The art of misdirection | Apollo Robbins | TED

Prevoditelj: Snjezana Markus Recezent: Sanda L

Do you think it's possible to control someone's attention?

Mislite li da je moguće kontrolirati nečiju pažnju?

Even more than that, what about predicting human behavior?

Još bolje, predvidjeti ljudsko ponašanje?

I think those are interesting ideas.

Mislim da su to zanimljive ideje.

For me, that would be the perfect superpower,

Za mene bi to bila savršena supermoć,

actually kind of an evil way of approaching it.

što je, zapravo, pomalo zločesti način pristupa.

But for myself, in the past, I've spent the last 20 years

No, proveo sam posljednjih 20 godina

studying human behavior from a rather unorthodox way:

proučavajući ljudsko ponašanje na prilično neobičan način:

picking pockets.

kao džepar.

When we think of misdirection,

Kad pomislimo na odvraćanje pažnje,

we think of something as looking off to the side,

pomislimo na nešto poput gledanja u stranu,

when actually the things right in front of us

a zapravo je upravo ono, što nam je pred nosom,

are often the hardest to see,

često najteže vidjeti,

the things that you look at every day that you're blinded to.

stvari koje svakodnevno gledate, a koje ne primjećujete.

For example, how many of you still have your cell phones on you right now?

Na primjer, koliko vas uz sebe još uvijek ima mobitel?

Great. Double-check.

Sjajno. Provjerite dvaput.

Make sure you still have them.

Provjerite imate li ga još uvijek.

I was doing some shopping before.

Malo prije sam bio u kupnji.

(Laughter)

(Smijeh)

You've looked at them a few times today,

Danas ste ga nekoliko puta pogledali,

but I'll ask you a question.

stoga ću vas upitati nešto.

Without looking at it directly yet,

Nemojte odmah pogledati,

can you remember the icon in the bottom right corner?

možete li se sjetiti ikone u donjem desnom kutu?

Bring them out, check and see how accurate you were.

Izvadite ga i provjerite koliko ste bili točni.

How'd you do?

Kako ste prošli?

Show of hands. Did we get it?

Pokažite ruke. Uspjeli ste?

Now that you're done, close them down.

Sad kad ste gotovi, spremite ga.

Every phone has something in common.

Svi mobiteli imaju nešto zajedničko.

No matter how you organize the icons,

Bez obzira kako ste organizirali ikone,

you still have a clock on the front.

na zaslonu se nalazi sat.

So, without looking at your phone, what time was it?

Bez gledanja na mobitel, koliko je sati pokazivao?

You just looked at your clock, right?

Upravo ste gledali na sat, zar ne?

Interesting idea.

Zanimljivo.

Let's take that a step further with a game of trust.

Idemo korak dalje u ovoj igri povjerenja.

Close your eyes.

Zatvorite oči.

I realize I'm asking you to do that while you just heard

Shvaćam da to tražim od vas u trenutku kad ste čuli

there's a pickpocket in the room, but close your eyes.

da je džepar u istoj prostoriji, ali zatvorite oči.

Now, you've been watching me for about 30 seconds.

Gledali ste u mene otprilike 30 sekundi.

With your eyes closed, what am I wearing?

Zatvorenih očiju, možete li reći što nosim?

Make your best guess.

Dajte sve od sebe.

What color is my shirt? What color is my tie?

Koje je boje moja košulja? Kravata?

Now open your eyes.

Sada otvorite oči.

Show of hands, were you right?

Pokažite ruke. Jeste li pogodili?

Interesting, isn't it?

Zanimljivo, zar ne?

Some of us are a little bit more perceptive than others, it seems.

Čini se da neki bolje opažaju od drugih.

But I have a different theory about that model of attention.

No, ja imam drugačiju teoriju o tom modelu pažnje.

They have fancy models of attention, Posner's trinity model of attention.

Postoje moderni načini pažnje, Posnerov trojni model pažnje.

For me, I like to think of it very simple, like a surveillance system.

Volim gledati na to kao na nešto vrlo jednostavno, kao nadzorni sustav.

It's kind of like you have all these fancy sensors,

To je kao da imate luksuzne senzore,

and inside your brain is a little security guard.

a u vašem mozgu nalazi se mali zaštitar.

For me, I like to call him Frank.

Volim ga zvati Frank.

So Frank is sitting at a desk.

Znači, Frank sjedi za stolom.

He's got lots of cool information in front of him,

Ispred sebe ima hrpu zanimljivih informacija,

high-tech equipment, he's got cameras,

opremu visoke kvalitete, kamere,

he's got a little phone that he can pick up, listen to the ears,

mali telefon na koji se može javiti, osluškivati,

all these senses, all these perceptions.

razna osjetila i opažanja.

But attention is what steers your perceptions,

Međutim, vašim opažanjima upravlja pažnja,

it's what controls your reality.

ona kontrolira vašu stvarnost.

It's the gateway to the mind.

Ona je prolaz do uma.

If you don't attend to something, you can't be aware of it.

Ako ne obratite pažnju na nešto, toga ni nećete biti svjesni.

But ironically, you can attend to something without being aware of it.

Ironično, možete obratiti pažnju na nešto, a da toga niste ni svjesni.

For example, the cocktail effect:

Primjerice, koktel efekt.

You're in a party, having conversations with someone,

Na tulumu ste, pričate s nekim,

and yet you can recognize your name

i svejedno prepoznate svoje ime,

without realizing you were listening to that.

a da niste ni svjesni da ste ga slušali.

Now, for my job, I have to play with techniques to exploit this,

U svom poslu, moram se igrati tehnikama da se ovime okoristim,

to play with your attention as a limited resource.

igrati se vašom pažnjom kao ograničenim izvorom.

So if I could control how you spend your attention,

Kada bih mogao kontrolirati kako koristite svoju pažnju,

if I could maybe steal your attention through a distraction.

mogao bih vam je ukrasti kroz njeno odvraćanje.

Now, instead of doing it like misdirection

No, umjesto da je pogrešno usmjeravam

and throwing it off to the side,

i odvlačim u stranu,

instead, what I choose to focus on is Frank,

ja biram usredotočiti se na Franka,

to be able to play with the Frank inside your head,

poigrati se Frankom u vašoj glavi,

your security guard,

vašim zaštitarom,

and get you, instead of focusing on your external senses,

navući vas da se usredotočite na unutarnja,

just to go internal for a second.

umjesto na vanjska osjetila.

So if I ask you to access a memory, like, what is that?

Ako vas upitam da pristupite sjećanju, pitajući, što je to?

What just happened? Do you have a wallet?

Što se upravo dogodilo? Imate novčanik?

Do you have an American Express in your wallet?

Imate li u novčaniku American Express?

And when I do that, your Frank turns around.

Kada to učinim, Frank se okrene.

He accesses the file. He has to rewind the tape.

Pristupa dokumentu. Mora premotati vrpcu.

What's interesting is, he can't rewind the tape

Zanimljivo je da ne može premotati vrpcu

at the same time that he's trying to process new data.

dok istovremeno pokušava obraditi nove podatke.

This sounds like a good theory,

Ovo zvuči kao dobra teorija,

but I could talk for a long time, tell you lots of things,

ali mogao bih dugo pričati, reći hrpu stvari

and a portion of them may be true,

i samo bi dio mogao biti istinit,

but I think it's better if I tried to show that to you here live.

stoga mislim da je bolje sve vam pokazati uživo.

If I come down, I'm going to do a bit of shopping.

Sići ću dolje, idem malo u kupnju.

Just hold still where you are.

Samo ostanite mirni.

Hello, how are you? It's lovely to see you.

Dobar dan, kako ste? Lijepo je vidjeti vas.

Wonderful job onstage.

Bili ste odlični gore.

Lovely watch, it doesn't come off very well.

Divan sat, ne skida se lako.

Do you have a ring as well?

Imate li i prsten?

Good. Just taking inventory. You're like a buffet.

U redu, samo radim popis. Vi ste kao švedski stol.

Hard to tell where to start, so many great things.

Teško je reći gdje početi, toliko je sjajnih stvari.

Hi, how are you? Good to see you.

Bok, kako ste? Drago mi je.

Hi, sir, could you stand up, please? Just right where you are.

Gospodine, biste li mogli ustati? Upravo ovdje, da.

You're married, you follow directions well.

Oženjeni ste, dobro slijedite upute.

Nice to meet you, sir.

Drago mi je, gospodine.

You don't have a lot in your pockets. Anything down here?

Nemate puno toga u džepovima. Imate li išta ovdje?

Hopefully so. Have a seat. There you go. You're doing well.

Nadam se. Sjednite. Eto ga. Sjajno vam ide.

Hi, sir, how are you?

Dobar dan, kako ste?

Good to see you, sir. You have a ring, a watch.

Drago mi je da vas vidim. Imate prsten, sat.

Do you have a wallet on you? Joe: I don't.

Imate li i novčanik? - Nemam.

AR: Well, we'll find one for you. Come on up this way, Joe.

Naći ćemo vam jedan. Ovim putem, Joe.

Give Joe a round of applause. Come on up, Joe. Let's play a game.

Može jedan pljesak za gospodina. Zaigrajmo, Joe.

(Applause)

(Pljesak)

AR: Pardon me.

AR: Ispričavam se.

I don't think I need this clicker anymore.

Mislim da mi daljinski više ne treba.

Thank you very much. I appreciate that.

Hvala vam najljepša.

Come on up to the stage, Joe. Let's play a little game now.

Popnite se na pozornicu, Joe. Hajdemo se malo igrati.

Anything in your front pockets?

Imate li išta u prednjim džepovima?

J: Money.

J: Novac.

AR: Money! All right, let's try that.

AR: Novac! Odlično, probajmo s njim.

Can you stand right over this way for me?

Možete li, molim vas, stati ovdje?

Turn around and, let's see,

Okrenite se. Da vidimo,

if I give you something that belongs to me,

dat ću vam nešto svoje,

this is just something I have,

nešto što imam,

a poker chip.

poker žeton.

Hold out your hand for me.

Ispružite ruku.

Watch it closely.

Dobro ga pogledajte.

This is a task for you to focus on.

Na ovo se trebate usredotočiti.

You have your money in your front pocket?

Imate li novac u prednjem džepu?

J: Yup. AR: Good.

J: Da. AR: Odlično.

I won't put my hand in your pocket. I'm not ready for that kind of commitment.

Neću vam staviti ruku u džep, još nisam spreman na privrženost.

Once a guy had a hole in his pocket,

Jednom je tip imao rupu u džepu,

and that was rather traumatizing for me.

za mene je to bilo traumatično iskustvo.

I wanted his wallet, he gave me his number.

Htio sam njegov novčanik, dobio broj telefona.

Big miscommunication.

Veliki nesporazum.

(Laughter)

(Smijeh)

Let's do this simply. Squeeze your hand tight.

Neka bude jednostavno. Čvrsto stisnite šaku.

Do you feel the poker chip in your hand?

Osjetite li žeton u svojoj ruci?

J: I do.

J: Da.

AR: Would you be surprised if I took it? Say yes.

AR: Bi li vas iznenadilo da sam ga uzeo? Recite da.

J: Very. AR: Good.

J: Vrlo. AR: U redu.

Open your hand. Thank you very much.

Otvorite ruku. Hvala.

I'll cheat if you give me a chance.

Prevarit ću ako mi pružite priliku.

Make it harder for me. Just use your hand.

Otežajte mi. Samo koristite svoju ruku.

Grab my wrist, but squeeze, squeeze firm.

Zgrabite me za zapešće, čvrsto stisnite.

Did you see it go? Joe: No.

Jeste li ga vidjeli? - Ne.

AR: No, it's not here. Open your hand.

AR: Nije ovdje. Otvorite ruku.

While we're focused on the hand, it's sitting on your shoulder.

Dok smo koncentrirani na ruku, nalazi vam se na ramenu.

Go ahead and take it off.

Uzmite ga.

Now, let's try that again.

Pokušajmo ponovo.

Hold your hand out flat. Open it up.

Ispružite ruku. Širom je otvorite.

Put your hand up a little bit higher, but watch it close.

Podignite je malo i gledajte pažljivo.

If I did it slowly, it'd be on your shoulder.

Da sam išao sporije, bio bi na vašem ramenu.

(Laughter)

(Smijeh)

Joe, we're going to keep doing this till you catch it.

Nastavit ćemo s ovim dok ne shvatite, Joe.

You'll get it eventually. I have faith in you.

Shvatit ćete, vjerujem u vas.

Squeeze firm. You're human, you're not slow.

Čvrsto stisnite. Čovjek ste, niste glupi.

It's back on your shoulder.

Ponovo vam je na ramenu.

You were focused on your hand, distracted.

Bili ste usredotočeni na ruku, odvraćene pažnje.

While you were watching, I couldn't get your watch off.

Nisam vam mogao skinuti sat dok ste gledali.

Yet you had something inside your pocket.

Ipak, imali ste nešto u džepu.

Do you remember what it was?

Sjećate li se što?

J: Money.

J: Novac.

AR: Check your pocket. Is it still there?

AR: Provjerite džep. Je li još uvijek tamo?

(Laughter)

(Smijeh)

Oh, there it was. Put it away.

A, tu je. Sklonite ga.

We're just shopping.

Samo malo kupujemo.

This trick's more about the timing.

Kod ovog trika stvar je u vremenu.

I'm going to try to push it inside your hand.

Pokušat ću vam ga staviti u ruku.

Put your other hand on top, would you?

Stavite drugu preko, hoćete li?

It's amazingly obvious now, isn't it?

Sada je nevjerojatno očito, zar ne?

Looks a lot like the watch I was wearing, doesn't it?

Izgleda poput sata kojeg sam nosio, zar ne?

(Laughter) (Applause)

(Smijeh) (Pljesak)

J: That's pretty good. AR: Oh, thanks.

J: Vrlo dobro. AR: Hvala.

(Applause)

(Pljesak)

But it's only a start. Let's try it a little bit differently.

Ovo je samo početak. Pokušajmo malo drugačije.

Hold your hands together. Your other hand on top.

Držite ruke zajedno. Okrenite jednu gore.

If you're watching this little token,

Ako gledate ovaj žeton,

this obviously has become a little target, like a red herring.

očito je postao meta, odvlačenje pažnje.

If we watch this kind of close, it looks like it goes away.

Ako ga gledamo ovako blizu, izgleda kao da odlazi.

It's not back on your shoulder.

Nije vam na ramenu.

It falls out of the air, lands right back in the hand.

Pada iz zraka, ravno u ruku.

Did you see it go?

Jeste li ga vidjeli?

Yeah, funny. We've got a little guy. He's union, works up there all day.

Smiješno, da. Imamo lika iz sindikata, gore radi cijeli dan.

If I do it slowly it goes straight away, it lands by your pocket.

Ako to učinim sporo, ide ravno i upada u vaš džep.

Is it in this pocket, sir?

Je li vam u ovom džepu?

Don't reach in your pocket. That's a different show.

Ne posežite u džep. To je predstava za sebe.

(Squeaking)

(Škripanje)

That's rather strange. They have shots for that.

Čudno. Postoji lijek za to.

Can I show them? Rather bizarre. Is this yours, sir?

Mogu li im pokazati? Baš čudno. Je li ovo vaše?

I have no idea how that works. We'll send that over there.

Nemam pojma kako to funkcionira. Poslat ćemo to onamo.

I need help with this one.

Trebam pomoć oko ovoga.

Step over this way for me.

Stanite ovdje.

Don't run away. You had something down by your pants pocket.

Nemojte pobjeći. Imali ste nešto u džepu hlača.

I was checking mine. I couldn't find everything,

Provjerio sam svoje. Nisam mogao sve pronaći,

but I noticed you had something here.

ali sam primijetio da ste imali nešto.

Can I feel the outside for a moment?

Mogu li na trenutak opipati izvana?

Down here I noticed this. Is this something of yours, sir?

Primijetio sam ovo. Je li vaše?

I have no idea. That's a shrimp.

Nemam pojma. To je škamp.

J: Yeah. I'm saving it for later.

J: Da, čuvam ga za poslije.

AR: You've entertained all of these people in a wonderful way,

AR: Odlično ste zabavili ove ljude,

better than you know.

niste ni svjesni koliko.

So we'd love to give you this lovely watch as a gift.

Stoga bismo vam voljeli dati ovaj predivan sat kao dar.

(Laughter)

(Smijeh)

Hopefully it matches his taste.

Nadam se da odgovara ukusu.

We have a couple of other things,

Imamo i nekoliko drugih stvari,

a little bit of cash.

malo gotovine.

And we have a few other things,

Imamo svega pomalo,

these all belong to you,

sve ovo pripada vama,

along with a big round of applause from all your friends.

uz jedan veliki pljesak od svih vaših prijatelja.

(Applause)

(Pljesak)

Joe, thank you very much.

Puno vam hvala, Joe.

(Applause)

(Pljesak)

(Applause ends)

(Kraj pljeska)

So, same question I asked you before,

Dakle, postavit ću vam isto pitanje kao maloprije,

but this time you don't have to close your eyes.

no, sad ne trebate zatvoriti oči.

What am I wearing?

Što nosim?

Audience: Oh!

Oh!

(Laughter)

(Smijeh)

(Hesitant applause)

(Pljesak)

(Applause ends)

(Kraj pljeska)

Attention is a powerful thing.

Pažnja je moćna stvar.

Like I said, it shapes your reality.

Kao što rekoh, ona oblikuje vašu stvarnost.

So, I guess I'd like to pose that question to you.

Stoga bih vam volio postaviti sljedeće pitanje:

If you could control somebody's attention,

Kada biste mogli kontrolirati nečiju pažnju,

what would you do with it?

što biste učinili s njom?

Thank you.

Hvala.

(Applause)

(Pljesak)