Why must artists be poor? | Hadi Eldebek

185,604 views ・ 2018-04-09

TED


Please double-click on the English subtitles below to play the video.

Prevodilac: Biljana Mokan Lektor: Ivana Korom
00:12
I come from a family of five brothers,
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U mojoj porodici je nas petoro braće,
00:15
all scientists and engineers.
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svi naučnici i inženjeri.
00:18
A few years ago, I sent them the following email:
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Pre par godina, poslao sam im sledeći imejl:
00:22
"Dear brothers, I hope this message finds you well.
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"Draga braćo, nadam se da ste dobro.
00:26
I am emailing to let you know
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Pišem vam da bih vas obavestio
00:28
that I'm dropping out of my master's program in engineering
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da napuštam master studije inženjerstva
00:31
to pursue a career as a full-time musician.
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da bih se potpuno posvetio karijeri muzičara.
00:35
All that I ask from you is not to worry about me."
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Sve što želim od vas je da se ne brinete za mene."
00:40
Brother number one replied.
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Brat broj jedan je odgovorio.
00:42
He was encouraging but a bit skeptical.
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Podržao me je ali je bio i sumnjičav.
00:45
He said, "I wish you the best of luck.
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Rekao je: "Želim ti svu sreću.
00:47
You're going to need it."
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Trebaće ti."
00:49
(Laughter)
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(Smeh)
00:51
Brother number two was a little bit more skeptical.
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Brat broj dva je bio još nepoverljiviji.
00:55
He said, "Don't do it!
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Rekao je: "Nemoj to da radiš!
00:56
This will be the worst mistake of your life.
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To će biti najveća greška tvog života.
00:59
Find a real career."
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Nađi pravu karijeru."
01:01
(Laughter)
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(Smeh)
01:02
Well, the rest of my brothers were so enthusiastic about my decision,
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I moja ostala braća su bila toliko oduševljena mojom odlukom,
01:07
they didn't even respond.
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da mi nisu ni odgovorila.
01:09
(Laughter)
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(Smeh)
01:12
I know that the skepticism coming from my brothers
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Znam da je sumnja kod moje braće nastala
01:15
is out of care and concern for me.
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jer im je stalo do mene.
01:17
They were worried.
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Bili su zabrinuti.
01:18
They thought it would be difficult to make it as an artist,
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Mislili su da će biti teško ostvariti se kao umetnik,
01:22
that it will be a challenge.
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da će to biti izazov.
01:25
And you know what? They were right.
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I znate šta? Bili su u pravu.
01:28
It is such a challenge to be a full-time artist.
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Veliki je izazov biti profesionalni umetnik.
01:31
I have so many friends who need to have a second job
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Imam toliko prijatelja koji moraju da imaju dodatni posao
01:34
as a plan B in order to pay for the bills,
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kao plan B da bi platili račune,
01:36
except that plan B sometimes becomes their plan A.
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samo što taj plan B ponekad postane njihov plan A.
01:41
And it's not just my friends and I who experience this.
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I ne doživljavamo ovo samo moji prijatelji i ja.
01:45
The US Census Bureau states that only 10 percent of art school graduates
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Američki zavod za statistiku navodi da samo deset posto studenata umetnosti
01:50
end up working as full-time artists.
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živi od te profesije.
01:53
The other 90 percent, they change careers,
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Ostalih 90%, menjaju karijere,
01:55
they work in marketing, sales, education and other fields.
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rade u marketingu, trgovini, obrazovanju i ostalim poljima.
02:00
But this is not news, right?
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Ali ovo nije ništa novo, zar ne?
02:02
We almost expect the artist to be a struggling artist.
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Izgleda kao da se očekuje od umetnika da se muči.
02:06
But why should we expect that?
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Ali zašto bi to bilo očekivano?
02:10
I read an article in the "Huffington Post"
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Čitao sam članak u "Hafingtnon Postu"
02:12
saying that four years ago, the European Union
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u kojem piše da je pre četiri godine Evropska unija
02:16
began the world's largest ever arts funding initiative.
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započela najveću svetsku inicijativu za finansiranje umetnosti.
02:19
Creative Europe will give 2.4 billion dollars
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Kreativna Evropa će dati 2,4 milijarde dolara
02:23
to over 300,000 artists.
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za preko 300.000 umetnika.
02:26
In contrast, the US budget for our National Endowment for the Arts,
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U poređenju, budžet Amerike odvojen za naš Nacionalni Fond za Umetnost,
02:32
the largest single funder for the arts across the United States,
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koji je najveći invenstitor za umetnost širom Amerike,
02:35
is merely 146 million dollars.
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iznosi samo 146 miliona dolara.
02:39
To put things into perspective,
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Da napravimo poređenje,
02:41
the US budget for the military marching bands alone
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američki budžet samo za vojne bendove
02:46
is almost twice as much as the entire NEA.
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je gotovo duplo veći od celog NFU budžeta.
02:51
Another striking image comes from Brendan McMahon for the "Huffington Post,"
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Još jednu upečatljivu sliku opisuje Brendan MekMahon za "Hafington Post",
02:56
saying that out of the one trillion dollar budget
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koji kaže da od bilionskog budžeta
02:59
for military and defense-related spending,
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za vojne i odbrambene troškove,
03:02
if only 0.05 percent were allocated to the arts,
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ako bi se samo 0,05 procenata odvojilo za umetnost,
03:06
we would be able to pay for 20 full-time symphony orchestras
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mogli bismo da platimo puno radno vreme za 20 simfonijskih orkestara
03:10
at 20 million dollars apiece,
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po 20 miliona dolara za svaki,
03:12
and give over 80,000 artists
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i da damo preko 80.000 umetnika
03:16
an annual salary of 50,000 dollars each.
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godišnju platu od 50.000 dolara svakom.
03:20
If that's only 0.05 percent,
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Ako je to samo 0,05 posto,
03:23
imagine what a full one percent could do.
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zamislite šta bi uradio ceo procenat.
03:26
Now, I know we live in a capitalist society,
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Naravno, znam da živimo u kapitalističkom društvu,
03:29
and profits matter a lot.
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i da je profit jako bitan.
03:32
So let's look at it from a financial angle, shall we?
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Hajde da pogledamo situaciju iz finansijskog ugla.
03:36
The US nonprofit arts industry
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Američka neprofitna umetnička industrija
03:38
generates more than 166 billion dollars in economic activity,
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proizvodi više od 166 milijardi dolara kroz ekonomsku aktivnost,
03:44
it employs 5.7 million people
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zapošljava 5,7 miliona ljudi
03:48
and it returns 12.6 billion dollars
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i ima povraćaj od 12,6 milijardi dolara
03:51
in tax revenue.
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kroz porez.
03:52
But this is only a financial angle, right?
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Ali ovo je samo finansijski ugao, zar ne?
03:54
We all know that the arts is way more than just an economic value.
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Svi znamo da umetnost ima mnogo veću vrednost od finansijske.
03:59
The arts brings meaning to life.
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Umetnost donosi životu smisao.
04:01
It's the spirit of our culture.
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Ona je duh kulture.
04:04
It brings people together and it supports creativity
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Ona spaja ljude i podstiče kreativnost
04:06
and social cohesion.
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i zajedništvo društva.
04:09
But if the arts contributes this much to our economy,
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Ali ako umetnost doprinosi ekonomiji u tolikoj meri,
04:13
why then do we still invest so little in arts and artists?
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zašto i dalje ulažemo tako malo u umetnost i umetnike?
04:19
Why do more than 80 percent of our schools nationwide
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Zašto se više od 80 posto naših škola širom zemlje i dalje
04:23
still experience budget cuts in arts education programs?
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suočava sa smanjivanjem budžeta za programe iz oblasti umetnosti?
04:28
What is it about the value of arts and artists
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Šta je to u vrednosti umetnosti i umetnika
04:31
that we still don't understand?
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što još uvek ne razumemo?
04:34
I believe the system is flawed and far from being fair,
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Ja verujem da sistem ima mane i da uopšte nije fer,
04:37
and I want to help change that.
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i želim da pomognem da se to promeni.
04:39
I want to live in a society
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Želim da živim u društvu
04:42
where artists are more valued
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u kojem se umetnici više cene
04:43
and have more cultural and financial support
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i imaju veću kulturološku i finansijsku podršku
04:46
so they can focus on creating arts instead of being forced to drive Ubers
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da bi mogli da prave umetnost umesto što moraju da voze taksi
04:50
or take corporate jobs they'd rather not have.
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ili prihvate poslove u firmama koje radije ne bi radili.
04:53
There are other sources of income for artists, however.
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Ipak, postoje i drugi izvori primanja za umetnike.
04:57
There are private foundations,
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Postoje privatne fondacije,
04:59
grants and patrons who give money,
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stipendije i donatori koji daju novac,
05:02
except a vast majority of artists don't know about these opportunities.
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samo što velika većina umetnika ne zna za ove mogućnosti.
05:07
On one side you have institutions and people with money.
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Sa jedne strane tu su institucije i ljudi sa novcem.
05:10
On the other side you have artists seeking funding,
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Sa druge tu su umetnici koji traže ulaganja,
05:13
but the artists don't know about the people with the money,
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ali umetnici ne znaju za ljude sa novcem,
05:16
and the people with the money don't necessarily know
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a ljudi koji imaju novac ne znaju nužno
05:18
about the artists out there.
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za umetnike.
05:20
This is why I am very excited to share "Grantpa,"
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Zbog toga sam veoma uzbuđen da podelim sa vama "Grantpa,"
05:23
an online platform that uses technology
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onlajn platformu koja koristi tehnologiju
05:26
to match artists with grants and funding opportunities
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i povezuje umetnike sa stipendijama i opcijama finansiranja
05:30
in a way that is easy, fast and less intimidating.
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na način koji je lak, brz i nije komplikovan.
05:34
Grantpa is only one step towards solving an existing problem
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"Grantpa" je na samo korak od rešavanja egzistencijalnog problema
05:38
of funding inequality,
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nejednakosti finansiranja,
05:41
but we need to work collectively on multiple fronts
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ali moramo da delujemo zajedno na više frontova
05:44
to reevaluate how we view the artists in our society.
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da procenimo kako vidimo umetnike u našem društvu.
05:48
Do we think of arts as a luxury or a necessity?
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Da li gledamo na umetnost kao na luksuz ili potrebu?
05:52
Do we understand what goes on in the day-to-day life of an artist,
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Da li razumemo šta se dešava u svakodnevici umetnika,
05:57
or do we still believe that artists, no matter how struggling they are,
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ili i dalje verujemo da su umetnici, ma koliko se mučili,
06:01
are happy simply because they're following their passion?
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srećni samo zato što rade ono što vole?
06:06
In a few years, I plan to send my brothers the following email:
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Za nekoliko godina, planiram da pošaljem braći sledeći imejl:
06:12
"Dear brothers, I hope this message finds you well.
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"Draga braćo, nadam se da ste dobro.
06:16
I am emailing to let you know that I am doing great
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Pišem vam da vas obavestim da mi ide odlično
06:19
and so are hundreds of thousands of artists
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i još stotini hiljada umetnika
06:21
who are being valued more culturally and financially
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koji su cenjeniji kulturno i finansijski
06:25
and getting enough funding to focus on their crafts
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i imaju dovoljan budžet da bi se posvetili svojim veštinama
06:28
and create more art.
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i proizvodili više umetničkih dela.
06:30
I appreciate all of your support.
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Cenim svu vašu podršku.
06:32
Couldn't have done it without you."
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Ne bih ovo uspeo bez vas."
06:34
Thank you.
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Hvala.
06:35
(Applause)
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(Aplauz)
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