Why working from home is good for business | The Way We Work, a TED series

The basic problem with working in an office

Prevodilac: Ivana Korom Lektor: Ivana Krivokuća

is you're just not in control of your work environment.

[The Way We Work]

Howdy, my name is Matt, and I'm the CEO of Automattic,

the company behind WordPress.com, Jetpack and WooCommerce.

Osnovni problem kod rada u kancelariji

We're coming up on over 800 employees, and they live everywhere,

je taj što ne možete da kontrolišete svoje radno okruženje.

[Način na koji radimo]

from California to Alabama, Mississippi, to where I live in Texas.

Pozdrav, ja sam Met, direktor Automattic-a,

They're also in 67 countries.

kompanije koja pravi WordPress.com, Jetpact i WooCommerce.

Canada, Mexico, India, New Zealand.

Some of them choose not even to have a home base, they're nomads.

Imaćemo uskoro preko 800 zaposlenih,

Whether they are in RVs or traveling through Airbnbs,

i oni žive svuda, od Kalifornije do Alabame,

they are in new places every day, week or month.

Misisipija, do mog mesta u Teksasu.

As long as they can find good Wi-Fi, we don't care where they are.

Takođe su u 67 zemalja.

Kanada, Meksiko, Indija, Novi Zeland.

Our focus on distributed work didn't happen accidentally.

Neki biraju da uopšte nemaju bazu, nomadi su.

It was a conscious choice from the very beginning.

Bilo da su u kamperima, ili putuju preko Airbnb-a,

Notice I don't use the word "remote,"

nalaze se na novom mestu svakog dana, nedelje ili meseca.

because it sets up the expectation,

that some people are essential and some aren't.

Sve dok imaju dobar Wi-Fi, ne zanima nas gde se nalaze.

I use the word "distributed" to describe what we do,

Nismo se slučajno fokusirali na distribuisani radni odnos.

where everyone is on an equal playing field.

I think a distributed workforce

To je od samog početka bio svestan izbor.

is the most effective way to build a company.

Primetićete da ne koristim reč "udaljeni"

The key is you have to approach it consciously.

jer to stvara očekivanje

When we started WordPress,

da su neki ljudi važni, a drugi nisu.

many of the first 20 hires were people I'd never met in person.

Koristim reč „distribuirano“ da opišem ono što radimo,

But we'd collaborated online, sometimes for years.

gde je svako na istom nivou.

Mislim da je distribuirani rad

I wanted to continue that for one simple reason.

najefektivniji način da se napravi kompanija.

I believe that talent and intelligence

Ključno je da svesno pristupite tome.

are equally distributed throughout the world.

Kada smo osnovali WordPress,

mnogi od prvih 20 zaposlenih su bili ljudi koje nisam lično upoznao.

But opportunity is not.

In Silicon Valley, the big tech companies fish

Ali smo već sarađivali onlajn, ponekad godinama.

from essentially the same small pond or bay.

To sam želeo da nastavim iz jednog jednostavnog razloga.

A distributed company can fish from the entire ocean.

Verujem da su talenat i inteligencija

Instead of hiring someone who grew up in Japan but lives in California,

ravnomerno raspoređeni širom sveta.

Ali prilike nisu.

you can gain someone who lives, works,

U Silicijumskoj dolini, velike tehnološke kompanije

wakes up and goes to sleep wherever they are in the world.

pecaju u maloj bari ili zalivu.

They bring a different understanding of that culture

Distribuirana kompanija ima pristup celom okeanu.

and a different lived experience.

Umesto da zaposlite nekoga ko je odrastao u Japanu, a živi u Kaliforniji,

At the base of the decision to go distributed,

there's a desire to give people autonomy over how they do their work.

možete zaposliti nekoga ko živi, radi,

budi se i leže da spava bilo gde na svetu.

Unless you're in a role where specific hours are important,

Oni donose drugačije razumevanje te kulture

you can make your own schedule.

Everyone can have a corner office, their windows, the food they want to eat,

i drugačije životno iskustvo.

U osnovi odluke da budemo distribuirani

you can choose when there's music and when there's silence.

je želja da ljudima pružimo autonomiju nad načinom na koji rade.

You can choose what temperature the room should be.

Osim ako je za vašu ulogu važno određeno radno vreme,

You can save the time you'd spend commuting

možete da pravite svoj raspored.

and put it into things that are important to you.

Svako može da ima kancelariju na uglu, prozore, hranu koju žele da jedu,

A distributed workforce is ideal for a technology company.

But people often ask me,

možete birati kad puštate muziku, a kada je tišina.

"This works great for y'all, but what about everyone else?"

Možete birati temperaturu prostorije.

If you have an office,

Možete da uštedite vreme koje biste proveli putujući na posao

you can do a few things to build distributed capability.

i posvetite ga stvarima koje su vam važnije.

First: document everything.

Distribuirana radna snaga je idealna za tehnološke kompanije.

In an office, it's easy to make decisions in the moment,

Ali ljudi me često pitaju:

in the kitchen, in the hall.

„To je dobro za vas, ali šta je sa svima ostalima?“

But if people work remotely

and some members of the team are having those conversations

Ako već imate kancelariju,

možete uraditi nekoliko stvari da biste ovako radili.

they don't have access to,

they'll see these decisions being made without understanding the why.

Prvo, sve beležite.

Always leave a trail of where you were and what you were thinking about.

U kancelariji je lako donositi odluke u trenutku,

u kuhinji, na hodniku.

This allows others to pick up where you left off.

Ali kada ljudi rade na daljinu

i neki članovi tima vode razgovore

It allows people in different time zones to interact,

kojima oni nemaju pristupa,

it's also great to think about as an organization evolves,

videće da se donose odluke, ali neće razumeti zašto.

people leaving and people joining.

Uvek beležite gde ste bili i o čemu ste razmišljali.

Try to have as much communication as possible online.

To dozvoljava ostalima da nastave tamo gde ste vi stali.

When everything's shared and public, it allows new people to catch up quickly.

Dozvoljava ljudima u različitim vremenskim zonama da interaguju,

You also need to find the right tools.

a takođe je korisno razmišljati, kako se organizacija razvija,

There are so many apps and services that help with day-to-day communication,

o ljudima koji odlaze i dolaze.

Probajte da što više komunicirate onlajn.

video conferencing, project management.

The things that changed how you work probably aren't objects anymore.

Kada se sve javno deli, novi ljudi mogu brzo da uđu u korak.

They're things you access through your computer.

Takođe morate da pronađete odgovarajuće alate.

So experiment with different tools that enable collaboration,

Postoje mnoge aplikacije i servisi koji pomažu u svakodnevnoj komunikaciji,

see what works.

video pozivima, upravljanju projektima.

Create productive, face-to-face time.

Ono što je promenilo način na koji radite verovatno nisu predmeti.

In a traditional office,

you're in the same place 48 weeks out of the year

and you might have three or four weeks apart.

To su stvari kojima pristupate preko računara.

We try to flip that: we come together for short, intense bursts.

Eksperimentišite sa raznim alatima koji omogućavaju saradnju,

vidite šta pomaže.

Once a year we do a grand meet-up

where the entire company comes together for a week.

Omogućite produktivno vreme licem u lice.

U tradicionalnoj firmi,

It's half-work, half-play.

na istom ste mestu 48 nedelja godišnje,

The primary goal is connecting people.

i možda tri ili četiri nedelje odvojeni.

We want to make sure everyone's aligned and on the same page,

Mi pokušavamo obrnuto: nalazimo se u kratkim, intenzivnim intervalima.

and they have a deeper connection with their colleagues.

Jednom godišnje pravimo veliki sastanak

When they work together the rest of the year,

gde se cela kompanija okuplja na nedelju dana.

they can bring together that understanding and empathy.

To je malo rad, malo zabava.

And the final practice:

Osnovni cilj je povezivanje ljudi.

give people the flexibility to make their own work environment.

Želimo da osiguramo da su svi na istom nivou

Every person at Automattic has a co-working stipend

i da se dublje povežu sa kolegama.

that they can put towards a co-working space

Kada tokom godine rade zajedno,

or just to buy coffee, so they don't get kicked out of the coffee shop.

mogu uneti to razumevanje i empatiju.

I poslednji savet:

One group in Seattle decided to pool their stipends together

dajte ljudima fleksibilnost da naprave svoje radno okruženje.

and rented a workspace on a fishing pier.

Svaka osoba u Automattic-u dobija naknadu za radni prostor

Each person who joins the company gets a home-office stipend.

koju može da iskoristi za prostor namenjen za rad

This is money they can invest in getting the right chair, monitor,

ili samo da plati kafu, kako je ne bi izbacili iz kafića.

the right desk setup, so they can have the most productive environment for them.

Jedna grupa u Sijetlu je odlučila da skupi svoje naknade

i iznajmili su prostor za rad na ribarskom doku.

Today, there are just a few companies that are distributed first.

Svako ko se pridruži kompaniji dobija naknadu za kućnu kancelariju.

In a decade or two, I predict that 90 percent of companies

Taj novac mogu da ulože u odgovarajuću stolicu, monitor,

that are going to be changing the course of the world

raspored na stolu, kako bi imali najproduktivniju okolinu.

are going to function this way.

They will evolve to be distributed first, or they'll be replaced by those that are.

Danas postoji samo nekoliko kompanija koje su prvenstveno distribuirane.

As you think about what you're going to build next,

Za par decenija, procenjujem da će 90 posto kompanija

consider how you can tap into global talent,

give people autonomy to live and work where they feel they should

koje će menjati tok sveta,

funkcionisati na ovaj način.

and still participate fully in whatever it is that you're creating together.

Razviće se da prvenstveno budu distribuirane ili će ih zameniti takve.

Dok razmišljate o tome šta ćete sledeće da napravite,

razmislite kako možete da iskoristite globalni talenat,

date ljudima autonomiju da žive i rade tamo gde osećaju da treba

i i dalje u potpunosti učestvuju u onome što zajedno stvarate.