Trash cart superheroes | Mundano

59,738 views ・ 2014-12-19

TED


Please double-click on the English subtitles below to play the video.

Prevodilac: Mile Živković Lektor: Anja Saric
00:13
Our world has many superheroes.
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Naš svet ima mnogo superheroja.
00:16
But they have the worst of all superpowers: invisibility.
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Ali imaju najgoru od svih supermoći: nevidljivost.
00:22
For example, the catadores,
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Na primer, katadoresi,
00:24
workers who collect recyclable materials for a living.
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radnici koji skupljaju materijal za reciklažu kako bi preživeli.
00:28
Catadores emerged from social inequality, unemployment,
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Katadoresi su nastali zbog društvene nejednakosti, nezaposlenosti
00:33
and the abundance of solid waste
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i velike količine čvrstog otpada
00:36
from the deficiency of the waste collection system.
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kao posledice nedostataka sistema skupljanja otpada.
00:40
Catadores provide a heavy, honest and essential work
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Katadoresi pružaju težak, pošten i bitan posao
00:46
that benefits the entire population. But they are not acknowledged for it.
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koji koristi svom stanovništvu. Ali im niko ne odaje priznanje.
00:51
Here in Brazil, they collect 90 percent of all the waste that's actually recycled.
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Ovde u Brazilu, oni skupljaju 90% sveg otpada koji se reciklira.
00:59
Most of the catadores work independently,
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Većina katadoresa radi nezavisno,
01:02
picking waste from the streets and selling to junk yards at very low prices.
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skupljaju otpad sa ulica i prodaju ga smetlištima po niskim cenama.
01:07
They may collect over 300 kilos
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Mogu da skupe preko 300 kilograma
01:10
in their bags, shopping carts, bicycles and carroças.
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u svojim torbama, kolicima iz samoposluge, biciklima i karosama.
01:16
Carroças are carts built from wood or metal
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Karose su kolica od drveta ili metala
01:19
and found in several streets in Brazil,
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i mogu se naći u nekoliko ulica u Brazilu,
01:22
much like graffiti and street art.
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poput grafita i ulične umetnosti.
01:24
And this is how I first met these marginalized superheroes.
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Tako sam se prvi put sreo sa ovim superherojima s margina.
01:29
I am a graffiti artist and activist
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Ja sam grafiti umetnik i aktivista
01:32
and my art is social, environmental and political in nature.
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i moja umetnost je po prirodi društvena, ekološka i politička.
01:38
In 2007, I took my work beyond walls and onto the carroças,
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2007. sam svoje radove skinuo sa zidova na karose,
01:43
as a new urban support for my message.
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kao novu urbanu podršku za moju poruku.
01:46
But at this time, giving voice to the catadores.
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Ali ovog puta, glas sam podario katadoresima.
01:50
By adding art and humor to the cause, it became more appealing,
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Kada sam povodu dodao umetnost i humor, postao je privlačniji,
01:55
which helped call attention to the catadores
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što je pomoglo da se privuče pažnja na katadorese
01:58
and improve their self-esteem.
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i poveća njihovo samopouzdanje.
01:59
And also, they are famous now on the streets, on mass media and social.
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Sada su i poznati na ulicama, masovnim i društvenim medijima.
02:05
So, the thing is,
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Stvar je u ovome -
02:07
I plunged into this universe and have not stopped working since.
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upustio sam se u ovaj univerzum i od tada nisam prestao s radom.
02:11
I have painted over 200 carroças in many cities
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Oslikao sam preko 200 karosa u mnogim gradovima
02:15
and have been invited to do exhibitions and trips worldwide.
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i pozivan sam na izložbe i putovanja širom sveta.
02:19
And then I realized that catadores, in their invisibility,
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Onda sam shvatio da katadoresi u svojoj nevidljivosti
02:23
are not exclusive to Brazil.
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nisu jedinstveni za Brazil.
02:25
I met them in Argentina, Chile,
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Sreo sam ih u Argentini, Čileu,
02:30
Bolivia, South Africa, Turkey
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Boliviji, Južnoj Africi, Turskoj,
02:35
and even in developed countries such as the United States and Japan.
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i čak i u razvijenim zemljama poput SAD i Japana.
02:40
And this was when I realized that I needed to have more people join the cause
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Tada sam shvatio da je potrebno da se još ljudi pridruži ovom povodu
02:44
because it's a big challenge.
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jer je to veliki izazov.
02:46
And then, I created a collaborative movement called Pimp My Carroça --
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Onda sam stvorio pokret u saradnji pod nazivom "Nabudži mi karosu" -
02:52
(Laughter) -- which is a large crowdfunded event.
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(Smeh) - što je veliki događaj kojeg finansiraju mase.
02:56
Thank you.
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Hvala vam.
02:57
(Applause).
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(Aplauz)
03:00
So Pimp My Carroça is a large crowdfunded event
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"Nabudži mi karosu" je veliki događaj kojeg finansiraju mase
03:04
to help catadores and their carroças.
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kako bi pomogli katadoresima i njihovim karosama.
03:07
Catadores are assisted by well-being professionals and healthcare,
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Katadoresima pomažu profesionalci za negu i medicinu,
03:11
like physicians, dentists, podiatrists, hair stylists, massage therapists
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poput lekara, zubara, pedijatara, frizera, masera
03:18
and much more.
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i mnogih drugih.
03:19
But also, they also receive safety shirts, gloves, raincoats and eyeglasses
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Ali takođe dobijaju bezbednosne majice, rukavice, kabanice i naočare
03:24
to see in high-definition the city,
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kako bi grad videli kristalno jasno
03:26
while their carroças are renovated by our incredible volunteers.
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dok njihove karose renoviraju naši neverovatni volonteri.
03:31
And then they receive safety items, too:
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Onda dobijaju i bezbednosnu opremu:
03:34
reflective tapes, horns and mirrors.
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trake, trube i ogledala koji odbijaju svetlost.
03:36
Then, finally, painted by a street artist
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Onda konačno dolazi oslikavanje uličnog umetnika
03:39
and become part of part of this huge, amazing mobile art exhibition.
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i oni postaju deo ove velike, pokretne, neverovatne umetničke izložbe.
03:44
Pimp My Carroça took to the streets of São Paulo, Rio de Janeiro and Curitiba.
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"Nabudži mi karosu" je krenuo do ulica Sao Paula, Rio de Žaneira i Kurićibe.
03:50
But to meet the demand in other cities, including outside of Brazil,
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Ali kako bismo zadovoljili potrebe drugih gradova, uključujući i one van Brazila,
03:54
we have created Pimpx, which is inspired by TEDx,
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stvorili smo Pimpx, po uzoru na TEDx,
04:00
and it's a simplified, do-it-yourself, crowdfunded edition of Pimp My Carroça.
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i to je pojednostavljena verzija "Nabudži mi karosu", u stilu "uradi sam".
04:06
So now everybody can join.
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Sada svako može da se pridruži.
04:09
In two years, over 170 catadores, 800 volunteers and 200 street artists
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Za dve godine, u pokretu "Nabudži mi karosu" učestvovalo je
preko 170 katadoresa, 800 volontera
04:17
and more than 1,000 donors
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04:19
have been involved in the Pimp My Carroça movement,
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i 200 uličnih umetnika, kao i preko 1000 donatora,
04:22
whose actions have even been used in teaching recycling at a local school.
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čija dela su korišćena čak i da se predaje recikliranje u lokalnoj školi.
04:28
So catadores are leaving invisibility behind
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Katadoresi ostavljaju nevidljivost za sobom
04:32
and becoming increasingly respected and valued.
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i postaju sve poštovaniji i cenjeniji.
04:35
Because of their pimped carroças, they are able to fight back to prejudice,
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Zbog svojih nabudženih karosa, mogu da se bore protiv predrasuda,
04:40
increase their income and their interaction with society.
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povećaju svoju zaradu i svoj kontakt s društvom.
04:44
So now, I'd like to challenge you to start looking at and acknowledging
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Sada bih želeo da vas izazovem da počnete da gledate i uvažavate
04:49
the catadores and other invisible superheroes from your city.
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katadorese i druge nevidljive superheroje iz vašeg grada.
04:53
Try to see the world as one, without boundaries or frontiers.
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Pokušajte da svet vidite kao jedinstven, bez granica.
04:58
Believe it or not,
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Verovali ili ne,
04:59
there are over 20 million catadores worldwide.
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u svetu ima preko 20 miliona katadoresa.
05:05
So next time you see one,
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Sledeći put kada vidite jednog od njih,
05:08
recognize them as a vital part of our society.
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prepoznajte ga kao ključni deo našeg društva.
05:13
Muito obrigado, thank you.
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Muito obrigado, hvala vam.
05:15
(Applause).
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(Aplauz)

Original video on YouTube.com
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