Why working from home is good for business | The Way We Work, a TED series

The basic problem with working in an office

Prevoditelj: Sanda L Recezent: Ivan Stamenković

is you're just not in control of your work environment.

[The Way We Work]

Howdy, my name is Matt, and I'm the CEO of Automattic,

the company behind WordPress.com, Jetpack and WooCommerce.

Osnovni problem rada u uredu je

We're coming up on over 800 employees, and they live everywhere,

što ne možete kontrolirati svoje radno okruženje.

[Način na koji radimo]

from California to Alabama, Mississippi, to where I live in Texas.

Pozdrav, ja sam Matt, direktor Automattica,

They're also in 67 countries.

kompanije koja stoji iza WordPress.coma, Jetpacka i WooCommercea.

Canada, Mexico, India, New Zealand.

Some of them choose not even to have a home base, they're nomads.

Imat ćemo uskoro preko 800 zaposlenih i oni žive posvuda,

Whether they are in RVs or traveling through Airbnbs,

od Kalifornije do Alabame, Mississippija i Teksasa gdje ja živim.

they are in new places every day, week or month.

As long as they can find good Wi-Fi, we don't care where they are.

Ima ih u još 67 zemalja.

Kanada, Meksiko, Indija, Novi Zeland.

Our focus on distributed work didn't happen accidentally.

Neki odabiru uopće ne biti na jednom mjestu, nomadi su.

It was a conscious choice from the very beginning.

Bilo da su u kamperima ili putuju preko Airbnba,

Notice I don't use the word "remote,"

svakog dana, tjedna ili mjeseca su na novom mjestu.

because it sets up the expectation,

Sve dok imaju dobar Wi-Fi, ne zanima nas gdje se nalaze.

that some people are essential and some aren't.

I use the word "distributed" to describe what we do,

Nismo se slučajno fokusirali na distribuirani radni odnos.

where everyone is on an equal playing field.

I think a distributed workforce

To je od samog početka bio svjestan izbor.

is the most effective way to build a company.

Ne koristim riječ "udaljeni",

The key is you have to approach it consciously.

jer to stvara očekivanje

When we started WordPress,

da su neki ljudi ključni, a drugi nisu.

many of the first 20 hires were people I'd never met in person.

Za opis onoga što radimo koristim riječ „distribuirano“,

But we'd collaborated online, sometimes for years.

gdje je svatko na jednakoj razini.

Distribuirana radna snaga je

I wanted to continue that for one simple reason.

najučinkovitiji način za stvaranje tvrtke.

I believe that talent and intelligence

Ključno je da svjesno pristupite tome.

are equally distributed throughout the world.

Kada smo osnovali WordPress,

mnogi od prvih 20 zaposlenih su bili ljudi koje nisam osobno upoznao,

But opportunity is not.

In Silicon Valley, the big tech companies fish

ali smo već surađivali online, ponekad i godinama.

from essentially the same small pond or bay.

Želio sam tako nastaviti iz jednog jednostavnog razloga.

A distributed company can fish from the entire ocean.

Vjerujem da su talent i inteligencija

Instead of hiring someone who grew up in Japan but lives in California,

ravnomjerno raspoređeni širom svijeta.

Ali prilike nisu.

you can gain someone who lives, works,

U Silicijskoj dolini, velike tehnološke kompanije

wakes up and goes to sleep wherever they are in the world.

pecaju u malom području.

They bring a different understanding of that culture

Distribuirana kompanija ima pristup cijelom oceanu.

and a different lived experience.

Umjesto zapošljavanja nekoga tko je odrastao u Japanu, a živi u Kaliforniji,

At the base of the decision to go distributed,

there's a desire to give people autonomy over how they do their work.

možete zaposliti nekoga tko živi, radi,

budi se i odlazi na spavanje gdje god bio na svijetu.

Unless you're in a role where specific hours are important,

Oni donose drugačije razumijevanje te kulture

you can make your own schedule.

Everyone can have a corner office, their windows, the food they want to eat,

i drugačije životno iskustvo.

U osnovi odluke da radimo distribuirano

you can choose when there's music and when there's silence.

je želja da ljudima pružimo samostalnost nad načinom na koji rade.

You can choose what temperature the room should be.

Ako za vašu poziciju nije važno određeno radno vrijeme,

You can save the time you'd spend commuting

sami možete određivati svoj raspored.

and put it into things that are important to you.

Svatko može imati svoj ured, hraniti se kako želi,

A distributed workforce is ideal for a technology company.

But people often ask me,

možete birati kada puštate glazbu, a kada je tišina.

"This works great for y'all, but what about everyone else?"

Sami možete birati temperaturu prostorije.

If you have an office,

Možete uštedjeti vrijeme koje biste proveli putujući na posao

you can do a few things to build distributed capability.

i posvetiti se stvarima koje su vam važnije.

First: document everything.

Distribuirana radna snaga idealna je za tehnološke kompanije.

In an office, it's easy to make decisions in the moment,

Ali ljudi me često pitaju:

in the kitchen, in the hall.

„To je dobro za vas, ali što je sa svima ostalima?“

But if people work remotely

and some members of the team are having those conversations

Ako već imate ured,

možete napraviti nekoliko stvari kako biste ovako radili.

they don't have access to,

they'll see these decisions being made without understanding the why.

Prvo, sve bilježite.

Always leave a trail of where you were and what you were thinking about.

U uredu je lako donositi odluke u trenutku,

u kuhinji, na hodniku.

This allows others to pick up where you left off.

Ali ako ljudi rade na daljinu

i neki članovi tima vode razgovore

It allows people in different time zones to interact,

kojima oni nemaju pristup,

it's also great to think about as an organization evolves,

vidjet će da se donose odluke, ali neće razumjeti zašto.

people leaving and people joining.

Uvijek bilježite gdje ste bili i o čemu ste razmišljali.

Try to have as much communication as possible online.

To dozvoljava ostalima da nastave tamo gdje ste vi stali.

When everything's shared and public, it allows new people to catch up quickly.

Ljudi u različitim vremenskim zonama mogu raditi uzajamno,

You also need to find the right tools.

a i korisno je razmišljati kako se organizacija razvija,

There are so many apps and services that help with day-to-day communication,

o ljudima koji odlaze i dolaze.

Probajte što više komunicirati online.

video conferencing, project management.

The things that changed how you work probably aren't objects anymore.

Kada se sve javno dijeli, novi ljudi brzo stignu sve nadoknaditi.

They're things you access through your computer.

Morate pronaći i odgovarajuće alate.

So experiment with different tools that enable collaboration,

Postoje mnoge aplikacije i servisi koji pomažu u svakodnevnoj komunikaciji,

see what works.

video pozivima, upravljanju projektima.

Create productive, face-to-face time.

Ono što je promijenilo način na koji radite vjerojatno nisu predmeti.

In a traditional office,

you're in the same place 48 weeks out of the year

and you might have three or four weeks apart.

To su stvari kojima pristupate preko računala.

We try to flip that: we come together for short, intense bursts.

Testirajte razne alate koji omogućuju suradnju,

vidite što pomaže.

Once a year we do a grand meet-up

where the entire company comes together for a week.

Omogućite produktivno vrijeme licem u lice.

U tradicionalnom uredu

It's half-work, half-play.

na istom ste mjestu 48 tjedana godišnje

The primary goal is connecting people.

i možda tri ili četiri tjedna odvojeni.

We want to make sure everyone's aligned and on the same page,

Mi pokušavamo obrnuto: skupljamo se u kratkim, intenzivnim susretima.

and they have a deeper connection with their colleagues.

Jednom godišnje imamo veliki sastanak

When they work together the rest of the year,

gdje se cijela kompanija okuplja na tjedan dana.

they can bring together that understanding and empathy.

Pola rad, pola zabava.

And the final practice:

Osnovni cilj je povezivanje ljudi.

give people the flexibility to make their own work environment.

Želimo osigurati da su svi na istoj razini

Every person at Automattic has a co-working stipend

i da se dublje povežu s kolegama.

that they can put towards a co-working space

Kada ostatak godine rade zajedno,

or just to buy coffee, so they don't get kicked out of the coffee shop.

mogu unijeti to razumijevanje i empatiju.

I zadnji savjet:

One group in Seattle decided to pool their stipends together

dajte ljudima fleksibilnost da naprave svoje radno okruženje.

and rented a workspace on a fishing pier.

Svaka osoba u Automatticu dobiva naknadu za radni prostor

Each person who joins the company gets a home-office stipend.

koju može iskoristiti za prostor namijenjen radu

This is money they can invest in getting the right chair, monitor,

ili samo da plati kavu, kako je ne bi izbacili iz kafića.

the right desk setup, so they can have the most productive environment for them.

Jedna grupa u Seattleu je odlučila skupiti svoje naknade

za najam radnog prostora na ribarskom pristaništu.

Today, there are just a few companies that are distributed first.

Svatko tko se pridruži kompaniji dobiva naknadu za kućni ured.

In a decade or two, I predict that 90 percent of companies

Taj novac mogu uložiti u kupnju odgovarajuće radne stolice, monitora,

that are going to be changing the course of the world

opreme na radnom stolu, za najproduktivnije radno okruženje.

are going to function this way.

They will evolve to be distributed first, or they'll be replaced by those that are.

Danas ima samo nekoliko kompanija koje su prvenstveno distribuirane.

As you think about what you're going to build next,

Za par desetljeća, procjenjujem da će 90% kompanija

consider how you can tap into global talent,

koje će mijenjati svijet,

give people autonomy to live and work where they feel they should

raditi na ovaj način.

and still participate fully in whatever it is that you're creating together.

Razvit će se, prije svega, u distribuirane ili će ih zamijeniti takvima.

Dok razmišljate što ćete sljedeće stvarati,

razmislite kako možete iskoristiti globalni talent,

dati ljudima samostalnost da žive i rade kako bi oni htjeli,

a da i dalje u potpunosti sudjeluju u onome što zajedno stvarate.