Sebastian Wernicke: 1000 TEDTalks, 6 words

Translator: Nurul Hanim Abd Karim Reviewer: Aznah Binti Arshad

Sekarang ada lebih daripada seribu TED Talks di laman web TED.

Saya rasa ramai antara anda fikir ini adalah sangat hebat,

kecuali saya, saya tak setuju.

Saya rasa ada masalah di sini.

There's currently over a thousand TED Talks on the TED website.

Kerana bila difikirkan, 1000 TED Talks,

And I guess many of you here think that this is quite fantastic,

lebih 1000 idea berguna disebarkan.

Bagaimana nak sebarkan seribu idea?

except for me, I don't agree with this.

I think we have a situation here.

Jika anda cuba masukkan semuanya dalam kepala

Because if you think about it, 1,000 TED Talks,

dengan menonton semua video TED,

that's over 1,000 ideas worth spreading.

akan mengambil masa lebih 250 jam.

How on earth are you going to spread a thousand ideas?

Saya buat sedikit pengiraan.

Even if you just try to get all of those ideas into your head

Kerosakan ekonomi untuk setiap seorang yang lakukan adalah $15,000.

by watching all those thousand TED videos,

it would actually currently take you over 250 hours to do so.

Melihat bahaya ini kepada ekonomi,

saya fikir, kita perlu mencari penyelesaian.

And I did a little calculation of this.

Ini adalah pendekatan saya.

The damage to the economy for each one who does this is around $15,000.

Sekarang, ada seribu TED Talks.

So having seen this danger to the economy,

Setiap TED Talks ini panjang purata dalam 2,300 perkataan.

I thought, we need to find a solution to this problem.

Campurkan ini, ada 2.3 juta perkataan,

Here's my approach to it all.

If you look at the current situation, you have a thousand TED Talks.

hampir sama dengan tiga kandungan Injil.

Each of those TED Talks has an average length of about 2,300 words.

(Ketawa)

Persoalannya, adakah TED Talks perlukan 2,300 perkataan ini?

Now take this together, and you end up with 2.3 million words of TED Talks,

Tiada cara lebih pendek kah?

Jika ada satu idea berguna untuk disebarkan,

which is about three Bibles-worth of content.

pastinya boleh dimasukkan ke dalam sesuatu lebih pendek.

(Laughter)

The obvious question here is, does a TED Talk really need 2,300 words?

Persoalannya, sependek mana?

Apakah bilangan minimum perkataan diperlukan untuk satu TED Talks?

Isn't there something shorter?

I mean, if you have an idea worth spreading,

Semasa saya memikirkan ini,

surely you can put it into something shorter than 2,300 words.

saya terjumpa satu kisah lagenda mengenai Ernest Hemingway,

The only question is, how short can you get?

yang berkata enam perkataan ini:

What's the minimum amount of words you would need to do a TED Talk?

“Jualan: kasut bayi, tak pernah dipakai,”

adalah novel terbaik pernah ditulis.

While I was pondering this question,

I came across this urban legend about Ernest Hemingway,

Dan satu projek dipanggil Six-Word Memoirs

di mana orang ditanya, lihat hidup anda

who allegedly said that these six words here:

dan simpulkan kepada enam perkataan, seperti:

"For sale: baby shoes, never worn,"

“Jumpa cinta sejati, kahwin orang lain.”

were the best novel he had ever written.

Atau “Hidup dalam keadaan vakum; amat sengsara.”

And I also encountered a project called Six-Word Memoirs

Saya suka yang itu.

where people were asked, take your whole life

Jika novel boleh diringkaskan kepada enam perkataan

and please sum this up into six words, such as these here:

dan seluruh memoir ke dalam enam perkataan,

"Found true love, married someone else."

tak perlu lebih dari enam perkataan untuk satu TED Talk.

Or "Living in existential vacuum; it sucks."

I actually like that one.

Kita boleh selesai sebelum makan tengahari.

So if a novel can be put into six words

(Ketawa)

Jika anda lakukan ini untuk seribu TED Talk,

and a whole memoir can be put into six words,

dari 2.3 juta perkataan ke 6,000.

you don't need more than six words for a TED Talk.

Saya fikir ini agak bernas.

We could have been done by lunch here.

Jadi saya tanya semua kawan,

pilih TED Talk kegemaran dan simpulkan kepada enam perkataan.

(Laughter)

And if you did this for all thousand TED Talks,

Ini yang saya terima.

you would get from 2.3 million words down to 6,000.

Semua ini agak menarik.

Contoh, ceramah Dan Pink tentang motivasi, menarik,

So I thought this was quite worthwhile.

jika belum tengok: “Buang lobak. Buang kayu. Beri makna.”

So I started asking all my friends,

please take your favorite TED Talk and put that into six words.

Itu apa yang dia perkatakan dalam 18,5 minit itu.

So here are some of the results that I received.

Yang lain merujuk kepada penceramah,

seperti cara bercakap Nathan Myhrvold, atau Tim Ferriss,

I think they're quite nice.

For example, Dan Pink's talk on motivation, which was pretty good,

yang kadangkala dikira agak susah.

if you haven't seen it: "Drop carrot. Drop stick. Bring meaning."

Cabarannya, jika saya lakukan secara sistematik,

It's what he's basically talking about in those 18,5 minutes.

saya mungkin ada banyak rumusan,

Or some even included references to the speakers,

tapi kurang kawan.

such as Nathan Myhrvold's speaking style, or the one of Tim Ferriss,

Jadi saya cari cara lain, gunakan orang tak dikenali.

which might be considered a bit strenuous at times.

Nasib baik, ada laman web untuk itu, dipanggil Mechanical Turk,

The challenge here is, if I try to systematically do this,

laman web di mana anda boleh siarkan tugasan

I would probably end up with a lot of summaries,

yang anda tak mahu lakukan,

but not with many friends in the end.

seperti “Sila rumuskan teks ini dalam enam perkataan.”

So I had to find a different method, preferably involving total strangers.

Saya tak benarkan negara berpendapatan rendah untuk lakukan,

And luckily, there's a website for that, called Mechanical Turk,

tapi saya dapati boleh dapat rumusan itu dengan harga hanya 10 sen.

which is a website where you can post tasks

that you don't want to do yourself,

iaitu harga yang bagus.

such as "Please summarize this text for me in six words."

Akan tetapi, malangnya,

tak mungkin merumuskan setiap TED Talk secara individu.

And I didn't allow any low-cost countries to work on this,

Kerana bila dikira, ada seribu TED Talk,

but I found out I could get a six-word summary for just 10 cents,

bayar satu 10 sen;

perlu lebih dari satu rumusan untuk setiap tugasan,

which I think is a pretty good price.

Even then, unfortunately,

kerana ada yang agak teruk.

it's not possible to summarize each TED Talk individually.

Jadi saya kena bayar beratus dolar.

Because if you do the math, you have a thousand TED Talks,

Saya fikir cara lain,

you pay 10 cents each;

ceramah berkisar dalam beberapa tema.

you have to do more than one summary for each of those talks,

Apa kata tak suruh rumuskan setiap ceramah TED kepada enam perkataan,

because some of them will probably be, or are, really bad.

So I would end up paying hundreds of dollars.

tapi beri 10 TED Talk pada masa yang sama

So I thought of a different way,

dan cakap, “Sila rumuskan kepada enam perkataan.”

by thinking, well, the talks revolve around certain themes.

Kos saya berkurang 90 peratus.

So what if I don't let people summarize individual TED Talks to six words,

Jadi untuk $60,

saya boleh rumuskan seribu TED Talk kepada 600 rumusan,

but give them 10 TED Talks at the same time

and say, "Please do a six-word summary for that one."

agak bagus.

Anda mungkin fikir,

I would cut my costs by 90 percent.

tak masuk akal 10 TED Talk dirumuskan kepada hanya enam perkataan.

So for $60,

I could summarize a thousand TED Talks into just 600 summaries,

Tapi ia tidak sebegitu,

kerana ada contoh dari profesor statistik Hans Rosling.

which would actually be quite nice.

Rasa ramai yang pernah tengok ceramah beliau.

Some of you might actually right now be thinking,

Dia ada enam ceramah,

it's downright crazy to have 10 TED Talks summarized into just six words.

yang boleh dirumuskan kepada empat perkataan sahaja,

But it's actually not,

kerana dia secara asasnya tunjukkan, gerak hati kita tak tepat.

because there's an example by statistics professor Hans Rosling.

Selalu buktikan kita salah.

I guess many of you have seen one or more of his talks.

Pengguna Internet, ada tak lakukan dengan baik.

He's got eight talks online,

Bila saya minta mereka rumuskan 10 TED Talks serentak,

and those can basically be summed up into just four words,

because that's all he's basically showing us, our intuition is really bad.

ada ambil jalan mudah.

Hanya berikan komen umum.

He always proves us wrong.

Ada yang... saya rasa ini agak nakal..

So people on the Internet, some didn't do so well.

Mereka guna enam perkataan untuk cakap kepada saya

And when I asked them to summarize the 10 TED Talks at the same time,

dan tanya saya terlalu lama gunakan Google kah.

some took the easy route out.

(Ketawa)

They just had some general comment.

Akhir kata, saya tak dapat fahami ini,

There were others -- and I found this quite cheeky --

beberapa orang berikan pendapat mereka sendiri.

They used their six words to talk back to me

Saya tak tahu TED Talk mana yang ada ini.

and ask me if I'd been too much on Google lately.

Tapi, bagaimanapun,

(Laughter)

Akhirnya, ini agak hebat,

And finally also, I never understood this,

setiap kluster 10 TED Talk yang saya hantar,

some people really came up with their own version of the truth.

saya dapat rumusan bermakna.

Di sini yang saya suka.

I don't know any TED Talk that contains this.

Contoh, TED Talk mengenai makanan,

But, oh well.

rumusan diberikan: “Makanan membentuk tubuh, otak dan persekitaran,”

In the end, however, and this is really amazing,

for each of those 10 TED Talk clusters that I submitted,

saya rasa agak bagus.

Kegembiraan: “Usaha menuju kegembiraan = gerak menuju kesedihan.”

I actually received meaningful summaries.

Here are some of my favorites.

Jadi saya di sini.

For example, for the TED Talks about food,

Bermula dengan seribu TED Talk

someone summed this up into: "Food shaping body, brains and environment,"

dan ada 600 perkataan rumusan.

which I think is pretty good.

Permulaan, ia kedengaran menyeronokkan,

Or happiness: "Striving toward happiness = moving toward unhappiness."

tapi bila lihat 600 rumusan, agak banyak, senarai yang panjang.

So here I was.

(Ketawa)

I had started out with a thousand TED Talks

Saya fikir, mungkin saya akan ambil satu langkah lagi

and I had 600 six-word summaries for those.

dan cipta rumusan dari rumusan, dan ini yang saya lakukan.

Actually, it sounded nice in the beginning,

Saya ambil 600 rumusan, letakkan dalam sembilan kumpulan

but when you look at 600 summaries, it's quite a lot, it's a huge list.

(Laughter)

menggunakan penilaian dari TED.com

So I thought, I probably have to take this one step further here

dan minta lakukan rumusan untuk semua itu.

and create summaries of the summaries, and this is exactly what I did.

Sekali lagi, ada salah faham.

So I took the 600 summaries that I had, put them into nine groups

Contoh, ada kluster ceramah “Beautiful”,

according to the ratings that the talks had originally received on TED.com

seseorang ingat saya cuba cari ayat pikat terbaik.

and asked people to do summaries of those.

Tapi akhirnya, mengagumkan,

sekali lagi, dapat lakukannya.

Again, there were some misunderstandings.

Contoh, semua TED Talks tentang keberanian:

For example, when I had a cluster of all the "Beautiful" talks,

Salah satu “Manusia mati” atau “Manusia tersiksa”,

“dengan penyelesaian mudah.”

someone thought I was just trying to find the ultimate pick-up line.

Atau resepi untuk TED Talks paling luar biasa:

But in the end, amazingly,

“Foto Flickr untuk komposer klasik antara galaksi.”

again, people were able to do it.

Ini adalah asasnya.

For example, all the courageous TED Talks:

"People dying" or "People suffering" was also one,

Sekarang saya ada sembilan kumpulan, sudah banyak pengurangan.

"with easy solutions around."

Or the recipe for the ultimate jaw-dropping TED Talk:

Tapi, bila mencapai tahap ini, kita masih tak puas hati.

"Flickr photos of intergalactic classical composer."

Saya mahu teruskan, sehingga ke pangkal,

I mean that's the essence of it all.

Now I had my nine groups, but, I mean, it's already quite a reduction.

bermula dengan seribu TED Talks.

Saya mahu seribu TED Talks dirumuskan kepada hanya enam perkataan...

But of course, once you are that far, you're not really satisfied.

bermaksud pengurangan 99.9997 peratus.

I wanted to go all the way, all the way down the distillery,

Hanya bayar $99.50...

starting out with a thousand TED Talks.

bawah $100.

I wanted to have a thousand TED Talks summarized into just six words --

Saya sudah ada 50 rumusan sekarang.

which would be a 99.9997 percent reduction in content.

Kali ini bayar 25 sen

kerana sepatutnya tugasan jadi lebih sukar.

And I would only pay $99.50 --

Malangnya, bila saya terima jawapan...

so stay even below $100 for it.

di sini, enam jawapan.. saya agak kecewa.

So I had 50 overall summaries done.

Kerana anda pasti faham, mereka merumuskan beberapa aspek TED,

This time I paid 25 cents

because I thought the task was a bit harder.

tapi untuk saya, ia agak hambar,

And unfortunately, when I first received the answers --

atau ada hanya beberapa aspek TED di dalamnya.

and here, you'll see six of the answers -- I was a bit disappointed.

Jadi saya hampir putus asa

bila satu malam, sewaktu saya bermain dengan perkataan ini

Because I think you'll agree, they all summarize some aspect of TED,

dan jumpa ada satu penyelesaian yang indah.

but to me, they felt a bit bland,

or they just had a certain aspect of TED in them.

Jadi inilah,

rumusan ditaja orang ramai, enam perkataan untuk seribu TED Talks

So I was almost ready to give up

when one night, I played around with these sentences

pada nilai $99.50:

and found out that there's actually a beautiful solution in here.

“Kenapa nak risau? Lebih baik tertanya-tanya.”

So here it is,

Terima kasih.

(Tepukan)

a crowd-sourced, six-word summary of a thousand TED Talks

at the value of $99.50:

"Why the worry? I'd rather wonder."

Thank you very much.

(Applause)