels of Paris,

Ía polos túneles de Paris,

on the rooftops with my friends.

polos tellados cos meus amigos.

Each trip was an excursion,

Cada saída era unha excursión,

was an adventure.

unha aventura.

It was like leaving our mark on society,

Era como se deixásemos a nosa marca na sociedade

to say, "I was here," on the top of a building.

e dixéramos "Estiven aquí" na azotea dun edificio.

So when I found a cheap camera on the subway,

Así que cando atopei unha cámara barata no metro,

I started documenting those adventures with my friends

comecei a documentar aquelas aventuras cos meus amigos

and gave them back as photocopies --

e dáballe as fotos en fotocopias,

really small photos just that size.

fotos pequenas, xusto desde tamaño.

That's how, at 17 years old,

Así foi como, con 17 anos,

I started pasting them.

comecei a pegalas.

And I did my first "expo de rue,"

E fixen a miña primeira "expo de rue",

which means sidewalk gallery.

que significa galería na beirarrúa.

And I framed it with color

E enmarqueinas con cor

so you would not confuse it with advertising.

para que non foran confundidas con anuncios.

I mean, the city's the best gallery I could imagine.

Quero dicir, a cidade é a mellor galería de arte que podo imaxinar.

I would never have to make a book and then present it to a gallery

Nunca tiven que facer un book e presentalo a unha galería

and let them decide

e deixalos decidir

if my work was nice enough to show it to people.

se o meu traballo era suficientemente bo para ensinarllo á xente.

I would control it directly with the public

Tiña o control sobre el co público de forma directa

in the streets.

nas rúas.

So that's Paris.

Así que iso é París.

I would change --

Eu cambiaba,

depending on the places I would go --

segundo os lugares aos que fose,

the title of the exhibition.

o título da exposición.

That's on the Champs-Elysees.

Eses son os Campos Elisios.

I was quite proud of that one.

Estaba bastante orgulloso desta.

Because I was just 18

Porque só tiña 18

and I was just up there on the top of the Champs-Elysees.

e estaba xusto alí arriba, na cima dos Campos Elisios.

Then when the photo left,

E cando a foto desapareceu,

the frame was still there.

o marco seguía alí.

(Laughter)

(Risas)

November 2005:

Novembro de 2005:

the streets are burning.

as rúas están ardendo.

A large wave of riots

A gran ola de disturbios

had broken into the first projects of Paris.

estouraran nos primeiros proxectos de París.

Everyone was glued to the TV,

Todo o mundo estaba pegado ao televisor,

watching disturbing, frightening images

vendo os disturbios, as aterradoras imaxes

taken from the edge of the neighborhood.

tomadas no centro do barrio.

I mean, these kids, without control,

Quero dicir, estes rapaces estaban fóra de control,

throwing Molotov cocktails,

lanzaban cócteis molotov,

attacking the cops and the firemen,

atacaban aos policías e aos bombeiros,

looting everything they could in the shops.

roubaban todo o que podían das tendas.

These were criminals, thugs, dangerous,

Eran criminais, desgraciados e perigosos

destroying their own environment.

destruíndo o seu propio entorno.

And then I saw it -- could it be possible? --

E entón a vin: era posíbel?

my photo on a wall

unha foto miña nunha parede

revealed by a burning car --

revelada por un coche ardendo,

a pasting I'd done a year earlier --

pegada alí un ano antes,

an illegal one -- still there.

de forma ilegal e aínda estaba alí.

I mean, these were the faces of my friends.

Quero dicir, estas eran as caras dos meus amigos.

I know those guys.

Coñezo a eses tipos.

All of them are not angels,

Non son anxos

but they're not monsters either.

pero tampouco monstros.

So it was kind of weird to see

Así que era unha cosa rara de ver

those images and those eyes stare back at me through a television.

aquelas imaxes e aqueles ollos que me devolvían a mirada a través da televisión.

So I went back there

Así que volvín alí

with a 28 mm lens.

co meu obxectivo de 28 milímetros.

It was the only one I had at that time.

Era o único que tiña naquel momento.

But with that lens,

Pero con aquel obxectivo,

you have to be as close as 10 inches from the person.

tiña que acercarme a menos de 25 cm da persoa.

So you can do it only with their trust.

Así que só o podía facer coa súa confianza.

So I took full portraits of people from Le Bosquet.

Fixen catro retratos da xente de Le Bosquet.

They were making scary faces

Puñan caras aterradoras

to play the caricature of themselves.

para interpretar unha caricatura de si mesmos.

And then I pasted huge posters everywhere

E despois colguei pósters enormes por todas partes

in the bourgeois area of Paris

na zona burguesa de París.

with the name, age, even building number

Puxen o nome, a idade e mesmo o número de edificio

of these guys.

destes tipos.

A year later,

Un ano despois

the exhibition was displayed in front of the city hall of Paris.

a exposición estaba fronte o concello de París.

And we go from thug images,

E pasamos das imaxes

who've been stolen and distorted by the media,

roubadas e distorsionadas polos medios de comunicación

who's now proudly taking over his own image.

a que se fixeran cargo da súa propia imaxe con orgullo.

That's where I realized

Foi entón cando me din conta

the power of paper and glue.

do poder do papel e a cola.

So could art change the world?

Así podía a arte cambiar o mundo?

A year later,

Un ano máis tarde

I was listening to all the noise

estaba escoitando todo o ruído

about the Middle East conflict.

arredor do conflito en Oriente Próximo.

I mean, at that time, trust me,

Quero dicir, naquel momento, crédeme,

they were only referring to the Israeli and Palestinian conflict.

só falaban do conflito palestino-israelí.

So with my friend Marco,

Así que co meu amigo Marco,

we decided to go there

decidimos ir aló

and see who are the real Palestinians and who are the real Israelis.

e ver como eran de verdade os palestinos e os israelís.

Are they so different?

Son tan diferentes?

When we got there, we just went in the street,

Cando chegamos fomos directos ás rúas,

started talking with people everywhere,

comezamos a falar con xente de todas partes

and we realized that things were a bit different

e démonos conta de que as cousas eran un pouco distintas

from the rhetoric we heard in the media.

da retórica que tiñamos oído nos medios de comunicación.

So we decided to take portraits

E decidimos facer retratos

of Palestinians and Israelis

de palestinos e israelís

doing the same jobs --

que facían os mesmos traballos:

taxi-driver, lawyer, cooks.

taxista, avogado, cociñeiro.

Asked them to make a face as a sign of commitment.

Pedímoslles que fixeran xestos como sinal de compromiso.

Not a smile -- that really doesn't tell

Non un sorriso, iso en realidade non di nada

about who you are and what you feel.

sobre quen es e o que sentes.

They all accepted

Todos aceptaron

to be pasted next to the other.

ser pegados ao lado dos outros.

I decided to paste

Decidín pegalos

in eight Israeli and Palestinian cities

en oito cidades israelís e palestinas

and on both sides of the wall.

de ambos lados do muro.

We launched the biggest illegal art exhibition ever.

Inauguramos a maior exposición ilegal de arte de todas os tempos.

We called the project Face 2 Face.

Chamamos ao proxecto "Cara a Cara".

The experts said, "No way.

Os expertos dixeron, "De ningunha maneira.

The people will not accept.

A xente non o vai aceptar.

The army will shoot you, and Hamas will kidnap you."

O exercito vaivos disparar, e Hamas vaivos secuestrar."

We said, "Okay, let's try and push as far as we can."

Nós dixemos, "Ben, vámolo intentar e ver até onde podemos chegar."

I love the way that people will ask me,

Encántame a forma na que a xente me pregunta,

"How big will my photo be?"

"Como de grande será a miña foto?"

"It will be as big as your house."

"Será tan grande como a túa casa."

When we did the wall, we did the Palestinian side.

Cando fixemos o muro, fixemos o lado palestino.

So we arrived with just our ladders

Chegamos coas nosas escadas

and we realized that they were not high enough.

e démonos conta de que non eran suficientemente altas.

And so Palestinians guys say,

E os palestinos dixeron,

"Calm down. No wait. I'm going to find you a solution."

"Tranquilos. Esperade. Vouvos atopar unha solución."

So he went to the Church of Nativity

Foi á Igrexa da Natividade

and brought back an old ladder

e volveu cunha vella escada,

that was so old that it could have seen Jesus being born.

que eran tan vella que podía ter visto a Xesús nacer.

(Laughter)

(Risas)

We did Face 2 Face with only six friends,

Fixemos o proxecto "Cara a Cara" con só seis amigos,

two ladders, two brushes,

dúas escadas de man, dous pinceis,

a rented car, a camera

un coche alugado, unha cámara

and 20,000 square feet of paper.

e 6000 metros cadrados de papel.

We had all sorts of help

Tivemos todo tipo de axuda

from all walks of life.

de todos os ámbitos.

Okay, for example, that's Palestine.

Ben, por exemplo, isto é Palestina.

We're in Ramallah right now.

Agora estamos en Ramallah.

We're pasting portraits --

Estamos pegando retratos -

so both portraits in the streets in a crowded market.

ambos os dous retratos nas ateigadas rúas dun mercado.

People come around us and start asking,

A xente pasa e comeza a preguntar,

"What are you doing here?"

"Que facedes aquí?"

"Oh, we're actually doing an art project

"Oh, estamos facendo un proxecto artístico:

and we are pasting an Israeli and a Palestinian doing the same job.

colocamos un israelí e un palestino que fan o mesmo traballo.

And those ones are actually two taxi-drivers."

Estes dous son taxistas."

And then there was always a silence.

E entón sempre había un silencio.

"You mean you're pasting an Israeli face --

"Queres dicir que estás pegando unha cara israelí

doing a face -- right here?"

facendo xestos xusto aquí?"

"Well, yeah, yeah, that's part of the project."

"Ben, si, si, iso é parte do proxecto."

And I would always leave that moment,

E sempre deixaba un intre

and we would ask them,

e lles preguntaba:

"So can you tell me who is who?"

Podes dicirme quen é quen?

And most of them couldn't say.

E a meirande parte non podía.

(Applause)

(Aplausos)

We even pasted on Israeli military towers,

Incluso pegamos nas torres militares israelís

and nothing happened.

e non pasou nada.

When you paste an image, it's just paper and glue.

Cando pegas unha imaxe, só e papel e cola.

People can tear it, tag on it, or even pee on it --

A xente pode rompela, escribir nela, ou incluso mexar nela.

some are a bit high for that, I agree --

Algunhas están un chisco demasiado altas para iso, estou de acordo,

but the people in the street,

pero a xente nas rúas

they are the curator.

son os comisarios.

The rain and the wind will take them off anyway.

A choiva e o vento levaranas de todos os xeitos.

They are not meant to stay.

O seu fin non é prevalecer.

But exactly four years after,

Pero exactamente catro anos despois,

the photos, most of them are still there.

a meirande parte das fotos seguen alí.

Face 2 Face demonstrated

"Cara a Cara" demostrou

that what we thought impossible was possible --

que o que pensabamos imposíbel era posíbel.

and, you know what, even easy.

E, sabedes que? Incluso fácil.

We didn't push the limit;

Non tivemos que ir máis aló de onde podíamos,

we just showed that they were further than anyone thought.

e demostramos que estamos máis aló do que ninguén pensaba.

In the Middle East, I experienced my work

No Oriente Próximo tiven a experiencia de traballar

in places without [many] museums.

en lugares onde non hai moitos museos.

So the reactions in the street

E esta dirección

were kind of interesting.

foi bastante interesante.

So I decided to go further in this direction

Así que decidín seguir nela

and go in places where there were zero museums.

e ir a lugares onde non houbese ningún museo.

When you go in these developing societies,

Cando chegas a estas sociedades en desenrolo,

women are the pillars of their community,

as mulleres son os piares da súa comunidade,

but the men are still the ones holding the streets.

pero os homes seguen a ser os que controlan as rúas.

So we were inspired to create a project

Así nos inspiramos para crear un proxecto

where men will pay tribute to women

onde os homes rendiran homenaxe ás mulleres

by posting their photos.

pegando as súas fotos.

I called that project Women Are Heroes.

Chamei a este proxecto "As mulleres son heroínas".

When I listened to all the stories

Cando escoitei todas estas historias

everywhere I went on the continents,

dos sitios aos que fun,

I couldn't always understand

non sempre podía entender

the complicated circumstances of their conflict.

as complicadas circunstancias do seu conflito,

I just observed.

e só observaba.

Sometimes there was no words,

Algunhas veces non había palabras,

no sentence, just tears.

nin frases, só bágoas.

I just took their pictures

Eu tomaba fotos

and pasted them.

e as pegaba.

Women Are Heroes took me around the world.

"As mulleres son heroínas" levoume arredor do mundo.

Most of the places I went to,

Á meirande parte dos lugares

I decided to go there

decidín ir

because I've heard about it through the media.

porque oíra falar deles nos medios de comunicación.

So for example, in June 2008,

Así por exemplo, en xuño de 2008,

I was watching TV in Paris,

estaba vendo a televisión en París,

and then I heard about this terrible thing

e entón escoitei una cousa horrible

that happened in Rio de Janeiro --

que pasou en Río de Xaneiro.

the first favela of Brazil named Providencia.

A primeira favela chamada Providencia.

Three kids -- that was three students --

Tres rapaces, tres estudantes,

were [detained] by the army

foron detidos polo exercito

because they were not carrying their papers.

porque non levaban papeis.

And the army took them,

O exército colleunos,

and instead of bringing them to the police station,

e no cando de levalos a estación de policía,

they brought them to an enemy favela

leváronos a unha favela inimiga

where they get chopped into pieces.

onde os cortaron en pedazos.

I was shocked.

Eu estaba en shock.

All Brazil was shocked.

Todo Brasil estaba en estado de shock.

I heard it was one of the most violent favelas,

Oín que era unha das favelas máis violentas

because the largest drug cartel controls it.

porque está controlada polo meirande cartel de droga.

So I decided to go there.

Así que decidín ir alí.

When I arrived --

Cando cheguei

I mean, I didn't have any contact with any NGO.

non tiña ningún contacto con ONGs.

There was none in place -- no association, no NGOs, nothing --

Non había ningunha no lugar, ningunha axencia de turismo, ningunha ONG,

no eyewitnesses.

ningunha testemuña.

So we just walked around,

Así que dimos unha volta,

and we met a woman,

e coñecemos a unha muller,

and I showed her my book.

ensineille o meu libro

And she said, "You know what?

e dixo: Sabes que?

We're hungry for culture.

Estamos famentos de cultura.

We need culture out there."

Necesitamos a cultura."

So I went out and I started with the kids.

Así que saín e empecei cos nenos.

I just took a few photos of the kids,

Só tomei unhas poucas fotografías,

and the next day I came with the posters and we pasted them.

e o día seguinte volvín cos pósters e pegueinos.

The day after, I came back and they were already scratched.

O día despois, volvín e xa estaban raspuñados.

But that's okay.

Pero está ben.

I wanted them to feel that this art belongs to them.

Quería que sentisen que esta arte lles pertencía.

Then the next day, I held a meeting on the main square

Entón, ao día seguinte, fixen unha reunión na praza principal

and some women came.

e viñeron algunhas mulleres.

They were all linked to the three kids that got killed.

Todas estaban relacionadas con este tres rapaces que foran asasinados.

There was the mother, the grandmother, the best friend --

Estaba a nai, a avoa e a mellor amiga.

they all wanted to shout the story.

Todas querían contar a historia.

After that day,

Despois de ese día,

everyone in the favela gave me the green light.

a xente da favela deunos luz verde.

I took more photos, and we started the project.

Tomei más fotos e comezamos o proxecto.

The drug lords were kind of worried

Os señores da guerra estaban un pouco preocupados

about us filming in the place,

porque estábamos a filmar alí,

so I told them, "You know what?

e lles dixen "Sabedes que?"

I'm not interested in filming the violence and the weapons.

Non estou interesado en gravar a violencia nin as armas.

You see that enough in the media.

Pódese ver suficiente diso nos medios de comunicación.

What I want to show is the incredible life and energy.

O que quero é mostrar o asombroso da vida.

I've been seeing it around me the last few days."

E o que levo vendo o meu arredor os últimos días."

So that's a really symbolic pasting,

Esa é unha pegada moi simbólica,

because that's the first one we did that you couldn't see from the city.

porque é a primeira que fixemos que non se podía ver dende a cidade

And that's where the three kids got arrested,

e aí foi onde os tres rapaces foron arrestados.

and that's the grandmother of one of them.

Esa é a avoa dun deles.

And on that stairs,

E nas escaleiras,

that's where the traffickers always stand

é onde sempre están os traficantes

and there's a lot of exchange of fire.

e hai moito fogo cruzado.

Everyone there understood the project.

Toda a xente de alí entendeu o proxecto.

And then we pasted everywhere -- the whole hill.

E entón pegamos por todas partes, todo o outeiro.

(Applause)

(Aplausos)

What was interesting is that the media couldn't get in.

O interesante é que a prensa non podía entendelo.

I mean, you should see that.

Quero dicir, tiñades que velo.

They would have to film us from a really long distance by helicopter

Tiñan que filmarnos dende moi lonxe en helicóptero

and then have a really long lens,

e usaba lentes de grandes distancias,

and we would see ourselves, on TV, pasting.

e podíamos vernos na tele pegando.

And they would put a number: "Please call this number

E eles puñan un número "Por favor, chamen a este número

if you know what's going on in Providencia."

se saben que está a pasar en Providencia."

We just did a project and then left

E nos fixemos o proxecto e marchamos

so the media wouldn't know.

así que a prensa non o sabía.

So how can we know about the project?

E como podemos saber do proxecto?

So they had to go and find the women

Pois tiñan que ir e encontrar ás mulleres

and get an explanation from them.

e conseguir que llo explicasen.

So you create a bridge between the media

Así creamos unha ponte entre a prensa

and the anonymous women.

e as mulleres anónimas.

We kept traveling.

Seguimos viaxando.

We went to Africa, Sudan, Sierra Leone,

Fomos a África: Sudán, Serra Leoa,

Liberia, Kenya.

Liberia, Kenia.

In war-torn places like Monrovia,

Lugares desfeitos pola guerra como Monrovia,

people come straight to you.

a xente viña directa a ti.

I mean, they want to know what you're up to.

Quero dicir, querían saber que estabas a facer.

They kept asking me, "What is the purpose of your project?

Seguíanme a preguntar: "Cal é o propósito do teu proxecto?"

Are you an NGO? Are you the media?"

"Estás nunha ONG? Na prensa?"

Art. Just doing art.

Arte. Só fago arte.

Some people question, "Why is it in black and white?

Algunha xente preguntaba: "Por que son en branco e negro?

Don't you have color in France?"

Non tedes cor na Francia?"

(Laughter)

(Risas)

Or they tell you, "Are these people all dead?"

Ou dicíanche: "Están todos mortos?"

Some who understood the project would explain it to others.

Alguén que entendía o proxecto llo explicaba ao resto.

And to a man who did not understand, I heard someone say,

Unha vez escoitei que alguén lle dicía a outro que non o entendera:

"You know, you've been here for a few hours

"Sabes?, Levas aquí dúas horas

trying to understand, discussing with your fellows.

tentando entender, falando cos teus amigos

During that time, you haven't thought about

e durante ese tempo non pensaches

what you're going to eat tomorrow.

no que vas comer mañá.

This is art."

Iso é arte."

I think it's people's curiosity

Creo que é a curiosidade

that motivates them

o que motiva á xente

to come into the projects.

a entrar nos proxectos.

And then it becomes more.

E logo convértese en algo máis.

It becomes a desire, a need, an armor.

Convértese en desexo, necesidade...

On this bridge that's in Monrovia,

Nesta ponte, en Monrovia,

ex-rebel soldiers helped us pasting a portrait

Un ex-soldado rebelde axudounos a pegar o retrato

of a woman that might have been raped during the war.

dunha muller que quizais fora violada durante a guerra.

Women are always the first ones targeted

As mulleres son sempre os primeiros obxectivos

during conflict.

durante un conflito.

This is Kibera, Kenya,

Isto é Kibera, Kenia,

one of the largest slums of Africa.

Un dos suburbios máis grandes de África.

You might have seen images about the post-election violence

Pode que viran imaxes da violencia que houbo despois das eleccións

that happened there in 2008.

de 2008.

This time we covered the roofs of the houses,

Esta vez cubrimos os tellados das casas,

but we didn't use paper,

pero non usamos papel,

because paper doesn't prevent the rain

porque o papel non evita que a choiva

from leaking inside the house --

entre nas casas,

vinyl does.

pero o vinilo si.

Then art becomes useful.

Entón a arte é útil.

So the people kept it.

E a xente a conserva.

You know what I love is, for example, when you see the biggest eye there,

Saben? o que me encanta é que por exemplo cando miras o ollo máis grande aí

there are so [many] houses inside.

hai moitísímas casas dentro.

And I went there a few months ago --

Fun alí hai uns meses,

photos are still there -- and it was missing a piece of the eye.

e as fotos seguen alí, e faltaba un pedazo do ollo,

So I asked the people what happened.

así que preguntei que pasara.

"Oh, that guy just moved."

"Oh, o tipo mudouse."

(Laughter)

(Risas)

When the roofs were covered, a woman said as a joke,

Cando os tellados estaban cubertos, unha muller dixo de broma:

"Now God can see me."

"Agora Deus pode verme."

When you look at Kibera now,

Se agora miras a Kibera,

they look back.

devólveche a mirada.

Okay, India.

Ben, agora, India.

Before I start that, just so you know,

Antes de empezar, só para que o saiban,

each time we go to a place, we don't have authorization,

non teño un axente de viaxes para cada lugar que visitamos,

so we set up like commandos --

así que organizámonos en comandos.

we're a group of friends who arrive there,

Somos un grupo de amigos que chega alí

and we try to paste on the walls.

e ponse a intentar pegar cousas nas paredes.

But there are places where you just can't paste on a wall.

Pero hai lugares nos que simplemente non podes pegar.

In India it was just impossible to paste.

En India foi imposíbel pegar.

I heard culturally and because of the law,

Oíra que era por motivos culturais e pola lei,

they would just arrest us at the first pasting.

así que arrestáronos na primeira pegada.

So we decided to paste white,

E decidimos pegar branco,

white on the walls.

branco nos muros.

So imagine white guys pasting white papers.

Imaxinen uns tipos brancos pegando papeis brancos.

So people would come to us and ask us,

E a xente viña e preguntábanos:

"Hey, what are you up to?"

"Ei, que facedes?"

"Oh, you know, we're just doing art." "Art?"

"Oh, xa sabes, arte." "Arte?"

Of course, they were confused.

Por suposto que estaban confusos.

But you know how India has a lot of dust in the streets,

Pero, como saben, a India ten moreas de po nas rúas,

and the more dust you would have

e canto mais po houbese

going up in the air,

disperso no aire,

on the white paper you can almost see,

o papel branco case non se podía ver,

but there is this sticky part

pero tiñan una parte pegañenta,

like when you reverse a sticker.

como o reverso dunha calcomanía.

So the more dust you have, the more it will reveal the photo.

Así que canto máis po houbese, mais se revelaba a foto.

So we could just walk in the street during the next days

Os seguintes días simplemente camiñamos polas rúas

and the photos would get revealed by themselves.

e as fotos revelábanse soas.

(Applause)

(Aplausos)

Thank you.

Grazas.

So we didn't get caught this time.

Así e como non nos colleron esta vez.

Each project -- that's a film

Cada proxecto... isto é unha película

from Women Are Heroes.

de "As mulleres son heroínas."

(Music)

(Música)

Okay.

Ben.

For each project we do

Por cada proxecto fixemos

a film.

unha película.

And most of what you see -- that's a trailer from "Women Are Heroes" --

E meirande parte do que ven é do tráiler de "As mulleres son heroínas",

its images, photography,

as súas imaxes, fotografía,

taken one after the other.

tomadas unha tras outra.

And the photos kept traveling even without us.

E a foto seguiu a viaxar incluso sen nós.

(Laughter)

(Risas)

(Applause)

(Aplausos)

Hopefully, you'll see the film,

Espero que poidan ver a película

and you'll understand the scope of the project

e entendan o alcance do proxecto

and what the people felt when they saw those photos.

e o que a xente sentiu cando viu esas fotos.

Because that's a big part of it. There's layers behind each photo.

Porque iso é unha gran parte de isto. Hai capas detrás de cada foto.

Behind each image is a story.

Detrás de cada foto hai unha historia.

Women Are Heroes created a new dynamic

"As mulleres son heroínas" creou unha nova dinámica

in each of the communities,

en cada unha das comunidades,

and the women kept that dynamic after we left.

e as mulleres seguiron esa dinámica despois de que nós marcharamos.

For example, we did books -- not for sale --

Por exemplo, fixemos libros -non á venda-

that all the community would get.

que toda a comunidade podía coller.

But to get it, they would have to [get] it signed by one of the women.

Pero para collelo necesitaba que o firmase unha muller.

We did that in most of the places.

Fixemos isto na maioría dos sitios.

We go back regularly.

Volvemos con frecuencia.

And so in Providencia, for example, in the favela,

E por exemplo, en Providencia, na favela,

we have a cultural center running there.

temos un centro controlado.

In Kibera, each year we cover more roofs.

En Kibera, cada ano cubrimos máis teitos.

Because of course, when we left, the people who were just at the edge of the project

Porque por suposto, cando marchamos a xente que estaba nos bordes do proxecto

said, "Hey, what about my roof?"

di, "Ei, que hai do meu tellado?"

So we decided to come the year after

Así que decidimos volver ao ano seguinte

and keep doing the project.

e seguir facendo o proxecto.

A really important point for me

Un punto realmente importante para min

is that I don't use any brand or corporate sponsors.

é que non uso ningunha marca nin empresas patrocinadoras.

So I have no responsibility

Así que no teño ningunha responsabilidade

to anyone but myself

con ninguén máis que comigo mesmo

and the subjects.

e os temas.

(Applause)

(Aplausos)

And that is for me

E para min iso é

one of the more important things in the work.

unha das cousas máis importante no traballo.

I think, today,

Hoxendía penso

as important as the result is the way you do things.

que o resultado é tan importante como a forma de facer as cousas.

And that has always been a central part of the work.

E que sempre foi unha parte do traballo.

And what's interesting is that fine line that I have

O interesante é esa delgada liña que hai

with images and advertising.

entre imaxes e publicidade.

We just did some pasting in Los Angeles

Fixemos algunhas pegadas en Los Angeles

on another project in the last weeks.

para outro proxecto nas últimas semanas.

And I was even invited to cover the MOCA museum.

E incluso fun invitado a cubrir o museo MOCA.

But yesterday the city called them and said,

Pero onte a cidade chamounos e dixo:

"Look, you're going to have to tear it down.

"Olla, vamos a ter que quitalo

Because this can be taken for advertising,

porque pode ser tomado por publicidade,

and because of the law,

e por mor da lei,

it has to be taken down."

ten que ser quitado."

But tell me, advertising for what?

Pero dime, publicidade de que?

The people I photograph

A xente que fotografo

were proud to participate in the project

está orgullosa de participar no proxecto

and to have their photo in the community.

e de ter a súa foto na comunidade.

But they asked me for a promise basically.

Pero cando me piden unha promesa.

They asked me, "Please, make our story travel with you."

Dinme "Por favor, fai que a nosa historia viaxe contigo."

So I did. That's Paris.

E así o fixen. Iso é París.

That's Rio.

Iso é Río.

In each place, we built exhibitions with a story, and the story traveled.

En cada lugar, construímos exposicións cunha historia, e a historia viaxou.

You understand the full scope of the project.

Agora entenden o alcance completo do proxecto.

That's London.

Iso é Londres,

New York.

Nova York.

And today, they are with you in Long Beach.

E hoxe, están convosco en Long Beach.

All right, recently I started a public art project

Ben, hai pouco comecei un proxecto de arte público

where I don't use my artwork anymore.

onde xa non uso o miña obra.

I use Man Ray, Helen Levitt,

Uso a de Man Ray, Helen Levitt,

Giacomelli, other people's artwork.

Giacomelli, e a obra doutras persoas.

It doesn't matter today if it's your photo or not.

Hoxendía non importa se é a túa foto ou non.

The importance is what you do

O importante é o que fas

with the images,

coas imaxes,

the statement it makes where it's pasted.

o que xeran cando son pegadas.

So for example, I pasted the photo of the minaret

Por exemplo, peguei esta foto dun minarete

in Switzerland

na Suiza

a few weeks after they voted the law forbidding minarets in the country.

poucas semanas despois de que votaran a prohibición de minaretes no país.

(Applause)

(Aplausos)

This image of three men wearing gas masks

Esta imaxe de tres homes con máscaras de gas

was taken in Chernobyl originally,

foi tomada orixinalmente en Chernobyl,

and I pasted it in Southern Italy,

e pegueina no Sur da Italia,

where the mafia sometimes bury the garbage under the ground.

onde as veces a mafia enterra o lixo baixo o chan.

In some ways, art can change the world.

Dalgunhas maneiras, a arte pode cambiar o mundo.

Art is not supposed to change the world,

Non se supón que arte cambia o mundo,

to change practical things,

que cambia cousas prácticas,

but to change perceptions.

pero cambia percepcións.

Art can change

A arte pode cambiar

the way we see the world.

a forma na que vemos o mundo.

Art can create an analogy.

A arte pode crear unha analoxía.

Actually the fact that art cannot change things

E o feito de que a arte non pode cambiar cousas

makes it a neutral place

faina un lugar neutro

for exchanges and discussions,

para o intercambio e o diálogo

and then enables you to change the world.

que posibilite cambiar o mundo.

When I do my work,

A miña obra soe ter

I have two kinds of reactions.

dous tipos de reacción.

People say, "Oh, why don't you go in Iraq or Afghanistan.

A xente di "Oh, e por que non vas ao Iraq ou a Afganistán.

They would be really useful."

Sería moi útil."

Or, "How can we help?"

Ou, "Como podemos axudar?"

I presume that you belong to the second category,

Supoño que vostedes pertencen á segunda categoría,

and that's good,

e iso é bo,

because for that project,

porque para este proxecto

I'm going to ask you to take the photos

voulles pedir que tomen fotos

and paste them.

e as peguen.

So now my wish is:

O meu desexo agora é:

(mock drum roll)

(simula redobre de batería)

(Laughter)

(Risas)

I wish for you to stand up

Desexo que defendan

for what you care about

o que lles importa

by participating in a global art project,

participando nun proxecto de arte global

and together we'll turn the world inside out.

e xuntos poñer o mundo do revés.

And this starts right now.

E isto empeza agora mesmo.

Yes, everyone in the room.

Si, todos na sala.

Everyone watching.

Todos os que nos están a ver.

I wanted that wish

Quero que este desexo

to actually start now.

comece agora mesmo.

So a subject you're passionate about, a person who you want to tell their story

Calquera tema que vos interese, unha persoa que queira contar a súa historia,

or even your own photos --

ou incluso as vosas propias fotos,

tell me what you stand for.

dicídeme que defendedes.

Take the photos, the portraits,

Tomade fotos, retratos,

upload it -- I'll give you all the details --

subídeos, dareivos todos os detalles,

and I'll send you back your poster. Join by groups

e vos enviarei de volta o voso póster. Facedes grupos

and reveal things to the world.

e revelade cousas ao mundo.

The full data is on the website --

Todos os datos están nesta web:

insideoutproject.net --

insideoutproject.net

that is launching today.

que será estreada hoxe.

What we see changes who we are.

O que vemos cambia quen somos.

When we act together,

Cando actuamos xuntos

the whole thing is much more than the sum of the parts.

é moito máis que a suma das partes.

So I hope that, together, we'll create something

Así que espero que xuntos poidamos crear algo

that the world will remember.

que o mundo recorde.

And this starts right now and depends on you.

E comeza agora mesmo e depende de vós.

Thank you.

Grazas.

(Applause)

(Aplausos)

Thank you.

Grazas.

(Applause)

(Aplausos)