Sebastian Wernicke: 1000 TEDTalks, 6 words

Prevoditelj: Senzos Osijek Recezent: Tilen Pigac - EFZG

There's currently over a thousand TED Talks on the TED website.

Trenutno postoji više od tisuću TED govora na TED web stranici.

And I guess many of you here think that this is quite fantastic,

I pretpostavljam kako mnogo vas ovdje

misli kako je to prilično sjajno --

except for me, I don't agree with this.

osim mene. Ne slažem se s time.

I think we have a situation here.

Mislim da imamo problem.

Because if you think about it, 1,000 TED Talks,

Ako razmislite o tome, 1000 TED govora,

that's over 1,000 ideas worth spreading.

to je više od 1000 ideja koje vrijedi podijeliti.

Kako ćete

How on earth are you going to spread a thousand ideas?

podijeliti tisuću ideja?

Even if you just try to get all of those ideas into your head

Čak i ako pokušate pohraniti sve te ideje u svoju glavu

gledajući svih tisuću TED govora,

by watching all those thousand TED videos,

trenutno bi vam trebalo

it would actually currently take you over 250 hours to do so.

više od 250 sati kako bi to učinili.

And I did a little calculation of this.

Malo sam to računao.

Šteta za ekonomiju za svakog koji bi to učinio

The damage to the economy for each one who does this is around $15,000.

je oko 15.000 dolara.

So having seen this danger to the economy,

Kada sam vidio tu opasnost za ekonomiju,

pomislio sam kako moramo naći rješenje za ovaj problem.

I thought, we need to find a solution to this problem.

Ovo je moj pristup svemu tome.

Here's my approach to it all.

Ako pogledate trenutnu situaciju,

If you look at the current situation, you have a thousand TED Talks.

imate tisuću TED govora.

Each of those TED Talks has an average length of about 2,300 words.

Svaki od tih TED govora u prosjeku

ima oko 2.300 riječi.

Kad to zbrojite

Now take this together, and you end up with 2.3 million words of TED Talks,

imate 2,3 milijuna riječi u TED govorima

što je oko tri Biblije - vrijednog sadržaja.

which is about three Bibles-worth of content.

(Laughter)

Očigledno pitanje ovdje je

The obvious question here is, does a TED Talk really need 2,300 words?

da li TED govor zaista treba 2.300 riječi?

Ne postoji li nešto kraće?

Isn't there something shorter?

I mean, if you have an idea worth spreading,

Mislim, ako imate ideju vrijednu dijeljenja

zasigurno je možete složiti u nešto kraće

surely you can put it into something shorter than 2,300 words.

od 2.300 riječi.

The only question is, how short can you get?

Jedino pitanje je, koliko kratki možete biti?

Koja je minimalna količina riječi

What's the minimum amount of words you would need to do a TED Talk?

koja bi vam trebala kako biste napravili TED govor?

Dok sam proučavao ovo pitanje,

While I was pondering this question,

I came across this urban legend about Ernest Hemingway,

pala mi je na pamet urbana legenda o Ernestu Hemingwayju

koji je navodno rekao kako je ovih šest riječi:

who allegedly said that these six words here:

„Na prodaju: dječje cipele, nikada nošene“

"For sale: baby shoes, never worn,"

bilo najbolji roman koji je ikada napisao.

were the best novel he had ever written.

And I also encountered a project called Six-Word Memoirs

Također sam se susreo s projektom pod nazivom Memoari od šest riječi

gdje su ljude zamolili

where people were asked, take your whole life

da cijeli život svedu na šest riječi poput ovih ovdje:

and please sum this up into six words, such as these here:

„Pronašao istinsku ljubav, oženio neku drugu.“

"Found true love, married someone else."

Ili „Živim u egzistencijalnom vakuumu; sranje je.“

Or "Living in existential vacuum; it sucks."

I actually like that one.

Ovaj mi se zapravo svidio.

So if a novel can be put into six words

Dakle, ako roman može biti sveden na šest riječi

and a whole memoir can be put into six words,

i cijeli memoar može biti sveden na šest riječi,

you don't need more than six words for a TED Talk.

ne treba vam više od šest riječi za TED govor.

We could have been done by lunch here.

Mogli smo biti gotovi s ovim do ručka.

Hoću reći ...

(Laughter)

And if you did this for all thousand TED Talks,

Da ste ovo učinili sa svih tisuću TED govora,

you would get from 2.3 million words down to 6,000.

s 2,3 milijuna riječi, sveli biste se na 6.000.

Mislio sam kako je ovo prilično vrijedno truda.

So I thought this was quite worthwhile.

Zamolio sam sve svoje prijatelje

So I started asking all my friends,

please take your favorite TED Talk and put that into six words.

da uzmu svoj najdraži TED govor i svedu ga na šest riječi.

So here are some of the results that I received.

Ovdje su neki rezultati koje sam dobio. Mislim da su prilično dobri.

Na primjer, govor Dana Pinka o motivaciji,

I think they're quite nice.

For example, Dan Pink's talk on motivation, which was pretty good,

koji je bio stvarno dobar, ako ga niste pogledali:

„Bacite mrkvu. Bacite štap. Donesite smisao.“

if you haven't seen it: "Drop carrot. Drop stick. Bring meaning."

O tome on zapravo govori u tih 18 i pol minuta.

It's what he's basically talking about in those 18,5 minutes.

Neki su čak uključivali reference na govornike

Or some even included references to the speakers,

poput načina govorenja koji ima Nathan Myhrvold

ili govor Tima Ferrisa

such as Nathan Myhrvold's speaking style, or the one of Tim Ferriss,

koji se ponekad može smatrati napornim.

which might be considered a bit strenuous at times.

Ovdje je izazov, ako to pokušam sustavno raditi,

The challenge here is, if I try to systematically do this,

vjerojatno ću završiti s mnoštvom sažetaka,

I would probably end up with a lot of summaries,

ali ne s mnogo prijatelja na kraju.

but not with many friends in the end.

Morao sam pronaći drugačiju metodu,

So I had to find a different method, preferably involving total strangers.

po mogućnosti onu koja bi uključivala potpune strance.

Srećom, postoji web stranica pod nazivom Mechanical Turk,

And luckily, there's a website for that, called Mechanical Turk,

a to je web stranica na kojoj možete postaviti zadatke

which is a website where you can post tasks

koje ne želite sami učiniti,

that you don't want to do yourself,

poput „Molim vas, svedite ovaj tekst za mene na šest riječi.“

such as "Please summarize this text for me in six words."

Nisam dozvolio da bilo koja niskobudžetna zemlja radi na ovome,

And I didn't allow any low-cost countries to work on this,

ali sam otkrio da mogu dobiti sažetak od šest riječi za 10 centi,

but I found out I could get a six-word summary for just 10 cents,

što smatram da je veoma dobra cijena.

which I think is a pretty good price.

Čak ni tada, nažalost,

Even then, unfortunately,

nije bilo moguće sažeti svaki TED govor pojedinačno.

it's not possible to summarize each TED Talk individually.

Because if you do the math, you have a thousand TED Talks,

Jer ako računate, imate tisuću TEDgovora,

plaćate 10 centi svaki,

you pay 10 cents each;

you have to do more than one summary for each of those talks,

a morate napraviti više od jednog sažetka za svaki od tih govora

because some of them will probably be, or are, really bad.

jer će neki od njih vjerojatno biti ili jesu, zaista loši.

So I would end up paying hundreds of dollars.

Na kraju bih završio plaćajući stotine dolara.

So I thought of a different way,

Sjetio sam se drugačijeg načina

by thinking, well, the talks revolve around certain themes.

razmišljajući kako se govori vrte oko određenih tema.

So what if I don't let people summarize individual TED Talks to six words,

Što bi bilo kada ne bih ljudima dao da sažmu

pojedinačne TED govore na šest riječi,

nego kad bih im dao 10 TED govora istovremeno

but give them 10 TED Talks at the same time

i rekao, „Molim vas da napravite sažetak od šest riječi od ovog.“

and say, "Please do a six-word summary for that one."

To bi srezalo moje troškove za 90 posto.

I would cut my costs by 90 percent.

Tako bih za 60$

So for $60,

I could summarize a thousand TED Talks into just 600 summaries,

sažeo tisuće TED govora

na samo 600 sažetaka

which would actually be quite nice.

što bi zapravo bilo prilično lijepo.

Some of you might actually right now be thinking,

Neki od vas trenutno misle

kako je zaista ludo svesti 10 TED govora na samo šest riječi.

it's downright crazy to have 10 TED Talks summarized into just six words.

Ali zapravo nije

But it's actually not,

because there's an example by statistics professor Hans Rosling.

zato što postoji primjer koji je dao profesor statistike Hans Rosling.

Pretpostavljam da su mnogi vidjeli jedan ili više njegovih govora.

I guess many of you have seen one or more of his talks.

On ima 8 govora dostupnih online

He's got eight talks online,

i ti govori mogu u principu biti svedeni na svega četiri riječi

and those can basically be summed up into just four words,

because that's all he's basically showing us, our intuition is really bad.

jer nam on zapravo pokazuje .

da je naša intuicija veoma loša.

Uvijek nam dokazuje da smo u krivu.

He always proves us wrong.

So people on the Internet, some didn't do so well.

Neki ljudi na internetu baš i nisu uspjeli.

And when I asked them to summarize the 10 TED Talks at the same time,

Mislim, kad sam ih zamolio da sažmu 10 TED govora istovremeno,

neki su išli lakšim putem.

some took the easy route out.

Jednostavno su dali opći komentar.

They just had some general comment.

There were others -- and I found this quite cheeky --

Bilo je i drugih, smatram to prilično drskim.

They used their six words to talk back to me

Upotrijebili su vlastitih šest riječi kako bi mi odgovorili

i pitali me jesam li u zadnje vrijeme previše bio na Google-u.

and ask me if I'd been too much on Google lately.

(Laughter)

And finally also, I never understood this,

I konačno, nikad to nisam razumio,

some people really came up with their own version of the truth.

neki ljudi su zaista napisali svoju verziju istine.

Ne znam za nijedan TED govor koji to sadrži.

I don't know any TED Talk that contains this.

But, oh well.

Ali, što sad. Na kraju, kako god bilo,

In the end, however, and this is really amazing,

zaista je nevjerojatno,

for each of those 10 TED Talk clusters that I submitted,

za svaki od tih 10 TED govora u grupama koje sam podnio,

zapravo sam dobio smislene sažetke.

I actually received meaningful summaries.

Ovo su mi najdraži.

Here are some of my favorites.

Na primjer, za sve TED govore vezane uz hranu,

For example, for the TED Talks about food,

netko je sažeo ovo u: „Hrana oblikuje tijelo, mozak i okolinu“,

someone summed this up into: "Food shaping body, brains and environment,"

što smatram da je veoma dobro.

which I think is pretty good.

Ili sreća: „Težnja prema sreći =

Or happiness: "Striving toward happiness = moving toward unhappiness."

udaljavanje od nezadovoljstva.“

I, eto me.

So here I was.

I had started out with a thousand TED Talks

Počeo sam s tisuću TED govora

and I had 600 six-word summaries for those.

i imao sam 600 sažetaka sa po šest riječi za te govore.

Na početku je zapravo zvučalo lijepo,

Actually, it sounded nice in the beginning,

ali kad pogledate u 600 sažetaka, to je prilično mnogo.

but when you look at 600 summaries, it's quite a lot, it's a huge list.

To je ogromna lista.

(Laughter)

Stoga sam pomislio kako bi ovdje trebao otići korak dalje

So I thought, I probably have to take this one step further here

and create summaries of the summaries, and this is exactly what I did.

i napraviti sažetke sažetaka -- i to je upravo ono što sam učinio.

Uzeo sam 600 sažetaka koje sam imao,

So I took the 600 summaries that I had, put them into nine groups

posložio ih u devet grupa

according to the ratings that the talks had originally received on TED.com

prema ocjenama koje su govori dobili na TED.com

and asked people to do summaries of those.

i zatražio ljude da naprave sažetke toga.

Opet, bilo je tu nekih nesporazuma.

Again, there were some misunderstandings.

Na primjer, kad sam napravio grupu svih lijepih govora,

For example, when I had a cluster of all the "Beautiful" talks,

netko je pomislio kako pokušavam pronaći ultimativnu upadnu rečenicu.

someone thought I was just trying to find the ultimate pick-up line.

Ali na kraju, opet nevjerojatno,

But in the end, amazingly,

ljudi su to uspjeli napraviti.

again, people were able to do it.

Na primjer, svi odvažni TED govori:

For example, all the courageous TED Talks:

„Ljudi umiru“ ili „Ljudi pate“, su također bili oni

"People dying" or "People suffering" was also one,

„s jednostavnim rješenjima uokolo.“

"with easy solutions around."

Ili recept za ultimativni nevjerojatni TED govor:

Or the recipe for the ultimate jaw-dropping TED Talk:

„Flicker slike od intergalaksijskog klasičnog skladatelja“

"Flickr photos of intergalactic classical composer."

Mislim, to je suština svega.

I mean that's the essence of it all.

Now I had my nine groups, but, I mean, it's already quite a reduction.

Imam svojih devet grupa,

ali, to je već prilično smanjenje.

But of course, once you are that far, you're not really satisfied.

Ali, naravno, jednom kad dođete tako daleko, niste potpuno zadovoljni.

Želio sam ići do kraja, skroz do destilerije,

I wanted to go all the way, all the way down the distillery,

počevši s tisuću TED govora.

starting out with a thousand TED Talks.

Želio sam imati tisuću TED govora sažetih u samo šest riječi --

I wanted to have a thousand TED Talks summarized into just six words --

što bi bilo 99,9997 posto smanjenja sadržaja.

which would be a 99.9997 percent reduction in content.

I platio bih samo 99.50$ --

And I would only pay $99.50 --

dakle ostao bih ispod sto dolara za to.

so stay even below $100 for it.

Imao sam 50 sveukupnih sažetaka.

So I had 50 overall summaries done.

Ovaj puta sam platio 25 centi

This time I paid 25 cents

jer sam smatrao da je zadatak malo teži.

because I thought the task was a bit harder.

And unfortunately, when I first received the answers --

I nažalost kad sam prvi put dobio odgovore --

ovdje ćete vidjeti šest odgovora --

and here, you'll see six of the answers -- I was a bit disappointed.

bio sam pomalo razočaran.

Because I think you'll agree, they all summarize some aspect of TED,

Smatram da ćete se složiti, oni su svi saželi neki aspekt TED-a,

ali meni su se činili pomalo blagima

but to me, they felt a bit bland,

ili su samo imali određeni aspekt TED-a u njima.

or they just had a certain aspect of TED in them.

Gotovo sam bio spreman završiti s time

So I was almost ready to give up

when one night, I played around with these sentences

kada sam se jedne noći igrao s tim rečenicama

i otkrio da tu zapravo postoji predivno rješenje.

and found out that there's actually a beautiful solution in here.

Evo ga,

So here it is,

a crowd-sourced, six-word summary of a thousand TED Talks

izvor mase,sažetak od šest riječi za tisuće TED govora

at the value of $99.50:

po cijeni od 99.50$:

"Why the worry? I'd rather wonder."

„Čemu zabrinutost? Radije bih se divio.“

Puno vam hvala.

Thank you very much.

(Applause)

(Pljesak)