Fabian Hemmert: The shape-shifting future of the mobile phone

Prevodilac: Elizabeta Petrovic Lektor: Mateja Nenadovic

I am a PhD student.

Ja sam student doktorskih studija,

And that means I have a question:

i to znači da imam pitanje:

How can we make digital content graspable?

kako možemo učiniti digitalan sadržaj razumljivijim?

Because you see, on the one hand, there is the digital world

Jer vidite,

s jedne strane, postoji digitalni svet

and no question, many things are happening there right now.

i bez sumnje, mnogo stvari se sada tamo događa.

And for us humans, it's not quite material, it's not really there --

Za nas, ljude, one nisu baš materijalne, nisu u stvari tamo.

it's virtual.

One su virtuelne.

S druge strane, mi ljudi,

On the other hand,

we're humans, we live in a physical world.

živimo u fizičkom svetu.

It's rich, it tastes good, it feels good, it smells good.

On je bogat, dobrog je ukusa, dobrog osećaja, dobro miriše.

So the question is:

Tako je pitanje: kako da stvari prebacimo

How do we get the stuff over from the digital into the physical?

iz digitalnog u fizički?

That's my question.

To je moje pitanje.

If you look at the iPhone with its touch

Ako pogledate iPhone na dodir

and the Wii with its bodily activity,

i Wii sa telesnim aktivnostima,

you can see the tendency; it's getting physical.

možete videti tendenciju; postaje fizička.

The question is: What's next?

Pitanje je: šta je sledeće?

Now, I have three options that I would like to show you.

Imam tri opcije koje želim da vam pokažem.

The first one is mass.

Prva je masa.

As humans, we are sensitive to where an object in our hand is heavy.

Kao ljudi, mi osećamo

da li je objekat u našoj ruci težak.

So could we use that in mobile phones?

Možemo li to upotrebiti kod mobilnih telefona?

Let me show you the weight-shifting mobile.

Dozvolite da vam pokažem mobilni koji menja težinu.

It is a mobile phone-shaped box

To je kutija u obliku mobilnog telefona

that has an iron weight inside, which we can move around,

koja ima gvozdeni teret unutra, koji možemo pomerati.

and you can feel where it's heavy.

Možete osetiti gde je težak.

We shift the gravitational center of it.

Možemo pomerati njegov gravitacioni centar.

For example, we can augment digital content with physical mass.

Na primer, možemo povećati digitalni sadržaj

fizičkom masom.

So you move around the content on the display,

Tako pomičete sadržaj na ekranu

but you can also feel where it is just from the weight of the device.

ali možete i osetiti gde je po težini uređaja.

Another thing it's good for is navigation.

To je dobro i za navigaciju,

It can guide you around in a city.

može vas voditi po gradu.

It can tell you by its weight,

Može vam reći svojom težinom:

"OK, move right. Walk ahead. Make a left here."

"U redu, idi desno. Hodaj pravo. Skreni levo ovde."

And the good thing about that is,

I dobra stvar kod toga jeste da ne morate da ga gledate svo vreme;

you don't have to look at the device all the time;

imate slobodne oči za razgledanje grada.

you have your eyes free to see the city.

Masa je prva stvar.

Now, mass is the first thing --

the second thing, that's shape.

Druga stvar je oblik.

We're also sensitive to the shape of objects we have in our hands.

Takođe smo osetljivi na oblik objekata koje imamo u našim rukama.

Ako preuzmemo e-knjigu i ona ima 20 stranica -

So if I download an e-book and it has 20 pages --

well, they could be thin, right?

mogu biti tanke, dobro -

But if it has 500 pages, I want to feel that "Harry Potter" --

ali ako ima 500 stranica, želim da osetim tog Harija Potera.

it's thick.

On je debeo. (Smeh)

(Laughter)

So let me show you the shape-changing mobile.

Dozvolite da vam pokažem mobilni telefon koji menja oblik.

Again, it's a mobile phone-shaped box,

Opet, to je kutija u obliku mobilnog telefona

and this one can change its shape.

koja može da menja svoj oblik.

We can play with the shape itself.

Možemo se igrati samim oblikom.

For example, it can be thin in your pocket,

Na primer, može biti tanak u vašem džepu,

which we of course want it to be.

što naravno želimo,

But then if you hold it in your hand, it can lean towards you, be thick.

ali ako ga držite ruci, može se naginjati prema vama, može biti debeo.

It's like tapered to the downside.

On se sužava prema dole.

If you change the grasp, it can adjust to that.

Ako promenite način na koji ga držite, on se može prilagoditi.

It's also useful if you want to put it down on your nightstand

Takođe je korisno ako želite da ga odložite na stočić kada gledate film

to watch a movie or use as an alarm clock.

ili da ga koristite kao budilnik, on stoji.

It stands.

It's fairly simple.

Prilično jednostavno.

Another thing is,

Još jedna stvar je,

sometimes we watch things on a mobile phone

što ponekad gledamo stvari na mobilnom telefonu

that are bigger than the phone itself.

koje su veće od samog telefona.

In that case -- like here, there's an app

U tom slučaju - kao ovde, imate aplikaciju koja je veća od ekrana

that's bigger than the phone's screen --

mobilnog uređaja - oblik telefona vam može reći:

the shape of the phone could tell you,

"OK, off the screen, right here, there is more content.

"U redu, izvan ekrana ovde, imate još sadržaja.

You can't see it, but it's there."

Ne možete ga videti, ali tu je."

I to možete osetiti jer je deblji na ivicama.

And you can feel it, because it's thicker at that edge.

The shape is the second thing.

Oblik je druga stvar.

The third thing operates on a different level.

Treća stvar radi na drugačijem nivou.

As humans, we are social, we are empathic,

Kao ljudi, mi smo društveni, mi saosećamo

and that's great.

i to je sjajno.

Wouldn't that be a way to make mobile phones more intuitive?

Zar to ne bi bio pravi razlog da učinimo mobilne intuitivnijima?

Think of a hamster in the pocket.

Zamislite hrčka u džepu.

Well, I can feel it, it's doing all right. I don't have to check it.

Dobro, mogu ga osetiti. Dobro je. Ne moram da ga proveravam.

(Laughter)

Dozvolite da vam pokažem živi mobilni telefon.

Let me show you the living mobile phone.

Opet, to je kutija u obliku mobilnog,

So, once again, a mobile phone-shaped box.

But this one, it has a breath and a heartbeat,

ali ova diše i ima otkucaje srca,

and it feels very organic.

i osećaj je jako organski.

(Laughter)

(Smeh)

I možete reći, da je sada opuštena.

And you can tell, it's relaxed right now.

Sada, propušten poziv, novi poziv,

Oh, now -- missed call, a new call,

new girlfriend, maybe -- very exciting.

nova devojka možda.

Jako uzbudljivo. (Smeh)

(Laughter)

How do we calm it down?

Kako da ga smirimo?

You give it a pat behind the ears,

Pomazite ga iza uha,

i sve je ponovo u redu.

and everything is all right again.

That's very intuitive, and that's what we want.

Dakle, to je jako intuitivno i to je ono što želimo.

So what we have seen are three ways to make the digital graspable for us.

Dakle, videli smo tri načina

gde smo digitalno učinili prihvatljivim.

And I think making it physical is a good way to do that.

I mislim da, time što smo ga učinili fizičkim,

da je to dobar način za to.

What's behind that is a postulation,

Iza toga se krije postulat,

namely, not that humans should get much more technical in the future;

koji ne kaže da bi ljudi u budućnosti

treablo da postanu više orijentisani ka tehnici,

rather than that, technology, a bit more human.

već da bi tehnologija

trebalo da postane malo humanija.

(Applause)

(Aplauz)