Why working from home is good for business | The Way We Work, a TED series

The basic problem with working in an office

Translator: Judit Rodríguez Reviewer: Anna Comas-Quinn

is you're just not in control of your work environment.

[The Way We Work]

Howdy, my name is Matt, and I'm the CEO of Automattic,

the company behind WordPress.com, Jetpack and WooCommerce.

El principal problema de treballar a una oficina

We're coming up on over 800 employees, and they live everywhere,

és que no pots controlar l'ambient de treball.

[Com treballem]

from California to Alabama, Mississippi, to where I live in Texas.

Hola, sóc el Matt, el CEO d'Automattic,

They're also in 67 countries.

l'empresa darrera de WordPress.com, Jetpack i WooCommerce.

Canada, Mexico, India, New Zealand.

Some of them choose not even to have a home base, they're nomads.

Tenim uns 800 empleats que viuen arreu del món:

Whether they are in RVs or traveling through Airbnbs,

Califòrnia, Alabama, Mississippi, inclús Texas, on visc jo.

they are in new places every day, week or month.

As long as they can find good Wi-Fi, we don't care where they are.

També en uns altres 67 països:

Canadà, Mèxic, la Índia, Nova Zelanda.

Our focus on distributed work didn't happen accidentally.

Alguns inclús escullen no assentar-se, són nòmades.

It was a conscious choice from the very beginning.

Ja sigui en una casa rodant o mitjançant Airbnb,

Notice I don't use the word "remote,"

estan en llocs diferentes cada dia, setmana o mes.

because it sets up the expectation,

Mentre aconsegueixin bon wifi, no ens importa a on siguin.

that some people are essential and some aren't.

I use the word "distributed" to describe what we do,

La nostra elecció de feina distribuïda no va passar per accident,

where everyone is on an equal playing field.

I think a distributed workforce

va ser una elecció deliberada des del començament.

is the most effective way to build a company.

Notareu que no utilitzo la paraula "remot"

The key is you have to approach it consciously.

ja que suggereix

When we started WordPress,

que algunes persones són essencials i d'altres no.

many of the first 20 hires were people I'd never met in person.

Utilitzo la paraula "distribuït"

But we'd collaborated online, sometimes for years.

on tothom esta a la mateixa posició.

Crec que la feina distribuïda

I wanted to continue that for one simple reason.

és la forma més efectiva de muntar una empresa.

I believe that talent and intelligence

La clau és que sigui deliberat.

Quan vam començar WordPress,

are equally distributed throughout the world.

But opportunity is not.

a la majoria dels empleats no els coneixia en persona,

In Silicon Valley, the big tech companies fish

però havíem treballat junts en línia, a vegades, anys.

from essentially the same small pond or bay.

Mentre l'empresa creixia, vaig voler continuar així per una senzilla raó:

A distributed company can fish from the entire ocean.

crec que el talent i la intel·ligència

Instead of hiring someone who grew up in Japan but lives in California,

estan igualment distribuïts arreu del món,

però les oportunitats no.

you can gain someone who lives, works,

A Silicon Valley les empreses tecnològiques

wakes up and goes to sleep wherever they are in the world.

pesquen pràcticament a la mateixa petita llacuna.

They bring a different understanding of that culture

Amb la feina distribuïda podem pescar a tot l'oceà.

and a different lived experience.

En lloc de contratar algú del Japó que ara viu a Califòrnia,

At the base of the decision to go distributed,

there's a desire to give people autonomy over how they do their work.

es pot contractar a persones que viuen, treballen,

s'aixequen i s'en van a dormir a qualsevol part del món.

Unless you're in a role where specific hours are important,

Porten un enteniment diferent de la cultura,

you can make your own schedule.

Everyone can have a corner office, their windows, the food they want to eat,

una experiència de vida diferent.

Darrera de l'elecció de feina distribuïda

you can choose when there's music and when there's silence.

està el desig d'atorgar a les persones autonomía a la feina.

You can choose what temperature the room should be.

A no ser que la teva funció demani hores específiques del dia,

You can save the time you'd spend commuting

pots fer el teu horari.

and put it into things that are important to you.

Tots poden tenir la seva pròpia oficina, finestres, el menjar que prefereixin,

A distributed workforce is ideal for a technology company.

But people often ask me,

poden escollir treballar amb música o en silenci,

"This works great for y'all, but what about everyone else?"

poden escollir la temperatura de l'habitació,

If you have an office,

estalviar el temps que perden traslladant-se

you can do a few things to build distributed capability.

i invertir-lo en coses importants per a ells.

First: document everything.

El personal distribuït és ideal per les empreses tecnològiques.

In an office, it's easy to make decisions in the moment,

Però sempre em pregunten:

in the kitchen, in the hall.

"Això us funciona a vosaltres, però i a la resta?"

But if people work remotely

and some members of the team are having those conversations

Si ja teniu una oficina

hi ha uns passos a seguir per possibilitar la feina distribuïda.

they don't have access to,

they'll see these decisions being made without understanding the why.

Primer: documentar-ho tot.

A l'oficina és fàcil prendre decisions al moment,

Always leave a trail of where you were and what you were thinking about.

a la cuina o al passadís.

Però si es treballa des de casa

This allows others to pick up where you left off.

i alguns membres de l'equip estan tenint converses

It allows people in different time zones to interact,

a les que no hi tenen accés,

it's also great to think about as an organization evolves,

veuran com es prenen decisions però no entendran el perquè.

people leaving and people joining.

Registreu sempre on ereu i quines coses pensàveu.

Try to have as much communication as possible online.

Això permet que altres continuïn el que vosaltres vareu començar.

When everything's shared and public, it allows new people to catch up quickly.

Així, els que viuen a diferents zones horàries poden parlar.

You also need to find the right tools.

També serveix per pensar com evoluciona l'organització,

There are so many apps and services that help with day-to-day communication,

qui s'en va i qui es suma.

Intenteu mantenir tanta comunicació en línia com sigui possible.

video conferencing, project management.

The things that changed how you work probably aren't objects anymore.

Si es comparteix tot de forma pública, els nous poden posar-se al dia ràpid.

They're things you access through your computer.

Seleccioneu les eines adequades.

So experiment with different tools that enable collaboration,

Existeixen tantes aplicacions i serveis per la comunicació diària:

see what works.

videoconferències, gestió de projectes, etc.

Create productive, face-to-face time.

El que afecta a la forma de treballar probablement ja no són els objectes,

In a traditional office,

you're in the same place 48 weeks out of the year

and you might have three or four weeks apart.

sino a què accediu des de l'ordinador.

We try to flip that: we come together for short, intense bursts.

Experimenteu amb diferents eines col·laboratives,

mireu quina funciona millor.

Once a year we do a grand meet-up

Creeu temps productiu cara a cara.

where the entire company comes together for a week.

A una oficina tradicional,

It's half-work, half-play.

passeu 48 setmanes a l'any al mateix lloc

The primary goal is connecting people.

i potser 3 o 4 setmanes en que no esteu junts.

We want to make sure everyone's aligned and on the same page,

Intentem invertir això i fer reunions breus.

and they have a deeper connection with their colleagues.

Un cop l'any en fem una

When they work together the rest of the year,

per tots els empleats que dura una setmana.

they can bring together that understanding and empathy.

Meitat feina, meitat distensió.

And the final practice:

El que cal és connectar amb la gent.

give people the flexibility to make their own work environment.

Volem assegurar-nos que anem tots pel mateix camí

Every person at Automattic has a co-working stipend

i que els empleats es relacionen entre si.

that they can put towards a co-working space

I quan treballin junts la resta de l'any comptaran amb aquest enteniment i empatia.

or just to buy coffee, so they don't get kicked out of the coffee shop.

I per últim:

One group in Seattle decided to pool their stipends together

permeteu als empleats crear el seu propi entorn de feina.

and rented a workspace on a fishing pier.

Tots a Automattic tenen un salari de co-treball

Each person who joins the company gets a home-office stipend.

que poden invertir en un espai de co-treball

This is money they can invest in getting the right chair, monitor,

o per comprar cafè perquè no els facin fora de la cafeteria.

the right desk setup, so they can have the most productive environment for them.

Un grup a Seattle va decidir ajuntar aquests diners

i llogar una oficina en un moll de pesca.

Today, there are just a few companies that are distributed first.

Cada empleat nou rep un salari per la seva oficina a casa.

In a decade or two, I predict that 90 percent of companies

Es tracta de diners que poden utilitzar per comprar cadires, un monitor,

that are going to be changing the course of the world

escriptori, per així organitzar l'entorn en que siguin més productius.

are going to function this way.

They will evolve to be distributed first, or they'll be replaced by those that are.

Avui en dia hi ha molt poques empreses amb personal distribuït.

As you think about what you're going to build next,

Però en una o dues dècades,

consider how you can tap into global talent,

estimo que el 90% de les empreses que canviaran el món

give people autonomy to live and work where they feel they should

funcionaran d'aquesta manera.

and still participate fully in whatever it is that you're creating together.

Evolucionaran i adoptaran personal distribuït

o seran reemplaçades per qui ho faci així.

Mentre analitzeu què construireu,

considereu com aconseguir talent a nivell global

i donar autonomia a les persones per viure i treballar on vulguin

i tot i així poder participar activament en allò que esteu creant junts.