How sugar affects the brain - Nicole Avena

Kako šećer utječe na mozak - Nicole Avena

16,787,164 views

2014-01-07 ・ TED-Ed


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How sugar affects the brain - Nicole Avena

Kako šećer utječe na mozak - Nicole Avena

16,787,164 views ・ 2014-01-07

TED-Ed


Dvaput kliknite na engleske titlove ispod za reprodukciju videozapisa.

Prevoditelj: Ivan Stamenković Recezent: Mislav Ante Omazić - EFZG
00:06
Picture warm, gooey cookies,
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Zamislite tople, meke kolačiće,
00:09
crunchy candies, velvety cakes,
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hrskave slatkiše,
baršunaste kolače,
00:12
waffle cones piled high with ice cream.
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kornete pune sladoleda.
00:14
Is your mouth watering?
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Ide li vam slina na usta?
00:16
Are you craving dessert?
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Želite li desert?
00:17
Why?
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Zašto?
00:18
What happens in the brain that makes sugary foods so hard to resist?
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Što se događa u mozgu
da čini slatku hranu tako neodoljivom?
00:23
Sugar is a general term used to describe a class of molecules
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Šećer je općeniti termin
koji se koristi za opisivanje vrste molekula
koje nazivamo ugljikohidrati,
00:27
called carbohydrates,
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00:28
and it's found in a wide variety of food and drink.
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i nalazi se u različitim hranama i pićima.
00:31
Just check the labels on sweet products you buy.
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Samo provjerite etikete slatkih proizvoda koje kupujete.
00:34
Glucose, fructose, sucrose,
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Glukoza,
fruktoza,
saharoza,
00:36
maltose, lactose, dextrose, and starch
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maltoza,
laktoza,
dekstroza,
i škrob
00:39
are all forms of sugar.
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su sve vrste šećera.
00:41
So are high-fructose corn syrup,
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Također i kukuruzni sirup s puno fruktoze,
00:43
fruit juice, raw sugar, and honey.
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voćni sok,
sirovi šećer,
i med.
00:46
And sugar isn't just in candies and desserts,
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I šećer nije samo u slatkišima i desertima,
00:49
it's also added to tomato sauce,
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dodaje se u umak od rajčice,
00:51
yogurt, dried fruit, flavored waters, or granola bars.
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jogurt,
sušeno voće,
vodu s okusom,
ili energetske pločice.
00:55
Since sugar is everywhere, it's important to understand
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Pošto je šećer posvuda,
važno je razumijeti
00:58
how it affects the brain.
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kako utječe na mozak.
00:59
What happens when sugar hits your tongue?
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Što se događa kad šećer dotakne jezik?
01:02
And does eating a little bit of sugar make you crave more?
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I da li jedenje malo šećera
čini da ga želite još?
01:05
You take a bite of cereal.
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Pojedete pahuljice.
01:07
The sugars it contains activate the sweet-taste receptors,
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Šećer koji sadrže
aktivira receptore za slatko,
01:10
part of the taste buds on the tongue.
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dio okusnih pupoljaka na jeziku.
01:12
These receptors send a signal up to the brain stem,
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Ovi receptori šalju signal u moždano deblo,
01:15
and from there, it forks off into many areas of the forebrain,
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i odande, razdvajaju se
u mnoga područja velikog mozga,
01:19
one of which is the cerebral cortex.
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jedno od kojih je moždana kora.
01:21
Different sections of the cerebral cortex process different tastes:
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Različiti dijelovi moždane kore
obrađuju različite okuse:
gorko,
01:26
bitter, salty, umami,
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slano,
01:27
and, in our case, sweet.
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umami,
i u našem slučaju, slatko.
01:29
From here, the signal activates the brain's reward system.
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Odavde, signal aktivira
sustav mozga za nagrađivanje.
01:33
This reward system is a series of electrical and chemical pathways
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Ovaj sustav je serija
kemijskih i električnih puteva
01:37
across several different regions of the brain.
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preko nekoliko regija mozga.
01:39
It's a complicated network,
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To je složena mreža,
ali pomaže odgovoriti na podsvjesno pitanje:
01:41
but it helps answer a single, subconscious question:
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01:44
should I do that again?
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trebam li to ponoviti?
01:45
That warm, fuzzy feeling you get when you taste Grandma's chocolate cake?
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Taj topli, meki osjećaj koji dobijete
kada probate bakin čokoladni kolač
01:49
That's your reward system saying,
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To je naš sustav nagrađivanja koji kaže,
01:51
"Mmm, yes!"
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"Mmm, da!"
01:52
And it's not just activated by food.
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I ne aktivira ga samo hrana.
01:55
Socializing, sexual behavior, and drugs
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Druženje,
seksualno ponašanje,
i droga
01:57
are just a few examples of things and experiences
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samo su neki od primjera
stvari i iskustava
02:00
that also activate the reward system.
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koji također aktiviraju sustav nagrađivanja.
Ali pretjerana aktivacija ovog sustava nagrađivanja
02:03
But overactivating this reward system kickstarts a series of unfortunate events:
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pokreće seriju nesretnih događaja:
02:08
loss of control, craving, and increased tolerance to sugar.
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gubitak kontrole,
žudnju,
i povećanu tolerancije na šećer.
Vratimo se na naš griz pahuljica.
02:13
Let's get back to our bite of cereal.
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Putuje dolje u naš trbuh,
02:15
It travels down into your stomach and eventually into your gut.
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i konačno, do želuca.
02:18
And guess what?
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I znate li što?
02:19
There are sugar receptors here, too.
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I ondje imamo receptore za šećer.
02:22
They are not taste buds, but they do send signals
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Nisu okusni pupoljci,
ali šalju signale
02:24
telling your brain that you're full
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koji govore mozgu da ste pojeli dovoljno
02:26
or that your body should produce more insulin
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ili da vam tijelo treba proizvesti više inzulina
02:28
to deal with the extra sugar you're eating.
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kako bi se nosilo sa šećerom koji jedete.
02:31
The major currency of our reward system is dopamine,
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Glavna deviza
našeg sustava nagrađivanja je dopamin,
02:34
an important chemical or neurotransmitter.
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važan kemijski ili neurotransmiter.
02:37
There are many dopamine receptors in the forebrain,
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Postoje mnogi receptori u velikom mozgu,
02:39
but they're not evenly distributed.
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no nisu jednako raspoređeni.
02:41
Certain areas contain dense clusters of receptors,
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Neka područja imaju gušće nakupine receptora,
02:44
and these dopamine hot spots are a part of our reward system.
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i ova žarišta dopamina
su dio našeg sustava nagrađivanja.
02:48
Drugs like alcohol, nicotine, or heroin
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Opijati kao alkohol,
nikotin,
ili heroin
02:51
send dopamine into overdrive,
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šalju dopamin u pretjerane razine,
02:53
leading some people to constantly seek that high,
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što dovodi do toga da neki ljudi stalno traže taj osjeća,
02:56
in other words, to be addicted.
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drugim riječima, biti ovisan.
02:58
Sugar also causes dopamine to be released, though not as violently as drugs.
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Šećer također uzrokuje otpuštanje dopamina,
no ne tako nasilno kao droge.
03:03
And sugar is rare among dopamine-inducing foods.
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I šećer je rijedak među hranama koje potiču dopamin.
03:06
Broccoli, for example, has no effect,
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Brokula, na primjer, nema nikakav učinak,
03:08
which probably explains
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što također objašnjava
zašto je teško natjerati djecu da jedu povrće.
03:10
why it's so hard to get kids to eat their veggies.
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Govoreći o zdravoj ishrani,
03:13
Speaking of healthy foods,
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03:14
let's say you're hungry and decide to eat a balanced meal.
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recimo da ste gladni
i želite pojesti uravnotežen obrok.
03:17
You do, and dopamine levels spike in the reward system hot spots.
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Pojedete, i razine dopamina skoče
u sustavu nagrađivanja.
03:21
But if you eat that same dish many days in a row,
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Ali ako jedete isto jelo puno dana za redom,
03:24
dopamine levels will spike less and less, eventually leveling out.
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razine dopamina će se dizati sve manje i manje,
na kraju se izjednačavajući.
03:28
That's because when it comes to food,
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To je zbog toga što je kada je u pitanju hrana
03:30
the brain evolved to pay special attention to new or different tastes.
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mozak razvijen da posebno pazi
na nove okuse.
03:34
Why?
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Zašto?
03:36
Two reasons:
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Dva razloga:
03:37
first, to detect food that's gone bad.
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prvi da registrira pokvarenu hranu,
03:39
And second, because the more variety we have in our diet,
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i drugi , što je raznolikija
naša ishrana,
03:42
the more likely we are to get all the nutrients we need.
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izglednije je da ćemo
dobiti sva potrebna hraniva.
03:45
To keep that variety up,
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Kako bi se održala raznolikost,
03:47
we need to be able to recognize a new food,
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moramo moći prepoznati novu hranu,
03:49
and more importantly, we need to want to keep eating new foods.
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i što je bitnije,
moramo htjeti opet jesti novu hranu.
03:53
And that's why the dopamine levels off when a food becomes boring.
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I zato dopamin pada
kada hrana postane dosadna.
03:57
Now, back to that meal.
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Vratimo se na to jelo.
03:58
What happens if in place of the healthy, balanced dish,
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Što se događa ako umjesto
zdravih, uravnoteženih jela,
04:02
you eat sugar-rich food instead?
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pojedete hranu punu šećera?
04:04
If you rarely eat sugar or don't eat much at a time,
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Ako rijetko jedete šećer
ili ne jedete puno odjednom,
04:07
the effect is similar to that of the balanced meal.
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učinak je jednak onom uravnoteženog obroka.
04:09
But if you eat too much, the dopamine response does not level out.
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Ali ako jedete previše,
razina dopamina se ne smanji.
04:13
In other words, eating lots of sugar will continue to feel rewarding.
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Drugim riječima, jesti puno šećera
stvarat će osjećaj nagrađivanja.
04:17
In this way, sugar behaves a little bit like a drug.
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Na ovaj način šećer je pomalo kao droga.
To je jedan razlog zbog kojeg se ljudi doimaju ovisnima
04:21
It's one reason people seem to be hooked on sugary foods.
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o slatkoj hrani.
04:24
So, think back to all those different kinds of sugar.
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Razmislite o svakoj vrsti šećera.
04:27
Each one is unique, but every time any sugar is consumed,
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Svaka je jedinstvena,
ali svaki puta kada konzumiramo šećer,
04:30
it kickstarts a domino effect in the brain that sparks a rewarding feeling.
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on pokreće domino efekt u mozgu
koji aktivira osjećaj nagrađivanja.
04:35
Too much, too often, and things can go into overdrive.
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Previše, prečesto,
i stvari mogu biti preopterećene.
04:38
So, yes, overconsumption of sugar can have addictive effects on the brain,
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Pa, pretjerano konzumiranje šećera
može imati učinke koji izazivaju ovisnost na mozak,
04:42
but a wedge of cake once in a while won't hurt you.
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ali komad kolača tu i tamo neće škoditi.
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